Other editors and programmers follow similar routines.
Programmers do not need to develop from scratch, but understand the code of the website and then maintain it here.
Of course, some development work is also required based on the market environment, such as introducing some recharge channel interfaces for Eagle Sauce.
The payment system at Yingjiang is actually credit card payment.
It seems more advanced now, but many of Yingjiang's payment systems will look old-fashioned in the future.
For example, when it comes to electronic payment on websites like Facebook, we need to learn WeChat Pay.
It can be seen that later electronic payment surpassed Yingjiang in China.
But as far as the current environment is concerned, Yingjiang's electronic payment is more mature.
The English version of Jingjing Reading Network, before Yingjiang officially paid, first tested the waters and launched rewards.
"Dear Reader:
This site aims to provide cheap, cheap and convenient online reading, providing readers with different stories at a price far lower than paper books and convenient.
Temporary works are free and it is difficult to bring rewards to the author.It is for this reason that this site provides a reward mechanism.
If you like a book and hope that the author will continue to create, you can recharge and pay a minimum reward of 100 book coins.Every US$1 recharged can be exchanged for 100 book coins.
We will split it 30-70 with the author. [-]% is the necessary cost to maintain the operation of our website. [-]% is paid to the author as royalties.
——I love you all, Jingjingdu.com Yingjiang Editorial Department”
On the day this announcement was released, more than 600 readers of Yingjiang began to top up and reward various works.
in. "Swordsmanship in the Snow" received more than 400 readers and received rewards of US$2379.
In addition, Johnson, the author of "European Swordsman", also received rewards from more than 100 readers, worth more than 300 US dollars.
Then, Yu Weiwei felt that Yingjiang's online entertainment consumer market was indeed a blue ocean larger than that in China.
The consumer culture in the hawk sauce market, and even overdraft consumption is very popular.Even people at the bottom have developed the habit of using credit cards to overdraft their purchases, and then use future income to pay off the credit cards.
A credit card is almost like a wallet, and there is almost no feeling when you spend it.When I pay off my credit card, I feel the pain.
This kind of personality leads to impulsive consumption, which is much more generous than domestic users.This refers to cheap consumption.
For example, a $1 reward?
Many people think that rounding up is equivalent to freeing money.
After all, Yingjiang's ordinary paper book costs twenty or thirty dollars a book and contains hundreds of thousands of words.
The average monthly bill per person at Yingjiang is more than 1000 US dollars, and he doesn't care about paying an extra dollar in bills.
Now it’s free to read and there are so many rewards. Paying for it… I can’t even think of it!
This is also the reason why many domestic writers rushed to publish online articles overseas.The consumption power is high, but there is a gap in the market. This kind of darkness was not discovered until 2014. The Internet market of Yingjiang did not have a business model such as online literature.
But now it is about nine years ahead of schedule, copying the domestic online business model in the hawk sauce market.
The market reaction was almost exactly the same as when online articles went overseas later.All of them are found by overseas users to be useless.Are there people who are following novels now?Then, before you know it, the market snowballed and grew bigger and bigger.
Chapter 393 The Rabbit Eagle Market blooms twice
2005 4 Month 15 Day.
Jiangcheng County.
Wenwen Jingjing Technology Company.
Entering the second half of April.
The number of domestic users of Jingjing Pinyin Input has exceeded 2300 million installed capacity.
Weibo has more than 50 registered users and 30 daily active users. It generates more than 10 Weibo tweets and more than 300 million comments and retweets every day.
In the domestic market of Jingjing Reading.com, the number of daily active IP visits is 120 million, and the total number of registered users exceeds 100 million.At the same time, the total number of VIP readers exceeded 20, and the number of daily active VIP readers exceeded 6.The daily subscription market size is 5 yuan, and the shopping mall consumption is also more than 5 yuan.
After Jiangcheng County, the Wenwen Service Network has opened up the market in Badu and Huijing, the two major provincial capitals.
The total number of registered users exceeded 10, the number of daily transactions exceeded 6, and the daily transaction amount exceeded 50 yuan.
In addition, it is the overseas market. The English version of Jingjing Reading Network launched by Yingjiang first attracted 2 registered users.
More than 50 novels have been updated at the same time, 17 of which have been translated from Chinese into English, and the rest are original.
Moreover, VIP paid reading has not yet started, but relying solely on rewards has already generated a daily reward amount of two to three thousand US dollars.
50 books, two to three thousand dollars a day, no payment yet, is it a reward?This made Zhao Han couldn't help but sigh, "Damn it, no wonder many domestic online writing companies later started to engage in online writing overseas business."
Mainly...the oil and water in the markets of developed countries is actually too rich.
Zhao Han took the report and smiled and said: "Both the traffic department and the profit department have had a good harvest! Not only is the domestic business booming, Yingjiang has also initially determined that the model of Jingjing Reading Network has temporarily gained a firm foothold."
"Yu Weiwei is really underestimated. If she moves there, she can make great achievements." Chen Wenwen smiled.
"In addition to talent, people also need to look at times and choices."
Zhao Han said, “I believe that many people who have not chosen to engage in the Internet these days may not necessarily have lower IQs than people on the Internet, but the direction they choose is not the biggest dividend of the era.
Relying only on your own efforts and not reaping any dividends, you can naturally develop as fast as an industry with huge dividends.
But these days, the Internet is the biggest dividend of the era. There is no way... If you seize it, your achievements will be a thousand times greater than those in ordinary industries!If you don’t catch it, you will probably be mediocre! "
"The Internet in Yingjiang is currently much more developed than in China, I mean in terms of consumption level." Chen Wenwen said.
"Well!" Zhao Han said, "The difference in traffic value is about 200 times. In a sense, the value of traffic in the Yingjiang Internet market will increase by 20 times in the future. And we may have more than a thousand times. In terms of making money , In many fields, the Internet is now more profitable, but in terms of potential, I think the single market, domestic potential, is greater."
"Do you think Yingjiang's traffic will be more expensive in the future? Yu Weiwei, don't you remind her to buy traffic?" Chen Wenwen thought for a while and felt that if the price of traffic increased by 20 times, the price of one click of advertising would be 0.1 from now. If the price of the U.S. dollar rises to 2 U.S. dollars in the future, it also means that it is cost-effective to buy traffic now.
The reason why the value of traffic has become more expensive must be that it will be easier to make money from Internet traffic in the future.
If you can make money, and generally not lose money, some advertisers will lose money, but some will still make money, and the game can be maintained. Otherwise, if they all lose money, they will reduce the amount of purchases, and then the price of traffic will drop.
This is also the pricing logic of traffic advertising.
In the long run, traffic prices will rise, but the process will be ups and downs. For example, if you encounter some economic cycle downturns, for example, after the subprime mortgage crisis broke out in 08, traffic advertising prices experienced a sharp drop. .
However, overall, the Internet industry suffered much lighter losses during the economic crisis than traditional industries and recovered more quickly.
Looking at the future, most industries of Eagle Sauce will basically be stagnant.The main increase is actually based on the Internet.
After watching the subprime mortgage crisis, Yingjiang emerged from the crisis.The European economy is stagnant and has not yet returned to the size before the subprime mortgage crisis.It can be seen that the fact that Europe basically did not reap the dividends of the Internet was the reason why Europe's development later stagnated.
Each round of economic development actually relies on the increment of the latest industries.Looking down on emerging industries is actually being obsessed with the stock of the existing economy and giving up on possible increments.
"Yu Weiwei decides for herself! I can only judge the overseas market based on some data and my own opinions. It's not as good as the front-line personnel who have visited the overseas market in person!" Zhao Han shook his head and said, "Since we give her the right to invest overseas, we can Let her operate according to her own understanding. Generally speaking, her method is still effective, at least the market pattern of hawk sauce is gradually opening up."
The reason why Zhao Han delegated power to overseas businesses, especially the eagle sauce business, was mainly because it would have to be sold sooner or later, so it was not regarded as his own business.
Regarding various domestic industries, Zhao Han micro-managed them to the extreme and seized the market as quickly as possible.
The domestic market is the foundation. Zhao Han does not treat the overseas market in any country or region as a long-term business, but only as a bargaining chip that can be sold at any time.
Zhao Han's overseas business is being expanded and withdrawn at the same time. After it has developed and gained Internet dividends, he will gradually sell off the assets and will never hold them for a long time.
Because in the long run, it’s impossible to hold on!
There are interest groups in any region. If you develop well, you will still have foreign capital, not even foreign capital with global hegemony like Eagle Sauce.Well, it is impossible to expect others not to squeeze you out!
If you want to hold on to the hen that lays the golden eggs and keep laying them, you probably won't be able to hold on to them. The hen will either be robbed or killed in the future.
The golden eggs hatched overseas and the hens grown are sold at a high price when the chicks grow into hens. At this time, before they start to break up, the food looks good and they can get some profits.
If the opponent breaks out, it will be very difficult to escape with all the assets intact.
The interest group on Yingjiang's side is the world's top interest group. For the time being, they are pretending to be a global division of labor and free trade, and they are still pretending. Later, Yingjiang feels that it has suffered a loss, so it will stop pretending.
The essence of Internet dividends, in addition to technology and business models, is largely the value of traffic.
For example, how prosperous the Internet is in your market depends on two data: the size of the users in your market, and the other is how much each of your clicks is worth.
In 05, one click on Yingjiang's Internet traffic was worth about RMB 1, which is the average click price quoted by advertisers.
The value of domestic clicks, the average advertising quotation is 0.003 yuan.The value of two to three hundred clicks is only the same as the advertising value of one click in the hawk sauce market at this time.
This quote is based on GDP per capita on the one hand, and the infrastructure of the Internet, such as the convenience of the online payment system.
Well, at this time, domestic current payment is lagging behind the market of hawk sauce, but in the future, it will be the other way around. The domestic electronic payment system will probably start to be far ahead in the mobile Internet era.
Chapter 394 The Direction of Least Resistance
"You know how to delegate power!" Chen Wenwen smiled, "It's as if you know she has talent."
"I'm not a god, so how do I know if she can do it? But I have no one to use, so I can only let people try it. Many times, it's only after giving it a try that I realize that she is a talent and can do this kind of thing."
Zhao Han thought for a moment, "What's more, Yu Weiwei is one of the few people in these years who has participated in the entire ecological development process of a paid novel website. She has experienced the entire process of Jingjing Reading Network from not charging at the beginning to charging later. From the whole process of development and growth, this kind of experience is extremely rare!
There are some such talents in China, such as pastries.
But the rest of the world, not!
In my opinion, in addition to its small scale, online literature is actually the most suitable training ground for understanding the payment of Internet content. As long as it is trained, in general, it can be used to pay for various contents, or to copy the paid subscription novel model overseas. It is more suitable!
Most Internet business models around the world now imitate Silicon Valley!Our novel website is one of the very few that has created its own paid subscription system for novel websites!
In terms of innovation, in fact, we are not inferior to those entrepreneurial geniuses in Silicon Valley!
The reason why they are in the global spotlight is mainly because the market size of Eagle Sauce is larger than other markets, and various Internet infrastructures have developed earlier than other places. "
"You're doing the opposite! What does Silicon Valley do?" Chen Wenwen couldn't help but smile happily.
"If there are too many people like me, it will be risky. However, everyone is imitating Silicon Valley. I don't do this. On the contrary, I avoid its edge and can choose a direction with less resistance to start a business." Zhao Han I believe that success does not lie in imitating or not, but in whether there are many imitators.
The problem now is that if a project becomes popular in Silicon Valley, there will be as few as dozens of imitators, and as many as hundreds or thousands of teams will imitate it on the domestic Internet.
Just seeing how strong the trend of imitating Silicon Valley is, Zhao Han knew that imitating Silicon Valley would probably be a dead end!
With the development of the domestic Internet, in the early days, it was mainly imitating Silicon Valley.In the later period, it became more and more focused on its own market, and gradually no longer cared about what other people in Silicon Valley did.
After all, after experiencing hundreds of legitimate video websites and thousands of group buying websites, if you are a domestic Internet entrepreneur and still think that starting a business is to imitate Silicon Valley, then you are really screwed up.
The earliest batch of portal websites, Baidu search, etc. were successful in imitating them because there were only a small number of domestic Internet entrepreneurs at that time.Whether it's an imitation or an original, it's not too curly.
But later on, the Silicon Valley model was destined to be imitated by countless people, and it was necessary to play elimination games with thousands of peers from the beginning.
If you create your own model, at least you won't follow the trend in the early stage, and you can run for a long time on your own. Such a smart original creator starts to feel that it is better to innovate on your own.
Later, Rabbit’s own original business model became more and more successful.Gradually I gained the confidence to innovate.Many innovative things will in turn be imitated and learned by peers in Silicon Valley.
Of course, there are still huge gaps in many underlying technologies.
For example, there is a huge gap in the operating system ecosystem.
Well, it is not difficult to make an operating system. What is difficult is the ecology of the operating system.Ecology not only involves application software, but also hardware.
There is also the semiconductor industry chain, which has always been advanced manufacturing that Yingjiang strictly guards against.Every time Rabbit's semiconductor industry upgrades, it will attract huge attention and dissatisfaction from Yingjiang.
In terms of strategic interests, if a breakthrough in semiconductor technology can be achieved at once, then it is better to engage in semiconductors than the Internet.
But in fact, if we are engaged in semiconductors now and technology is developing as fast as the Internet industry, Yingjiang cannot be regarded as invisible.Then, the conflict quickly intensified.
Although the Internet market is large, at the top level, it is actually applications.The semiconductor and operating system levels are fundamental.
If you really want to engage in semiconductors, although it will be more technology-intensive, the economic growth it will contribute is far less than that of the Internet.
In fact, it is right to prioritize the development of the Internet in China these days, as technological dividends come in different sizes.
Now the Internet dividend is the biggest dividend of the times.
As the Internet industry develops and there is a market, there will be more talents and more applications.Many talents and technologies in these application industries and the Internet can feed back into the chip industry in the future.
Later, core-making activists, in addition to some chip industries and consumer electronics industries, there were some major Internet companies!
After the big manufacturers settled their accounts, they basically felt that it was not cost-effective to buy chips for their various needs such as computing power, storage, and network transmission. Designing and manufacturing some of the hardware themselves would save costs.
Eventually, the world's major Internet companies will more or less embark on the path of manufacturing chips.
If you study chips alone and fail to seize the development opportunities of the Internet industry, you will actually make a major strategic mistake.
The biggest mistake was not developing chips, but missing out on the Internet’s dividends!
From the late 90s to the early 21st century, if we deduct the incremental economic contribution of the Internet-related industrial chain in the world, we will come to the conclusion that there is almost no significant increase in the global economy.
At the same time, Eagle and Rabbit have contributed the main economic increment in the world. Excluding the increment of these two countries, the world economy is equivalent to no growth.
Rabbit makes up for its shortcomings and takes some of the dividends from various industries.At the same time, the largest industrial dividend in the early 21st century, the Internet dividend, took the cake second only to Eagle Sauce.
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