Start earning money as the girl next door

However, flower-growing honey is more scarce, and the honey produced is far lower than the current Italian honey. This is an indisputable fact.

Gift giving is of course rare and valuable.

Afterwards, Ling Xiao thought about it and decided to give honey to his mother-in-law and buy some for his girlfriend.

It seems that Ling Xiao still earns a lot of money. He is a coder in the online game industry, earning 05 yuan a month in 1.

Then, Ling Xiao looked at the 1000-150 yuan large coupons in Jingjing Mall. He gritted his teeth and used a calculator to calculate. A bottle of 59 grams of honey cost 250 yuan. 17 bottles, exactly 1003 yuan. The full discount The consumption amount of the coupon.

The actual payment was 853 yuan, which is equivalent to 50.17 yuan per bottle. Compared with the price of 59 yuan, it is much cheaper!

"Xiaoxue..." Ling Xiao said, "When I meet your mother next month, I'm going to give you high-end honey. What do you think? It's more than 100 yuan per pound!"

"It's just over 100 kilograms of honey, how dare you come to your door?" Xiaoxue was dissatisfied, "They give me Maotai or something like that. It's more than 100 kilograms, it's shameless."

"It's healthy! High-end natural flower-grown honey is inherently scarce. I checked in Europe and the United States and found that real flower-grown honey is regarded as a high-end luxury product there, with some selling for $200 a bottle!"

Ling Xiao checked it from the Amazon website and came to a conclusion. “I’m not giving it as a gift once, but I’m planning to buy it so that my mother-in-law can drink it regularly. If the effect is good, I’ll keep buying it.

Good skin, throat moistening, laxative, anti-aging benefits.

Yang Guo discovered that his aunt Xiao Longnv had never aged, and he was puzzled. The reason was that Xiao Longnv drank honey, royal jelly, and the variety was flower soil honey. "

Xiaoxue couldn't help but be a little greedy. She had good skin and was anti-aging, which also attracted her, but she was too embarrassed to ask for it.

"I bought 17 bottles. When they arrive, you can drink them first. The effect is good and you can drink them often." Ling Xiao comforted.

Xiaoxue was suddenly in a good mood and rewarded him with a passionate kiss.

……

"I don't know if the honey is good or not!" Bai Li looked at the increasing inventory of honey in the factory warehouse and couldn't help but worry.

"This is just the beginning. Based on my understanding of my son Zhao Han, he must be holding back his big move. Soon, honey will be sold out like tea!" Zhao Wei said.

Zhao Han's parents are in charge of the honey procurement, production and packaging of Baili Honey.

It seems that Zhao Han's old father, Zhao Wei, really wanted to start a career, so with the support of his mother, Bai Li, she invested 80 real money.

Baili Honey Company has a semi-automatic production line capable of filling 500 bottles of honey per hour, with an investment of 35 yuan.

In addition, it is to apply for certification standards and food safety standards for various natural honeys.

Fortunately, the honey in the town has been exported to markets such as the European Union, Japan, and South Korea in the past, and the exporters' qualifications for the honey origin also played a role.

Basically, I got various qualifications without any suspense.

Moreover, the factory also joined the town in crying out for poverty and was established in the name of poverty alleviation.This naturally makes it easier to apply for qualifications.

In March, company registration, brand registration, food safety and other certifications were carried out, and then the factory officially purchased honey and put it into production.

Natural honey does not actually require certification, but it is sold as unbranded agricultural products.

This is not conducive to brand building, so we apply for various qualifications specifically to build a high-end honey brand.

The filling factory is also relatively simple, just put the purchased natural honey into bottles.

In order to be suitable for e-commerce sales, the honey is packaged in glass bottles.The outside is specially customized with plastic bubble packaging and a layer of cardboard boxes on the outside.

In a sense, if you give a beekeeper in the town a pound of mature honey produced by flower bees, the purchase price is 6 yuan per pound.

The packaging cost accounts for almost 5 yuan, which means that the real production cost of honey is as high as 11 yuan.

It is probably similar to the retail price of some low-end bottled honey on the market.

For those bottling companies on the market, the packaging costs will be much less, regardless of e-commerce channel sales. In addition, the honey purchased is low-end, costing 2 yuan per pound.

Taken together, the actual production cost is less than 5 yuan a bottle.

After being sold through various channels, the market price is more than 10 yuan a bottle.

In fact, it is mainly the sales channels that earn the price difference and support the channels. The real honey manufacturers and beekeepers actually do not earn much profit.

Baili Honey is different. It quoted 6 yuan to the beekeeper in the town.Even if it is mature honey from flower bees, it should not be difficult for an ordinary beekeeper to make five hundred kilograms of honey a year.

It is not difficult for some beekeeping experts to produce more than 1000 kilograms a year.

The only problem is to supervise the quality of honey to prevent beekeepers from blending it and using some low-end honey to adulterate high-end honey to make undue profits.

Therefore, Zhao Wei specially found a honey technical expert to randomly inspect the honey.Once found to be unqualified, the product will be returned, at worst, the supply qualification will be cancelled.

You know, the supply of honey currently exceeds demand, and... in the next ten years or so, honey production capacity will increase slightly every year, with an average annual production capacity increase of more than 1%.

The bad thing is the increase in production capacity.

As a result, most domestic honey products are locked at the low end.The average export price is suppressed at 50% of the global average honey export price.

The price of imported honey has increased from about 1.5 times more expensive than the global average honey import price to 8 times more expensive than the global average honey import price.

This kind of high-end honey has always been available in China.

However, for a long time, the domestic honey industry has been guided to produce low-end honey, and the supply of high-end honey has not been integrated.

It is difficult for beekeepers to find high-end market channels on their own, so they simply make low-end honey.

Baili Honey gives domestic beekeepers the opportunity to upgrade to high-end honey and boost income growth.

Chapter 378

Now, Baili Honey Company is only responsible for production, and the ex-factory price is 15 yuan for a small half-pound bottle.A large bottle costs 30 yuan per kilogram.

Then, supply to Wenwen Jingjing Company.

Wenwen Jingjing's company is responsible for sales. The small bottle sells for 59 yuan. Even if there is a discount, it will not be less than 50 yuan.The large bottle sells for 119 yuan, and the discount will not be less than 100 yuan.

In the current domestic honey price system, it is a high-end pricing.Without confidence, I would not dare to sell honey at such a high price.

The reason for our confidence is that we have researched the quality and quantity of honey from local flowers and came to the conclusion that scarcity is more valuable.

Because the yield of flower honey is much lower than that of Italian honey, beekeepers who aim at yield have turned to Italian honey.Therefore, the production of flower honey continues to decline.

The reason why the beekeepers in the town do not introduce foreign bees is mainly because introducing varieties and technologies requires money, so they continue to raise local bees.This is a mistake, and it is invisibly making high-end products.

There is no problem in setting high prices for high-end products, but more importantly, potential consumers need to be aware that this high-end honey is different and why it is expensive.

Focusing on this point, Wenwen Jingjing's company's strategy is to continue to use the old tea-selling routine and Internet traffic strategy.First, there is a lot of information, popularizing the common sense issue that the honey brewed by flower-growing bees is different from Italian honey.

"The mystery of Xiao Longnu's immortality, the beauty effect of growing flowers and soil honey."

"Precious local honey, honey that you think is very local, is actually top-quality honey that is famous all over the world."

"The pain of beekeepers is that they are squeezed by overseas honey purchasers and exported for two yuan a pound. However, the other party actually sells it to overseas markets for a sky-high price of more than 50 US dollars. It focuses on natural high-end flower-grown soil honey and labels it with foreign brands. It is regarded as top-quality honey and is sold well in Europe and the United States.”

"My uncle is a beekeeper and started keeping bees in the 80s. The export price of honey was as high as 10 yuan in the 80s. It was 10 yuan in the [-]s!

However, the domestic economy continues to develop, per capita income continues to increase, and beekeeping technology continues to improve. However, the export price of honey is getting lower and lower, gradually reaching 2 yuan per pound.

More than 1000 kilograms of natural honey are brewed in a year. After deducting various costs, the real annual profit is less than 1000 yuan.It makes me realize that beekeeping is even poorer than farming.

Later, a domestic businessman came to our place to drink natural honey, and his evaluation was even better than high-end honey from Europe and the United States.

Then I learned that our honey is actually exported to Europe and the United States, and the export price is only 2 yuan per pound.Moreover, the honey I raise is not made by Italian bees, but honey made by flower-growing bees. The yield is lower but the quality is much better, but the export price is so low that it is no different from the honey made by Italian bees.

All of a sudden, the uncle decided to buy it at a high price and prepare to make it into a brand and sell it domestically.All of a sudden, my uncle felt like he was out of poverty! "

Since March 2005, various soft articles have begun to appear in different corners of the Internet.

That is to spread the concept that local honey is not soil, but honey made by local flower-growing bees.Compared with the varieties of Italian bees, they are more high-end.

The only advantage of Italian bees is their yield. They can make honey as long as pollen is available most of the year.

Flower bees have much less time to make honey, so the yield is lower.The low yield is a disadvantage, but relatively speaking, the quality of honey is higher, both in terms of taste and nutritional value.

Since ancient times, native honey has been the finest honey for various princes and nobles.However, in modern history, there has been a lack of such high-end consumption and there has been a gap.

Due to the lack of awareness of local high-end products, domestic consumers are blindly pursuing foreign brands, which leads to many low-end overseas brands being packaged as high-end.

Really high-end good things, such as local honey, are ignored by many people.As a result, foreigners purchase goods at low prices, label them with foreign brands, and sell them at high prices.Domestic beekeepers basically cannot earn this benefit.

Therefore, there is a new brand called Baili Honey, which only produces local high-end honey.

Native honey is now mainly cultivated in some inaccessible forests, that is, poor mountainous areas.

The reason is that there is no large-scale introduction of Italian bees here, which squeezes the living space of flower-growing bees.

Therefore, high-end and poverty alleviation are combined into one.

Drinking high-end and high-quality honey is not only a healthy consumption, but also a consumption behavior for poverty alleviation.

Convey to consumers from various angles that Baili Honey is different.

In fact, high-end consumers are not necessarily foreign brands.The key is to open up the pattern and let the market recognize it.

For example, Moutai is also a local brand and is also very popular.

The reason is that luxury goods require a high price and high style, and they must be different from other similar products.

For example, the price of Moutai has first opened up a gap with other liquor brands.In addition, domestic liquor has the strongest aroma, followed by light aroma.The production of Moutai's Maotai-flavor liquor is more complicated, so the output is also lower.

First, the rare thing is the most precious thing, and then with the establishment of the brand, Moutai has gradually established its position as the king of domestic high-end liquor.

Those who can afford Moutai will never stop drinking Moutai because of the price increase.On the contrary, because it is expensive, I am more willing to consume it.

First of all, luxury goods are just one thing that ordinary people cannot afford.

If ordinary people can afford it, then the group that can consume luxury goods will exclude this product from the ranks of luxury goods.

Scarcity and expensiveness are the necessary conditions for luxury goods, and then a series of other stories maintain the brand's strong character.

Creating a luxury product is actually not easy.

The sales of Baili Honey in Jingjing Mall are actually not too much.On one day, it sold for more than 1000 yuan, mainly due to a certain user who, for some reason, actually bought 17 bottles.

Normal consumers buy one or two bottles to try it out first.Later, if you feel it is worth it, you will add more.

But basically, with the current traffic of Jingjing Mall, the honey listed in the mall can be sold for hundreds to more than 1000 yuan every day.

Baili Honey’s real main battlefield is Taobao.

The drainage of a large number of Internet soft articles generally leads user purchase traffic to Taobao.

On March 3, the sales amount of Baili Honey on Taobao was only more than 17 yuan, and there were only 500 buyers.

However, on March 3, the sales of Baili Honey Taobao flagship store directly exceeded 18 yuan, and the number of consumers reached 7600.

On March 3, the sales amount exceeded 19 yuan, and the number of consumers reached 107.

"President Wenwen, the sales of Baili honey across the entire network have exceeded [-] yuan!" Shen Xiaoqing, who is in charge of the honey project, reported calmly.

Chen Wenwen nodded: "Well, it proves that honey can indeed replicate the path of tea sales!"

"The question now is, can local honey keep up with the supply?" Shen Xiaoqing said worriedly.

"Beekeepers can adjust the type of honey they produce as long as the price is right."

Chen Wenwen said, "The current production capacity in the town is about 1 kilograms of native honey per year! In some other beekeeping areas in the county, the total production capacity is found to be [-] to [-] kilograms of native honey per year. In addition, In addition, many areas in the country actually produce flower honey, so as long as there is a market, there is no need to worry about lack of supply!"

"Based on the county's production capacity of 3 kilograms this year, that is more than 300 million yuan. Once an outbreak occurs, the demand cannot be met. As for beekeepers' expansion of production capacity, the results will be achieved next year." Shen Xiaoqing said, "If it is based on the price of our tea Path, honey must be in short supply! It’s even more difficult to solve than tea!”

"Think about it on the other hand, it's true that things are rare and valuable!" Chen Wenwen thought quickly.

The biggest fear in doing business is not that supply exceeds demand, but...not being able to sell!

The supply exceeds the demand, and now it is a huge profit!

Even if Baili Honey Company is given a price of 30 yuan per pound, the online sales price is more than 100 yuan.

Taking into account express logistics, warehouse, and labor costs, a pound of honey still costs 50 yuan.

Ten thousand jins is a profit of 50 yuan, and 3 jins is 150 million yuan.

No, the gross profit margin is not high enough, but the production capacity of local honey is really scarce.

Chen Wenwen couldn't help but sigh. More than a year ago, she went to the south to work as a manager in an electronics factory, and her monthly salary was only more than 1000 yuan.

Now, she feels that 150 million in annual profit is too little.

Mainly because now the company has to make millions a month!

The profitable business is not even the most valuable business of the company, but the scrap business.

What’s really great is that the money-making ability may seem inconspicuous, but the user base is huge. For example, Jingjing Pinyin has already installed Jingjing Pinyin on one of every two domestic Internet-connected computers.

Relatively speaking, making quick money by selling some tea and honey is no longer a big business in Chen Wenwen's eyes.