Start earning money as the girl next door

During the extensive filming process, a large number of film talents were trained. Before Hollywood blockbusters completely crushed the markets around the world, Hong Kong films swept across Asia.

Mainly because the Chinese culture in Hong Kong films can resonate with Japanese, Korean and even Southeast Asian cultures.Needless to say, Japan and South Korea have a lot of Chinese characters in their texts, and a lot of allusions to Chinese history and culture are flowing through their cultures.

Regardless of the language and culture of many countries in Southeast Asia, it seems that they are not Chinese culture.But radiation continued in ancient times.There is a high concentration of Chinese cultural genes in it.

Needless to say, there are a large number of Chinese in Malay. Even locals who are not Chinese can understand Chinese.

There are a lot of vocabulary in Vietnam, and there are many allusions to Chinese history and culture. It is said that northern Vietnamese people have no problem with their IQs and can learn Chinese listening and speaking in a few months. The pronunciation threshold for learning Mandarin is almost as low as dialect learning.

The same is true in Thailand. Why do Thai people often use a bunch of Chinese words, even idioms and allusions when they talk?In a sense, modern Thailand, especially the high-level princely and aristocratic groups, are mostly Chinese immigrants, especially immigrants from Chaoshan.

For example, Taksin, the founding king of Thailand's Thonburi dynasty, unified the fragmented Thailand in 15 years and established the national concept of Thailand.Zheng Xin is an immigrant from Chaoshan, Guangdong, and the ministers in high positions are mainly Chaoshan fellows.

Thailand is now the Bangkok Dynasty. Rama I of the Bangkok Dynasty was originally a general of King Taksin of the Thonburi Dynasty.Zheng Xin's Guards had a coup, so they summoned the generals who were fighting on the front line to come back to stabilize the situation. As a result, when his loyal King Rama I came back, he killed Zheng Xin and became the king himself.

Afterwards, Rama I took the Chinese name Zheng Hua and pretended to be a normal succession to the throne to fool the Qing Dynasty.

The Chinese surname Zheng continued in the Bangkok dynasty, and the Thai surname continued.As well as Chinese surnames, for example, Rama X has the official Chinese name "Zheng Mian", which is a very formal name.

To put it simply, most of Thailand’s ruling class have Chinese ancestry, and some of them have Han names.

Therefore, although Thailand is Thai, it incorporates a lot of local Southeast Asian culture and even some Indian cultural influences.But I am not unfamiliar with Chinese culture at all.

A large number of areas in Southeast Asia have been influenced by Chinese culture for thousands of years.Even in modern history, Chinese civilization has declined.But historically, the influence of thousands of years has penetrated into some things in folk customs, language, and thinking, and it is difficult to change.

At the beginning, Hong Kong films were exported in large quantities, and even though they were crudely produced, they were very popular locally.The reason is...the genes have moved!

Many people in Southeast Asia do not seem to speak Chinese, but their local languages ​​contain a large number of vocabulary and cultural allusions from Chinese culture. Hong Kong movies inexplicably trigger this resonance.

After the 90s, Hollywood blockbusters swept the world, and the development of film technology only accounted for part of the reason.

The bigger factor is that the Soviet Union fell and Yingjiang won the Cold War.

The power of victory in the Cold War was more effective than anything else. Countless people took the initiative to change their minds, pursue a strong mentality, and pay for various cultural products in Hollywood.

In markets such as Southeast Asia, Japan and South Korea, Hong Kong films have gradually fallen out of favor due to the impact of Hollywood blockbusters.

Originally, in these markets, a bunch of Hong Kong films could be seen among the top [-] box office films every year.

After the 90s, the box office share of Hong Kong films in markets outside Hong Kong continued to shrink.

In fact, this is to gradually open up the market in the mainland and increase the number of Hong Kong films screened in the mainland market.

Of course... the mainland market at this time is still very low.Not in the future, it will be a large market with a scale of tens of billions and will gradually compete with North America.

In fact, the current size of the mainland box office market is 10 billion.It is only slightly stronger than the local box office market in Hong Kong.

As for Hong Kong films, on the one hand, as housing prices in Hong Kong rose, the cost advantage gradually disappeared. This was the reason for the lack of production later.

In the early years, there were a lot of low-cost Hong Kong films, with films with budgets of hundreds of thousands, giving novices in the industry a chance to make films.

However, housing prices have risen, and films with a budget of less than 100 million have disappeared.

Even low-cost Hong Kong movies used for practice have risen to over a million.

As a result, Hong Kong films only have the talents accumulated in the past, and it is difficult to transform, so they can only join the entertainment industry.

As for newcomers, because the remuneration in Hong Kong films is too low, they are increasingly less interested in the entertainment industry.

For example, the top tutors in Hong Kong can earn tens of millions of Hong Kong dollars a year.Advertisements for various famous tutors in Hong Kong are overwhelming, and the publicity intensity is much greater than that of movie stars.

Under the background that tutors can earn more than film and television stars, it is normal for Hong Kong's entertainment industry to have a shortage of talents and a lack of talent.

The foundation of the prosperity of Hong Kong films is the advantage of low labor costs. As housing prices increase, labor costs increase.

As a result, if the Hong Kong entertainment industry hires people according to normal local labor wages, it will not be able to afford the salary of newcomers.

Because we can't afford to hire new people to join the industry, we can only use some old faces who are already popular to constantly increase their presence.

Chapter 266 Traffic value in the entertainment industry

The decline of Hong Kong's film and television industry is just like the move of many Hong Kong factories to the Pearl River Delta. It is mainly due to labor cost considerations.

Hong Kong films used to have the advantage of large quantities and sufficient control, and the way of creating a large number of acceptable works at low prices has become unavailable as costs have risen.

Many industries have declined, but the top ones may still be able to make money. For example, Jackie Chan, Stephen Chow, etc. will not be greatly affected.

But there are not many opportunities for the middle and lower levels.

Currently, practitioners in Hong Kong's film industry are struggling, and nine out of ten female stars have performed poorly.Some even have no chance to act as bad actors...

Inexplicably, Zhao Han found that he had found the traffic password!

Ok……

The popularity of these actors who have played bad roles is far higher than they expected, especially the traffic value on the Internet.

Of course, it is probably impossible to directly let those actresses who have performed bad roles to attract traffic.

Zhao Han thought of a route to persuade bad actresses to become good and act in low-cost, serious film and television works.

Film and television investment is not the key. The key is to make serious films and whitewash bad actresses so that they can be upright and active on social media in the name of serious actors.

And... the controversy caused by certain themes that have been acted out in the past is actually invisible traffic.

Wenwenjingjing Technology Company is preparing to build a social media platform, and social media platforms need traffic.

Therefore, Zhao Han thought about it and realized that traffic in the entertainment industry was actually the cheapest.

Assuming a budget of 300 million is invested in a small-budget movie these days, it is reasonable for a movie to find one or two outdated emotional actors, and then, in the name of publicity, let them open social media accounts.

As for film and television investment, one profit, two losses, and seven losses, and most of the film and television industry is a loss-making industry. The reason why it still exists is... the profit of one film offsets the loss of seven films. The overall profit of the industry is not high, and it is also a small profit.

According to Zhao Han's idea, as long as film and television investment does not make a profit or lose money, it should be regarded as investing in 20 movies, making friends, and attracting people to open accounts on social media.

Earn free traffic from celebrity celebrities opening social media accounts.

Also, given the current box office market in the Mainland, which has a total size of 10 billion a year, the worth of movie stars is lower than imagined.

At the same time, the cost of making stars is also low.

With a budget of several million, it is estimated that a large number of people can be fooled into filming.

Zhao Han looks down on the profit and loss of the film and television industry, but values ​​the greater value behind it - traffic!

Simply on the Internet, the effect of spending money to buy traffic is actually not very good.However, it is extremely efficient to use the fan effect of some celebrities to attract traffic.

For example, Jay Chou later debuted a song on a certain website, which added tens of millions of new registered users to the platform. Here you can see how terrifying some celebrities with emotional bonuses can attract traffic.

Zhao Han excitedly began to write down his ideas for making money.

What was the best industry in the first 21 years of the 20st century?There is no doubt that the Internet industry!

Coming to the Internet industry, what has the fastest price increase?The value of traffic and users!

Therefore, the strategy of buying traffic and users cheaply is actually a very cost-effective strategy in the future environment where Internet traffic will become more expensive year by year.

The traffic strategy of celebrities is for follow-up. In Wenwen Jingjing's three-step plan, the third step of development is the supporting tactics of Weibo-type social media platforms.

For the time being, there is no trace of Weibo. This needs to wait for the Jingjing Pinyin input method to reach a certain level of user volume.

Start planning the next battlefield, and move on to the third step of planning, which is the Weibo social media website.

Now that he was ready to get involved in the entertainment industry, Zhao Han turned to video websites.

"Well... we can do videos, but we can't do it the way most video websites do! In the early days, it was a stupid approach to regard users as king. The correct approach should be to make copyright the king!" Zhao Han thought for a while.

The planned video website, opening the website is just a cover to encircle the copyright!

Imitate Tencent’s old hidden behavior in QQ Music!

Before Tencent's QQ Music became dominant, it wasn't that it was very powerful in reality, but rather it was low-key.However, in an era when people did not pay attention to copyright, Tencent continued to purchase music copyrights.

Until now, Tencent Music has bought more than [-]% of online music copyrights.As a result, the network was closed down, and peers were sued on a large scale, causing them to remove music from their shelves.

After that, Tencent Music had an absolute advantage and became the dominant player in the online music market.The reason is that the early online music platforms that put users first all failed because they did not pay attention to copyright, and were defeated by Tencent Music in one move.

05 is the first year of many areas of the Internet and is also regarded as the first year of video. The American video website Youtube was established in this year.

In the same year, many video websites such as 56 Video Network, Tudou, PPTV, and PPS were established in the domestic market.Youku was established in 06. In the same year, some video websites such as Ku6.com and Liujianfang were established.

In the early days, many video websites believed that users were the key... and they invested a lot of venture capital money.Therefore, two more critical issues, cost and copyright, were not considered!

Zhao Han disagrees. At this time, users not only do not make money, but are the main reason for losing money!

What kind of profit do you think watching a genuine TV series online will bring to the website?Before 2010, servers and bandwidth were relatively expensive. Regardless of copyright, even if pirated resources were placed on a website and users clicked to play, the website would still lose money, and the cost was very expensive.

Assuming that one episode of TV series is 1GB, assuming that the cost of bandwidth traffic is 1 yuan per GB, and 1 million users play it, 100 million yuan is burned!

Of course, traffic is not always so expensive. After it gradually decreases in the future, it may cost 100 million to play an episode of TV series, and the cost will gradually increase to 50, 20, 10, 5, 3, and 2.

That is to say, when a user orders an episode of a TV series, the bandwidth cost may be as high as 1 yuan in the initial stage, but later gradually drops to a few cents or even a few cents.

Immediately, Internet bandwidth costs will continue to decrease in the future, and bandwidth costs will still be high, accounting for no less than 10% of the costs of major video websites.

For example, can the money from the big members of station B make up for the shortfall of station B?cannot!Not to mention big members, even if you include advertising, it can’t offset station B’s losses.

Of course...if Bilibili offers pre-roll ads, it doesn't mean that it can't make money.However, Bilibili disagrees. It says it won’t do pop-up ads, so it won’t do it. It would rather UP do content with ads embedded in it, and make content for the sake of advertising, rather than do pre-roll ads.

The main reason why overseas YouTube channels are profitable is that patch ads are fun for a while and remain fun all the time.It can be regarded as a sustainable and profitable business model.

Later, LeTV did not consider the 180 billion owed.We have almost laid off our employees and will not buy new copyrights.If we only consider continuing operations, we can still make some money. Although we will never be able to repay our creditors, the employees who stay at LeTV are living like gods!

The reason is that Accounting Jia has accumulated a large number of cheap copyrights in the past.

In the era of piracy, many video websites do not pay attention to it. Accountant Jia pays tens of thousands to buy all kinds of old movies and TV series at low prices and has unpopular copyrights. Many of them are even exclusive to LeTV.

There are a lot of copyrights in this category, some of which are classic works, and users of other websites also strongly request to watch them. In order to avoid losing users, major video websites can only pay copyright fees to LeTV every year and lie in the copyright pile. How can I not make money?

根据乐视网招股书，公司2007年至2009年采购电影、电视剧的均价分别为1.74万元/部、2.68万元/部、1.47万元/部。三年时间，乐视网采购了3723部影视版权。

To put it simply, in the era of great piracy, the price of TV series purchased by LeTV was several hundred yuan per episode, and the average price of each movie was more than 1 yuan.

Compared with later TV series, the cost per episode soared to hundreds of thousands, millions or even tens of millions.

In the era of piracy, Accountant Jia’s strategy of buying low-priced film and television copyrights was exactly the same as Tencent Music’s strategy.

Later, Accountant Jia’s PPT game collapsed and he went out to hide from debts and never returned.

LeTV has inventoried its assets, among which film and television copyright assets are the most valuable.There are more than 2300 movie copyrights and 4.3 TV series copyrights!

This copyright family background can only be said to be outrageous!

Chapter 267: Accountant Jia’s path can only be learned half way

Only after 2010 did China begin to pay attention to film and television copyright protection on the Internet.

In the past, cases such as pirated videos were not easy to handle because of the abuse of the safe harbor principle.

After 2010, a large number of domestic pirated video websites were basically shut down one after another as soon as they were punished.

Except for some irregular pirated film and television websites, well, that is, film and television platforms that use Qvod's technology for P2P broadcasting, have been wiped out in large areas.

Even Kuabo Company, which provided P2P technical support for piracy platforms, was reported by the video industry because of its support for piracy. In the end, Kuaibo Company was destroyed.

Later, the price of film and television rights will skyrocket!

Originally, you could purchase a TV series for more than 1 yuan. Later, Goodfellas gradually increased to tens of thousands, 10,000+ per episode, and then the price increased to millions or even tens of millions per episode.

Damn it if you can earn back such an astronomical copyright!

But the big Internet companies just have money and are willful, and they continue to burn money!

Since the first year of the copyright infringement of video websites in 2010, after at least ten years of burning, the major platforms have not only reached the level of annual losses of tens of billions, but also the user growth has also peaked, and it has begun to feel so... It won’t work if it burns any longer!

The Internet is not about burning money, it is about burning it first and then earning it!

Major platforms have begun to consciously suppress the entertainment industry, suppress the price of film and television copyrights, and continue to lower prices in a tacit understanding.

The performance and stock prices of a large number of film and television companies continue to decline, and many stars have no movies to film!

Internet platforms have always been interested in buying the copyrights of famous celebrities in the past, but later they went to the extreme. As long as they are famous celebrities and have high-value dramas, I don’t want them!

I want cheap and good-looking dramas. The actor's net worth should be as low as possible, and he should be as popular as possible. Stars who are famous should be a bit more aggressive and lower their net worth.

If you are unwilling to lower your value, go out and turn to short video websites and live broadcasts of Internet celebrities to bring goods. This is your new way out.

Then, there was a group of celebrities who refused to reduce their pay and had no movies to film, so they went to live broadcasts with goods.

Why are there so many film and television stars who later brought goods?

The main thing is that in the game between video websites and film and television companies, actors have become pawns. Most celebrities with inflated net worth have undoubtedly become cannon fodder in the game between industry giants.

The so-called industry status and celebrity status in the past are not worth mentioning at all after the giant's strategic shift.