Because, in one sentence, major Internet companies want to reduce costs, and the biggest cost is celebrity remuneration, so they will naturally cut it.
He prides himself on being a star but refuses to lower his net worth a few notches, so there are no more movies to film.
Then, a bunch of veteran drama stars who have not been popular for many years and have low pay are inexplicably able to play leading roles, such as "The Blast" and other low-cost unpopular dramas. In essence, video websites suppress high-paying stars and support them. The beneficiaries of the strategy are low-paid actors who are not popular.
"Well... the video website I plan to build, the genuine price is a little higher. It doesn't matter if users don't buy the genuine version. We don't ask for user numbers for the time being! At least... before the mobile Internet era, user growth was not considered at all!" Zhao Han said cunningly. He said to himself, "The key is to hoard copyrights in the name of the website!"
Zhao Han thought about the payment model...monthly subscription, don't do it!
Pay directly by episode!
Watch movies online and pay for each movie, starting at 5 yuan, which is the price of unpopular old movies.
Popular ones, eight or ten dollars each.
The TV series charges 3 yuan per episode!Even though bandwidth is expensive now, the cost for users to request a video will not exceed 1 yuan.
A 40-episode TV series costs 120 yuan.
The audience thinks that if you are so expensive, will anyone else?
Zhao Han laughs so hard that people can’t see through it. It’s so expensive, just because he’s afraid that the audience will come to see it!To watch genuine movies and TV series online, how expensive are the website’s servers and bandwidth resources?
Such an expensive price is to drive away irrelevant people. Don’t look, I’m pretending to be a video website!
In fact, it is just hoarding copyrights!
Later, the bandwidth cost gradually decreased. According to the data of Station B, the average bandwidth cost of a user dropped to a few yuan per year.Probably, the cost of playing a video is only a few cents.
By that era, bandwidth expenditure still accounted for a lot of costs, but it was no longer the majority.
The biggest thing is the purchase volume... which is the cost of advertising to attract new users!Later, Station B went from 1 million users to [-] to [-] million users. This cost shareholders money. To increase one user, it would cost hundreds of dollars in promotion fees.In the early days of the mobile Internet, you could buy an incremental user for a few yuan or a dozen, which was a good deal. If you bought a user for a few hundred, you wouldn't lose money!
Secondly, there is the cost of content. Whether it is UP’s main share or the various copyrights purchased, it requires a lot of costs.
The main problem with UP is that the total budget for traffic sharing is only so large, and the total amount has not decreased. UP feels that its income has decreased, but there are more people sharing the cake, so the share obtained per unit click continues to decline.
For various film, television, animation, etc. copyrights, the cost of purchasing copyrights has not been earned back through subsequent operations.
To put it simply, Station B still develops its user base by buying animation, film and television copyrights, rather than making money through copyrights.
Zhao Han doesn’t look down on Bilibili either, he just discusses the matter as it stands.
There is indeed a huge problem with the monetization of Bilibili. It is time to learn how to share YouTube’s pre-roll ads. After learning this, the monetization ability will immediately reach a higher level.
"In general, the current expensive hardware, bandwidth and other expenses will become cheaper and cheaper in the future!" Zhao Han thought for a while, "But now it seems that copyright is almost free (piracy is rampant), and The user traffic will gradually increase to the sky in the future!”
In terms of online copyrights for TV series, the price has gradually increased from a few hundred yuan per episode to several million yuan per episode.
Generally speaking, the price of copyright is increased by [-] times!
To put it bluntly, Accountant Jia does not engage in mobile phones, television, or sports. He even engages in cross-border new energy vehicles.
If Accountant Jia had only built LeTV back then, and had chosen the flat model, he had licensed more than 4 TV series and more than 2000 movies to BAT, which was willing to get involved in the video industry, and would have watched BAT burn a lot of money and collect royalties. , I’m afraid... Accountant Jia will live a life of winning and winning like a fairy.
As a result...it spent so much effort and created a mess that suffocated investors.
Zhao Han has a more precise vision than Accountant Jia, but Zhao Han will not do anything beyond his own capabilities...
In addition to the boss's vision and team ability, ability also includes cash flow, what level of cash flow, what level of things to do, leapfrog challenges, and possible surprises.
You can't seize every opportunity. As a result, your appetite is too small, you can't eat at all, and you starve yourself to death.
Chapter 268 If the earth does not explode, the agency will not take a holiday
National Day is a national statutory holiday, usually a relatively long holiday.
Most industries will take holidays, with occasional exceptions such as catering, tourism, retail, movie theaters, and... real estate agencies.
As the saying goes, if the earth does not explode, the agency will not take a holiday!
Agents who do not take holidays usually refer to real estate agents.
Because... we are usually busy with work, especially because many people work in other cities and have no time to look at houses.
It's hard to catch a long vacation, but I'm just looking forward to guests coming to see the house.
National Day holiday in October.
Wenwen Jingjing Technology Company gave most of its employees a holiday. The few employees who stayed behind were given three times their salary, and they also reduced their workload and only maintained normal operations.
Including Chen Wenwen also returned to town during the holidays to spend time with her mother Jiang Xiaoru and daughter Chen Yiyi.After all, she has not been back home since she went to the city for work in April.
During the holidays, Zhao Han, Chen Jingjing, Liu Mengcheng, and Zhang Lihua formed a group to go look at properties.
Zhao Han is planning to buy a shop, and there is no requirement for a prosperous shop or not. Internet companies do not pay attention to offline prosperous shops.
Liu Mengcheng bought a shop with him, but she didn't understand. He just bought it blindly and did whatever she wanted. Anyway, she is a rich little woman now!
I became red a few years earlier than in my previous life, and the redness turned a bit purple.
For example, local bookstores in Jiangcheng County, not only Xinhua Bookstore, but also the kind of bookstore that sells teaching aids in front of the school, also sell Liu Mengcheng's "Swordsmanship in the Snow", which is said to be very popular.
As for Zhao Han's "Dragon of the Ancient World", you need to go to Xinhua Bookstore to see it.The reason is that it has not reached the level of popularity as "Swordsman in the Snow".
Right now, there are around 30 in cash in Zhao Han's bank card, which is already a lot.Liu Mengcheng, on the other hand, had more than 50 in cash!
Chen Jingjing and Zhang Lihua are planning to buy a commercial house.
Now Chen Jingjing and Chen Wenwen share a house of more than 60 square meters. They plan to work in the county for a long time, so they naturally want to buy one.
Zhang Lihua is the same, planning to buy a commercial house to live in.
Two o'clock in the afternoon.
The group of people came to a store of the nearby Jiangcheng Datang Real Estate Agency.
This real estate agency must have been around for more than ten years.When Zhao Han's parents first bought a house, they looked for this real estate agency.
"Are you...Liu Mengcheng?" At the real estate agency store, a young woman wearing a short skirt, black stockings, high heels, and a professional woman's suit on her upper body showed surprise to everyone.
"Ah? Is it Lin Ruoxi? Are you working as a real estate agent now?" Liu Mengcheng introduced happily, "This is my high school classmate, the former school beauty Lin Ruoxi."
"Don't take it for granted, you are the school beauty of No. [-] Middle School." Lin Ruoxi looked at Bai Liumengcheng, who still had the same innocent face as before, and couldn't help but reveal a hint of jealousy, but she hid it very well.
Lin Ruoxi was also the school's beauty when she was in high school.Unfortunately, there was a more beautiful Liu Mengcheng in the same class, so that the eyes of the entire grade of boys were focused on Liu Mengcheng.
Lin Ruoxi lived her entire high school career jealous of Liu Mengcheng, and she did not do well in the college entrance examination and was only admitted to a junior college.
What's even more detestable is that Liu Mengcheng's college entrance examination scores were very good and he passed the exam!
At this time, Lin Ruoxi felt that jealous emotion welling up in her heart again as she recalled it.
"Are you here to buy a house?" Lin Ruoxi pretended to be calm and looked at everyone.
"We work together, and the company is located in the county, so when we bought a house, we joined in the fun and bought it together." Liu Mengcheng said without hesitation.
For a moment, Lin Ruoxi was so jealous that she was about to explode. On the other hand, she took a deep breath and adjusted her breathing.
Business is important, this is a big order!
"Mengcheng, you were in No. [-] Middle School before? Didn't you see?" Zhao Han couldn't help but was stunned. Before his rebirth, he only knew that she was a homebody and a talented girl, but he didn't know her previous academic qualifications.
"It's not worth mentioning! I just got into An Normal University and lost the face of No. [-]. I'm sorry to mention it." Liu Mengcheng said Versailles.
Chen Jingjing thought it was okay, while Zhao Han was slightly surprised that An Normal University was still ranked among the top ten in the province.
Zhang Lihua over there looked shocked. She was surrounded by highly educated people, which made her, who had only studied for nine years of compulsory education, feel like Alexander.
And Lin Ruoxi couldn't help but swayed when she walked, her high heels almost broke when she stepped on them, and she really couldn't hold herself together!
The main reason is, why... Liu Mengcheng, who is not too smart, can pass the exam.
But she obviously worked harder, but because of her abnormal performance, she got into a junior college.
After graduation, I changed several jobs one after another. Now this real estate agency is only in the county town, and there is not much development prospect at all.
"Sir, what kind of house are you going to buy?" Lin Ruoxi took a deep breath and figured out that Zhao Han was the center of the group. These little bitches, including Liu Mengcheng, mainly focused on Looking at Zhao Han.
For a moment, Lin Ruoxi felt contempt in her heart.
I thought she, Liu Mengcheng, was some kind of innocent person, but it turns out... she relied on this to have the money to buy a house!
If she went to college in vain, she might as well have passed the exam.
"I'll buy a shop at random. It doesn't want a good location. It doesn't matter if there is less traffic in the city, but the requirement is that it is close to a highway, there are no problems with water and electricity, and there is no problem with network communication. The unit price per square meter should be lower." Zhao Han thought about it. I thought and said, "It's best to be within the range of No. [-] Middle School, well, that's the broken road close to the village in the city, where you can see the fields, that's fine!"
Now I see those shops in the farmland. In the future, the farmland will be gone, and the roads will be open, extending in all directions, and there will be bridges.
And the No. [-] Middle School branch moved nearby, which also brought more population density.As a result, the value of shops in this originally less prosperous urban area has been increased.
"If it's inconvenient, you don't have to tell me what kind of business you plan to use for such a remote location." Lin Ruoxi was curious.
Zhao Han was deliberately vague and said: "Internet e-commerce companies don't like to consider offline customer traffic! You know!"
"That's it! Are you planning to use the shops in the city as warehouses? As long as there is water and power grid to facilitate logistics for delivery, you don't care whether there is offline passenger flow?" Lin Ruoxi also knows about the Internet economy.
After all, real estate agents also check all kinds of information online all day long. For example, if house prices in first-tier cities have increased, this or that has increased, and they start to write stories based on the information collected.
In essence, real estate agents do not really study the laws of the real estate industry, but use information gaps and emotional differences to earn transaction commissions from customers.
"Absolutely! So, I want something with a low unit price per square meter. You can list the nearby shops with lower prices and give them to me as a reference for selection!" Zhao Han said, "If you are satisfied with this order, we will return it in the future. There will be opportunities for cooperation.”
Chapter 269 Buying a house is like buying groceries
Lin Ruoxi's attitude instantly became professional and she searched for a pile of information: "There are several stores in the middle of the Second Middle School, close to the teachers' apartment complex of the Second Middle School."
Some of the measures that satisfied the teachers of No. 90 Middle School were probably that in the [-]s, the school took over a relatively desolate and undeveloped cheap land opposite the school, developed teachers' apartments, and sold them to teachers at cost price.
Of course, in the future, land prices will become more expensive, which will not be such a good thing.Teachers who buy cheap houses in teachers' apartments basically buy real estate at a very low price. This is just one opportunity, and there will be no more in the future.
The older generation was satisfied with the welfare housing allocation policy of large state-owned enterprises, but the new employees were not satisfied, because when they started working, the welfare policy disappeared.
The current No. [-] Middle School teachers’ apartment complex is considered to be a farm-view apartment.
Standing on the balcony, you can see the farmers across the road busy in the fields, which shows the remoteness of its location. If it were not remote, the teachers' apartment in No. [-] Middle School would not be built.
Later, as the little farmland in the city was converted to development purposes, especially as the roads changed from dead-end roads to well-connected roads, this area became a relatively lively and prosperous area.
"What's the price?" Zhao Han looked at the graphic introduction, including the homeowner's contact information, but there was no price.
"This one has the smallest area, 36 square meters, and the whole set is 5." Lin Ruoxi looked at Zhao Han.
Zhao Han nodded and asked her to continue the introduction.
Lin Ruoxi added: "Also, the 66-square-meter one was originally a small restaurant, but it was not managed well and closed down. The total price is [-], and the tables, chairs, benches, and kitchen facilities are given away for free.
There is also a 63-square-meter unit that was originally an Internet cafe. It was closed down after too many complaints from parents. The price is 9 yuan.
It should be noted that after taking over, it is not allowed to open Internet cafes or other entertainment venues. "
Zhao Han couldn't help but feel happy when he looked at the former Internet cafe. Damn it, wasn't this the same Internet cafe where Zhao Han and his classmates skipped classes and surfed the Internet, and were often caught by teachers?
The Internet cafe is opened outside the teacher's apartment, which can be regarded as a big deal in front of Guan Gong's gate.
There used to be rumors about the background of this Internet cafe, but now it seems that the rumors are not credible.
"Well, I want all three sets! Why don't you give me a discount?" Zhao Han looked at the house selling agent.
"Well, the 36-square-meter set can be reduced to 66, and the [-]-square-meter set has a minimum profit of [-]. The last set has a better position than the other two sets, so there is no way to give away the profit." Lin Ruoxi smiled with a hint of flattery. .
Zhao Han quickly sketched out a picture of the location in his mind. After the mid-90s, No. [-] Middle School closed the old school gate to the east and built a wall to seal it.As a result, most of the businesses on the east side of the shops have declined.
After that, the gate of No. [-] Middle School was always open to the south, and it did take a detour to the east.
The main flow of people near the school is students. If it is far away from the path where students go to and from school, the flow of people will decrease and the business will decrease.
The closer to the school gate, the more prosperous the shop becomes.
Of course, that may not be the case in the future. The main reason is that there will be a branch branch of No. [-] Middle School in the east.Sandwiched between the branch of No. [-] Middle School and No. [-] Middle School, it may not be worse than the location of the main gate of No. [-] Middle School.
Zhao Han can predict the future, but the real estate agent may not know it. After all, if you have such a vision, you are not an agent.
"Me! I also want to buy a shop!" Liu Mengcheng felt that he was being ignored and said quickly.
"Oh?" Lin Ruoxi smiled professionally, "I also have a lot of information on Wangpu. Take a look..."
"I suggest you, Mengcheng, choose a larger one." Zhao Han thought for a while, "With your personality, it would be too troublesome to manage a small shop here and there."
"Yes! Want a big one!" Liu Mengcheng said.
"Big?" Lin Ruoxi then deliberately found some large shops, "This one is the closed Jiangcheng Supermarket on the Third Ring Road, with an area of 619 square meters. Do you think it's big enough?"
Actually...Lin Ruoxi also had a bad idea. This set of shops on the Third Ring Road had lost several shopping mall operators.
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