Start earning money as the girl next door

At the end of April 2005, Zhao Han met Xiong Xiaoge again at the headquarters of Wenwen Jingjing Technology Company.

"Brother Xiong! Welcome..." Zhao Han shook hands with Xiong Xiaoge very enthusiastically and shook hands tightly to show respect for the sponsor.

Although Zhao Han can spend his own money on projects, it would be good to spend more venture capital money.

The flower growing market does not require expensive projects, and Zhao Han does not want venture capital to get involved.

But overseas projects don't matter. Zhao Han originally felt that overseas projects were mainly about gradually cashing out equity and reaping benefits after they matured.These harvesting processes require the cooperation of venture capital.

In essence, when it comes to the business environment, local operations always have more advantages.

Any foreign investment will be more or less squeezed out. There are not many countries that truly enjoy the full control of local industries by foreign capital.

In the more extreme overseas markets, for example, India makes money and India spends money, and one wants to take it home.

In India, the food and appearance are mainly ugly, and the operation is mainly unsightly.

In essence, the various means used by developed economies to squeeze out foreign competitors only look more complicated, more secretive, and a little better-looking.

In developed countries, credit is still worth some money. If you look ugly, you will lose your credit and bring greater losses in economic benefits. Therefore, they have designed a bunch of complicated rules.When used to exclude you, it also means acting confidently and in accordance with the rules.

But the essence is the same. As long as interests are involved, there must be complex games and struggles behind it.

Precisely because of his awareness of the risks in overseas markets, Zhao Han believes that the domestic market will be the main focus, and venture capital funds will be used to develop overseas markets.

Wait until the right time in the future to sell the equity interests in various overseas projects and obtain a more reasonable return.

In addition, even after cashing out, we will maintain certain business contacts with overseas brother companies.

In this way, it is equivalent to establishing a global market layout and establishing stable local partners for exporting products overseas.

"Send money and you will be enthusiastic!" Xiong Xiaoge joked, "If I am not here to invest in the future, but come to you to catch up on old times, I'm afraid you won't welcome me."

"How could it be! Brother Xiong will always be the elder brother worthy of my respect!" Zhao Han said unequivocally.

This is for the sake of IDG’s knife joy, US knife!

"First of all, let's talk about overseas projects. In fact, overseas projects are not within my business scope. I can't directly invest in you for the time being. But the US dollar fund from IDG Eagle Sauce can invest in your projects." Xiong Xiaoge said with a smile.

"What's the difference?" Zhao Han asked.

The funds previously invested by IDG in Zhao Han, although in US dollars, were invested by venture capital funds managed by IDG's Magic City Branch.

The main reason is that for some of IDG's domestic early-stage funds, the clients are all long-term investors and do not have a strong desire to cash out.

Therefore, investment projects can take longer and may not even be required to be listed on Nasdaq.

Xiong Xiaoge explained: "IDG has domestic RMB funds and US dollar funds, as well as US dollar funds in Hong Kong City, Yingjiang and other places. In the first two, RMB funds invest in RMB and return to investors in RMB.

Many of the domestic U.S. dollar funds are long-term investments by IDG ourselves. There are very few external customers, and funds rarely apply for remittance out of the country. If they do go out, they must be approved by the foreign exchange bureau.

It doesn't matter to us. After all, we are not in a hurry to wait for the money to be paid to a customer. Even if we exchange it for US dollars and transfer it out, it only requires procedures.

If my domestic fund invests in you, if you want to invest in the outside market, you will also need approval.The approval cycle may be relatively long, taking several months or even longer to complete.

Hong Kong City’s IDG and Eagle Sauce’s IDG.Direct investment with local foreign exchange funds does not require foreign exchange approval. "

"Oh!" Zhao Han smiled, "Most of your money should be from recruiting customers, right?"

"Well! In China, IDG's self-operated funds account for the majority, and some RMB funds are investments from domestic companies and institutions." Xiong Xiaoge explained, "Most of the funds raised in Hong Kong City are local wealthy people. Investment. The funds from Yingjiang are also invested by some institutions or wealthy people who are interested in the flower planting market. After all, the threshold of our venture capital fund is relatively high and the closing period is relatively long, so ordinary people are not able to participate. .”

"You invest so generously, mainly because if you lose other people's money, you won't lose it to yourself?" Zhao Han said with a smile.

"None of our IDG products have ever suffered a loss. After all, our products will invest in at least dozens of companies, and some of them will always come out. The risk is much lower than if customers invest in a few companies themselves." Xiong Xiaoge said, "I believe that customers who can invest in venture capital with such a high threshold should be investors with extraordinary cognitive level and financial strength."

Venture capital also invests with customers' money. If it loses money, a bunch of customers will share the loss.

In fact, if a bunch of projects are put together without losing money as a whole, the net value of the venture capital fund products will look better.

In terms of average rate of return, venture capital funds are actually the highest category. Of course, commissions are actually much more expensive than the management fees and commissions of traditional financial products.

Regardless of whether the client makes money or not, the venture capital firm definitely wins anyway!

However, IDG is a relatively evergreen tree, with a [-]% winning rate for investing in flower planting projects.

This is in the field of venture capital, and [-]% of projects can make money. It can be seen that in the early days, IDG was investing in the Internet market with its eyes closed, and it also made a lot of money!

Soon after, the two parties signed the agreement.

That is, Wenwen Jingjing Technology Company has authorized Weibo’s franchise rights in related overseas markets to Hong Kong City Wenjing Media Holdings Co., Ltd.

Wenjing Media Holdings Co., Ltd. registered a subsidiary, Yingjiang San Francisco Weibo International Co., Ltd.

Eagle Sauce San Francisco Weibo International Co., Ltd. mainly operates in the markets of developed countries in Europe and the United States, and there is also an Indian market where I don’t know whether it is sugar or arsenic.

Wenjing Media Holdings, in fact, the Hong Kong branch of IDG Planting, made the investment.Therefore, IDG Planting Flowers actually owns the equity of Weibo International in disguise.

However, Weibo International Company will conduct another round of financing from Yingjiang.

As for the CEO of Weibo International, Ms. Yu Weiwei, who is capable and hard-working, has been appointed again.After a phone call to Yu Weiwei, the general idea was that the organization has decided to let you serve as Weibo International CEO and set up Weibo's stall in the international market!

Anyway, one company is management, and multiple companies are also management.

The benefits of being the CEO of Weibo International include, in addition to an extra salary, equity incentives from Weibo International!

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Chapter 400: Draw another cake for Yu Weiwei

"The condition for equity incentives is that Weibo International obtains venture capital and has a valuation of more than US$5 million. At that time, 1% of Weibo International's equity can be cashed in to you personally." Zhao Han created US$5 million in vain A pie of 1% of equity at valuation.

This pie has not yet been realized, but if Yu Weiwei promotes this pie and it does come true, what's the harm in rewarding her with equity worth US$500 million?

The Internet entrepreneurial model that originated in Silicon Valley is to create a pie out of thin air. First, use PPT to create a vision, and then make a wish to share the pie in the future, stimulating people to make the non-existent pie step by step.

Since the pie can only be empty and non-existent at the beginning, in order for it to be created, it is the most generous way to divide the pie in the process from 0 to 1.

When the pie is actually created and there is real user scale and benefits, it will be increasingly difficult to get a share of the pie.

"How can I get 5% of the valuation of US$1 million?" Yu Weiwei's heart suddenly started to beat wildly, "How can I get so much?"

Originally, she liked money very much. Otherwise, she would not have left the iron rice bowl establishment of the local media and applied for an editor job at Zhao Han Company.

And later, while the domestic Jingjing Reading Network had a relatively stable business, it came out again and continued to toss, wasn't it just to earn more equity?

"Yeah!" Zhao Han said affirmatively, "If you don't get equity incentives, I'm worried that you won't be able to perform well. Do you have the confidence to do a good job in the project?"

"Yes!" Yu Weiwei did not hesitate, "But will anyone be sent from China? I hope there will be people with experience in operating Weibo, as well as technical staff."

"No problem! Technical personnel will be there soon with the source code of Weibo. Also, the operation team will be sent there." Zhao Han said with a smile, "If you don't understand, you should make good use of the resources of the local IDG. After all, , we are not familiar with the place, and although IDG Capital there is not a top-tier capital, it has more local resources than us."

"I have someone from IDG here who will be my deputy." Yu Weiwei smiled.

"Male or female?" Zhao Han asked casually.

"Haha...Why, boss, you are worried that I am outside, what's the matter?" Yu Weiwei couldn't help but reveal a delicate smile.

"No, just asking." Zhao Han said.

The main reason is that women are sometimes more emotional. If it is an overseas marriage, other thoughts may arise, which are also uncontrollable factors.

If this happens, Zhao Han will replace his position with a more enterprising person.

"My partner is Ms. Jenny Jones, who is proficient in Chinese and English, and is good at management and industry data analysis." Yu Weiwei smiled, "Currently, she is of great help to me in the Eagle Sauce business. If, boss I want to know if your subordinate is the original one. If you don’t mind, come and check it yourself.”

"Stop... don't make that kind of joke!" A certain scene appeared in Zhao Han's mind, including an office, stockings, high heels... and then he forcibly stopped the fantasy and topic.

"Okay!" Yu Weiwei couldn't help but reveal a trace of regret in her heart. If she made money from her boss, then the profit would be more than just 1% of Weibo International's equity.

Now I can only act as a tool man honestly. Fortunately, Zhao Han is relatively generous to tool people.As long as you have the ability to execute and get things done, the pie you have painted before can be fulfilled.

To work on a project, she does not need to know specific codes and technologies. She only needs to understand what the product is for.After that, we just promote it according to the characteristics of the product.

She actually already has a lot of relevant experience.

Domestic version of Jingjing Reading website is simplified version, while Hong Kong City makes Jingjing Reading website in traditional version.I went to Yingjiang again to make the English version of Jingjing Reading Network.

It seems that the English version of Jingjing Reading Network did not cost much, but now it is gradually gaining scale. The number of original authors has increased to more than 100, while the number of translated works is only more than 20.

It can be said that a platform has been formed that focuses on original authors, rather than a website that exclusively translates novels from Chinese into English.

It can be considered that it has entered the mature stage of publishing online articles overseas in advance.

The main embarrassment facing the future of online articles overseas is that translation is cheap in poor countries and there are a lot of free piracy.

That's the situation in the Vietnamese market. Basically, many popular online articles in the Chinese market have spontaneous "translations" by Vietnamese netizens.

Basically there is no authorization and the quantity is extremely large.Domestic online articles have great influence in the Vietnamese market, but it is difficult to make money.

In markets like Eagle Sauce, in developed countries, readers actually have a relatively strong ability to pay for entertainment products. However, the problem is that translation fees are very expensive.Many Chinese novels are translated into English to a literary level that can be read. Basically, the translation fee for a chapter is no less than US$50.

Later, the Martial Arts World Network, based on the model of Yingjiang, crowdfunded translation fees and readers crowdfunded funds, and then began to recruit translators, giving translators tens of dollars per chapter, and then the translators were paid to translate. Many Chinese websites In fact, one book has multiple translations.The quality is also uneven. Even so, many domestic online articles were later translated into English. In fact, they still have huge market competitiveness.

In the early days of the martial arts world, there was actually no authorization from the author, and it was a spontaneous pirated translation.Later, Guangdong had a lawsuit with Wuxia World, which was not very pleasant. Then, Wuxia World gradually began to purchase the copyright, then translated it, and even copied the paid subscription model.

I saw that the model in the martial arts world is mainly translation. Later, many domestic websites that published online articles were also based on translation model in the early days.But later I discovered that translations in developed markets are very expensive, and it would be cheaper to find original authors locally.

As a result, the model soon changed to directly recruiting local online writers after publishing online articles overseas.

However, many of the local authors who were directly recruited were rejected by publications and were given the opportunity to be serialized or even paid for on the Internet. This simply replicated the mentality of domestic Internet article authors and they were quite motivated to write Internet articles.

Even the misunderstanding that foreigners write very slowly and are unlikely to be updated daily like those who write online articles about planting flowers has been solved by foreign online article authors.

Writers of online articles in English and Spanish, stimulated by the money they can make from serializing online articles, are constantly popping up.

To put it simply, being updated every day is not a unique racial talent of the authors of Zhonghua.com, it is the same for authors all over the world.

In the past, the writing speed of published authors was not that the writing speed of the author was slow, but that the writing speed was not fast. The publishing house would constantly put forward various revision requirements, which restricted the speed of many authors.

Internet serialized novels have lower revision requirements, so it is not surprising that they can burst into faster speeds.

After successfully copying the domestic Jingjing Reading Network to the Eagle Sauce Market.

Yu Weiwei also has great confidence in successfully replicating the Weibo model to the Eagle Sauce market.

Chapter 401 PP of cross-border e-commerce

"Brother Xiong, look at this honey! There's nothing to give away. I can let you try local natural honey. If you don't want to eat it yourself, the women and the elderly in your family can use it to maintain their beauty." Zhao Han said before Xiong Xiaoge left. , stuffed a bottle of honey.

Xiong Xiaoge accepted it inexplicably and asked casually: "Oh? Why are you sending honey?"

"The price difference between domestic honey and honey from developed countries is roughly like the price difference between Internet traffic."

Zhao Han said, “If you go to Yingjiang’s offline supermarket to find high-end flower-grown honey like mine, the price may be more than 100 US dollars, or even more expensive. General natural honey products are not sold in developed countries. A bottle in the supermarket is no less than $50..."

"You mean there is a huge difference in honey prices between the two places? Is there room for arbitrage?" Xiong Xiaoge was a little surprised.

"Well! Theoretically speaking, there is room for arbitrage, but in practice it can't be done. The barriers are inside! Even if you break through, they will change the rules and block you out again! The market pricing in developed countries is high, which is their local interests. The group makes money not by making huge profits for the suppliers in the production areas." Zhao Han said, "Brother Xiong, if you have a way to take a few yuan of domestic honey and sell it directly to the retail channels of developed countries for 50 US dollars, that would be great. A windfall and huge profits! To make such a big difference in stable prices, venture capital investors are just kidding!"

"You think I'm a honey seller?"

Xiong Xiaoge couldn't help but shake his head, "I am able to achieve what I am today mainly because of the opportunity given by IDG's Lao Mai's Bole, and also because I was the first venture capital investor in China.

IDG was originally a magazine publisher that researched news and data in various industries. Based on a large amount of data news, it wrote research reports to some customers for operators in various industries who subscribed to IDG professional magazines and research and development.

Later, IDG came into contact with more and more industry research materials. Many customers made money by investing in IDG's research reports. IDG decided why not invest on its own?Therefore, it gradually turned into a venture capital institution.

When I first joined IDG, the publishing business was still the focus, and the venture capital business was still very small.

When the Internet economy broke out, Silicon Valley and domestic Internet companies continued to go public, which brought IDG a large return on investment, thus turning IDG into an organization focusing on venture capital business.

I may have some connections in the Internet industry, or even film and television, but for things like honey, I really can’t think of a way out.

IDG Those in Eagle Sauce are the new money on the Internet.It seems to be growing fast.However, it is the old money from traditional industries who really have more resources! "

"Oh!" Zhao Han was not in a hurry, "If it doesn't work, I will sell it to the Eagle Sauce Market through e-commerce channels in the future."

The main problem with cross-border e-commerce business is that postage is too expensive.

If I want to sell it to the Eagle Sauce Market, I can't do it without the postage fee of $20.Even if a local warehouse is built, the containers are transported to the local warehouse and then sold according to online orders, it is still very slow.

"Hey... this is good!" Xiong Xiaoge clapped his hands, "I don't think I can find a partner for traditional business. If you talk about e-commerce, if you add in cross-border express delivery fees, tariffs and profits, you can actually set up a special one PPT specializes in cross-border e-commerce, and only does business with huge price differences. If you don’t do it, I’ll find someone to do it!”

"No, no, no! I will do it!" Zhao Han said.

Then, Zhao Han and Xiong Xiaoge came up with a plan based on honey to build a website for cross-border e-commerce.

Initially the market for rabbit and hawk sauce, and then gradually expanded to cross-border shopping in various countries.

"We only sell products with huge price differences, even for postage and tariffs, which are still cheaper than local products." Zhao Han said, "This is good business!"

"In the early stage, we will make self-operated products, and in the later stage... we will gradually develop platform services, allowing merchants to bear market risks." Xiong Xiaoge continued, "Let the new money capital from Yingjiang be fully invested in the shares, and the big head will take it. It can be relied on. Open the door to new money and break the protection and closure of the market by old money."

"Hmm!" Zhao Han thought for a while, "Clothes, shoes, etc. must be big!"

"Why clothing, shoes and hats?" Xiong Xiaoge couldn't help but be stunned.