Start earning money as the girl next door

Wang Xiao carefully introduced it on QQ, "The beginners are beginners, they can customize it casually and use the introduction of various functions of the skin editor.

Intermediate functions involve some design and require some basic appearance design.

Advanced level requires the use of other tools such as PS. Simply put, it requires a certain art foundation. "

"Yeah!" After Han Xiu read the guide he wrote, which was generally very easy to understand, he said: "I will ask the finance department to send you the full amount of the bonus..."

"Well, Sister Xiu, when will the skin center open paid skins?" Wang Xiao asked expectantly.

During this period, Wang Xiao's advertising company repeatedly polished and produced skins and produced 5 versions of high-quality skins. Of these, 2 are free and 3 are paid.

Just waiting, the skin center officially opens for payment!

"October 10th!" Han Xiu said, "Free skins are just for review. Paid skins need to sign a formal contract with the website!"

"Well, my company has produced a few skins, and 3 are ready to be paid for. Can I sign the contract in advance now?" Wang Xiaoke was shrewd and calculated correctly that the initial paid skin market should be vacuumed for a period of time, and early morning transfers would benefit early.

"Okay!" Han Xiu has obtained the operation and management rights of the skin center, and the skin review and contract signing are all under her control.

She is quite satisfied with this business.

……

On October 10th, Jingjing Pinyin version was upgraded to version 16. The new version, in addition to improving some user experience.

A more important upgrade is the official opening of the skin center, which allows the uploading and signing of free skins and paid skins produced by third parties.

“Users can use the skin editor to customize the software appearance skin of Jingjing Pinyin Input Method.

You can also upload your own skins to the skin center, which can be downloaded by other users for free or at a fixed price.

The Skin Center will review skins produced by third parties and can be put on the Skin Center if they do not contain illegal content.

Paid skins have user-defined prices. The pricing range is between 0 and 10 yuan. The price of 0 yuan defaults to a free skin and cannot be changed to paid in the future.

Other pricing is for paid skins.

When users purchase input method skins, the payment amount will be divided into 70% for the skin creator and 30% for this website.

Paid skin creators need to apply for a contract and fill in the receiving bank account number, otherwise, they will not receive the sales share..."

After the skin center function is officially launched, it will not have much impact on ordinary users.

But for some people who have seen it, they can actually customize their skin.Moreover, you can also make your own skins and sell them for money. Suddenly tens of thousands of users began to download the skin editor, and some users were already studying the instruction manual of the skin editor, and a large part of this instruction manual was written by Wang. Written on commission by Xiao Advertising Company.

As for Wang Xiao himself, he had signed the contract before the 16th.After the Skin Center enabled third-party skin uploading, it immediately uploaded the 5 skins it produced.

The three paid ones specifically find local painters and buy the copyrights.Ink landscapes, comic girls, and Sun Wukong are all copyrighted.The prices are all 6 yuan.

Not long after the skin center was opened, there were only 10 official skins, and they were all free.

The free version of the five uploaded skins is growing rapidly at the rate of several downloads per second.

However, the growth of payment is extremely slow...

Finally at noon, one user paid to download the skin of Sun Wukong.

Later, in the afternoon, the number of paid downloads of Sun Wukong skins increased to 12, and the other two skins were gradually downloaded.

"Earning dozens of yuan a day?" Although it was not as Wang Xiao imagined, the skin sold out as soon as it was uploaded.

But there is no doubt that someone actually paid!

"Mainly, recharging is troublesome." Lao Li worked for a while and found several ways to recharge.

One way is to use the reader account of Jingjing Reading Network, if it is bundled with the Jingjing Pinyin Input Method account, and the two accounts are connected, then the book coins of Jingjing Reading Network can be exchanged for the wallet of the skin center of Jingjing Pinyin Input Method. The balance is exchanged at a ratio of 100:1.

In addition, there is online banking recharge, but there are not many online banking users. What's more, the online banking recharge channels of Jingjing Pinyin Input Method do not have wide coverage, and only a few banks can recharge.

There is also point cards, who knows where you can buy point cards.

The last thing is mobile phone text message recharge, which is SP.In fact, it cost 1 yuan of phone bill to recharge 0.5 yuan.

Wang Xiao and others run a company and have a lot of business transactions, so they can naturally use online banking to top up.But...for ordinary users, these days, there is a threshold for recharging money on various websites.

Online game recharges may be excluded.

Statistics show that there are 4000 million computers connected to the Internet in China this year, and there are just over 2000 million home broadband users.

For the rest, except for some users from some schools and units, the number of computers in Internet cafes exceeds 1000 million.

Mainstream online game companies will promote it to Internet cafes across the country and try their best to include Internet cafes as recharge channels for game points.

"It's okay, Jingjing Pinyin Input Method has a large number of users! For the time being, it's just the trouble of recharging that hinders the downloading of paid skins. I think paid skins will definitely grow in the future!" Wang Xiao is very confident.

……

On October 10, Jingjing Pinyin Input Method launched the paid skin function.A major incident also occurred on the domestic Internet. Goose Factory’s QQ had a problem.

Starting from the evening of the 16th, some users were unable to log in to QQ. Some users just logged in, but found that the dialog box "Connection to server timed out, please check the network" popped up again.

Then, on all major social media, people were discussing the problem that there was a problem with the QQ server and they could not log in.

"Has this happened to Goose Factory?" Zhao Han couldn't help but be surprised.

Zhao Han knew that later Goose Factory sent traffic to Jianjian and crashed Jianjian's server.

Unexpectedly, Goose Factory itself had its own server crash.

There are many very talented netizens. For example, Zhao Han saw some posts by one of them on the Longlong Forum.

"I couldn't log in to QQ, so I had to log in to MSN, which I hadn't logged in for a long time, and asked my friends on MSN if I could log in to QQ. As a result, my friend was surprised, you can't log in to QQ either? After a long time, we all found out that we couldn't log in to QQ. , we will meet each other on MSN.”

"I couldn't log into QQ, and I always thought it was my own network problem. Later I found out that the web page, music player, and downloads were all normal, but QQ was not normal. I logged into MSN, which I hadn't logged in for a long time, and asked my friends. I finally breathed a sigh of relief. , it turns out that I’m not the only one like this, no one else can get on it, so I feel relieved!”

"It's the same for me. If I can't log in, that's a big deal. If I see that everyone else can't log in, then it's okay."

"Goose Factory is constantly blaming the blame, sometimes blaming hackers, and sometimes blaming telecommunications network problems.

However, is there a possibility? Let me tell you, the server of Goose Factory has a crotch!

There are more than 3 million registered users. It seems that it was promoted last month, with the highest number of simultaneous online users being 700 million!

Is it possible that QQ itself has too many users, causing the server to go down? "

Chapter 281 Crossing the river by touching the goose factory

The problem of not being able to log in to Goose Factory QQ lasted until October 10th.By the evening of the 17th, the problem was generally solved.

Many media outlets only belatedly concluded that Goose Factory’s QQ outage incident.It doesn't take long, about 24 hours.

However, QQ has more than 3 million registered users, 700 million online at the same time, and it is estimated that QQ has more than 3000 million daily active users!

In a sense, the server had a major accident and could recover so quickly because of Goose Factory's technical strength.

In such a short period of time, it is almost impossible to cause a fatal blow to the goose factory.Well, I gave MSN a chance, but it didn't work!

Although, MSN made a fuss for a while after QQ went down, then it disappeared very quickly.

The user logged in to their beloved QQ again.

The main reason is that MSN is too pretentious. It sounds like it is used by elites, white-collar workers, and foreigners, and it looks like you are low if you don’t use it.The vast majority of users are not too convinced.

After all, the tool attributes of instant messaging software are too strong. Once a moat is formed, similar software will have no chance.

Bao Yueqiao, an Internet veteran who founded Lianzhong, suffered from goose factory phobia after Lianzhong's online chess and card business was killed by QQ Games.

If you want to invest, you must do some research first. If the goose factory doesn't do it, he will do it.

In a sense, Bao Yueqiao is right but not completely right.In many cases, the goose plant is not a panacea.

When Goose Factory beats game manufacturers, it may be that QQ and the game business are so compatible that using QQ to deliver traffic to games is an unbeatable one in the country.

Well, in the overseas game market, because there is a lack of traffic reservoirs like QQ, Goose Factory's overseas performance is far less invincible than in the domestic market.

Over the years, Goose Factory has been mainly based on instant messaging software, that is, it has built a huge flow reservoir before making products.

Goose Factory's QQ and later WeChat were disadvantageous in going overseas. One aspect was the policy environment, and the other was that instant messaging software had language market barriers.

Just like the reason why MSN failed to make waves in the domestic market, it is because QQ connected mainstream users with QQ earlier.Latecomers who make similar tools lack this kind of interpersonal relationship, so they cannot shake the advantage of first movers.

Countries and regions where a language is spoken by hundreds of millions of people generally have some local instant messaging software that has become the mainstream of the market at that time.

For example, Japan's local instant messaging software LINE has become the mainstream instant messaging software in the Japanese market.Foreign players, whether MSN or QQ, cannot compete with LINE for dominance in the local market.

And LINE's business model also smells like Tencent. Games, e-commerce, payment... all kinds of Tencent's business models are basically copied here.But in terms of scale, LINE cannot compare with Tencent. The reason is that LINE is based on the Japanese market. It has no market share in the Chinese and British markets where there are more users.

Only Chinese and American Internet companies can attack the global market later.The main reason is that Chinese and English are the only single major languages ​​in the world with more than 10 billion native speakers.

In a sense, being born in a country with more than 10 billion native speakers has already won the majority of the world's people to a large extent.

This language has a large number of users, and it implies a series of conveniences and advantages that many people take for granted.

However, imagine if you live in a small country where millions of people speak your mother tongue. The problem you may encounter is that because of the lack of market, few people will use their mother tongue to create literary and artistic works. Then, they can only see various overseas works. In this kind of cultural and entertainment works, no one cares about the history and culture of the minority language population.

Products and product manuals used in daily life may be used by too few native speakers, so product manuals are available in other languages.In order to work and make a living, everyone has to learn the language of other countries in order to survive.Writing novels, singing songs, and making movies all have to be done in foreign languages, and there is no market for local languages.

Not to mention, Internet products... Basically, it is difficult for countries and regions with too few native-speaking populations to seize the dividends of Internet development.

After the advent of the Internet, the importance of the size of the native language population has become particularly prominent.It is impossible for a country with a small native language population to give birth to an Internet giant.If you think about it more deeply, the population of your language users means how deep your market is.

Developing products for one country and one language is not at the same level of difficulty as developing products for thousands of languages ​​around the world.

Even the world's top Internet companies have simply given up development of some software versions in small languages.

Take the Jingjing Pinyin input method as an example. If it is an input method for a small language, there is no need for much development at all, because... the potential user scale is too small and there is no commercial value at all.

"Quietly, Tencent's server crashed! Our company's various products must also be prepared! It is better to deploy in advance than to wait until the number of users suddenly increases and the server has a problem!" Zhao Han said,

"Well, in terms of servers, Tiantian is researching distributed servers, which are what you call cloud servers. As for the fault tolerance and elasticity of our servers, they may be better than those of Goose Factory." Chen Jingjing said, "At present, in addition to novel websites, the company , input method server and the Wenwen Service Network under development, each has its own server. In addition, there are more than 30 additional cloud servers, which can flexibly support major businesses at any time. Once the number of users increases significantly and the server is tight, You can start a cloud server within a few minutes to help offload some data and traffic."

"The cloud server track, in the long run, will be more valuable than all our current businesses!" Zhao Han said seriously, "If it is done well, we will build a water plant with us, and water pipes will be supplied to everyone. Water is needed for boiling." Just a faucet!”

"As for our input method, users use the software locally most of the time and do not access the server and occupy resources. Only by updating the software, uploading their own input method habits, or downloading some data will the server resources be occupied." Chen Jingjing He said, "In a sense, the input method is lighter than the burden of Jingjing Reading Network. QQ, with 700 million online users, is constantly interacting, many of them still send pictures, and the data throughput is amazing!"

"Goose Factory also underestimated the growth rate of China's Internet users and the number of QQ online users!" Zhao Han said with emotion, "In short, it is better to overestimate the growth rate of China's Internet users than to underestimate it! It doesn't hurt to waste a little bit. , it must not happen that our hardware preparations are not sufficient, leading to a downtime accident similar to that of the goose factory!"

Chapter 282 Traffic monetization brought by paid skins

For Wang Xiao, it feels like he has found a small outlet to make a fortune.

On October 10, 16 users downloaded the paid skin he uploaded, with sales of 21 yuan.

On the 17th, 87 paid skins were downloaded, with sales of 522 yuan.

On the 18th, there were 319 paid skin downloads and sales of 1917 yuan.

Three days after going online, Wang Xiao felt like he was making money.

"Lao Gao, Lao Li, we made the right bet this time! The skin of Jingjing Pinyin Input Method is a huge outlet! For giants, it is a small project, but for a small company like us, Definitely a life-changing opportunity!”

Wang Xiao said, "Gao Ming, I remember you once dreamed of becoming a great painter, painting your own works of art, and selling your works for a living! I think... you can use original skin art materials as your own works of art! "

Gao Ming nodded. When he was young, he carried his drawing board and ran to a village in the capital where artists gathered. As a result, people laughed at him because he had no talent and did not let him play. Then, Gao Ming left, carrying his drawing board, and swore that one day he would become a poet. Those so-called bullshit painters are even more awesome art masters!

Gao Ming admitted that he originally wanted to get in because of the circle of models who stripped naked and had them painted.

However, as time passed, he forgot his original dirty thoughts and only remembered that he wanted to become a great artist!

So, he said seriously: "I can create paintings that are artistic, ornamental, and liked by netizens as art materials!"

"Okay! Lao Li, Li Xiaotian! Remember, when the three of us started a business together, we dreamed of becoming a world-class advertising design company?" Wang Xiao said seriously.

"Um, Lao Wang, what are you doing?" Li Xiaotian couldn't help but feel that Wang Xiao was too excited today.

"Let me ask you, do you have passion? Do you want to get rich?" Wang Xiao asked.

"With passion, who doesn't want to get rich?" Li Xiaotian said.

"Okay, then you can now follow the skin editor creation method we have summarized during this period and train the whole company to transform the business. After the previous business is completed, we will no longer do it! The whole company has begun to transform, with skin creation as the center!"

Wang Xiao said, “We must seize the time now and create ten skins every day, one out of ten.

Choose various experiences, all are excellent skins, upload them for free, accumulate popularity, try to have different styles and non-duplicate skins.

On the other hand, there is one paid skin every week, so you can choose one from a hundred, and it is better to have it in short supply than in excess.

The company reorganized its business lines with skin creation as the center.

Those who have the ability to create bran, engage in creation, and those who have no ability, test the effects of new skins.

Eliminate the skin that is defective during use and summarize some skin that is both beautiful and easy to use.

Although reskin does not change the essence of the program, sometimes if the change is not successful, the user's mood will be different and the feel will be better! "