Start earning money as the girl next door

"Yangtze River?" Neither Liu Mengcheng nor Chen Jingjing understood.

"That's right, it's the Yangtze River! The Yangtze River Basin, which connects rivers and seas, covers the largest number of urban agglomerations and has the largest consumer population. Therefore, it is an elite area with the lowest transportation costs. The most important thing for e-commerce companies is transportation costs and transportation efficiency." Zhao Han said with a smile, "At the same time, the Yangtze River Basin is also the main manufacturing industry and the production site of various products. The supply cost of most goods is also the lowest in the country. It concentrates the advantages in manufacturing, consumption, and transportation. This is definitely It’s the land of e-commerce giant Longxing!”

From 2004 to the long-term future, the most critical factor that dominates China’s e-commerce market is actually the Yangtze River!

If any e-commerce company dominates the market in the Yangtze River Basin, it will easily become the leader in the country.

The rise of Taobao and Pinduoduo is largely due to the fact that both are e-commerce companies in the Yangtze River Delta region.

Taobao started with Hangzhou as the place of prosperity and relied on the Yangtze River Delta. It continuously introduced manufacturing industries from Jiangsu and Zhejiang to the Taobao website for sale. Later, it reduced logistics costs and even led to the creation of Bao Bao. Postal zone concept!

Pinduoduo’s headquarters is located in Shanghai.Magic City belongs to the core of the Yangtze River Delta, taking into account the Yangtze River Basin and connecting major coastal ports.In addition, there are certain advantages to exporting products overseas.

But in the final analysis, the underlying logic of the two major e-commerce companies’ start-up is to rely on the Yangtze River Basin.

Chapter 274 Zhao Han is so insidious

On October 10th, Wenwenjingjing’s e-commerce department resumed express delivery, and orders from several days were concentrated on this day, with more than 4 shipped in one day.

The business outlets of the courier companies that cooperate with the county almost rely on the business of Wen Wen Jingjing's company.

Because Jingjing Reading Network has placed ads on HAO123, its traffic has jumped from 20 to 1000 visits to more than [-] IP visits, and its daily PV has stabilized at more than [-] million.

The total number of registered users has also exceeded 10, with more than 2 daily active registered users. The total number of VIP readers exceeded 2, and the number of daily active VIP readers remained at 1.

In general, the current monthly paid subscription scale of Jingjing Reading Network should reach 40 million yuan.

It seems that the sales scale of Jingjing Reading Network in one month is not as good as the sales volume of Wenwenjing E-commerce Department in one week.

But... Wen Wenjingjing's e-commerce department is now dependent on others on Taobao. No matter how much they sell, it depends on their appearance.

The current revenue scale of Jingjing Reading Network is not impressive, but this is already the size of Pastry Chinese Network in April and May this year.

Compared with the pastry Chinese website, it is at most half a year behind in development.

Well, as long as this gap does not widen, in general, Jingjing Reading.com will definitely be the leading website in the online literature world.

Despite the small market size of the online writing industry in the future, there are many listed companies, such as Yue, Zhang, Zhong, Ping, A8 New Media, etc. Zhao Han noticed that the main business is online writing. of.

Some companies are also involved in online writing, but their main business is not this, so there is no way to count them.

The pastry Chinese website was Yuemou’s core asset. Later, as the leader of the online literature industry, Yuemou’s market value could reach tens of billions of Hong Kong dollars.Several other online writing companies also have a market value of several billion.

Of course, after online writing companies go public, their performance is generally not very good, and their growth potential is average.Mainly because... it was listed at the end of the traffic bonus period.

The real growth period of web articles was from 03 to 2018. During this period, the traffic dividend of PC Internet and the traffic dividend of mobile Internet were superimposed. After 2018, because user traffic peaked, there was gradually no room for performance growth.

Therefore, the current Jingjing Reading Network only needs to synchronize the growth rate of cakes. In fact, by 2018, the monthly revenue is likely to reach hundreds of millions.

As for the company's products, the Jingjing Pinyin input method is the most valued by Zhao Han and is regarded as a powerful tool to open up the market.

During the National Day period, the installed capacity gradually exceeded the 600 million mark.This size is naturally inferior to that of Little Penguin with hundreds of millions of users.

But the little penguin of QQ also came here in the same way. Over time, it gradually became a behemoth.

"More than 600 million input methods have been installed?" After Zhao Han found out, he was quite excited and asked, "This is the number of installed machines, not the number of downloads, right?"

"The download volume is summarized by grabbing the data from each platform. It's almost 1000 million downloads." Zhang Tiantian said while drinking tea, "The installed capacity is the estimated data of the client IPs that can be tracked by the server and connected to the Internet."

"Oh!" Zhao Han asked with a smile, "At present, have you paid attention to the news of your friends in the market? Have you followed suit?"

"How can it be so easy to follow the trend?" Zhang Tiantian said, "Programmers like Jingjing and I have to work hard for several months to come up with the Jingjing Pinyin input method. If we follow the trend of the Pinyin input method, we can only Achieving an enhanced version of intelligent ABC and many other functions may not be able to achieve our level."

"Always pay attention! Once you find a new Pinyin input method, see if it is produced by a major Internet company. Once it is a Pinyin input method produced by a major Internet company, do some research immediately to see if it is copied! Once you find that it is copied, Sue immediately! Find a way and use all media resources to let big companies copy us and make it known to the whole people." Zhao Han thought for a while.

"Isn't that just a warning?" Zhang Tiantian said in surprise.

"Once it is discovered that a large factory has copied, it means that there are already many copycats on the way." Zhao Han sneered, "That's why I asked you to register more patents!"

In many industries on the Internet, it is an industry practice that you copy me and I copy you.Many times, some Internet applications and technologies do not have any patents registered.

But Zhao Han doesn’t think so. Why is the Internet industry being copied? It’s an industry practice.

Prosecution is an attitude, and so is public opinion offensive.Since it has been copied, then...you have to get some benefits, right?

What are the benefits?The reputation after being copied by a big manufacturer!

Historically, before Sogou Input Method was plagiarized, it had about 500 million users.Suddenly I discovered that it had been copied by Google.

As a result, the high-profile prosecution and media publicity made Google so embarrassed that it fired a group of temporary workers, saying that the temporary workers were not fastidious!

Then, the number of Sogou input method users increased to 2000 million six months later.It increased by 1500 million in half a year. In addition to the advertising promotion effect, it also gained huge traffic by following Google!

Later, other major manufacturers also imitated the Sogou input method, and the Pinyin input method also began to roll up.

However, due to Sogou's first-mover advantage and some patent barriers, many competitors, in order to circumvent patents, just cannot make the Sogou input method as smooth as it is.

It's not that it's technically impossible, but... Sogou has a patent moat.

The patent moat cannot prevent others from making Pinyin input methods.

But a large number of patents prevent others from doing certain things.One patent may affect one thousandth of the experience, but if there are dozens of such patents, it is enough to reduce the input accuracy of competing products by several percentage points compared to your own input method.

A difference of several points.

In fact, the experience between the two input method products is vastly different.

"Are you specifically waiting for someone to copy you?" Zhang Tiantian was surprised!

"Yes! I'm waiting for the big manufacturers to copy us! It will happen sooner or later!" Zhao Han said.

"Sue a lawsuit if you copy it, and then what?" Zhang Tiantian was confused, what's the use of this?

Historically, ICQ sued OICQ, but Tencent did not collapse, but simply replaced OICQ with QQ.

To say that OICQ copied ICQ is actually mainly about the creativity of instant messaging and similar names.

OICQ actually looked down upon ICQ's poor user experience. Only after great improvements and iterations did it have a more mature product.

As for ICQ, that crappy thing, a software that can only be used locally, can't be used on another machine. That stupid design made OICQ feel that it couldn't be done like this from the beginning, so it was easier to use than ICQ from the beginning.

Precisely because of this, after changing its name, ICQ had no clue. Instant messaging itself could not be registered as a patent.

Similarly, the Pinyin input method itself cannot be registered as a patent.We can only set up some patent barriers around some specific technologies of Pinyin input method software.

"It's a gimmick for big manufacturers to copy our unknown small company's products!" Zhao Han said with a smile, "First, we want them to copy! In addition, we need to mobilize public opinion and let people know that the products copied by big manufacturers are not as good as ours. ! In this way, we can highlight the excellence of our products by outdoing big manufacturers!"

"I understand! You are full of bad ideas, and I'm done plotting against you!" Zhang Tiantian couldn't help but sigh, this guy must be an old conspirator on the Internet.

A set!

First run on the track ahead of time, and then dig a hole specially, waiting for latecomers to step into it!

Chapter 275 Offline Store

In mid-October, Zhao Han's three shops were transferred one after another, with the full payment of 22.3 yuan, without applying for a loan.

The main reason is that the loan interest rate in 2004 was still relatively expensive, with the base interest rate being 5.31% and the personal mortgage interest rate being around 5.84%.

Originally, Zhao Han felt that applying for a long-term loan was more cost-effective. However, despite the current rise in housing prices, due to the impact of the subprime mortgage crisis sweeping the world in 08, domestic housing prices were cut in half from 2008 to 2009. Plunging.

From 08 to 09, the fear of real estate developers reached the highest level ever, because many real estate developers had never experienced housing prices halving within one year.

During the crisis in 08, China chose to bail out the market. This round of bailout caused housing prices to remain depressed for more than a year, and then there was a retaliatory rise.

Then, a bad path dependence was developed for the real estate industry. I felt that... the state would take action anyway, so the timid ones would be starved to death and the bold ones would be starved to death.In particular, there was another wave of bailouts from 14 to 15, and then all real estate developers no longer understood what risk was.

After 16, instead of destocking, real estate developers added more inventory and added more leverage.

The reason why the real estate industry will be difficult in the next few years is mainly due to the failure to respect the industry cycle.

Although Zhao Han does not speculate in real estate, he still respects the cycle of the industry a little.After the U.S. subprime mortgage crisis in 08, and domestic interest rates drop a little, it won’t be too late to get more loans.

The reason for buying it in full is that Zhao Han is not short of money now, not to mention that the company's development situation is very good.

As for the loyal minister played by Zhao Han in Pastry, his monthly royalties have now exceeded 20 yuan, and subscriptions, simplified Chinese, and traditional Chinese have blossomed.

After buying the shop, Zhao Han rented it directly to the company at a monthly rent of 500 yuan for each unit and 1500 yuan for three units.

"So cheap?" Chen Wenwen couldn't help but be stunned. "Aren't you suffering from the rent?"

According to the rents of the several shops that Zhao Han bought, the monthly rent for one is now probably over a thousand yuan.

The rental price for a small shop of 30 square meters is 1000 yuan per month.

For a shop of more than 60 square meters, the monthly rent is 1500 yuan, which is a friendly price, and the normal monthly rent is 2000 yuan.

It is normal for shop rents to be more expensive than housing.Especially now that business is still mainly offline, and the penetration rate of the Internet economy is not yet too high.

Some of the most crowded shops in the county.The monthly rent was as high as 90 to 2 yuan per month in the late [-]s.

In the business district surrounding the school, the location near the school gate is the most expensive.The shops outside the No. 5000 Middle School now sell more than [-] yuan a month.The further away from the school gate, the worse the location, and the cheaper the rent.

Zhao Han's apartments face the wall of No. 1000 Middle School instead of the school gate. The passenger flow is low and the rent is not expensive. Even so, the monthly rent must be more than [-] to be reasonable.

"It's okay! I am the major shareholder, so I should!" Zhao Han said with a smile, "If the company develops well, I will benefit the most!"

In Wenwen Jingjing Technology Company, Zhao Han directly holds 94% of the shares, Chen Jingjing holds 4%, and Chen Wenwen and Liu Mengcheng each hold 1%. This company is mainly a subsidiary of the holding company and serves as the overall incubation platform for the project.

It is difficult for those who join the company later to get the equity of Wenwen Jingjing Technology Company.The main thing is, what project is responsible for specifically, and after the project successfully establishes a separate subsidiary, important talents will get the equity of the subsidiary.

In general, Zhao Han plans to use Wenwen Jingjing Technology Company as a super incubator to continue to incubate successful projects one after another. It can be said that it is the hen that truly lays golden eggs.

Other subsidiaries are just golden eggs laid.There is still a certain gap from the value of the parent company.

"Okay!" Chen Wenwen thought for a while and said, "When Jingjing Pinyin Input Method develops to a certain level and can be self-sufficient, as the boss, you should also get a salary."

"No rush!" Zhao Han said with a smile, "After completing the three-step plan, my wings will be full. It's time to consider my personal interests. In the short term, the company's development is my priority! These three stores of mine, Are you going to arrange manpower?"

"That's it!" Chen Wenwen said, "I plan a clothing store, a tea shop, and a bookstore!"

"Oh?" Zhao Han was surprised, "Where is the hotel?"

"The hotel is not in a hurry! And the location is not good!" Chen Wenwen said, "For the hotel, I cooperate with the takeout service website. Before, you also said that it is difficult to recharge offline transactions now, and most users do not have online banking! Therefore, prepare in advance Focus on Internet cafe customers! So, if you want to open a restaurant, open it on the Internet cafe street!"

Internet cafes were not allowed to open in front of the school, and many Internet cafes were unwilling to stay away from the school. Gradually, they appeared in small alleys that were moderately close to No. [-] and No. [-] middle schools and where the rent was not as expensive as a commercial street.

There are about 30 stores in the whole alley, but more than ten Internet cafes are opened directly, which is a famous Internet cafe street in the county.

Other Internet cafes are more scattered.

Internet cafe street is a small alley with more than ten Internet cafes that can only be used by one car.

An Internet cafe may have at least thirty or fifty computers, and may have hundreds of computers at most.In some cases, there are not enough stores on the first floor, so the second and third floors are directly opened up, and the original commercial rooms upstairs are transformed into Internet cafe spaces.

The Internet cafe street has a good reputation and the attendance rate is also extremely high.Under normal circumstances, the occupancy rate is [-]% to [-]% when it is relatively free.

After six o'clock in the evening, or on holidays, it is basically full, and it is difficult to find an empty computer on the entire street.

It can be said that at this stage, the Internet cafe street is almost like a money printing machine making money.

Of course, when home broadband becomes more popular in the future, and even mobile phones later become the main terminal for accessing the Internet, the street of Internet cafes will gradually become deserted.

At this stage, many Internet business models are extremely dependent on Internet cafes.For example, in online games, those who win the Internet cafes almost win the world.

"Legend", "Warcraft", "Audition", "Journey", "Hot Blood" and other popular games, if you want to succeed these days, the main thing is to promote them locally, that is, to open up distribution channels in Internet cafes.

Post game posters in Internet cafes, install clients in Internet cafes, and more importantly, lay out point card sales channels in Internet cafes.

Shanda's "Legend" money printing machine model is, in essence, the first to open up the recharge channel for Internet cafes.

It is simply a dream to increase the revenue of online games by relying on the traditional distribution and point card sales channels of stand-alone games and software.

It’s easy to make money online these days, and the main reason is the convenience of recharging.For games from major manufacturers, you can recharge your account at any Internet cafe.

Unlike online literature, because the scale is too small, it is not cost-effective to build an Internet cafe recharge channel similar to that of an online game company!

Chapter 276 Decoration

October [-].

Sunny weather.

Chen Wenwen also acted resolutely and quickly took over the three stores that Zhao Han had just bought.

"Online business is the main business. There is no need for decoration. The main thing is to repair water and electricity, and then connect to the Internet." After Chen Wenwen and Zhao Han went to the store for on-site investigation, they went back to find residents in the First Construction Workers' Compound.

Plumbers, carpenters, masons, etc., there are many such masters in the employee compound of the old construction company.

Some go to big cities to work, while others do scattered jobs such as decoration and leak detection in the local area.

If you have skills, you won’t go hungry.