Start earning money as the girl next door

Although the process is long, there is nothing wrong with the fact that video websites will make money sooner or later.

The reason why Bai Xiaolu was sent to cooperate with Mango Channel is that Zhao Han thought about it and decided to spend money to win Super Girl 2005!

In 2005, there was Li Yuchun, who was also the most popular Super Girl in history.

In terms of publicity, 2005 million people watched Super Girl in 4. In fact...this number is nonsense.

Roughly speaking, 3000 to 1000 million people watched it, with a daily viewership of [-] million. More than [-] million people follow Super Girl on the Internet, which is a reliable number.

The 2005 Super Girl not only brought the biggest bonus to Mango Channel.

There is also Baidu Tieba... This year's Baidu Tieba, because a large number of fans themselves are hyping Super Girl online, and various Tieba canvassing support.As a result, Tieba became popular.

Roughly speaking, 4 people post per second on Super Girl-related forums, and the number of posts related to Li Yuchun, Zhou Bichang, and Zhang Liangying alone exceeds 1000 million.

This feast led to a result: Baidu Tieba not only surpassed Tianya, but also reached the top in terms of traffic, surpassing Sina Portal and becoming the most trafficked website in the Chinese Internet.

Baidu's take-off in 04 was due to HAO123. In 05, it was due to Tieba, and in one fell swoop it won the largest traffic position on the Internet in the PC era!

In the PC Internet era, Baidu stepped on a trend almost every year, and its traffic continued to skyrocket.

Zhao Han had no money to buy HAO04 in 123,05, but in [-] he gritted his teeth and decided to give Super Girl a try!

This year's Super Girl is the most cost-effective one. It's good. It has tens of millions of registered users and tens of millions of daily active users. It's not a dream to be the leading WEB social networking site in the country!

Supergirl was very popular in 2005, and we can get clues from some data.Direct Mango Channel has the highest ratings in the country, this is one of them.

Advertising revenue continues to rise, with the price of finals naming rights advertising rising from 300 million yuan to 2000 million yuan.

The price of pre-roll ads has gradually increased from 15 yuan for a 2-second ad in the early days to 7.5 yuan. The price of ads for the year-end finals has even increased to 15 yuan for 11.25 seconds. This part of the advertisement has brought more than 3000 million yuan of advertising to Mango Channel. income.

In addition, it was SMS voting, and the contestants' rankings were mainly determined by their votes. Therefore, many fans across the country voted frantically, casting more than 6000 million votes for Mango Channel. Later, Mango Channel announced that its revenue was 3000 million.The rest is earned by operators and SP partners.

Then, most of the singers in the competition were signed by Mango's Tianyu. Li Yuchun's advertising endorsements were 150 million, and other singers' advertising endorsements totaled 1000 million.

Since then, various commercial performances, records, and various activities have brought Tianyu an income of more than 7000 million yuan.

In addition, Mengniu's sour yogurt has direct naming rights. In addition to the 2000 million direct investment in advertising for the naming rights, it has invested more than 8000 million in total. In a sense, he is the real financial backer of Super Girl.

Mengniu's sour yogurt began to sell out 20 years after Super Girl started. After that, it continued to expand its production lines and increased sales by billions.

The gross profit of sour yoghurt is 22%. It is roughly estimated that sour yoghurt alone contributes hundreds of millions of yuan in profits to Mengniu.

These are direct visible incomes and immediate benefits.

In fact, the biggest beneficiary of Super Girl is the social media website in the Internet field, but in 05, relatively little attention was paid to it.

Baidu relies on Super Girl to make Tieba the largest traffic social media in China.

And Tieba... didn't give a penny of sponsorship money, it was just free prostitution, just riding on the popularity of Super Girl.It must bring at least tens of millions of registered users and tens of millions of daily active users to Tieba.

Tieba traffic fed back to search, so Baidu Search’s position was completely unshakable and it became the leader in search.

It can be said... In the original history, Baidu was the biggest winner of Super Girl!

Mengniu seems to have spent 8000 million yuan on it, betting that the advertising effect of Super Girl will stimulate sales of yogurt.

Baidu... It was entirely the spontaneous canvassing and discussion among netizens in Tieba, which was the behavior of early fan circles.Let Baidu win!

Chapter 387 The Effect of Mango Channel Advertising

Bai Xiaolu quickly reached an agreement with Mango Channel for spot advertising during the Super Girl period.

It comes with a 2005 Super Girl contestant who will register an account on Weibo and interact with fans online according to their personal wishes during the competition.

With a large advertising order of 500 million yuan, it can be said that besides Mengniu, Super Girl was the largest advertising sponsor in 05.

Of course, what Super Girl brings to Mango Channel is not only the TV station’s advertising revenue, but also the comprehensive income from all aspects, which is the main profit.

For example, Tianyu Company, a subsidiary of Mango Channel, has become the leading entertainment agency in the country. Every year, the income of its stars from records, performances, endorsements, etc. is absolutely huge.

Zhao Han is not greedy for this business. The main reason is that he does not have the ability.

Super Girl's ability to create stars in 2005 can be said to be unprecedented.

The effects of various star-making and talent show programs in the country are far inferior to Super Girl. The main reason is that similar programs in the future are no longer as amazing and novel as they were at the beginning.

Unlike in 05, almost most young domestic viewers were paying attention to a talent show.

According to the most exaggerated statement, Super Girl was watched by 4 million people. This statement is unlikely. It is not the Spring Festival Gala, so how can it have such a high ratings?

However, a conservative estimate is that at its peak, there were 3000 million TV sets watching Super Girl and hundreds of millions of viewers, so there should be some.

Otherwise, it is impossible to explain that the program Super Girl has historically directly promoted Baidu Tieba to the throne of Chinese Internet traffic.

It is also inexplicable that the advertising effect of Mengniu Sour Yoghurt was so good that it was originally a hit product with annual sales of 10 billion, and its sales directly increased by more than two times.

As for the subsequent voting, the SMS voting amount is roughly 6000 million yuan, which is 1 yuan per vote.

This means that there are 6000 million paid votes for supporting players. There must be many repeated votes, but more viewers did not vote.

From the amount of money that viewers paid to vote on their mobile phones during the auditions, it can be seen that the popularity of Super Girl is backed by real money.

In a sense, the number of TV viewers these days is several times greater than the number of Internet users.

In 05, there were less than 5000 million computers connected to the Internet in China. According to the gross estimate of the Internet statistics agency at this time, the number of Internet users was estimated to be 1 million.

According to domestic statistics, the total number of TV sets is 3.3 million. It is conservatively estimated that the number of TV viewers this year is 10 billion.Even the number of daily active TV viewers definitely exceeds 6 million.

Comparing 6 million TV viewers with 1 million Internet users, we can know that the influence of TV programs in 05 even exceeded that of the Internet this year.

and so……

In 05, Super Girl could ignite social media on the Internet, but the ratings that social media could in turn deliver to Super Girl were extremely limited.

The user base of the two is very different.

Today's Internet brands have not yet spent large-scale advertising on TV media. On the one hand, the current Internet industry is not as rich as later generations. On the other hand, traditional companies do not believe in the effectiveness of TV advertising as much.

Zhao Han, however, has no doubts about the effectiveness of Super Girl in 05.The main reason is that most of Super Girl's audiences are young people, who have a high degree of overlap with netizen groups.Therefore, the 05 Super Girl advertisement was equivalent to a cheating effect.

……

December 2005, 4.

Mango Station is also quite professional.

After receiving a series of advertising orders from production to broadcast.Within a few days the ad was produced and aired on television.

The first advertisement is for the Jingjing Pinyin input method.

A company's in-house computer writing.

A female employee typed awkwardly, typing one word and turning pages for a long time. In short, she was just slow.

On the other side, a male colleague was typing away, and his efficiency was visibly high.

"Why did you type so fast, using five strokes?" asked the female colleague.

"No, I also use Pinyin, Jingjing Pinyin input method!" The male colleague smiled slightly.

Then, even the female colleague also changed the input method, and the code words were flying...

After the Mango Channel advertisement was launched, the first thing that responded to the Internet was the keyword search for Jingjing Pinyin, which suddenly skyrocketed.

Originally there were only tens of thousands of searches a day, but suddenly the number of searches soared to 12 that day.

The number of downloads it brings is also quite significant.

Previously, due to the gradual saturation of users, after more than 2000 million users, the number of new users every day gradually dropped to about [-] to [-] new users every day.

On the day the Mango Channel commercial aired, the number of new installed capacity returned to [-] per day!

The next day.

Advertisements for Jingjing Reading Network are also broadcast on Mango Channel.

Well, it’s also a very direct visual effect.

A middle-aged man had a pile of martial arts novels piled up in his room, and then lamented that martial arts novels were dead and there were no more novels to read.

Then, in the next room, a middle-aged man’s son entered the website address of Jingjing Reading Network on his computer and read books online.

Martial arts, fairy tales, fantasy, urban, history, science fiction, fan fiction... Hundreds of new books are added every day, and thousands of novels are serialized every day.

"In the Internet age, I choose to read books online, quietly reading online, and there are new surprises every day."

The effect of this wave is more significant.

Originally, Jingjing Reading Network had more than 90 traffic, ranking 23rd on the Chinese Internet.

The website ranked 22nd is none other than Pastry Chinese Network.

Then, after Mango Channel's advertisement was broadcast, the traffic of Jingjing Reading Network surged, reaching 110 million visits.

The number of PV views exceeded 6000 million.The ranking once again reached the 19th place among all websites on the Chinese Internet.

Well, the number of PV views these days plays a large role in the rankings. The number of PV views on novel websites is extremely high. Basically, dozens or hundreds of pages of PV views are received every day.As a result, some websites with 300 to [-] million IP visits have even lower traffic rankings than some novel websites.

This shows that among netizens these days, a relatively large proportion like to read.Well, it may also be the network environment, the Internet speed is relatively slow, and video websites are not popular.

In addition, in the early days of the Internet, it was indeed text-based, and only later did pictures become popular.Then, there’s the video.

This sequence has resulted in text-based reading traffic appearing to be relatively high in the current environment.

In the later Internet environment, text reading was completely inferior to video reading.

"Boss, is this Mango TV commercial okay?" Bai Xiaolu showed a hint of pride. After all, it was her who negotiated the cooperation.

"Well, yes! We will see the advertising effect on Weibo later, and... wait until the players open Weibo!" Zhao Han was actually thinking about Chunchun.

Super Girl first opened the Star City singing area, then the Yangcheng singing area, and then Greentown, Rongcheng, Hangcheng...

Then, no one expected that it would be the Chengdu Division that would shine, with Li Yuchun outperforming others and winning the championship.

Although some people are dissatisfied... there is no doubt that Chunchun is the most popular and top-notch in terms of strength.The ultimate number one is well deserved.

Chapter 388 The user base of Weibo has begun to take off!

On April 4, the Mango TV patch advertisement and Weibo article were officially unveiled.

in the ad.

"Hurry up... get on Weibo, it's too late to explain!" a teenager said.

"A scarf?" The girl was stunned.

"It's Weibo." The boy said, "You participated in the Super Girl audition. Go to Weibo to register an account and manage your fans! If 1 fans follow you, your voice will be heard by 1 people. If you have 10 fans, 100 million fans... Even if you don’t win the competition, you have become an internet celebrity!”

Then, there is the advertising slogan: "Go to Weibo and interact with Super Girl contestants!"

Before Mango Channel's advertisement, Weibo had accumulated 2 registered users, and the daily number of IP visits remained at more than 5.

In a sense, since most of the users are authors and readers, it is a bit like the atmosphere of the Dragon Forum.

However, in April, Mango Channel began to mobilize the contestants who signed up for the 4 Super Girl to register Weibo accounts.

For example, most of the earliest participating singers from the Star City Singing District, including She Manni, Zhao Jingyi, Ge Shujie, Huang Jing, Zeng Kaijuan, Wei Sha, Zhang Yao, SWEET Group, Huang Yali, Zhao Ying, etc., have registered Weibo accounts.

By April 4, after the Weibo chapter of the Mango TV patch advertisement was officially broadcast, the number of Weibo visits that day directly exceeded 7 IPs, and the number of registrations surged by 20 that day.

The total number of registered users on Weibo that day exceeded 5, the number of tweets published on that day exceeded 10, and the number of comments and retweets exceeded one million.

Due to the influx of a large number of Super Girl viewers, the Weibo ecosystem that was originally built on the basis of online article readers and writers was diluted.

A large number of users poured in, and the traffic of Weibo that day exceeded the level of the old social media, Shuimu Tsinghua BBS.

In addition, there is also a truly blockbuster V among the registered users of Weibo. Well, Zhang Hanyun, the third runner-up of Super Girl in 04.

Although, Zhang Hanyun only posted on Weibo: "Hello everyone, I am Zhang Hanyun. Welcome to follow my Weibo, and I hope everyone will support the second Super Girl this year. I will appear as a guest in subsequent programs."

Then, the third runner-up of last year’s Super Girl, a veteran who did not participate in the competition this year, quickly exceeded 1 followers and became the number one internet celebrity on Weibo not long after its debut.

As for Liu Mengcheng, who has the second most fans, he only has 2300 fans.

then……

Liu Mengcheng forwarded Zhang Hanyun's Weibo: "This child is so cute, Disney's fugitive princess? Put your little face over here, let me pinch it."

Then, Zhang Hanyun really replied: "I won't pinch you!"

It was commented and forwarded by countless people in an instant.

"what's the situation?"