Start earning money as the girl next door

"Sister Liu, isn't it? What's your hobby?"

"I want to pinch it too."

"Sister Liu, pinch my face. My face is very soft. If you don't believe me, pinch it."

"Zhang Hanyun is cute!"

After a large number of comments and reposts, Lao Liu's fan base quickly skyrocketed, with more than 5000 fans.

At this time, Weibo has not yet fully demonstrated its more powerful communication capabilities than traditional BBS and blogs.

But...this is just the beginning!

Ten thousand fans, for many people, is not a big deal.

But... if there are millions of fans, or even more, then even top celebrities cannot ignore them.

In the future, many celebrities will need to use the number of fans on Weibo to prove their popularity.The number of Weibo fans also indirectly serves as a pricing reference mechanism for the remuneration that celebrities can receive.

Mainly due to the large amount of capital, it is impossible to determine the value and popularity of a star. The number of fans in online media is a data that is easier to quantify.

Now these celebrities have not yet tasted the benefits of Weibo fans. In the future, with the gradual development of the Internet, it is estimated that most celebrities will shout "It's so delicious!"

……

After cooperating with Mango Channel, Wen Wen Jingjing's company's various businesses have experienced significant growth.

And this 500 million advertisement, plus the cost of producing the advertisement, is 60.That is, a total of 560 million yuan was spent on Mango’s Super Girl show.From April to August, there will be about five months of advertising, with an average advertising fee of more than 100 million yuan a month.

These ads will be broadcast as pre-roll ads.

The effect is definitely that there are no naming ads in the program, but not only did they pay 2000 million yuan for the naming rights, but it is said that Mengniu also invested in funding for various competitions.Mengniu's actual publicity exceeds hundreds of millions of dollars. For example, there are a large number of joint posters between Mengniu and Super Girl offline across the country. In fact, it is equivalent to Mengniu even helping Super Girl to promote the program.

The 05 Super Girl is essentially a customized version of Mengniu.Mengniu's publicity is the big one, and other advertisements are just additional ones.

Dare to make such a large investment.

In fact, in addition to being a big gamble, it is also a kind of intuition.Before, who would have thought that Super Girl would become such a hit?

After all, although Super Girl had a certain influence in 04, it did not achieve the level of hits that it did in 04.

It can be said that just like the new concept compositions of "Sprouting" magazine in the early years, Han and Guo, who were popular in the early years, are phenomenal.

The new concept composition that follows is just a composition competition. It has no special significance and will not make the writer famous.The reason is also very simple. In the first few editions of the new concept machine, the traffic was relatively high and the whole country was paying attention. Later, it gradually became stale and not many people paid attention to and reported on who won the prize.

The Super Girl program also had an amazing influence in its early years.Later... the star-making effect gradually became so-so.

To be able to create a phenomenon like Li Yuchun in 05 is because of the concerted efforts of the world and the world.

There had never been such a large-scale draft in China before, and it had even become a feast for all people to participate.

Although future talent shows will have ratings, on the one hand, the influence of TV programs will gradually be diverted by the Internet.

In addition, there are too many talent show programs, which cannot focus attention. Therefore, the star-making effect of each program is very average.

……

"At present, the advertising effect of the "Super Girl" program in the past few days has brought an estimated 16 incremental users to Jingjing Pinyin Input Method. It has added 1.3 registered users to Jingjing Reading Network. It has directly brought new users to Weibo. The total number of registered users on Weibo has exceeded 10." Bai Xiaolu took the data and reported to Chen Wenwen, "Based on the current proportion of users acquired through advertising, it is conservatively estimated that Super Girl will take five months , will bring tens of millions of users to our various business lines. It is conservatively estimated that Weibo will gain 12 million incremental users!"

"Well..." Chen Wenwen looked at the data and said, "How long will "Super Girl" be broadcast?"

"According to Mango Channel's plan, it will be at the end of August."

"In other words, Supergirl is actually a warm-up now, and will be more popular during the summer vacation?"

"correct!"

During this period, Bai Xiaolu, in addition to his own management of Weibo, paid attention to Super Girl and cooperated with Mango Channel, he has been actively maintaining good interaction and communication.

The reason is... the current super girl on Mango Channel is really good at attracting traffic!

The reason is also very simple. Netizens are mainly young people.

At this time, Super Girl’s audience is also young people.

This high degree of compatibility among user groups leads to surprisingly good advertising effects!

The original history was Baidu Tieba. With this traffic, it brought tens of millions of incremental registered users, and even the number of daily active users exceeded [-] million!

Now...Super Girl continues to divert the main battlefield of traffic to the Weibo platform.

Although Tieba is expected to still have some traffic, but... if it can intercept the unprecedented traffic in Tieba's history, Weibo is enough to become the leading social media.

Chapter 389 Laying out the Eagle Sauce Market

Back to the end of March.

At the same time as the domestic Weibo release.

Eagle Sauce San Francisco, California, also known as the Silicon Valley area.

With the help of Yingjiang IDG headquarters, Yu Weiwei successfully registered the Yingjiang branch of Wenjing Media in Silicon Valley.

Well...the bank where the account was opened is the so-called Silicon Valley Bank, the bank that will collapse in the future.

Not long before the thunderstorm, Yingjiang also commented that Silicon Valley Bank was the best bank.

But it will probably take 18 years until something happens to Silicon Valley Bank.By then, Wenjing Media Company may not hold part of the equity and assets of Yingjiang Branch. Even if part of the assets of Yingjiang Branch are stored in Silicon Valley Bank, it is estimated that it will not affect Wenjing Media and Wen Wenjingjing behind it. technology companies.

Zhao Han's layout is to enter the eagle sauce market on the one hand, and on the other hand, he is prepared for future cutting and cashing out.

According to Zhao Han's plan, generally speaking, all investments in the Yingjiang area must be gradually harvested and cashed out before understanding the king.

Regarding the eagle sauce market, Zhao Han is not in business for a century.Instead, we sow seeds for development, and then wait until the saplings grow and bear fruit as mature trees. We calculate how much money we can earn after a few years and sell them at a high price.

"Miss Jenny, thank you for your help! Without your help and in an unfamiliar place, the company would not have been able to run so smoothly." Yu Weiwei smiled and said to Miss Jenny in front of her.

Jenny Jones is 34 years old and a senior employee of IDG Global. She has studied abroad in a flower-growing country and speaks fluent Chinese.

In fact, IDG Capital's current main layout is the local market for eagle sauce, and the other is the flower market.

Therefore, even IDG in Yingjiang is recruiting a large number of Chinese or employees who can speak Chinese to facilitate communication with the IDG flower grower branch.

Of course, much of Jenny Jones’ business in the past was involved in translation work rather than being responsible for investments.

This time, Yu Weiwei asked IDG to help send a few talents who were good at the Eagle Sauce market, had connections, and had the ability to communicate in both Chinese and English. After IDG recommended several candidates, Yu Weiwei chose Jenny Jones.

The main reason was that Jenny Jones spoke Mandarin Chinese, which made Yu Weiwei suspect that she was a fake rabbit.

Another is that Jenny Jones’s research direction is the publishing and media industries, and she has written some professional industry analysis reports.

"You're welcome! Miss Yu, if you hadn't given me a chance, I would have always been an ordinary employee, unable to participate in business management, and unable to become a partner."

Jenny Jones smiled and said, "If this time goes well, I will have two choices in the future. One is to continue to stay at Wenjing Media to help your various businesses develop smoothly. Then, I hope to get equity incentives and achieve financial freedom after listing. .

The other one is that I will help you make your company a success. With this qualification, I will become a partner after I return. Then, I will use the investment in your company as performance to raise funds and manage the venture capital that I manage. Fund, that is, becoming a partner of venture capital. "

"IDG partners are very demanding?" Yu Weiwei said.

“The main thing is that you have to have outstanding investment results!

In other words, as long as you have participated in a successful investment and the return can reach more than a hundred times, it will be easy to become a partner in the future.

Because IDG's partners are not only about investment capabilities, but also about investment performance, which is the key.

Without successful performance, you cannot raise funds and cannot become a partner.

Therefore, I very much hope to help you run the project until it is launched. In this way, I will have a work resume that I can use. "Jenny Jones introduced.

"Our company is actually similar. However, we participate in the entrepreneurship or management of new projects internally, and obtain equity in the projects. Then, we are entrusted with important responsibilities step by step to update new projects.

After making achievements, get equity in the new company!

As long as you have enough equity in your hands, you can do nothing in the future, just pay dividends, or go public, etc., and you will be financially free. "Yu Weiwei said with emotion.

"It sounds like your company is cooler! We venture capital invest in other people's companies. You are constantly starting your own business, which is equivalent to continuing to start a business and giving equity to employees... However, ordinary companies may be lucky enough to succeed in one thing. . How can you guarantee that internally incubated projects will always be successful?" Jenny Jones was puzzled.

"Good luck! If you lose, the company will take care of you. If you don't have the ability, you can choose a lower-income position, one with lower income, less stress, and less pressure."

Yu Weiwei said, "Our boss said that let those who are willing to struggle and work hard, and let employees who are unwilling to struggle and work hard, be able to lie down comfortably. The two cultures are compatible with struggle and lying down. These are his beliefs and goals. !”

As the two chatted.

Programmer Zhang Yu said: "Mr. Yu, the English website of Jingjing Reading Network is ready!"

"Okay!" Yu Weiwei then opened her laptop and looked at the website. It was roughly similar to the domestic Jingjing Reading website, except that some pages were different based on the Eagle Sauce Market.

At the same time, the translation work was first outsourced to a group of domestic foreign language students and some preliminary translations were performed.

Then, Yingjiang employs local Chinese or international students to perform finishing and polishing.

The main reason is that domestic translation is cheap. A chapter of Yingjiang has 2000 words and no one can do it without $100.

On the one hand, labor is expensive, and on the other hand... there are very few people who can translate into Chinese and English.

Therefore, the strange thing that the translation fee is higher than that of the original author is essentially the reason that hinders the dumping of domestic online articles overseas.

The online article later spread.In the early days, it relied on generating electricity with love. Some users translated it just because they liked it, and it didn’t cost much.

Later, when it came to commercial operations, production capacity could not be increased without money, so money was given.

When domestic online articles are discovered overseas, it would be better to recruit online authors directly from the local area. Instead of paying a fixed translation fee, they will share the profits.

Overseas authors are also very happy to accept this sharing model.After all, many overseas authors took a look at it and split it [-]-[-], which is so kind!

Well... after signing the contract, just like in the domestic market, the adaptation copyright will be swept away by the website. Although it is said that after the copyright is sold, the author will be given money, but who sells it and how much it sells is not the website's final say?

In short, the business model of later exporting online articles overseas and harvesting copyrights was also a complete and uncompromising export overseas.

Bangzi Wangwen... Well, the apprentice of the flower gardener Wangwen, Goose Factory taught me step by step, which is also the same taste.

In the international market, there is a lot of competition between the publishing of online articles by Flower Gardeners and the publishing of Korean online articles.Goose Factory smiled, whoever wins belongs to Goose Factory.

Chapter 390 Online articles go overseas, English version on Jingjing Reading Network

March 2005, 3, Eagle Sauce.

The English version of Jingjing Reading Network was launched, and Jenny Jones herself was assigned the job of polishing the novel.

The English versions of the novels currently available on Jingjing Reading Network are mainly derived from translations of Chinese online novels.

The initial translation is to find people in China. After all, domestic translators are much cheaper than translators in the English market.

Then, in order to avoid the stiffness of Chinese-English translation in China, people who are native English speakers and have good writing skills are needed to translate.

Chinglish is fine for reading and writing papers, but there are still some aspects of literary and artistic creations such as novels that local people find strange at first glance.

Therefore, although Jenny Jones was appointed as deputy CEO, she still did her job, translating and translating.

Fortunately, the initial translation workload has been completed by domestic companies.

She only needed to use a small amount of time to polish some of the translations that sounded stiff.

"Weiwei, I'm very angry! The vice president's job is actually to be a translator and polisher?" Jenny Jones complained.

"There is no other way. I can only rely on you for now. There are still too few reliable translators, mainly because the labor cost is expensive."

Yu Weiwei said, "This book "Swordsmanship in the Snow" is already a very best-selling novel, whether it is online or published physically. The author's income is about 1000 RMB for 3000 words, and the royalties for one chapter are about 700 US dollars. , this is a top author including publication results. Here, it costs 100 US dollars to find someone to translate a chapter, which is equivalent to 400 RMB per thousand words. It is still a very average translation!

The level of the author at Zhonghua who charges 400 RMB per thousand words should be equivalent to the level of the entry-level best-selling author here!

If you find a poor translation, it will not show the level of the original work.

I noticed that you once published a novel, which sold more than 10 copies. It is considered an entry-level best-seller and one of the best-written English-speaking authors I can find. "

"If you come here, the labor cost is not expensive?" Jenny Jones rolled her eyes and said.

"You are a company executive. I can guarantee that several of the company's Eagle Sauce projects, Jingjing Literary Network Eagle Sauce Company, our video website Eagle Sauce Company, and the equity of the Eagle Sauce department of other businesses can all be given to us. you!"

Yu Weiwei painted a pie and said, "In view of your contribution, I can guarantee that if you just quietly read the business of Net Eagle Sauce, if you copy the success of the flower grower, I will apply for you 1% of the equity every year. You can get up to 5%! But you need to look like an entrepreneur, the code is already ready, and you don’t need to solve the technology. You have to play to your strengths to get equity!”

"Oh, what advantages do I need to use?" Jenny Jones couldn't help but feel a little wet when she thought about getting equity.

In Yingjiang's capital environment, freedom...is mainly the freedom of capital.

Equity incentives, listings, and freedom of wealth are generally the most attractive carrots for most of the wealth-seeking elites in Yingjiang.

"First, we need to do a good job in Yingjiang's business. First, we will build a novel website, translate the novels and attract traffic, and then start soliciting articles on the site to attract local originals."

Yu Weiwei said, “Whether it is a translated novel or an original novel, we give 70% of the share for the work.

30% share of the platform.Well... If you want to sign a contract and get royalties, by default, you will authorize us to be the agent for the film, television, game, animation and other derivative products adaptation rights of the novel.

If you get profits from agency copyright, it will be divided between you and the author on a [-]/[-] basis!We are [-]%, the author is [-]%!