Start earning money as the girl next door

In Tianya in 05, the industry status was actually not as good as before.

In the early years, Tianya actually ranked at the top of the domestic traffic rankings, side by side with several major portals.

Now in the Chinese Internet arena, Sina is number one, Baidu is second, and the other leaders are Sohu, NetEase, QQ, 3721, TOM, Jingjing Pinyin, Yisou, and Taobao.

Well, Sina ranks first. Five of the top ten Chinese Internet websites are news portals, three are search engines, and only Jingjing Pinyin and Taobao are alternative.

Jingjing Pinyin is the official website of the input method.

Taobao is only ranked 10th, but the value of its traffic is not comparable to other types of websites. Moreover, it continues to buy more, and its traffic has always been full of stamina, so its ranking should continue to rise.

Under Wenwen Jingjing Technology Company, the official website of Jingjing Pinyin Input Method has been ranked among the top ten in terms of traffic on the Chinese Internet.

In addition, Jingjing Reading Network ranked 22nd, ranking among the top 30 domestic websites in terms of traffic, one place higher than Pastry Chinese Network.

Weibo, which has been online for a month, is now ranked within the top 40 in terms of traffic.

According to the growth momentum, Weibo should surpass Tianya and Blog China this month and enter the top 30.

This is normal. According to normal history, the Weibo model is originally very capable of attracting traffic.Its own market potential is much stronger than social platforms such as BBS and blogs, and it even has more potential to attract traffic than portal websites.

Weibo in the mobile Internet era can even reach 6 million monthly active users.

In terms of user base alone, Weibo is even more powerful than Twitter.Twitter later developed all over the world, with only 4.5 million monthly active users.

Chapter 397: Weibo project makes me cry

2005 4 Month 23 Day.

sunny.

Zhao Han was holding a cup of tea in the office. While other employees were working, Zhao Han was coding in his own company.

Although he doesn't need to rely on the manuscript fee from coding, Zhao Han still has some feelings.

After his rebirth, Zhao Han's coding ability was almost eight hours a day, and he could code at an insane speed of 2 words.

This kind of crazy coding ability allows Zhao Han to have more time between work and coding, because he can quickly code more manuscripts and save them. Then, when he is busy at work, he can also save the manuscripts every day. Thousands of updates.

At around ten o'clock, Zhao Han's cell phone rang.

After answering the phone.Familiar voice, Lao Xiong, Xiong Xiaoge!

In Zhao Han's eyes, he is a scapegoat, a project that needs to burn money, and his preferred partner.No need to burn money, just go on your way...I don’t know who Lao Xiong is.

"Good guy, Zhao Han, you are really not interesting enough. You hide a product like Weibo." Xiong Xiaoge has been paying attention to the developments of Wenwen Jingjing Technology Company.

When we encounter cities covered by Wenwen Service Network, we will provide ordering support and research along the way, which is more caring than Zhao Han himself.Xiong Xiaoge has ordered food in every city covered by Wenwen Service Network.

The input method on the computer is Jingjing Pinyin. Although Lao Xiong has practiced Wubi, the Wubi input method is faster than Pinyin.

"Brother Xiong, how do you know Weibo?" Zhao Han couldn't help but be stunned.

"How did I know? I upgraded the Jingjing Pinyin input method, and then I saw an advertisement on Weibo, and then I found out." Xiong Xiaoge complained and flattered on the phone and said, "I'm very optimistic about Weibo, it can make me do it. And investment?”

Xiong Xiaoge discovered that the new version had some additional functions after the Jingjing Pinyin input method was upgraded yesterday.

Signing in will give you small favors ranging from 0.01 yuan to 0.1 yuan, attracting some users to sign in on the personal page in the menu every day.

When users click to sign in, they can see the advertisement included in the sign-in page.

When Xiong Xiaoge thought about this approach, he realized that it was a very smart advertisement.

The user signs in every day to receive small favors. In theory, the maximum check-in amount is 0.1 yuan, but in fact, most of them are 0.01 yuan, and occasionally there are 0.02 yuan or 0.03 yuan.

In name, it's a sign-in, but in fact, it's a tentative way to do advertising business.

This is the user sign-in page of the input method. Only registered users can see the exclusive advertisement on the page by clicking in. It will not harass ordinary users when using the input method, and also gives users a little sweetness.

Then, Xiong Xiaoge began to have a series of wild thoughts. Oh my god, Wenwen Jingjing Company, which holds the Jingjing Pinyin input method, is almost like a small Tencent!

As long as you promote any products, you can display the products you want to promote on Jingjing Pinyin's personal account sign-in page.

For example, if the Wenwen service network is expanded to any region in the future and there are obstacles in terms of user volume, we can directly use the Jingjing Pinyin input method and violently promote it.

According to the current Jingjing Pinyin users, there are roughly 600 to [-] million users who log in to their personal pages.

This is equivalent to advertising being displayed to 600 to [-] million users every day.

Even if the conversion rate is [-]% per day, it will convert [-] to [-] users per day to the new platform.

This kind of terrible conversion rate, Tencent has to call it an expert after seeing it!

Because Tencent is a traffic reservoir as large as QQ, and then uses QQ to deliver traffic and users to other products, constantly incubating other products.

NetEase has also taken a similar route, so much so that NetEase is now only ranked third among portal websites, with about 500 million daily IP visits, which is only half of Sina's and [-]% of Sohu's.

But NetEase has opened up two major traffic reservoirs, the portal and the mailbox, to pour traffic into online games.Therefore, the game business is getting stronger and stronger!

For example, NetEase’s revenue in 2001 was only 2600 million yuan. Revenue rose to RMB 2002 million in 2.21, RMB 2003 million in 5.42, RMB 04 million in 9.04, and RMB 4.41 million in after-tax profits.

In contrast, Sina's traffic is the highest on the Chinese Internet, and its traffic is twice that of NetEase.Currently, Sina has 1200 million IP visits per day and over 3 million PV views.

But for the whole of 2004, Sina's revenue was only US$2 million, equivalent to 15 billion yuan, which was not more than double NetEase's revenue.The profit is about 5.5 million yuan, which is about to be caught up by NetEase.

As for Tencent's revenue in 04, it has reached 11.44 billion, with an after-tax profit of 4.64 million.This is still Tencent, which has not yet fully developed its gaming business and has not yet fully unleashed its firepower.

Here, we can know the fact that the advertising revenue of portal websites is temporary.

What's even more awesome is the business model of mastering the traffic reservoir and delivering traffic to other businesses.

Tencent and NetEase have business models that control traffic.

Having traffic and monetization products in hand is the way to go.Xiong Xiaoge can already see this.

In fact, online game tycoon Chen Tianqiao also fell into anxiety. In February 05, he launched a surprise attack on Sina, trying to use capital advantages to acquire Sina's listed shares, and then achieve the purpose of controlling Sina.

If the holding is successful, it will almost be a large-scale version of NetEase, with portal traffic as large as Sina.com and game content as Shanda. Unfortunately... Sina.com doesn't follow suit and comes up with a poison pill plan.

That is, once capital forcibly acquires more than 20% of the equity without consulting Sina shareholders, Sina convenes a shareholder meeting and can initiate a poison pill plan to issue additional equity at a low price to other shareholders, thereby diluting the equity of shareholders who bought stocks at high prices in the market. Proportion.

Once the poison pill plan is launched, in theory, new shares can be issued unlimitedly to other shareholders at low prices, eliminating the possibility of being controlled.

The amount of external capital is limited, but the issuance of new shares can theoretically be unlimited.

In the end... Sina's poison pill plan successfully scared off Chen Tianqiao and made him understand that as long as Sina's existing shareholders do not want to give up control, they cannot forcefully control the company by buying more stocks.

The layout of these big guys is actually trying to control traffic with one hand and control monetization with the other.Opening up the relationship between the two will ultimately produce greater benefits!

The puzzle of Zhao Han's current Internet business seems unique and different from the mainstream model, but... there is no doubt that Xiong Xiaoge has understood that there is a very unique situation between the platform that controls traffic and the monetization business. Perfect synergy.

Xiong Xiaoge was particularly impressed by the person who could come up with such a perfect business layout, and felt that he had caught a unique genius!

It’s enough to make up for missing out on Tencent’s regrettable investment turnaround.

"I'm not going to let you get involved in Weibo for the time being!" Zhao Han thought for a moment.

"That's the international version. Can I be included in it?" Xiong Xiaoge was excited, "Including the eagle sauce market?"

Chapter 398 Zhao Han who knows how to deceive

"Okay!" Zhao Han said helplessly, "I will establish Weibo Flower Planting Company, Weibo International Company.

Weibo International's largest cake hawk sauce, the EU's major developed market.The Indian market in Asia also gives Weibo International.

Weibo Flower Planting Company mainly focuses on the flower planting market, with peripheral markets attached. Do you think it is acceptable? "

Xiong Xiaoge asked: "After cutting it into two pieces, the valuation should be discounted, right?"

"I think Weibo will become the world's leading social platform in the future." Zhao Han said, "In the future, humans will probably have three top social media platforms. One is Facebook, one is Tencent, and the other is me. Weibo. The three will eventually reach more than 10 billion users."

"One billion users?" Xiong Xiaoge thought for a while, "Now there are only 10 billion Internet users in the world! Do you think it is possible?"

This is not what Zhao Han said randomly. This is how the volume of 10 billion is calculated.

Facebook later reached 26 billion users, reaching the peak size of Internet products.

Tencent later in the WeChat era, with 13 billion monthly active users, penetrated almost all domestic Internet terminals, and overseas users were relatively better than none.

Zhao Han's Weibo corresponded to two products, later Sina Weibo and Twitter.

According to combined statistics, Sina Weibo has 6 million monthly active users, and Twitter has 4.5 million monthly active users. Doesn’t that add up to 10 billion users?

"Increasing users!" Zhao Han said, "China adds more than 1000 million broadband users every year. International Internet terminals increase by tens of millions or hundreds of millions a year. In the future, with the new Internet terminals, such as mobile Internet As netizens, the number of Internet users will grow explosively, and it is not impossible to grow by two to three billion a year. To be pessimistic, if I look at the scale of global Internet users in ten years, I think it will be 20 billion. If I look at it neutrally, I think it will be 30 billion. To be optimistic, Looking at it, I think it is not impossible for the world to have 10 billion Internet users in 50 years."

This data is not just random talk by Zhao Han. Internet users in later generations have indeed reached an astonishing number of more than 50 billion.

It's not that the PC Internet is awesome, but... mobile phones are so awesome.

Later, mobile Internet access directly lowered the threshold for Internet users, and suddenly the scale of Internet users around the world reached a dream-like height.

"Okay, I know more than you in terms of data. Let me agree with you. What is your valuation?" Xiong Xiaoge said.

"Compared with Facebook, the valuation is US$5 million!" Zhao Han said, "This is a profit transfer. Soon you will see that Facebook's valuation will reach 10 billion US dollars within a year, and tens of billions of US dollars within a few years. After that, , listed for tens of billions of dollars.”

Well... Facebook was able to compete with Google for a short time, but later its market value was far lower than Google's.The main reason is that Google's business sector is too broad.

But overall, Facebook should also be the top player in terms of traffic dividends.If you capture a large number of cheap users, you only need to find a way to monetize it, and you will be able to continue to increase your profit scale.

What Zhao Han means is that Tencent is awesome and Facebook is awesome. You agree with these two.

My project is rounded off and is as awesome as it, so the valuation is the same as it, there is nothing wrong with it.

"But the problem is that you cut off the domestic business. The overseas business only stays in the PPT stage, and 1 million US dollars is impossible! I think it is 5000 million US dollars at most!" Xiong Xiaoge said.

"Okay, boss, it's a deal! How much did you invest?" Zhao Han asked.

"Five million US dollars, 500% equity." Xiong Xiaoge said hesitantly.

"Okay!" Zhao Han thought there was nothing wrong with taking a long-term view and selling the PPT at a lower price at the beginning.

$500 million investment, 10% equity.

In other words, the valuation of Wenwen Jingjing Technology Company’s Weibo International Angel Round has reached US$5000 million.

This valuation is not low for a PPT project.

You know, Facebook's first round of venture capital was only US$50. After that, it attracted more rounds of venture capital step by step, gradually increasing the scale.

Later, when Twitter was acquired and delisted by Musk, its market value was US$400 billion, equivalent to one-sixteenth of Facebook's subsequent market value.

Weibo's later market value, a market value of US$30 billion, was worse than Twitter's. However, Weibo's user scale, revenue and profits are actually much better than Twitter's.

In general, even if Twitter and Weibo are included, the combined market value of the two is actually only one-fifteenth of Facebook.

Of course, why would future generations of Musk want to privatize Twitter?In addition to the fact that acquiring Twitter will help promote Tesla and other products.

What's more, Twitter has 4.5 million active users, worth more than 400 billion, and the average user cost is less than 100 US dollars. In Musk's eyes, it may be too cheap.

After all, you have to invest yourself, buy traffic from scratch, and create a platform with 4.5 million active users. US$400 billion may not be enough.

Later, Weibo needed user scale, revenue, and profit. The valuation was outrageously low. The bigger reason was geopolitics.Assuming that this kind of uncertainty risk does not exist, it is estimated that the market value is US$400 billion, which is not excessive.

After all, with the user base of Weibo, it is impossible to buy that level of user traffic with the same amount of US$30 billion.

Zhao Han now feels justified in selling PPT at half the valuation of Facebook.

Mainly because Facebook is a social media, and so am I.How much is Facebook’s valuation? I’ll give you a discount…

As long as venture capitalists believe in this set of words, it will be easy to handle.If you don't believe it, you can't be fooled.

These business models are new. How much will they be worth in the end? Who knows?

It can only be a wild guess!

However, following a principle, the value of traffic and users will increase in price in the future. If you invest early and benefit early, you will not only enjoy the dividends of the increase in user scale, but also the dividends of the increase in the value of users and traffic.

Internet projects are generally projects that are invested early. It is easy to become a seller with excess users and traffic. In the future, you can make a lot of money by selling traffic.

Internet companies that invest late will need to pay higher costs to buy volume. Therefore, the later they enter the Internet, the more they will suffer in terms of costs.

As the number of Internet users later peaked, traffic prices became more expensive, and the threshold for entrepreneurship became higher, naturally repelling latecomers from starting their own businesses.

In a sense, there are only two strategic-level Internet entrepreneurship. The first opportunity is to lay out products in advance before the mobile Internet era and from the PC Internet era to the mobile Internet era.

Another opportunity is in the early days of the mobile Internet, before other APPs have been developed on a large scale.

In these two opportunities, you can get traffic dividends.

As for when user traffic peaks and purchase prices gradually become astronomical, it is not impossible to invest. It can only be said that the probability of success will be lower, and the rate of return will also become lower because the cost becomes more expensive.

Chapter 399 Weibo International