Buying T-shirts in bulk, the non-printed ones, only costs 2.5 yuan a piece.
Printing requires more ink and costs about seven or eight yuan.The processing fee for less ink is 2 yuan per piece.
Zhao Han almost thought it was the owner of a clothing factory who was selling T-shirts cheaply and then selling expensive printing services.
But after checking online, I found that it was really just this price.
The price of printing patterns is close to the clothes themselves, or even exceeds the price of the clothes. This is the market.
Moreover, there are still some T-shirt industries in European and American countries, and even local printing factories have been retained.
For example, animation companies such as Disney actually have printing factories in North America.Imported T-shirts, printed in North America, printed, plus Disney’s cartoon animation IP!
A T-shirt with a purchase price of 0.5 US dollars can be transformed into a Disney T-shirt that costs tens or hundreds of dollars.
The printing business has always been a highly profitable business.
For example, before Buffett's Berkshire was acquired, it was in the textile and apparel industry. After the acquisition by two bad old men, Bob and Munger, they sold off all the textile and apparel industries.
It was obvious that he had made several times his profit by selling the equipment and assets. However, this bad old man was so bad that he said that Berkshire was his most failed investment.
After selling the assets of Berkshire's textile industry, the two bad old men invested in various other industries.Something like candy, insurance, and a blue-chip stamping company.
It is also a printing business, not printing on clothes, but printing on paper.That is, printing some stamps for some gas station companies and retail companies, and these stamps can be used to deduct cash.
In a sense, if printing is done well, what is the difference between printing money?
Whether it's Buffett's blue-chip printing company or Disney's printing Disney cartoon characters on some worthless T-shirts, they can be transformed and the retail price can increase dozens or even hundreds of times.
As a result, T-shirt printing factories can still be maintained in areas with expensive labor costs in North America.Thanks to Disney's IP, this original location-based industry has suddenly achieved money-printing-level profits.
Wenwen Jingjing Technology Company purchased a total of 2000 T-shirts in the first batch, with T-shirts costing 2.5 yuan each and printing also costing 2.5 yuan each.That is, in fact, a T-shirt for 5 yuan.
It's not necessarily cheaper than some street stall owners purchasing it at the wholesale market.
"We printed the words Wen Wen Jingjing. It is considered our intellectual property." Chen Wenwen was wearing a white T-shirt with Wen Wen Jingjing written in black.
Well, a simple T-shirt looks a bit sexy on her.
In addition, Chen Jingjing also wore a Wen Wen Jingjing cultural T-shirt.
Many other employees also received one each.
It's either the company's work clothes or a T-shirt. If you like it, wear it. If you don't like it, don't wear it.
Zhao Han saw that most of the company's employees had put on T-shirts with the words "Wen Wen Jingjing" printed on them.
There are black T-shirts with white letters printed on them.
There are also white T-shirts with black text printed on them.
Well, he, the boss, didn’t wear any clothes and looked out of place.
"Let me give you some advice! Clothes can be dyed this way. For example, one side is white and the other side is black. The front is white and the back is black." Zhao Han thought for a while and made some suggestions.
Zhao Han had seen a lot of unconventional clothing and designed it like this.The left and right sides are different colors, and they are even made of two different fabrics.
That kind of fancy dress cannot be used as regular clothes all the time.But there will always be some people who try and wear something different.
The most people wear regular clothes, but the competition is the fiercest.
Therefore, there are various designs and all kinds of fancy clothes that deviate from regular clothes, as long as they compete for differentiation.
"Sell this batch first! After this batch is sold, consider the next batch!" Chen Wenwen said, "Small batch purchase only costs 1 yuan. If it is unsaleable online, let employees set up street stalls and sell them at a cost of 5 yuan , I guess it can also be sold locally!”
"That's right!" Zhao Han nodded.
This is what many entrepreneurial tycoons have to do with the starting price of T-shirts.
Although T-shirts are clothing, they are the clothing with the lowest purchase cost. In the end...the price you can sell T-shirts for and how much you can sell depends on your ability and vision.
After Disney's IP empowerment, T-shirts sell for US$100, which is the IP moat that they have accumulated over the years.
And…Disney’s legal department is awesome.
Over there, Zuo Xiaowen also put on a white Wenwen Jingjing cultural shirt, and then still wore a worn-out straw hat on her head.
Simply I took some photos of making tea and drinking tea.It's not like being a fashion model, it's just a change of clothes for this tea ceremony photo.
The character of the tea girl has always been about selling tea.
Although she wears the company's custom-made clothes, takes photos and captions, in the following article, people will not buy the clothes.Just to test the reaction of netizens to his new look.
If the effect is good, it will also lead to following the trend and buying the same style!
After a series of photos came out, the company started asking people to photoshop them.
The quality of the original picture is acceptable, but it is useless if it is not P.
Just like many movie stars, some of them are getting older and their appearance has declined greatly, but they still insist on performing abroad.
One is the skills of the makeup artist, and the other is the power of technology. Even when shooting on location, there is real-time beauty technology.
Later, the aesthetics of many netizens became increasingly unsightly, mainly because it was easy to find beautiful women on the Internet, and many of the beauties online were the type who could both put on makeup and perform beauty treatments.
The appearance has been beautified to the level of distortion. For example, if Qiao Biluo hadn't made a beauty mistake and exposed her true appearance, I'm afraid there would still be a lot of licking dogs.
In this comparison, it is easy for people to think that girls in real life are not good in appearance but not good in appearance in that way.
At Zhao Han's level, he has returned to his original nature. He can appreciate the beauty of makeup and filters from a distance, but he still appreciates the beauty of quality up close.
Chapter 241: Just post the picture, and the dog licking will come naturally
After Zuo Xiaowen's photos were completed, they were accompanied by some articles and uploaded to various online media such as Tianya, Longlong, Tieba, etc.
"Summer vacation is coming to an end, drink a cup of strong autumn tea"
The article is written in a fresh and fresh style, matching Zuo Xiaowen's writing style.
In addition, is Zuo Xiaowen relying on articles?Not entirely, actually.More traffic is directed at the picture!
As soon as the picture is posted, the licking will come naturally.
Like an arrow piercing the clouds, thousands of troops and horses come to meet each other.
PLMM on the Internet has the effect of attracting licking dogs.
She was obviously here to sell tea, but she didn't offend anyone at all, which was really amazing.
"It's another hard day for my wife to sell tea. Thank you for your hard work, my wife."
"Kick her upstairs, Xiaowen is my wife, do you understand?"
“The photos are beautiful!”
"Am I the only one who is curious about new clothes? Wen Wen Jing Jing said, they look good... I want to buy the same style!"
"Well, why did the words Wenwenjingjing attract my attention?"
"Are you admiring a few words? You are admiring Xiaowen's wife's figure!"
"I also want to buy the same style. It looks like a couple outfit with Xiaowen's wife."
"I'm going to buy it for my girlfriend so that she can at least dress like my wife Wenwen!"
"The man upstairs feels unworthy of your girlfriend. I advise you to stop being obsessed with Xiaowen's wife and be nice to your girlfriend."
"Call Xiaowen my wife, everyone is the same!"
Zhao Han noticed the terrifying click rate.
Tieba, Tianya, Tieba, etc. have click-through rates ranging from hundreds of thousands to millions.
Replies can be posted to thousands of floors easily.
Although, there is no purchase link posted.But soon, some netizens discovered on their own that it could be purchased on Taobao.It is sold in Wenwen Jingjing clothing store!
soon...
There was a wave of buying and selling!
Wenwen Jingjing T-shirts are sold in two sets, one in black and one in white.The total price of the two sets is 29 yuan.
It seems that it is not that expensive.
But the main thing is that the postage is 8 yuan, which is not cost-effective for a set.
Therefore, starting from two sets, whether you choose two sets of black, two sets of white, or one black and one white, the price is 29 yuan.
Less than 15 yuan a piece.
But in fact, including the printing cost, it is only 5 yuan a piece.Including the express fee, the two sets make a gross profit of 11 yuan.
Not long after the link was released, more than 50 sets were sold.
"Profit of more than 500 yuan!" Chen Wenwen smiled, "Not bad!"
Before the company sold tea, I'm afraid she would have cheered. She could earn 500 yuan in less than a day. What kind of bicycle would she want?
But now, selling tea has taken off, earning tens of thousands a day.
Taobao’s tea category ranks among the top three.To put it simply, among the various Taobao merchants selling tea, Wenwen Jingjing Company is ranked number one.
Therefore, 500 yuan can only be regarded as a side job and is not taken seriously.If she can make 5000 a day, she might have to take it seriously.Only when you do one W a day will you really take it seriously.
“Selling clothing requires using your brain, making good use of the free traffic on the Internet, and building your own momentum to increase the popularity of your products.
Inefficient communication means throwing away money... High-efficiency communication means having fans on the Internet who will automatically help you spread the word.
For example, Internet writers like me and Liu Mengcheng have a large number of fans. Once we perform, we will be in the news.
In this way, our traffic value is almost comparable to that of celebrities.
Once the book is published, you can earn an income comparable to that of a second-tier, um, maybe third-tier star. "Zhao Han still doesn't dare to compare with celebrities.
A top star's low income in one day is enough to crush Wen Wen Jingjing's entire company's revenue.
"Yeah! We already have a lot of experience with promotion methods similar to the tea girl." Chen Wenwen smiled.
People are path dependent. If Chen Wenwen had not learned how to use people to create internet celebrities to attract traffic when he first started doing e-commerce, he might not have delved into related things.
However, after Zhao Han came up with a textbook-level tea girl design, Chen Wenwen naturally kept thinking about it and introduced new ideas in practice.
If you want to communicate efficiently on the Internet, you are actually taking advantage of people's hearts.
Even some weaknesses in human nature.
For example, in many social media, articles are not posted with pictures, and the number of replies is reduced by half.
If so, if you have beautiful pictures, you will get more clicks and replies.
In the future mobile Internet era, many social media posts will similarly need to use pictures to attract traffic.
As for what type of picture, it depends on the target group.
For example, Zuo Xiaowen's picture is very simple, a tea ceremony photo, which attracted a large number of Internet trolls.
Netizens who are tired of watching many celebrities are very attracted to beauties with this kind of personality.
Well, I can’t say that I buy it all...
But Zuo Xiaowen’s army of dog lickers is spread all over the world, and there may be millions of dog lickers.In terms of popularity, it has to be in the tens of millions.
With such a popularity, he will be regarded as a certain popular internet celebrity in future generations.Not to mention, now...
To use an inappropriate metaphor, some third-tier stars may not be as well-known as Zuo Xiaowen.
If Wenwen Jingjing's company has the money to make a movie for Zuo Xiaowen, then it can even upgrade her to a real star.
"Clothes are sold to people of the same gender. Zuo Xiaowen's fans are mainly male, so she is not suitable for selling clothes." Zhao Han said.
"It's better to have traffic than not." Chen Wenwen thought, "I will find a way to create a new persona for selling clothes in the future."
"In the future, women's clothing should be the main focus, right?" Zhao Han asked, "It's not uncommon for men to have a suit that they wear for 30 or [-] years."
For example, Buffett bought a suit made by Dayang Chuangshi in the 90s and wore it for more than 20 years.
As a result, many people regard Dayang Chuangshi as a Buffett concept stock, but to be honest, Buffett only bought a piece of clothing from this company, but has never invested in its stocks.
Mainly men's formal wear styles, which may not change much for decades.Under normal circumstances, there is really no need to replace it.
Female consumption has always been the mainstream of the later consumer market.The main reason is that women pay more attention to appearance and are easily brainwashed by consumerism or artificial fashion.Therefore, the fast-moving consumer goods market such as clothing is basically dominated by women.
Men are generally very reserved. They may have spent money to save up for a mobile phone and made money in games. Generally speaking, they appear to be sound.
It makes people produce men as if they are not consuming.
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