Then, European and American brand companies took imported products that cost less than US$0.25 per pound and put their own brands on them, with a market retail price of US$50.

Even taking into account transportation tariffs and other costs, roughly speaking, the cost is only US$1 at most.

98% of the price difference of honey has been earned by its local giants.Countries that produce honey can only get 2% of the value of honey.

Even more, because honey is mainly exported to earn foreign exchange, and the overproduction exceeds the local market consumption demand, after the surplus... the price has not been rising. In the 80s, it was 6 yuan per kilogram, but now... it has dropped to 4 yuan per kilogram. , 20 years later, the price is even lower.

There are many operations similar to honey, such as clothing, coffee, agricultural products, minerals, and technology!

The order of the leading developed countries is to keep the products of most countries and regions within the extremely low-profit category, and then, most of the actual profits and price differences of the products are taken away by the companies in their countries.

After Zhao Han sees the essence, he will not consider agricultural products such as honey for the time being and rely on overseas markets.

Therefore, Zhao Han mainly considers the domestic market, and first develops the domestic market through e-commerce.

There is oil and water in it, that’s it!

"The summary is that in domestic retail channels, bottled honey costs more than ten yuan per pound! The reason why it is slightly more expensive online now is that some e-commerce companies are not good at negotiating logistics prices, and the express delivery fee is more than 18 yuan per order."

Zhao Han said, "We charge 8 yuan per order! In the future, when our shipment volume increases, either we will lower the price to give me a lower express delivery unit price, or... I will build my own express delivery logistics!"

What Wenwen Service Network has done is essentially to open up the express delivery infrastructure in that city. When we have the opportunity in the future, we can set up our own express delivery company and we can do express delivery directly. "

"Let's give people something to eat. Not only is it expensive to build your own express delivery, it's too early to offend the express delivery company." Chen Wenwen said.

Zhao Han thought about it. The express delivery was indeed too long.

In the future, the lowest unit price of express delivery companies can be less than 1 yuan, although only a few areas, such as Yiwu, have such ridiculously low prices.But in later e-commerce express delivery, as long as there is a certain volume of transactions, you can negotiate a good price.

Later, in the express delivery industry, by around 2020, the average cost price per order was slightly higher than 2 yuan.

This is based on continuous improvement of efficiency and optimization of costs, which can no longer be reduced to the point where the average delivery cost per order has been achieved. The leading express delivery companies have roughly achieved a cost of 2 yuan per order.

For a long time, with the development of the e-commerce industry, the efficiency of express delivery has become higher and higher, the cost has become lower and lower, and the price has also continued to decrease.

The reduction in express delivery costs is also a major material basis for the explosion of domestic e-commerce.

Later, the costs of some express delivery companies were broken down, and the transportation cost was reduced to an average of 0.5 yuan per order.Then, after arriving at the destination, the average delivery cost is generally 1.5 yuan.

Generally speaking, efficient express delivery companies can achieve a cost of more than 2 yuan per order. If the cost is higher than 3 yuan per order, it should be an unqualified express delivery logistics company.

In essence, the most expensive cost of express delivery is not even the thousands of miles of transportation, but the last mile of delivery after delivery to the destination.

In a sense, Zhao Han thought about it... If he could do it, on average, he would transport various goods domestically, and the transportation cost of one express delivery to two regions would be 1 yuan. After arriving at the destination, even if he uses Wenwen Service Network's The errand delivery price is 2 yuan per order, and the cost is about 3 yuan.

Well, this is just an ideal situation... In fact, Wenwen Service Network will cover most parts of the country in the future and does not rely on express delivery companies. It can indeed be done by itself.

It is too early to do it now, which violates the purpose of low-key development.

Yes, it is better to cooperate with express delivery companies.After all, the express delivery company itself will struggle to death and keep lowering prices.

"In this way, our honey purchase cost will be 2 yuan per catty. No, I can give you a little more 3 yuan per catty." Zhao Han said, "The packaging cost is 3 yuan. Express delivery is 8 yuan. Well, if It’s a two-pound package, which costs 10 yuan per pound, and the price is 20 yuan. Isn’t that excessive?”

"It should be okay! The quality of this honey is better than the kind that costs around 10 yuan." Chen Wenwen thought for a while and said.

"Try the honey later!" Zhao Han said, "Multi-channel sales, we have offline stores in Badu, and the stores try to combine online and offline sales. Taobao channels, Jingjing Reading Network, self-operated malls, etc. You can sell honey.”

It can be said that the price of honey is actually at the bottom now. In the future, the price will become more and more expensive!

Low-end honey may cost 20 yuan or [-] yuan per pound in the future.

But like some local honey that cannot be sold at a high price now, the price will continue to rise in the future. The reason is that China's per capita income has indeed increased, many commodities are no longer dependent on exports, and the domestic direct consumer market continues to grow, resulting in some purely manufacturing Exported products are gradually beginning to be sold domestically.

Even though domestic prices may appear to be very different from those in Europe and the United States, they are only half of those in Europe and the United States.

But this half of the pricing is enough for many domestic industries to earn higher profits than those in Europe and the United States!

Because retail prices in Europe and the United States are high, and they belong to others, so what does it have to do with you?

Chapter 354

"Okay, I will investigate the honey market after the year. Once I find out, I will launch honey products." Chen Wenwen was also very happy.

E-commerce actually makes business simpler. When products are produced, the traditional business model involves scattered channels and people, a lot of information gaps, and is time-consuming and labor-intensive.

Now Chen Wenwen does business with an e-commerce mindset, simplifying his business to offline purchasing and online sales.

The simplification of sales channels actually greatly increases effectiveness and efficiency.

In later generations, some brands only operate online brands. The reason is that offline channels are too deep and difficult to grasp, so they chose to simplify management.

As long as the production and procurement costs are controlled and the remaining market is simplified to online, it will actually be more worry-free.

"Brother Zhao Han, there are so many agricultural products, why did you choose honey?" Chen Jingjing was curious.

"Because the price of honey cannot be lower! At the current price, there is no risk in purchasing!"

Zhao Han said, “Oversupply is relative!

In fact, for e-commerce companies like us, it means that the supply of goods is sufficient and the cost is cheap.

In addition, there is a price difference between market price and cost!And...the shelf life of honey is even longer than that of tea! "

Zhao Han actually briefly purchased local honey in the town before he was reborn. About ten years later, the purchase price was 20 yuan per catty, and it was resold for 50 yuan per catty.Then, the market price is probably more than 200.

For honey that costs more than 200 yuan, consumers who buy it online basically give it good reviews and honest reviews.

When Zhao Han saw it, he could only cry to death... Is this a sign of conscience?

Of course, it is indeed more conscientious than the operation in Europe and the United States!

The current market price in Europe and the United States is more than 50 US dollars per catty, which is roughly more than 450 yuan per catty, which is even more expensive than the price of domestic high-end honey after the price increase.

But now in Europe and the United States, various operations have suppressed the purchase price of domestic honey to 2 yuan per catty. The price has not increased in 20 years, but it has still dropped!

So...if you really expect to be rewarded with food from Europe and the United States, you are overthinking it. Their excess profits come from your misfortune being squeezed to the extreme.

In many factories, the biggest conflicts are labor disputes between local OEMs and workers.

But... these factories essentially have no bargaining power. Their upstream brands allow similar factories around the world to quote their prices together, and they select the lowest-priced ones.

Upstream advantageous brands or manufacturers that have mastered the channels are laughing as similar suppliers around the world scramble to get involved.The root cause of much poverty is that out of a profit of US$100, others take away US$99 and only give you US$1.

Then, the distribution of 1 dollar created huge contradictions, which were passed on to the whole world.

Then, they became aloof and pretended to be innocent white lotuses.But you are such a white lotus, why don't you distribute more profits? Why not, for a market retail product of 100 US dollars, can you increase the purchase price of the origin to 10 US dollars?Won't!

What is...the middle-income trap?

It means that countries that control various resources such as currency, market, technology, etc., join forces to strangle other countries that supply resources and commodities. You make money from exports, develop well, and are no longer poor. Local consumption has also begun to take shape, and you no longer sell at a low price. ?

Okay, I will destroy your development in all aspects and make your economy go back. Then, won’t the export price of your products drop again?

Breaking the so-called middle-income trap cannot be achieved by kneeling down!

Rather, our own market has developed, our own technology has developed well, and we have established market channels and stable supplies of resources, food and energy around the world.

Later, China developed, and high-end honey was no longer supplied to Europe and the United States for 2 yuan, but some high-quality honey, which can be purchased for 200 yuan in the domestic market, and can be purchased for at least dozens of yuan.

Although only some beekeepers benefit, there is no doubt that only with the development of the internal market can procurement prices truly rise, thus achieving the goal of driving wealth.

You have to count on Europeans and Americans to be kind. The market price is 400, so they will only give you 2 yuan.

This is the state that others want you to maintain forever. Their prosperity and good life are based on your lack of development, so that they can always provide cheap goods and services.

Once you develop, not only will you no longer sell cheap goods as you did in the past, but you will purchase cheap goods and services from all over the world, competing with traditional developed countries for the world's market and pricing power. ?

Later... Ao Guanhai once said sincerely that if the flower growers were to live like eagle sauce, the earth would not be able to bear the consequences.

This means that the income of flower growers has increased, but the final result is that the cost of living in developed economies has been raised and corporate profit margins have been lowered.

In the past, rabbits also needed and bought cheap resources and commodities all over the world, so competition would drive up the purchase price.

Many high value-added products that were dumped by developed international countries in the past were also dumped by rabbits, forcing developed countries to lower prices, thus reducing profits and employment in developed economies.

Although Zhao Han dare not say that the rise of flower growers is a contribution to all mankind, at least flower planting itself benefits and gives other developing countries an additional choice.

Whether it is selling or buying goods, having an extra kind rabbit can make many countries around the world. If the product sellers are too hard pressed, the purchase of rabbits will support them, so that they will not be swayed by the eagle sauce. Unilaterally squeezed to the extreme.

The same principle applies to buying products. Originally, Eagle Sauce had the supply rights and had no choice. The purchase price was astronomical.Rabbit said kindly, my price was kind, he vomited blood and sold it at a sale!

This is the external circulation, which involves both buying and selling, with complementary resources.

Internal order means that development is based on internal market demand. This market demand drives the development and innovation of the enterprise.

In essence, internal and external cycles are all efforts to obtain more resources, a better life, and break the upper limit of one's own income bottleneck.

"Oh? Is this a poverty alleviation project?" Chen Jingjing thought for a while.

"That's right!" Zhao Han said with a smile, "If you want to help the world, you can't be indifferent to the poverty in your hometown around you! At least, you have to find a way to do something that can help some people."

"Just like selling tea before?" Chen Wenwen thought thoughtfully.

"Well!" Zhao Han said, "I can provide opportunities for people to earn more than before through labor. In this way, fewer resources can be used to help more people who actively want to get out of poverty."

“Teaching people how to fish is worse than teaching them how to fish!” Chen Jingjing praised, “This kind of help is more practical!”

Chapter 355 Project to help relatives

During the usual New Year celebrations, Zhao Han did not allow relatives from his parents' families to visit Zhao Han's house to pay New Year greetings because his family was far away from each other, in order to reduce the financial burden on each family's visiting relatives.

It cannot be said that all the relatives of the Zhao and Bai families are doing well, but most of them live a tight life.

Later, with the descendants of various families, many people gradually went out to start their own businesses. Although they were different from Zhao Han's big business, they were still small businesses that could make money.

The biggest feeling is that the Bai family in the countryside is said to be poor, but the economy has improved significantly, and mutual help is more common.There was a cousin from the Bai family who later became famous and brought out many cousins, all of whom were able to buy houses and settle in big cities.

The Zhao family has been living in the city for several generations, and the relationship between relatives is actually a bit indifferent.

Only the parents' generation had a relationship of brothers and sisters, but it was Zhao Han's generation of cousins, most of whom were scattered across the country and did not have close contact with each other.

Generally speaking, his temperament followed that of Zhao Han. Zhao Han originally had no idea about many families, relatives and the like because he was an only child.Other cousins ​​and cousins ​​should be similar.

The Bai Family Relatives Village has the unique simplicity of rural areas... In fact, several of Bai Li's brothers and sisters are indeed very poor at home. Therefore, at the beginning, she deliberately chose not to visit relatives because of the long distance and inconvenient transportation. , essentially saving money for a few of her older brothers and sisters.

But every year, Zhao Han's parents still take him to visit various relatives.If someone gives a red envelope, Zhao Han will accept it.Afterwards, Zhao Han's parents looked for an opportunity to double the package.

In short... Zhao Han had a great time spending the red envelopes he received over the past few years.However, in fact, the red envelope is still a loss, because Zhao Wei and Bai Li's character is to give back a bigger red envelope.

From the Zhao family and the Bai family, more than ten people came in several waves.

They all paid New Year's greetings in advance, as if everyone was celebrating the New Year at Zhao Han's house.

"This kid Zhao Han, when I arrested Zhou, I knew he was born extraordinary!" the Bai family boss said gushingly.

"Oh?" Zhao Han's aunt said cooperatively, "I was not present at Zhuzhou, can you tell me?"

"First hand! Zhao Han grabbed the globe..." said the boss of the Bai family, "I immediately realized that this kid has great ambitions! He is a big-picture figure!"

"I heard later that the pen was taken?" Aunt Zhao asked.

"Well, the second is the pen! It shows that being literate means pursuing knowledge." The boss of the Bai family commented, "If it's just these two, forget it. Later, he put the globe and pen aside. Rush up The money, RMB, U.S. dollars, and gold necklaces were all held firmly in his hands! It shows that... this kid has had a huge interest and talent in money since he was a child!"

After being analyzed in this way, many relatives couldn't help but laugh.

"I said when I was young that Zhao Han has the talent of a big businessman. I have been saying this for more than ten years. Does anyone believe it?" The boss of the Bai family said that he had the foresight.

"Boss Bai, you do have something!"

"No, Zhao Han is relatively low-key. If we didn't know that he founded Wenwen Jingjing Company, we wouldn't know that he is worth hundreds of millions."

Zhao Han, who was the center of attention, smiled and said: "I am just an ordinary person who has caught up with the dividends of the times! Without such great luck, no matter how talented I am, I would not be able to earn so much..."

Zhao Han is not modest, but serious.

If you are not a reborn person, who can conclude that the Internet is really full of gold.

Except for a few pitfalls, many fields are huge markets with room for growth of a thousand times.

There are also unoccupied tracks that can be scaled from scratch.Just grab a few of those opportunities and it’s not too difficult to become rich.

Of course, Zhao Han still does some challenging things. For example, as the company develops, it accumulates more and more technical talents.

Although, I am dissatisfied with the current technical level and am ready to quietly develop core technologies.

It's one thing to accumulate technical knowledge, but Zhao Han doesn't want to be too showy.In many technical fields, being the best in the world actually comes with a price.For example, Yingjiang doesn't want to see you being awesome.

Just after the popularization of 5G technology, both ZTE and Huawei were sanctioned by Eagle Sauce.

ZTE's group is just a fine and a prelude, and it has not escalated to the point of killing.

Huawei... ranks first in the world in related fields. Moreover, not only in communication technology, Huawei is also awesome in many technical fields.After being awesome, it can be quickly transformed into commercial applications.

To put it simply, Huawei has followed the technology, industry and trade development route that Ni Guangnan once designed for Lenovo, with technology first.Do research and development first and then turn it into products.

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