Start earning money as the girl next door

The flow of consumer traffic is less than before the opening, but it still maintains a relatively strong popularity.

It is mainly a computer city, which is relatively new in the county.

Although, there are some brand computer stores, or traditional retail companies like trade centers and department stores, with computer counters.

But after all, it is not a professional focus on selling computers.

Wenjing Computer City specializes in selling computers.Therefore, targeted flyers, for example, a large number of advertisements promoting a bunch of brand-name computers for 1999 yuan, are like selling computers in a shopping mall for charity.

But this is really not charity in shopping malls, but... the market price charged by PC brands.

With this market price, some ordinary users who don't know much about the computer market can see at first glance that computers are as cheap as TV sets, so they will inevitably be tempted to come and take a look.

Jiangcheng County has a population of more than 100 million, and the county seat has about 20 people.However, Zhao Han estimates that there are no more than 5000 computers in the county.

The low penetration rate does not mean that computers are not easy to sell.

On the contrary, the publicity is not enough!It does not arouse the idea of ​​​​buying a computer for ordinary people, but the booming business at the Internet cafe undoubtedly proves one thing. There are definitely many people in the county who can use computers.

The current employees of Computer City specialize in handing out leaflets at the entrance of some Internet cafes.

The reason is that if you want to go online in Internet cafes, you can see how cheap computers are now. If you save some money in Internet cafes, you can buy your own computer.

This kind of publicity effect is also very targeted and effective.

"The initial investment in the Computer City was about 70 yuan, and we did not pay for most of the goods sold on the counter." Chen Wenwen said with emotion.

"You didn't pay?" Zhao Han asked in surprise, "Can this still happen?"

"The goods shipped by PC manufacturers and the inventory of major brands placed on consignment at our counter are all brands contacted by Feng Guilan. Without spending a penny from the company, she asked multiple manufacturers to transfer goods with a total value of about 300 million. The inventory was sold on consignment at the counter of the shopping mall. The first batch of computer inventory was sold well, and then brand manufacturers replenished the inventory." Chen Wenwen said.

"Oh? Mrs. Feng, you are quite capable!" Zhao Han couldn't help but smile.

"Not only that, the money for the computers sold is in our company's account. Our account period with these computer brands is 30 days. Generally, for goods sold this month, the payment will be settled on the 15th of the next month." Chen Wenwen said with a smile, " This cash flow can also support our other businesses on a rolling basis. For example, using this money to purchase goods is equivalent to an interest-free loan, increasing the capital turnover speed of our business!"

"Is this the same with the settlement of PC sales at the trade center? Brand manufacturers put the goods on the shelves and only pay the manufacturers next month after selling them?" Zhao Han couldn't help but ask.

"Yeah! It's basically like this. If some brands don't accept it, then they won't be given counters. Naturally, other PC brand manufacturers will rush to occupy counter resources." Chen Wenwen said with a smile, "We are being kind! Large channels have a 90-day billing period, and payment will be made to the manufacturer 90 days after the goods are sold.”

"Isn't this like robbing money? The brand itself pays for the goods, puts the goods on the counter, and the settlement is delayed." Zhao Han couldn't help but sigh, "The computer brand is doing business on its knees!"

"Who says it's not?" Chen Wenwen said, "PC manufacturers, in order to seize channels, continue to cut prices, and their own profits continue to decline. And the profits of Computer City have exceeded that of selling tea!"

"So much money?" Zhao Han was surprised.

"Of course, now the profit from selling tea is more than 3 yuan a day, and the computer city can make about 5 yuan a day! This is not the peak season yet. The real peak season is winter vacation and summer vacation! At that time, it is often the peak season for computer sales!"

Chen Wenwen smiled and said, "Feng Guilan taught me that the computer city looks asset-heavy, but in fact it is asset-light. We just provide a venue, and a lot of the payment can be made by the brand owners who move the computers here and sell them, but we make the majority of it! Even if you count , the initial investment was more than 70 yuan, and the various decoration and purchasing costs, roughly speaking, it only took less than half a month to earn back the initial investment! From then on, every day is a pure profit!"

"Sister Wenwen, you are possessed by the God of Wealth!" Zhao Han couldn't help but feel ashamed at this.

It seems that the promising direction led by Zhao Han, Internet platforms, are actually still in the stage of burning money.

Jingjing Reading Network makes money by relying on agency publishing and sharing the publishing royalties to achieve profitability.Counting only the electronic subscription market, we are still losing money.

Generally speaking, the Jingjing Pinyin Input Method loses an average of 1 yuan a day, which is very stable.

Although, if you start the skin business, you can get some profit back.There is a high probability that the skin business can only reduce losses, but cannot truly realize the profitability of the entire input method project.

Also, the Wenwen Service Network, which is about to be launched, is destined to continue to burn money.

Well, there is another Weibo project. In the early stages of the project, money will also be burned.

Zhao Han was originally not very optimistic about building a computer city, mainly because he felt that this market would become a sunset industry within a few years.

If you don’t believe it... look at the losses suffered by Gome and Suning, which sell home appliances and computers!

These days, the stores of Gome and Suning can be said to be among the best in the country, more powerful than Taobao and eBay.

After 08, Huang Guangyu, the boss of Gome, was imprisoned for more than ten years for manipulating stock prices. After he came out, he was full of confidence and believed that he had realized the true meaning of business.

He prepared to make great plans, but found out that times have changed... The Tao he learned in prison could not save Gome from its decline. Even employees' wages were in arrears, and they lost face.

Suning is also similar. It once swallowed up mountains and rivers, and used crazily to delay payments to suppliers for several months, which is equivalent to holding a large amount of interest-free cash flow for a long time. Then, what to do...expand, expand, expand, and keep buying. Buy, Suning has more and more chain stores.

Suning's store expansion cycle coincides with a price increase cycle for domestic real estate, which is equivalent to buying commercial real estate with interest-free loans. The price of real estate has increased, resulting in crazy price increases for its assets. Even if retail does not make money, it can still rely on real estate to increase value. Profit!

Then...then we encountered the impact of e-commerce, and the retail industry continued to lose money.Commercial real estate has turned downwards around 2016, and it is impossible to increase investment value, or even lose money on investment.

Suning is also trying to transform through e-commerce, purchasing video websites, and even investing in Inter Milan Football Club to blindly diversify its operations.

But if you don’t make money in your main business, investing in real estate will also make you lose money.Some other so-called transformations, hoping to make money, are simply a fantasy.

With a bunch of assets in hand, all of which are losing money, it is difficult to avoid going downhill!

Traditional electrical appliance retail giants such as Gome and Suning later stumbled.It shows that this offline retail industry is indeed a big pit!

Therefore, Zhao Han was more cautious about Chen Wenwen's proposal to build a computer city. He was prepared to turn offline stores into warehouses for online business at any time if offline business was not good.

But at this time, this rolling profit, making a few W a day, is really a slap in the face.

It proves that Zhao Han's forward vision does not mean that he can seize the huge profits in some corners that are not valued by him!

Zhao Han couldn't help but sigh, in business these days, it's all about doing what you do!

The reason lies in the superposition of multiple air outlets.

The penetration rate of computers and the Internet is still in the rapid popularization stage.This popularization stage makes domestic PC sales significantly more prosperous than the markets in developed countries.

Zhao Han can analyze clearly why they can make money. He can even tell when these industries start to stop making money.

But...if it weren't for Chen Wenwen, Zhao Han probably wouldn't have looked down on this, and could only make huge profits for a few years, and then gradually become a computer city business in the sunset industry.

……

Wenjing Computer City, second floor office.

Zhao Han and Chen Wenwen came to the general manager's office together.

Feng Guilan looked extremely busy, giving orders to the computer with great energy.This aura is more like a domineering president than Zhao Han and Chen Wenwen.

Well, the domineering old lady!

This old lady knows how to behave and lead others to misbehave!

All the gangster tactics in the county were leftover from her childhood.Even middle-aged and old people are not good birds.

Even in the future, when I retire and dance in the square, I will bring a group of old ladies with me, and beat the other old square dancers and old ladies to flee. They are all domineering in square dancing.

This old lady is the representative of LOW forcing small local business wars. Whoever is ruthless wins, and whoever gives in loses.

Of course, this is a way to deal with competitors in the mall, and she still knows the rules when it comes to leaders.

"Aunt Feng! It's really a veteran's move, one is worth a thousand!!" Zhao Han couldn't help but flatter Feng Guilan for free.

Feng Guilan smiled and said: "Your mother really gave birth to a good son! Since childhood, I have thought that you are a promising child. It would be great if my Feng Juan is one-tenth as promising as you!"

"What the hell! Feng Juan lives in a big city and is much more promising than me!" Zhao Han smiled.

A small county is a small town. Feng Guilan and Zhao Han's parents were classmates, and they even worked as educated youth together.

Later, Feng Guilan studied by herself to take the college entrance examination and was admitted to the junior college at that time.After graduation, I was assigned to work as a secretary in the county for a period of time, and then I was asked to work in a trade center under the management of the Sugar and Wine Company, which had good conditions at the time.

The main reason is to get a high salary.

Then, the county sugar and liquor company divested many businesses that had nothing to do with its main business, such as the trade center.

After that, the county seat was a trade center and department store for a long time, and the two traditional state-owned department store retail companies became the twin leaders in the retail industry.

If you worked in a department store or trade center in the 80s, you would have to look down on others. Even if you were a leading cadre, even if you were not a high-level person, you would be looked down upon.

The customer is God's service spirit, that does not exist.

Then, she claims to be an old employee of the trade center. Well, the more senior ones have lower academic qualifications and lower levels than her. As for Yang Tianming, who joined later, he doesn't like it either to the left or to the right.

In the end, he watched helplessly as the trade center's joint-stock system was reformed after the flood, and Yang Tianming became the boss.

This is more uncomfortable for Feng Guilan than the collapse of the trade center.

As for Zhao Han, when he was studying in junior high school and high school in the county, his mother Bai Li went to the county to accompany him.

During this period, when Zhao Han was in school, Bai Li naturally socialized with acquaintances in the county town.Feng Guilan and Feng Guilan, who were old classmates, quickly became old best friends and went to the trade center to buy things. Feng Guilan asked people to sell them at cost.

Also, playing cards, eating, etc., and blending into the circle of ladies in the county.

In the same way, when Zhao Han's father comes to the city, he plays cards with his old friends. There are always some local middle-aged people who can mix well.

Feng Guilan must have had a higher status than Zhao Han's family at the beginning. After all, he was the deputy general manager of one of the two major business giants in the county.

Now... Feng Guilan is working for Zhao Han, and he can't help but feel that the counties and towns are too small.

Basically, if you recruit an employee, you may become related.

"My family, Feng Juan, is also starting a business! But, she is starting a business! She is not starting a business, she is wasting her family!" Feng Guilan lamented, "If she hadn't made money, I could have enjoyed my life at home, so why would I have to go out to work? .”

"It's not easy to start a business. You have to figure out how much money you need to invest in the business and how you can make money in the future. You won't be able to do PPT retreats!" Zhao Han said casually.

"Look! You are different! You started from scratch and made such a big name!" When Feng Guilan compared it, she felt even more that her daughter was really irritating to compare.

When Zhao Han thought about it, it seemed that... the majority shareholder of the later County Computer City was actually Feng Guilan's daughter, Feng Juan, and together, mother and daughter held the controlling share.The remaining shareholders are also partners recruited through Feng Guilan's relationship.

In other words, Feng Juan's solution for starting a business in a big city at this time was to go home and grow old.

That girl is indeed a waste!

"If Feng Juan doesn't do well in the big city, you can come back! My company is also engaged in the Internet, so it's no problem to give her a position!" Zhao Han began to draw a pie and promised Feng Juan a future.

Essentially, it was to tame Old Mrs. Feng, the unruly female shopping mall hooligan!

Later, the success of Lanjuan Computer City, which she founded, was achieved by not practicing martial ethics!

Boss Yang prides himself on being a gentleman and his family has a great business.Give her a few points, a good man will not fight with a woman, but as a result, the PC business, which was the original profit maker, was lost, and even the home appliance business was robbed of a lot of cake.

In later generations, Lanjuan Computer City was not only engaged in the computer business, but also in home appliances.

Even, it has hooked up with online e-commerce channels and home appliance brands.Many brands of computers, TVs, and air conditioners provide after-sales services. Many brands save trouble and outsource their after-sales services to Lanjuan Computer City.

It is an arrogant and unreasonable business war. The more the opponent gives in, the more it intensifies.Otherwise, in the era of e-commerce, no matter how good offline supermarkets are, they cannot become a big player.

I am afraid that this old lady will take her daughter to achieve a business miracle.

Chapter 298: Draw a pie first

"Thank you, boss! If my daughter fails to live up to expectations, she won't be able to survive! Let her go back to the county town! It's not so easy to get ahead in a big city!" Feng Guilan's understanding of Crouching Tiger, Hidden Dragon in the big city has been since she was a child. A powerful daughter, her business has always failed but she gradually gained a deep understanding.

Therefore, almost all the businesses that the old lady did later were within the county limits.

As for Mrs. Feng’s competitor, Jiangcheng County Trade Center Company, it is expanding within the province, with real estate extending to 30 million square meters.Then, the annual profit dropped year by year, from the peak of tens of millions to gradually reaching several million profits.

Later, Feng Guilan often laughed at Yang Tianming for being a waste. The business area was a hundred times hers, but her profits were ten times that of Yang Tianming.

Mainly because Feng Guilan later only engaged in money-making business, and was not good at business.

And Yang Tianming still imitates the scale expansion model of retail chain stores in the last century. Well, if the scale expands again, can it be compared with the top domestic retail giants like Gome and Suning?

Even the top bosses, hundreds of times larger than Yang Tianming, will still lose money in the future.

This does not mean that all offline stores will lose money in the future.

Rather, there are only so many core stores that can make money, and the rest are all losing money.

Basically, the computer and electrical appliance business was difficult to do later, but Mrs. Feng never lost money.

In addition to brutally grabbing customers, this is an unsavory method.The old lady's dedication to business and her constant concern for costs also have a lot to do with it.

Always keep an eye on the cost of purchasing and shipping, avoid making money-losing transactions, and simplify the business. If the scale is not large and there is only one large store in a core location, it will be difficult to lose money.

Later, Feng Guilan said that when doing business, I only look at the purchase cost and market retail price, and I don’t do business that makes money!

This old lady's business structure is very small and she cannot do large-scale business, but it is definitely more than enough to run a store of several hundred square meters and several thousand square meters.

"Yeah! Aunt Feng, in the future... I will consider running the computer store alone and give you equity." Zhao Han smiled, "The equity incentive mechanism will also be activated in the future."

"Xiao Zhao is different! He is so many levels higher than Yang Tianming!" Feng Guilan couldn't help but smile.

Master Zhao Han paints cakes for the elderly, which is called satisfying.She promised to arrange a job for her daughter in the future.

And I still gave her a piece of cake, the equity of Wenjing Computer City!

The reason why Zhao Han is so skillful at painting cakes is that he knows that being willing to share benefits will allow employees to better utilize their abilities.

Suppose, for a company with an annual profit of 1000 million and 50 thousand, the boss is not willing to pay any money for the equity. The business may be like that, and may even worsen year by year as the operating environment worsens, and even make no money.

But if the boss cleverly takes out 10% of the equity to motivate some employees and improve the business, he may save hundreds of thousands of costs and increase revenue by several million.The profit may suddenly reach more than one million.

After giving up 10% of the equity, it actually achieved a miracle of 80% profit growth!