Start earning money as the girl next door

For example, if a user has received the direct attention of 100 million people, then when he posts a piece of content, it can potentially be seen by millions of readers.Even if most of its fans have not seen it, only one tenth has seen it, the direct dissemination effect of that kind of information is much more powerful than many traditional media!

For traditional media, in order to spread news faster, it is also very necessary to register as a Weibo user.

In addition, in order to promote their brands, is it necessary for some companies to operate Weibo accounts and interact directly with fans?At critical times, the efficiency of Internet public relations is also faster.

Once this kind of platform develops to a certain extent, well-known companies and people in the entertainment circle will inevitably operate Weibo and gain direct fans if they want to increase their presence.

Other stars and celebrities... don't want to be abandoned by the times, right? They also need to manage their own fans? "

As Zhao Han began to draw a more abstract sketch of the Weibo website on the blackboard, gradually, although everyone felt that he was not good at drawing, they couldn't help but imagine it.

“In terms of Internet communication efficiency, Weibo undoubtedly surpasses traditional tools. It is not like a portal, where news can be published only after being screened by editors.

And some people, such as actors, want to be exposed and have a sense of presence on the Internet. Then, the Weibo voice channel that they can control is undoubtedly their dream, and they can manage their fans by themselves.

If a brand obtains the attention of 1000 million fans, the content it publishes will directly face users. It is obviously more efficient and more cost-effective than paying for advertising before.

Ordinary people... want to become Internet celebrities and gain fame through the Internet. Obviously, gaining fans is also an intuitive indicator of their influence.

As for the countless ordinary people watching the excitement, following some celebrities and celebrities who are fans, and the pleasure of interacting with some big shots online.

I agree with some views and disagree with some views. This feeling that I am directly involved in major events on the Internet is not something that ordinary Internet platforms can provide!

Well, for some major public opinion incidents, you have to take an official stance immediately.

As long as it is a popular event, as long as the official official position has not been revealed, all kinds of public opinions, pros and cons, and short essays must be labeled as unverified.

Once the official position comes out, the official position shall prevail.A large number of things that are inconsistent with the official statement will be labeled as rumors as quickly as possible. It doesn’t matter whether they are big V celebrities, as long as their false statements are confirmed, they will be labeled as rumors.

The backend records all users who spread rumors. Depending on the situation, such users will be banned for a certain period of time or their accounts will be permanently blocked! "

Chapter 285 Preparing for a rainy day

Zhao Han is very wary of the direction and rhythm of public opinion on social media.

This kind of flow that is rhythmic and does not tell the truth looks very delicious.

In fact, it is poisonous. Once a certain type of incident occurs, it may only be a hot discussion among the masses at first, but later, various parties will set the pace and guide public opinion in other directions.

For example... Fanfou was the first domestic Weibo website. Later, Fanfou invited a bunch of so-called cultural celebrities. Well, you know, those people have a rhythm when things happen, so they are very energetic.

Then, Fanfou felt something was wrong and wanted to control it, but it was too late. He was reported and took more than 500 days to make corrections.

In more than 500 days, Sina Weibo, Sohu Weibo, Tencent Weibo, and NetEase Weibo were established.

Later, Fanfou's rectification was completed and after it was released, there was no market for it.

Then, Wang Xing, the boss of Fanfou, had no choice but to attract venture capital and founded Meituan.

In a sense, the winner of the Weibo war is Sina Weibo, because it registered the pinyin domain name of Weibo.

Other silly friends and businessmen on so-and-so Weibo, aren’t these adding to the popularity of Sina Weibo?

Therefore, in a sense, the secret of Weibo’s greatest success is actually... website name and domain name!

There is no better name for this type of website.

Fanfou.com is several years older than Weibo, but its development speed cannot be compared with Weibo. The reason is, to a large extent, that Fanfou’s name and domain name are indeed different from social media.

“The rest is to monetize this Weibo platform. In fact, monetization is also easy... There are advertisements in the information flow.

Get rid of the cheesy advertisements on portal websites and blog websites.

When the user refreshes the content, advertisements will appear every few times.Users can not watch ads and they are not too harassed.But it can be released in unlimited quantities! "Zhao Han smiled.

Weibo and Toutiao are essentially the same thing.

The difference is that Weibo mainly focuses on content published by bloggers that users follow.

Toutiao, in addition to following content creators, will also system push similar content based on user preferences.

There is no distinction between the two, at least that's what Zhao Han thinks.

Of course, from now on, Zhao Han feels that he wants both!

“Advertising is only part of it. In fact, once Weibo appears, it can be directly embedded into a bunch of entertainment services such as reading, games, e-commerce, music, videos, etc.

At that time, we will open a small program entrance similar to the skin of Jingjing Pinyin, so that various Internet application services can be embedded. "

Zhao Han said, “For example, after Jingjing Reading Network opens Weibo, it can launch a reading applet on Weibo. Users can collect the applet and click to read and pay directly. The Weibo account can directly subscribe to novels.

In the future, some micro-game platforms can be developed, and developers can directly develop some interactive mini-games on the Weibo platform and earn a share from them.

You can also shop directly on Weibo. For example, Midea sells home appliances, and there is a direct mall connection on Weibo. After users place an order, the brand can independently operate its own Weibo e-commerce platform.

Brand promotion and sales, integrated!

You can both advertise and sell products!

Brands can even go to internet celebrities with a large number of users on Weibo to help sell products!

The platform also has to share the profits from the share of the cost of bringing goods.

It can be said that this platform can be used for e-commerce!

Not only can you be a self-operated e-commerce company, but all brands can enter and sell products.It can also allow major e-commerce websites to come in and provide e-commerce services in the form of mini programs. "

Zhao Han naturally knows that Weibo, a powerful promotional tool, can transport massive traffic whether it is entertainment products or e-commerce.

The only disadvantage may be that if it doesn't handle the public opinion incident well, it will close down.

Historically, the originator of domestic Weibo websites was Fanfou.com.

Fanfou was founded by Wang Xing on May 2007, 5. It is the originator of domestic Weibo websites. Well, Wang Xing himself defined it as a mini blog, not a Weibo.

But later Weibo became more famous, so Fanfou was called the originator of Weibo.

140 Chinese character input, as well as various web page layouts and styles.

I can’t say that Fanfou is very similar to the later Weibo, I can only say that it is almost exactly the same.

In a sense, Fanfou borrowed lessons from Twitter and made improvements suitable for the Chinese Internet, while other Weibos directly copied Fanfou.

However, in the second half of 2009, there were no rectifications.The reason is that Fanfou’s public opinion control is not good and it has to conduct self-examination and rectification.

In October 2009, Sina, Tencent, NetEase, and Sohu successively launched Weibo services to occupy this market cake.

On November 2010, 11, Fanfou resumed operations. However, the market has been completely divided by several giants with their traffic advantages!

Zhao Han learned a lesson and suppressed public opinion on current affairs.

Generally speaking, it focuses on entertainment and e-commerce.Entertainment means entertaining people until they die. People who are criticized for having fun with nipples and entertaining people until they die are actually small things.

The big thing is to mess with the rhythm. The official has no certainty and has not figured out the truth, so it starts to mess with the rhythm. It can easily cause negative effects and usually leads to no good results.

For example, Fanfou.com is actually a lesson. If the platform does not pay attention to controlling public opinion, it will definitely fail.

Well, Wang Xing, the founder of Fanfou.com, is a generational genius.He was also the founder of Xiaonei.com. Because he could not afford the server fees and did not want to ask for money from his family, he sold Xiaonei.com to Chen Yizhou. Xiaonei later changed its name to Renren.

After leaving Renren, Wang Xing founded Fanfou.com.

After Fanfou opened its doors, Wang Xing founded Meituan and received US$1000 million from Sequoia Capital for just one PPT.

The reason why he was able to get so much investment is that Wang Xing is a serial entrepreneur.Although Fanfou is closed, the track has been swarmed by the three major portals plus Tencent, which proves Wang Xing’s vision.

Fanfou.com is awesome except for Wang Xing who is very awesome.

Also, there was a person named Zhang Yiming in the Fanfou team who later founded ByteDance. Toutiao and Douyin are both owned by ByteDance.

Well, it would be strange if part of the inspiration for Toutiao did not come from Fanfou.com.

Therefore, Zhao Han feels that Weibo and Toutiao have the same purpose.

In terms of business model, Weibo is very powerful.It is not only popular in the PC Internet era, but also in the mobile Internet era, it can also adapt to the times.It is a product that transcends the times.

The only flaw is that public opinion on the platform must be properly managed.

In this regard, Zhao Han thought about it over and over again. Before there was no big boss to protect him, he could only suppress current affairs and rhythmic public opinion in the early stage.

It mainly focuses on romance, entertainment until death, and by the way, buying and selling goods, stimulating consumption and boosting GDP.

Formal journalism is indispensable.Well, the official media news shall prevail.Zhao Han is even planning to enlist the official media to form a rumor-refuting alliance.

Directly label rumor posts with eye-catching rumor and rhythm tags.

Chapter 286 Zhao Han’s Ambition

"Jingjing, can you take the lead on this Weibo project and start it first?" Zhao Han asked.

"The input method still needs to be optimized..." Chen Jingjing thought for a while.

"You can name yourself as the leader and supervise the development progress!" Zhao Han said, "Just write the specific code and let other people in the team write it."

"Okay!" Chen Jingjing thought for a while.

"Probably, it will be launched in the first half of next year. Is it feasible?" Zhao Han said.

"It's not a big problem!" Chen Jingjing thought about it and felt that it was still feasible.

Zhao Han smiled and said: "Okay, now, register domain names, trademarks, and some intellectual property rights related to Weibo! Web page layout style and 140-character content, these related things can be registered as patents!"

The business model of Internet products cannot be patented.But some patents can be registered, such as the style and layout of a website, which you can learn from but cannot be exactly the same.

The same goes for 140 characters.

After registering a patent with a limit of 140 characters, even if others imitate it, they will probably have to avoid the 140 characters, maybe 150 characters, 160 characters or something like that.

Why it needs 140 words? Zhao Han couldn’t say clearly.

But this design is a classic. Fanfou and Sina Weibo are both designed this way, which makes sense.

Regarding the successful classic design that is the core of Weibo, Zhao Han humbly learned from it.As for Weibo’s later monetization model, Zhao Han disagreed.

In a sense, Weibo is a platform that can become a better monetization model.It can be all-encompassing, such as entertainment, news, shopping, services, games, any kind of Internet content can actually be stuffed into the Weibo platform.

Simply put, the later monetization capabilities of WeChat should be a model for Weibo.

Later on WeChat, everything from content payment, e-commerce, entertainment, and mini-programs to WeChat’s official account platform.

Zhao Han’s ambitions for Weibo are not only domestic, but also preparing to enter the international market.

Well, the Eagle Sauce market also needs to be done. At best, we should make some cutting arrangements in advance and continuously sell the equity of the Eagle Sauce branch to avoid being affected by changes in the international landscape.

For the Indian market...forget it, we won’t do the Indian market!India makes money and India spends it, and everyone wants to take it home. It is a bottomless pit for foreign investment.

Compared with India, flower growers in reform and opening up basically rely on foreign capital to earn money and spend it, and take the bulk of what they earn back home.Flower growers have some policies to control the outflow of foreign capital, allowing them to take away the profits in a controllable manner.

Basically, Zhao Han plans to quickly establish Weibo’s basic market in China, and then quickly expand overseas.

At least some areas with more than 1 million speakers of a language should launch Weibo in corresponding languages.

Later, Douyin was able to be popular mainly because the timing was better.Similar short video APPs have not yet emerged in the world, and Douyin has taken the lead.

And if Weibo is launched next year, it will even be much earlier than Twitter.Twitter only came out in March 2006.

Domestic rice noodles were launched in 2007.

Sina Weibo was launched in 2009.

When products from major manufacturers such as Sina Weibo are released, a number of major domestic manufacturers are competing to death on the Weibo track. Everyone is afraid that domestic competitors will screw them up, so they have no intention of going overseas to compete for territory.

Zhao Han is determined to win overseas markets.

An earlier launch is not only conducive to the layout of the domestic market, but also more conducive to overseas layout.

The Jingjing Pinyin Chinese input method format can only be marketed in the domestic market and is a product with a specific domestic language version.

But Zhao Han's pattern is not only domestic. Otherwise, like BAT, it is mainly the domestic market, and the international market share is negligible compared with the domestic market, which would be very embarrassing.

It came out earlier than Twitter, so Weibo is the real originator of this type of website!

Fanfou was inspired by Twitter. Wang Xing later said that after seeing Twitter, he immediately wanted to make a flower gardener version.

Wang Xing is indeed a business wizard. Basically, whenever a model appears overseas, he will create it.

When Facebook came out, he set up the school intranet.

When Twitter comes out, he can make a living.

Groupon came out, and Wang Xing also joined in the fun and started Meituan. However, by then it was already a battle between thousands of groups. Countless domestic entrepreneurial teams felt that the group buying model was awesome and they must do it.

Meituan’s development route is different from Groupon and other domestic group buying platforms, and it is also a forced choice.

Not long after Meituan was established, we discovered that there were too many peers. If we made the same product as others, we might be trapped.