Start earning money as the girl next door

But... looking at the game market, the designs of various games are mainly to please male players. You know that men consume, but it is different from the traditional consumption field. They consume more in the field of self-interest. .

Women tend to be impulsive when it comes to spending on fast-moving consumer goods. Some of them buy clothes that can’t even fit in the cabinet. In fact, they don’t wear them a few times after buying them. They may just buy them on impulse in the early stages.This kind of impulsive consumption of external products by women has led to extremely high consumption frequency of related products, and the market volume is several times that of men's clothing.

Chapter 242: Build walls high, accumulate grain widely, slowly become king

T-shirt promotional posts have a high click-through rate, and there are several posts with millions of clicks.

But in fact, the sales are tepid. Various channels are used to attract traffic online. Some posts have a high click-through rate and a lot of replies. However, the conversion rate into orders is extremely low, only one thousandth.

The main thing is that traffic monetization is cross-platform these days. Publicity and hype are one platform, and transactions are another platform.

For clicks and replies in Tianya, Tieba and other forums, if you switch to the Taobao platform to complete transactions, a large number of users will be lost.

The reason why later generations of Internet celebrities who sell goods can be successful is that they live broadcast on a platform, and there is a purchase link below the live broadcast room, so that transactions can be completed on the spot, and the conversion efficiency of natural traffic is high.

Several hundred T-shirts were sold every day, but in the end, the first batch of 5000 T-shirts was sold out in mid-September.

Chen Wenwen prepared for the worst. The first batch of T-shirts was unsaleable, so he asked employees from the company's e-commerce department to set up street stalls and sell T-shirts, but it didn't happen.

Then, if you sell it leisurely, you can make hundreds of dollars every day in the clothing business.

If not compared with the company's tea business, it is very profitable.However, the company's tea now has a profit of [-] yuan a day.

In contrast, selling clothes is almost boring.

Of course, these days, when Taobao opens an e-commerce store, you can make money from almost anything you sell.

Although Taobao’s traffic is actually not too high.Hundreds of thousands of IP visits every day, which is about the same as the traffic of Pastry Chinese website.

But the key point is that Taobao traffic is more valuable now, and most of it is order transactions, so it is not comparable to today's novel websites.

Even with the same number of IP visits, Taobao's transaction amount in one day is one to two hundred times that of cakes!

In the first few years of Taobao, it was purely about burning its own money to attract merchants to sell goods.At this stage, the number of merchants is small and the variety of goods is not large, but the consumer market is developing rapidly.

The annual transaction volume of Taobao in 03 was only 2271 million yuan, and the annual transaction volume of Taobao in 04 exceeded 10 billion yuan.

Then, it exceeded 05 billion in 80 and reached 06 billion in 170.

Then, it surges all the way, and will gradually grow to several trillions a year in the future!

Then, Alibaba expanded and gradually gave opportunities to JD.com, Pinduoduo and many other opponents.

In the early days, Taobao had almost no traffic, market, and merchants. After that, it mainly focused on poaching merchants from eBay.First there are businesses and products, and then continuous advertising to increase consumers and traffic can make the market bigger.

It can be said that Taobao these days is playing the Yingying style.

Although Taobao's transaction volume in 04 may be a fraction compared to later generations, this is the same as writing books on pastries in 03 and 04.

There are few users, and the market size is small, but... there are also few merchants. Therefore, in essence, merchants in 04 may be able to make real money more easily per capita than in later generations when the market is larger.

According to Chen Wenwen’s investigation, there are currently no more than 100 tea merchants on Taobao.Half of the country sells Tieguanyin.

Well, the tea e-commerce market was originally started by Tieguanyin tea farmers.

Originally, Tieguanyin's fame was not necessarily so great that it was known to the whole country. However, the problem was that with the development of Internet e-commerce platforms, Tieguanyin once occupied half of the Internet tea market.

Anxi Tieguanyin tea farmers have produced many tea e-commerce brand leaders.Even the original "tea girl" was the same group of people who sold Tieguanyin.

Tieguanyin was originally a niche tea variety. In the early days, Tieguanyin was sold online by tea farmers who produced and sold it themselves.However, as sales continued to grow, they began to purchase tea from other tea farmers. Even some tea farmers who were early to sell tea online later began to register companies and operate under brand names.

Other tea farmers saw that someone was making money through e-commerce and they followed suit.Then, there are various prices and traffic purchases.

Later, it developed into various characters, such as a female college student starting a business, helping her family sell tea, and various pictures and texts to attract the attention of e-commerce users.

As a result, the photos of tea girls became more and more beautiful, and many tea e-commerce merchants realized that tea girls are the secret to attracting traffic.

After reaching its extreme development, some micro-business routines also began to use the tea girl design.

because.Some bad guys have infiltrated into normal tea merchants, and these bad guys use the persona of the tea girl to pass off quality products, or even deceive them into making money.It was only then that the reputation of tea girls, which was originally a positive means of attracting publicity, became tarnished.

"I think it's better to sell tea!" Chen Wenwen said.

"If you can earn money from clothes, don't give up. Want them all!" Zhao Han said.

Zhao Han has no prejudices about how to make money.

The Internet is nothing more than earning users, earning reputation, and making money.

Earning users means finding ways to increase user traffic and user scale.

Earning word-of-mouth means providing users with a better experience, thereby gaining long-term loyal users.

Making money is the realization of traffic and word-of-mouth.

Previously, I studied and understood the traffic monetization routine for selling tea, but now I just haven’t figured it out yet for selling clothing.

Try more, and sooner or later you will gain some experience!

"Three people are selected to be responsible for selling clothes. If we expand the scale, we will talk about it later." Chen Wenwen mainly thinks that the clothing routine is not easy to compare with tea.

The reason is that the commercialization of clothing is more mature than that of tea. Various clothing brands spend a lot of advertising and marketing every year to attract the public's attention and focus. Therefore, some unconventional publicity online is less effective than those endorsed by real top stars. , still almost meaningless.

For example, in popular movies and TV shows, stars wearing the same style of clothing are sponsored by a certain clothing brand. Then as the movie or TV series becomes popular, the same style of clothing will naturally become popular.

Why, celebrities are focused on by countless mainstream media.All details are easier for fans to see. What clothes you wear, what mobile phone you use, what soda you drink, what kind of snacks you eat, and what cosmetics you use will all be imitated by fans soon.

Tea, on the other hand, has not yet become too commercialized, so the persona of the tea girl is invincible on the Internet.

"Okay!" Zhao Han thought for a while and said, "The essence of e-commerce is to make money on Taobao platform. The main thing is to make money. In addition, it is to train the team and train a large number of e-commerce veterans who will be useful in the future! As for what to sell, whether it’s clothes or tea, you decide!”

"Aren't you going to build a platform similar to Taobao in the future?" Chen Wenwen couldn't help but think of something.

"Shh! Don't talk about it now, it will happen a long, long time ago! Now, we have to build a high wall..." Zhao Han wanted to keep a low profile.

"Gather up supplies and become king soon!" Chen Wenwen directly snatched Zhao Han's next sentence.

"Yes!" Zhao Han looked like a child who could be taught.

Chapter 243 A dog that bites doesn’t bark

"Why do I feel that most Internet entrepreneurs are very high-profile? Sohu's Zhang Chaoyang is blaming all day long. There are also various Internet entrepreneurs who are loudmouthed in the media all day long! Not famous!" Chen Wenwen said.

“The fewer times you go to the media, the more successful you will be!”

Zhao Han shook his head and said, "Now the top Internet tycoon, Tencent Ma Huateng, has the least media exposure!

He will definitely be more successful in the future than the Internet tycoons who are bragging in the media now!

Now, if everyone else adds up, they may not be able to beat Tencent in another ten years! "

"Isn't that true?" Although Chen Wenwen knew the size of Tencent's users.

However, in terms of revenue and profits, it is not even greater than the other giants combined!

"Roughly speaking, I conclude that dogs that bite on the Internet don't bark!" Zhao Han concluded by summarizing the experience of many successful tycoons later.

Those awesome companies where you don’t even know who the boss is are probably really awesome.

The only thing the boss does is brag in the media.It's over... The bosses in this company are so impetuous, I'm afraid something might go wrong.

For example, a bunch of big guys in the real estate industry are in the news every day and want to give some life advice to young people.Later, many such big bosses failed to control risks and went into trouble.

Many people may not know who the boss of Pinduoduo is until they read the news when Pinduoduo went public.

Entrepreneurship is not about being a star. The key is to have the corporate strategy right and the team to have high execution ability. The boss is in the limelight, which only has disadvantages and no advantages.

Later, Alibaba’s elder Ma was too pushy. Today he would say this and tomorrow he would say that. He spent a lot of time and energy on the media, on being a teacher and being in the limelight.

After Mr. Ma failed, he gave opportunities to competitors such as JD.com and Pinduoduo.

There is also Dong Ge from JD.com. The reason why he can’t beat Pinduoduo is because Dong Ge is a popular figure in the media. How many people don’t know about Dong Ge?

As for Pinduoduo’s bosses, few of them know that they are dogs that bite but don’t bark!

The Internet is now relatively exaggerated, and many people overemphasize the media attributes of the Internet. It seems that an Internet company must be exposed in the media.I think that, like a celebrity, being in the spotlight can bring success to the company!

But in fact, this is not the case.

The success of many platforms on the Internet is a quiet success.For example, the initial market focus was on portals such as Sohu, Sina, NetEase, etc., but all the limelight was taken away by these companies.

Tencent's QQ was developing quietly during the same period.No one pays attention to the awesomeness of QQ. By the time QQ is noticed, it has tens of millions or even hundreds of millions of registered users.

The success of QQ has broken prejudices.

In the past, the domestic Internet copied the successful experience of Silicon Valley and regarded the WEB Internet as all. Only those who entered the URL on the browser and accessed it were called Internet companies.

Many clients, such as...QQ are obviously very powerful, but they were ignored for a time.

But in fact, those who enter URLs cannot get rid of the browser and have great limitations.

QQ, as a client, is one version ahead of its time.

Which of the later mobile Internet apps was not designed as a client?

At that time, people realized again that the browser was just an ordinary client and not the entire Internet.

The more popular you are, the more you are spotlighted by the media, and it will not only attract success and glory, but also attract countless followers!

Many Internet tycoons would probably be more successful if they exposed themselves and their products less in the media!

The Internet in Zhao Han's eyes is a dark forest.Insufficient strength, less exposure of oneself, less high-profile.

It's not a good thing to sing high-key. You talk about how successful you are and how good this track is.Then, many entrepreneurs and venture capital investors will join the same track. Doesn’t that mean that they attract a large number of competitors?

Zhao Han even established the Jingjing Literature Network, but kept it secret for the time being.

Not to mention, I am planning to develop an e-commerce platform in the future.E-commerce will definitely be done in the future. The reason why it is not done now is that it is still in its infancy.

In addition, the new trend has not yet arrived!

Regardless of strength or popularity, it is not a good time to build a large platform like Taobao or eBay.

In fact, you are not afraid of being late when building an e-commerce platform. I am afraid that it is mainly due to the wrong direction.

Just like Suning's subsequent e-commerce business, its strategic positioning was unclear and its direction was wrong. It transformed for the sake of transformation and ultimately failed miserably.

Suning, a generation of retail giants, has been making high-profile noises since it entered the Internet.

At first, he looked down on Taobao when Taobao appeared, and then he started competing with Taobao.After being thrown away by Taobao, he looked down on JD.com and proposed to compete with JD.com.

After competing with him for several years, JD.com ditched Suning.Before Suning could react, he was overtaken by Pinduoduo again.

In essence, Suning boss is transforming for the sake of transformation.It has not established its own moat at all.

After Taobao defeated eBay, it established a moat with the richest product categories.

The reason for JD.com’s later rise is the good after-sales service in e-commerce.

The rise of Pinduoduo...cheap, cheap, really cheap!

The big guys from all walks of life almost have their own advantages.Only, Suning is almost boring in every aspect.

In a sense, Suning started e-commerce much earlier than Duoduo. In the end, it was just that its positioning was not accurate and it failed to seize any opportunity. In the end, it was in vain.

Zhao Han does not make uncertain investments. Once he does, the timing must be right and he must clearly have his own competitive advantages.

Never do anything until you find it!

temporary……

Zhao Han pinned various strategies for future layout on the Jingjing Pinyin input method.

This input method has solved the problem of user size.

For example, Tencent became so powerful later on, essentially because of its huge traffic pools like QQ and WeChat.

If you want to build a product from scratch and gain users, traffic is very expensive!

Tencent can turn the faucet in the traffic pool to pour traffic into new products.

Before big trends come, Zhao Han feels that small trends such as input methods must be firmly grasped.

At least it is stuck. The Chinese Pinyin input method has the largest installed base. At that time, with more than [-] million user traffic, it can move forward and retreat freely, and it has great potential.

Tencent’s structure is what Zhao Han is currently preparing to imitate.First create a product with huge traffic and a high moat, and then...then consider monetizing traffic to other products.

It's a pity that QQ's popular products cannot be copied, at least in the PC Internet era.

Zhao Han can only stare at the future mobile Internet era to see if he can cut off WeChat's luck!

Chapter 244: The novel score was crushed by Liu Mengcheng again