Start earning money as the girl next door

So... Wenjing Computer City has many computer brands, but there is no Lenovo.

There are many brands of complete machines, and the reason is that the prices of DIY and complete machines are upside down.

Brand manufacturers first put pressure on hardware manufacturers to lower prices and engage in price wars with each other.

The hardware assembly purchased in the DIY market is about 10% more expensive than the complete brand machine.

In this case, it is better to sell the branded machine first.

Chapter 295 Computer City Business is Booming

"It's so cheap! This Inspur host has an Intel 2.8G CPU clocked at 1999 yuan!" A consumer couldn't help but be excited.

"This Shenzhou Notebook is only 3999?" Another student party member showed a hint of excitement.

"The configuration of this machine can be assembled by DIY. I checked online and it costs 2360 yuan. The brand machine here only sells for 1999 yuan!" There is another customer who has obviously checked the value of the computer configuration before.

The 1999 yuan computer seems to be a promotional price offered by a bunch of second- and third-tier domestic PC manufacturers at the end of 2004.As a result, some PCs with mainstream configurations priced at 4000 yuan at the beginning of the year are now on sale for 1999 yuan.

Of course, the 1999 yuan gimmick has one feature at this time, and it does not include a display.

On the first day of opening, hundreds of consumers flocked to Wenjing Computer City.

The 619-square-meter Computer City seemed crowded with people, just like some new supermarket opening with discounts and promotions.

In fact, there is no special discount on the products of Wenjing Computer City, they are just normal prices.

However, there are no formal large-scale computer malls in the county, and many people access the Internet in Internet cafes.

When you look at the price of a complete computer, it would be strange not to be tempted.

Internet cafes in the county now charge as cheap as one yuan an hour, while some are expensive as one yuan, five yuan, or even two yuan.

The reason for this is the high price, which you can see from the overcrowded Internet cafes.

At the cashier counter of Computer City, customers line up to check out.The sound of the cash register computer's printer printing out receipts was as sweet as a money printing machine.

No need to think about it, Zhao Han could feel it, it was sold out!

This is normal, let alone now.

Probably in history, the first computer mall in this county opened around June 06. There was also a queue to sell computers.

At that time, the Computer City claimed that its operating area of ​​2000 square meters could create more profits than the largest retail giant in the county, which had an operating area of ​​20 square meters.

It continued to sell out for several years, and then gradually became deserted.Well, that is to say, by about 2011, domestic PC sales exceeded the peak of 1 million units, and that heyday was over.Then, the business of Computer City is generally worse than every year.

The main reason is that many people's enthusiasm for buying a computer for the first time and their desire to own one are gradually satisfied.Only those with a sick mind will be frequently deceived by merchants and constantly upgrade their configurations.

Ordinary computer users generally use computers as durable goods.

……

The next day.

"73.6!" Chen Wenwen was a little short of breath, "This is the sales result of Computer City on November 11th!"

"What's the approximate profit margin?" Zhao Han asked.

"I don't know how to calculate. Some cheap computers can earn about a hundred yuan per complete machine. Slightly more expensive configurations can earn two to three hundred yuan." Chen Wenwen thought for a while, "Selling a complete computer generally has a good profit margin. Less than 5%, no more than 10%, which is not as high as the gross profit of other home appliances! The main thing is that the sales are hot, small profits but quick turnover.”

"So, the profit is no less than [-] to [-] yuan?" Zhao Han couldn't help but be surprised.

"Including rent, water, electricity, electricity, and labor costs, it's not that much." Chen Wenwen, "We employ more than 40 employees in Computer City, more than 5. Some manufacturers send people who don't want our wages, as long as we provide them At the counter, they help with sales and after-sales, well, we don’t ask them for entrance fees.”

Chen Wenwen couldn't help but feel regretful.

It seems that in some hypermarkets, manufacturers not only have to provide manpower and material resources, but also pay counter fees and brand entry fees to the hypermarkets.Otherwise...please go away and give your friend's brand at the counter.

That kind of strong channel makes money a lot of money.

That means Gome and Suning!

Why can JD.com rise?

No, it’s just that various home appliance and computer brand manufacturers have been dissatisfied with the offline retail giant for a long time, and then all kinds of kindness online came to the fore.

As for why some manufacturers later conflicted with online?It's also very simple. If you are awesome online, you can also start from your position of strength and take advantage of some brand manufacturers.

Starting from strength and position is essentially forgetting your true heart.

In the beginning, many channels emerged because others thought you were different and better than other channels, and then they were willing to come.Later, as he became stronger and stronger, he gradually began to become greedy, which was actually not good.

"It's too much! The operating cost of 10 a month should be about the same, right?" Zhao Han asked.

"Yeah! The main reason is that the rent is cheap!" Chen Wenwen couldn't help but thank Liu Mengcheng. The large shopping mall of more than 600 square meters has a monthly rent of 3000 yuan and a ten-year lease.

Liu Mengcheng didn't care if the rent didn't increase for ten years.

Essentially, she probably didn't have much idea about buying a shop.

Well, stupid people are lucky. The real estate bought for more than 40 yuan will probably be worth more than 400 million yuan in the future. Liu Mengcheng actually does not lose money on this part of the increased value.

The reason is that the location in this area is still relatively remote.

However, in the future, it may not be any more remote than other areas in the city. More than ten years later, a large number of residential properties have been developed. The population density has increased suddenly, and the value of commercial real estate has naturally increased.

"For the time being, let the computer city make money!" Zhao Han thought, "In the future, even if the computer market is saturated and slows down, it can still continue to make money by relying on the O2O model and selling after-sales services!"

"Oh? After-sales service, can you still make money?" Chen Wenwen said in surprise.

"Of course! Door-to-door computer repair. For example, the low-threshold door-to-door fee is 20 yuan. They are only responsible for checking the problem. Subsequently, if the problem can be solved by reinstalling the software and system, reinstall the system. If there is a problem with the hardware, there will be an additional charge for replacing the hardware." Zhao Han laughed. He said, "In this way, the large number of existing computer users means that there is a large after-sales market? And after-sales services, in essence, may be more profitable than selling computers, as long as there are enough orders!"

"Indeed!" Chen Wenwen couldn't help but nodded in agreement.

"In addition, complete computers and hardware are also sold online, and the O2O e-commerce model is to operate across regions and locally. A computer store, through online channels, radiates the market of a county, not just the surrounding markets. "Zhao Han is actually not worried about Computer City losing money.

Business was probably good before 2011, and it took seven years for the business to be in an upswing.

As for computer sales starting to decline after eight years, by that time, this computer city is estimated to be insignificant and dispensable in the company's business scale.

In these eight years, Computer City is expected to make a lot of money.

According to Zhao Han's review of the business prosperity of the county's computer city in the past few years, he could roughly tell that during the most prosperous period of the computer city's annual sales could reach [-] million.

It's hard to estimate the amount of profit, but... the profit is definitely huge.

Even later, when the business of the Computer City gradually cooled down, it quickly adjusted and gradually transformed from the Computer City into a home appliance mall by adding mobile phone counters and home appliance counters, and it was still able to survive.

In essence, doing business can be flexibly adjusted, and there is no need to stick to one category of computers.

Chapter 296 continues to be popular

Within a few days of the opening of the Computer City, business continued to be booming.

On November 11, sales were 12.

On November 11, sales were 13.

On November 11, sales were 14...

A series of sales amounts prove that although the county's economy is underdeveloped, consumer demand for computers worth several thousand yuan is still very strong.

Well, many consumers just go to Internet cafes, search the computer market online, and do some calculations, and they feel that buying a computer at home and surfing the Internet at home is much more cost-effective than Internet cafes.

Then, many consumers started to take action.

"We probably sell more than 100 complete machines a day now. Together with other hardware and peripherals, the daily revenue is stable at more than 60 yuan, and the gross sales profit is upwards of 5 yuan a day." Feng Guilan, the manager of Wenjing Computer City, reported with a smile.

Zhao Han met him and he was one of the co-owners of the first computer mall in the city.

The original Feng Guilan was the former deputy general manager of Jiangcheng Trade Center Co., Ltd., responsible for the business of home appliances and PCs.

They were dissatisfied with the company's shareholding reform and were allotted fewer shares. Then they started to redistribute the equity and demanded money to buy more shares.

The reason for the equity restructuring of Jiangcheng Trade Center was that the flood in 98 caused the company to suffer heavy losses. Not only was it unable to repay its bank liabilities, it was also unable to repay the purchase price.It is difficult to even scrape together a sum of cash to resume operations.

The only assets are mainly the trade center property assets of more than 2 square meters and thousands of employees.To put it simply, you have certain assets, but the baggage is extremely heavy.

Then, it was difficult to ask for financial support from the county. After all, it was the Asian financial crisis at the time, coupled with the Yangtze River floods in China, state-owned enterprises were bankrupt everywhere, and the county was also in financial difficulty.

It is impossible to find a bank loan, and the bank still wants to pay back the money.

Go to major brand dealers to purchase goods?You must settle the previous payment first, otherwise, the goods will not be shipped.Or, one hand with money and one hand with goods.

Then, investment was solicited everywhere, and equity was given away for free, but no one dared to take it.The main thing is that he is insolvent and has to bear tens of millions of liabilities even if he gives it away for free!

Buyers basically expressed their willingness to buy the building, and there are many people who are willing to buy it for 3000 million or even higher.Accepting 1000 employees and tens of millions in debt is only a fool's burden.

Investment promotion failed.

The county has given policies. Otherwise, your employees can join in to buy the company and convert it into a joint-stock enterprise.Collecting the members' money to purchase goods and resume operations, isn't it just a matter of revitalizing assets?

According to the accounting, the property is more than 2 square meters, worth 3000 million.Debt of 4100 million.Insolvent, owing 1100 million.For enterprises with indebted assets, they will undergo equity restructuring and the equity valuation will be 100 million yuan.

At that time, if you dared to pay money, you could obtain a large amount of equity. However, most employees had no such vision.Basically, it’s a minimum of 1000 yuan to get a share. Some people just don’t get any money and refuse to buy equity.

Feng Guilan was the deputy general manager. Because he paid 3000 yuan and got 0.3% of the equity, nothing happened at the time.

Then, general manager Yang Tianming used all his family's savings to buy equity, and also took out a bank loan to obtain 50% of the equity and became the controlling shareholder.

After several years of hard work, the operation of Jiangcheng Trade Center has continued to improve. Not only has it paid off most of the more than 90 million yuan in debt during the Yangtze River floods in the 4000s, it has also paid back wages in arrears, and its profits have continued to hit new highs, with an annual income of tens of millions.

The annual dividend is several times higher than the initial investment capital.

Feng Guilan was jealous. She felt that the original share reform was not transparent and it was Yang who deceived everyone. He found a group of cronies to cause trouble in the company and demanded the redistribution of equity.

Yang Tianming was naturally not happy. When he begged Feng Guilan and others to get more money and subscribe for equity, Feng Guilan was only willing to pay 3000 yuan.

It's good now that the company is out of trouble and its equity is valuable.As a result, these old employees who did not buy more equity during the difficult period started making noises to reallocate their equity.

Feng Guilan fought with Yang Tianming for a while. At one point, she and her direct employees blocked the mall gate. The company did not agree to the redistribution of equity and would not allow customers to go in and shop.

Instead, Yang Tianming seized the opportunity and reported to the county, explaining that it was hindering the company's normal operations.

The county obviously supports Yang Tianming more.As for Feng Guilan, she was still jealous of Potian and couldn't make any sense.

Finally, with approval from above, a group of Feng Guilan's people were fired.

Hmm... One of the conditions for the original equity restructuring was that employees could not be fired easily. If they were to be fired, they had to seek approval from the county.

With no support from all parties, it is normal for Feng Guilan to be kicked out.

Chen Wenwen is recruiting the manager of Wenjing Computer City. Feng Guilan has outstanding qualifications. He is the former deputy general manager of Jiangcheng Trade Center Company. He is responsible for the home appliance and computer business. He has rich experience and has rich dealer connections of home appliance brands and PC brands.

Then, after careful consideration, Chen Wenwen hired Feng Guilan with a monthly salary of 5000, which was much higher than the 2800 monthly salary Feng Guilan received when he was the deputy general manager of the trade center.

Well, Feng Guilan said that she is not mainly interested in salary, nor does she want to prove anything, but she just wants to look good to Yang Tianming!

"Aunt Feng, I probably know about the relationship between you and Mr. Yang from the Trade Center." Chen Wenwen took the opportunity to say, "I understand your feelings, and I hope you don't bring it to work. The company invites you here to make money. No. Turn the company into a tool for your personal vendetta!”

"Yes, I know! I will defeat Jiangcheng Trade Center in the computer market with dignity and dignity." Feng Guilan still kept her hatred in her heart.

When I told Chen Wenwen this, she was dubious.

If you tell Zhao Han, he won't believe it at all.

Later, Feng Guilan's so-called uprightness should be to send someone to the entrance of the trade center to ask the customer if he wanted to buy a computer. As long as the customer answered yes, he would stop the customer on the grounds that it was cheaper in the computer city.

Before his rebirth, probably around 08, Feng Guilan took the lead directly at the entrance of the trade center and took customers buying computers to the Computer City in a rickshaw to buy computers.

Then, the employees at the trade center were dissatisfied and went up to argue.As a result, one of them was beaten.

The business war between the two parties directly developed into a PK between employees, and the shopping mall was literally like a battlefield.

Later, Feng Guilan's Computer City basically brought the related business of Jiangcheng Trade Center to a standstill in the computer field. So, around 2014, Jiangcheng Trade Center canceled all computer-related counters. Out of sight, out of mind.

In a sense, these old ladies really treat the mall as a battlefield.She doesn't understand Internet thinking, but she is really good at wolf culture and execution.

Apart from holding grudges and having a bit of a retro approach to business warfare, Feng Guilan is actually a pretty good manager.

I'm almost 50 years old. I don't know much about computer programming or deteriorating the Internet, but I am well aware of the price changes of various hardware.

As for Feng Guilan, Zhao Han would have the opportunity to persuade her later that the world is not about fighting and killing, but about human relations.

Chapter 297 Feng Guilan

A few days after the opening of Computer City.

Zhao Han and Chen Wenwen took some time to go to the Computer City, mainly to understand the current business situation.

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