Start earning money as the girl next door

"It can't be said that skin design is useless at all!" Li Xiaotian thought for a while, "The background, color, shape, font spacing and other designs of some skins may also affect the experience of use, and thus affect the input efficiency. .Although it is a bit metaphysical, some poorly designed skins do affect its use."

"So, we are not doing meaningless work, but bringing good experience to users! It can be said that we are also helping Jingjing Input Method and optimizing the product! The appearance design is also a kind of design!"

Wang Xiao smiled and said, "In addition, from now to the end of the year, Jingjing Pinyin Input Method's skin mall will recommend resources and paid skins to us. We will have at least one skin recommended on the homepage by default.

Therefore, even if we want to get rich this year, even if Jesus and Tathagata come together, they cannot stop us!I said! "

Although Wang Xiao's words are a bit arrogant, it is indeed a fact.

The current Jingjing Pinyin input method has a total installed base of more than 700 million users.Although there may not be so many registered users, half of the users are registered.

There must also be more than 350 million registered users.

Even if only [-]% of users will be buyers of paid skins, it will be a huge outlet.

This is equivalent to tens of thousands of paying users.

The current Jingjing Pinyin input method has more than [-] installed machines every day.Registered users increased by tens of thousands.

Therefore, the potential skin buying user group will increase day by day and continue to expand in scale.

In a sense, this trend is no less than paid reading of online literature, but... the number of skin creators is very, very small!

Wang Xiao Advertising Company has temporarily monopolized the spotlight.Become the biggest beneficiary of Skin Center’s paid skin market.

……

"Since our skin center opened third-party paid skins, on the first day, only 3 paid skins were put on sale, and they sold for more than 100 yuan. By the second day, 5 skins were put on sale, with sales of more than 700 yuan that day. On the third day , there are already 15 paid skins, and sales have exceeded more than 2500 yuan..."

Han Xiu reported to the leaders very excitedly, "In just a few days, we have already had more than 400 users paying every day. This daily paid sales is still growing rapidly. I believe that the daily sales will soon exceed [-] yuan." !

This is still based on not harassing ordinary users, but a very small number of users discover new features on their own and are willing to spend money to buy skins!

The paid skins come from third-party creators. We give the authors of the skin input method [-]% of the same share as Jingjing Reading.com gives to writers.Some authors who sell well can already earn thousands of yuan a day!

There are also some authors who earn hundreds or dozens of yuan a day!

Now, this income is not high, but you can make money easily just by using our skin editor and creating different skins!This kind of good thing is bound to attract more and more skin creators to create better skins!

The increase in the number of skins will also attract more users to take the initiative to purchase skins for consumption!

Therefore, I believe... Jingjing Pinyin's input method is equivalent to QQ Show's QQ!

It’s definitely a good product that can continue to monetize traffic! "

Everyone in the audience, including Zhao Han, Chen Wenwen, Chen Jingjing, Zhang Tiantian, etc., couldn't help but applaud.

The main reason is that the Jingjing Pinyin Input Method currently requires a monthly investment of 30 million yuan, but the revenue is 0.

In the past, there was only investment but no output. The more the user scale grew, the more expensive the hardware and bandwidth required were.

The traffic generated by continuous burning of money is unsustainable if it cannot be monetized.

Fortunately, although the monetization ability brought by the current upper limit of paid skins is not enough to make up for all expenditures, we have seen the dawn of traffic monetization!

Chapter 283 User volume reaches 19.25% of QQ’s

"Let me say a few words!" Zhao Han then came on stage and said, "When I founded the company, I once proposed a three-step plan for the company. Does anyone know?"

Suddenly an employee raised his hand in the audience.

Zhao Han saw it was Han Xiu and motioned for her to answer.

Han Xiu answered fluently: "The first step is to pay for novel reading website, Jingjing Reading Network. The second step is to use Jingjing Pinyin input method to expand the user flow reservoir. The third step is to use social media to further expand the frontier! "

Zhao Han couldn't help but look at me with admiration and said: "It seems that you know my three-step plan very well!"

"My technical skills are not good, and I have trouble writing code, so I pay special attention to the boss's business strategy!" Han Xiu said in a very decent and flattering way.

"Okay, I'll remember you! The answer is pretty good!"

Zhao Han returned to the stage and said, "The first step is to read quietly. This market serves as a stepping stone for us to accumulate experience in Internet operations.

It is a small but beautiful perfect business model.Basically, by actually operating a novel website, you can roughly understand the three core elements of the Internet, traffic, content and monetization.

Other various Internet subdivided industries, generally speaking, remain the same. They all focus on the three elements, each with its own emphasis.

I boldly put forward a theory. It is impossible to have all three of traffic, content and monetization at the same time. There must be some shortcoming.

Although I personally write novels, I still make an objective assessment. I think that humans have many forms of entertainment, and reading is not the most important form of entertainment for modern humans. 20% of humans use reading novels as a mainstream form of entertainment, which is already overestimated. There is a limit to the number of users in this industry.

Therefore, a successful novel website will have strong content, medium monetization, and a low user limit.

User volume is a shortcoming, so my second step in the puzzle is to make a product with a high upper limit of user volume.

The second step is to take the plan and quietly use the Pinyin input method.

Choosing this application as the second step in our company's development must be because it has a larger potential user base.

First of all, we are in the Chinese market. Chinese users are the largest supermarket in the world, second only to the English market.Therefore, the Chinese input method has market user potential that other language input methods do not have!

What's even better is that Microsoft, the monopoly in this market, has no intention of making progress in smart ABC, and the user experience has not improved over the years.

In the past, people were afraid to get involved in Microsoft's smart ABC bundle because of its advantages.

But...I dare!

So, gives us a huge opportunity!

With the Chinese user input method, more than 90% of input methods are based on pinyin.In other words, [-]% of computer users in the Chinese market are our potential installed users.

How many computer users are there in the Chinese market now?The total number of connected computers is close to 4000 million, and there are more than 2000 million home broadband users.

There are more than 2000 million computers in Internet cafes, workplaces, schools, etc. in total.

Domestic networked computers are continuing to grow at a rate of approximately 100 million per month.

At this rate of development, there will be about 5600 million computers in China next year, which are computer users with the Internet.

In 2006, it was 6800 million units. In 2007, approximately 8000 million computers were connected to the Internet.

Based on the fact that 70% of our users will install Pinyin input method software, our market share will reach [-]%.

If we achieve 2007% market share in 70, then we will probably have 07 million installed capacity by 5000!

Approximately more than [-]% of computer clients will have our software installed.

I don’t know whether [-]% of users or [-]% of users have QQ installed, but probably, if you don’t install QQ, you are definitely an outlier, very few!

Now, the number of effective users of QQ is calculated based on the fact that 4000% of the 90 million computers in the country have QQ installed. The real effective users are 3600 million.

How many users does our Jingjing Pinyin input method have now?Can anyone tell me the latest data? "

"693 million!" an employee said.

"Okay!" Zhao Han said, "Our current effective user ratio is about 19.25% of QQ's!

The number of QQ users is roughly understood as 90% of domestic computer installations. There are 100 million domestic installed computers in one month. QQ clients have jumped by about 90, and QQ has grown by 3 every day!

As for us, we are now growing by about 10 a day!

Our daily growth rate is almost three times that of QQ!What does this installed base mean? "

"Meaning that we will become a little Tencent in the future?" Zhang Tiantian laughed and joined in the fun.

"That's right! If nothing else happens, we will be famous soon!"

Zhao Han pretended to be helpless and said, "I actually don't want to be famous. The reason is that we are developing well in a low-key manner.

But if you look at the recent technology and computer-related media, we don’t pay them, but they keep reporting on them. It’s really annoying!

Some reporters just use it for themselves. Why should they write it down and praise it?

Just one or two, forget it. Every now and then, I see media reporters spontaneously praising users from the perspective of review users. You know, how do I feel? "

"Afraid of being seen by other major manufacturers and copied?" Chen Jingjing said.

"Yes! I know that since the birth of the Internet, it is called sharing, but in fact it has a strong culture of plagiarism. No big factory, domestic or foreign, is clean and does not plagiarize!" Zhao Han said helplessly, "So, I just hope that the later I become famous and the later I get targeted by a big company, the better!

When we reach half of the market share first, and then we have competitors, we will be more relaxed! "

The reason why Tencent is difficult to challenge is that QQ users account for [-]% of Internet users. QQ covers almost all major areas of China’s Internet.

No matter how many ads are placed on other instant messaging software, the installed base temporarily increases, but in the end they still cannot beat QQ because they have too few active users. The existing users will eventually stop using QQ.

“Only if we are bigger and can face challenges from our opponents, we will have more buffer time.

At the same time, we have built a patent moat, and now we have to keep an eye on the major download sites on the Internet. Once a new Pinyin input method comes in, small companies will not care.

If you are a big manufacturer, you must immediately research whether there is any infringement of our intellectual property rights.If so, sue immediately, and use our trolls to plagiarize the news and publish it to every angle on the Internet!The bigger the other party is, the more we need to promote it! "

Zhao Han said, “This is a first-hand preparation.

The other preparation is for us to continuously improve our products so that users feel that our input method will always be better than other input methods. This is the long-term solution.

This track is a practical tool class.

The download volume of tool software is most likely to explode. For example, how many ads does Xunlei place?No, it is easy to download, compatible with various formats, fast!As a result, it quickly became the most popular tool software currently.

Our input method is also this kind of tool.

Even if it’s just a little bit different, users may choose the one that’s more useful!

As long as you maintain the best reputation, you will be invincible! "

Chapter 284 Weibo Plan

"The second step is to plan. If there are no accidents, as time accumulates, the user volume will reach the top ten domestic application software, creating a traffic reservoir for our future business, and various business needs in the future. With traffic and users, we can instill some traffic through this large pool.”

Zhao Han took a deep breath and said, "As for the third step, we need to use a social media website, a completely new form of social media website that is completely different from the current social media website.

It is not the most popular portal on the Internet right now.The biggest problem with portal websites is clutter, too much information, and lack of user interaction. Users basically just browse and leave. Eventually, users of portal websites will gradually graduate from portal websites and become more interested and focused. Go to the drama type website.

It will not be the current BBS, such media forums as Tianya, Baidu Tieba and Maopu.

BBS-type media has active user interactions and is more engaging than news portals, but what does it lack? "

Soon someone else raised their hand.

Zhao Han saw that it was Han Xiu again and asked her to answer.

"There is a lack of traffic monetization capabilities and a mechanism to reward content creation! It is equivalent to BBS posting high-quality posts and simply contributing to the website's traffic, and the creators are unlikely to receive rewards." Han Xiu said, "All BBS and Tieba, Many posters and even many moderators work voluntarily. In the long run, it will be difficult to retain high-quality creators."

"The analysis is very good!" Zhao Han said, "Nowadays, BBS-type social media has a very high communication efficiency. The disadvantage is that it is difficult to monetize directly and it is difficult to bring direct benefits to content creators.

We also use these social media to monetize indirectly.

For example, the soft-text advertisement of a tea girl attracts the attention of some users, and then directs traffic to Taobao to purchase tea.However, during this conversion process, the traffic lost is huge. Only one percent of the customers who can be converted to Taobao orders are at most.

If these BBSs themselves are e-commerce platforms and users can purchase from posts with one click, then losses will be reduced a lot and traffic monetization capabilities will be greatly enhanced.Of course, this will lead to excessive commercialization of BBS and destroy the community atmosphere, which is another problem.

Therefore, these traditional media websites and social networking sites lack the genes to monetize traffic.

Well, the latest form of social media, blogging websites seem to be considering monetization, adding ads to blogs, and giving bloggers a share of the advertising. However, users need to turn off the ads before they can view the blog content, which undoubtedly affects the experience.

Moreover, compared with BBS, blogs form isolated islands of blog space, and the connections between them are not close.

People who visit the blog are just visitors.

I think blogging websites will not last long and there is not much room for development.

The social platform I want to design is to provide users with the perspective of the owner, no, I should say the perspective of the emperor, to gain a sense of participation! "

"The emperor approves the memorial?" Zhang Tiantian couldn't help but smile, "What type of website is this?"

After Zhao Han heard this, he walked directly to the blackboard and wrote the words "Step Three" and "Weibo".

Then, I simply drew a schematic diagram of Weibo’s webpage with chalk.

“Weibo slims down the size of blogs and adds some interactivity to BBS. Every user who logs in will feel like an emperor watching information flows and reviewing memorials.

Post content is limited to 140 Chinese characters, which not only lowers the threshold for posting, but also lowers the threshold for ordinary users to read, and they can read ten lines at a glance. "

Zhao Han said, “At the same time, people who post on Weibo also have the feeling of publishing an imperial edict and expecting others to reply. The experience is roughly the same as the sense of participation in forum postings.

Other viewers can also use the mouse to simply like and dislike to express their opinions.You can also forward and comment.

Each user can only see the information sent by the people he follows, such as original, forwarded, and commented content.

To put it simply, it simplifies the BBS gameplay with a faster pace. Users can participate in more discussions and input their opinions more simply and clearly.

Mainly by lowering the threshold for ordinary people to participate in discussions on various hot topics on the Internet, it makes people's sense of participation stronger.

At the same time, ordinary people can also become Internet celebrities on the platform because they are followed by too many netizens.