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"With this thing, while the price is greatly distorted, the output can be infinitely large. As long as there is a way, we can break through the market protection barriers in many developed countries and rush in with low-cost products.

Rush in and kill!

The design of the clothing and the brand are all false.If monopoly barriers are broken, brands with inflated prices will be vulnerable! "

Zhao Han said with emotion, "The market for eagle sauce was confident in the early days because it was the largest industrial country and had an absolute advantage. Therefore, it required an open door.

Then, as its own industry became increasingly weak and competitive, various trade protection measures were adopted.

In essence, it means that business competition cannot be overcome, and all kinds of means have been used.

Of course, there are very few local industries in clothing, shoes and hats, and there are no interest groups. Even if the price difference is large, it is estimated that it will be difficult to be targeted after entering!

In other words, if it is a product with a particularly high technical content and is still produced locally by Eagle Sauce, then you have to be careful. "

Later, some of the most successful domestic e-commerce companies in the Eagle Sauce market were actually items such as clothing, shoes and hats, where the supply was unlimited and the price difference was particularly large.

Facts have proved that mainstream users in the hawk sauce market have no loyalty to any brand. The so-called brand is to tame the minds of consumers in other countries.

Later, when domestic e-commerce companies went overseas, many users in the Eagle Sauce market saw cheap products and snapped up them like crazy.It's like I have never seen such a low-priced product before.

"...You are so worried that you will be involved in the hawk sauce business in the future?" Xiong Xiaoge couldn't help but be speechless.

"Being cheated is something that will happen in the future, and the current environment is okay." Zhao Han smiled, "While doing it, withdrawing it at the same time, and the stocks are constantly being sold. Think of it as a venture capital investment, but it is a venture capital investment for your own business!"

"Let's wait until Weibo is launched! Without Weibo's traffic, it won't be able to sustain itself! Traffic in the Eagle Sauce market is still very expensive!"

Xiong Xiaoge said, "How much money does Amazon spend on advertising? There are many websites in the Eagle Sauce Market, and all roads lead to Amazon. It's easy to see Amazon's ads on any website, so it's such a money-burning way. , even if IDG fully supports it, it can’t afford it!”

"You won't use such a stupid method!" Zhao Han has many reference cases in his mind, such as SheIn and Pinduoduo.

The later SheIn company was headquartered in the Pearl River Delta region. It mainly engaged in cross-border e-commerce of clothing. It used the large supply chain of clothing, shoes and hats in the Pearl River Delta market to initially design some samples and place small batch orders.

Once a hit item appears, place additional orders immediately.Relying on the efficiency and cost advantages of those small factories in the Pearl River Delta, SheIn is making a lot of money.

Overseas users basically lament that florist products are really too cheap.Such beautiful fashionable clothes only cost between 10 and 100 US dollars.In addition to being cheap, the style iteration is fast. As long as the user likes a certain style and it is likely to sell well, the platform can immediately place additional orders, turning small-scale production samples into mass-produced cheap industrial products.

Of course, later when Pinduoduo went overseas, the clothes were directly under $10, some were $0.99 with free shipping, some were $1.99 with free shipping, and some were $2.99 ​​with free shipping.

SheIn company scolded, "Wocao, you don't follow martial ethics and set the price so low, how can you let your brothers live?"

But Pinduoduo’s approach is to find the cheapest suppliers and order in large quantities from the beginning.By ordering in large quantities, the price per unit is reduced.

Then, the containers are shipped to the eagle sauce market in large quantities. The cost of large-scale transportation is much lower than that of scattered transportation.

In terms of after-sales, Pinduoduo still uses the trick that works. If consumers are really not satisfied, they will get a full refund.

With this lowest price, Pinduoduo quickly became the most downloaded e-commerce APP in the Eagle Sauce market in a short period of time. The reason is that there are many poor people in Eagle Sauce.

As for the question of whether Pinduoduo can make money by going overseas, well, it should not make money in the early stage. It sells goods at low prices to gain user scale. Instead of selling a customer at a sky-high price of several hundred dollars, it is better to sell goods directly for a few dollars to attract It is more efficient to reach real purchasing customers.

From the perspective of purchasing traffic and users, Pinduoduo’s later strategy was actually a low-cost strategy, which seemed like a loss, but actually made money from the perspective of earning users.

What's more, users can't always buy only those low-priced special products on the platform. Over time, they will also buy various products that can make platform merchants make money.

A bunch of domestic e-commerce companies are like no one in the Eagle Sauce market.Gaga kills invincibly.

Later, the impact on Zhao Han was that the e-commerce giant Yingjiang was really awesome!

If it were not restricted by various rules, it is estimated that all the hawk sauce giants would be beaten to death by domestic giants.

The reason is that a lot of the competitiveness of a Eagle Sauce company with a dominant position is due to the dominance of Eagle Sauce, rather than the ability of the Eagle Sauce company to compete. The Eagle Sauce company has lived in comfort for too long, and its combat effectiveness is indeed not very strong.

When Yingjiang can win in fair competition, he will pretend to be generous and compete fairly.Once... it pokes its lung tube and makes it realize that it can't compete, the sense of crisis will force the hawk to sauce, and later the eating will gradually become ugly.

To put it simply, Yingjiang's thinking is very clear, he wants to win.

Hopefully the one who looks good will win.Just act nice and look good.

If you can't win, it doesn't matter if you look a little uglier and treat the previous rules as waste paper.

Because following rules is not the essence of a businessman. The essence of a businessman is to win and make money!

To put it simply, many of the rules of modern business originated from part-time pirate merchants in the Age of Discovery.

Being both a merchant and a pirate, this is the most primitive form of a merchant.

Seeing as how weak you are, you can't escape even in a single boat, so let's wait and see if you can be robbed at sea.

When encountering a powerful fleet, the merchants were respectful and polite, as if they had never been robbed.

When they got to the shore, they pretended to be civilized people. Even though the stolen goods were still stained with blood, others pretended that they did not exist and continued to sell the stolen goods.

It was after Zhao Han realized that pirates were the originators of modern commerce that he did not find it strange at all to see all kinds of rule-breaking and unruly practices.

This person is just being stimulated and returning to his ancestors.

Chapter 402 Xiong Xiaoge becomes the number one Zhao Hanchui

In early May, during the May Day holiday in China.

Xiong Xiaoge did not take a vacation, but flew to Boston, the global headquarters of IDG.

Although Xiong Xiaoge has full authority to manage the business in the IDG Capital Flower Farm area, domestic investment does not require approval from IDG headquarters.

But it seems that now there is a project that is blooming like an eagle and a rabbit, and it does require some communication with Lao Mai at the IDG headquarters.

"Xiong, I see you are in a happy mood. You must have found an excellent investment direction?" McGovern smiled.

"That's right! Lao Mai, because I met a person, and I think this person has more potential than Tencent!

I missed Tencent in the past and got out after making very little money because I was not specifically responsible for Tencent and I did not study Tencent seriously, so I made a big mistake! "

Xiong Xiaoge said, “Tencent’s lesson is that we copy Silicon Valley’s experience and measure its value with similar companies in Silicon Valley.

Tencent is actually not a Silicon Valley company, even though at first many people just regarded it as a knockoff of ICQ.

But in fact, it is not, it is an absolutely disruptive product.

According to my chat with this talented entrepreneur, his view is that there is no better investment target than Tencent in the flower market, even Baidu, which I invested in. "

McGovern smiled and said: "I feel that you are actually more optimistic about that genius entrepreneur than Tencent!"

"Lao Mai, you are really good at reading people! I have already missed Tencent. Now it is a company with a market value of almost 15 billion US dollars. Chasing high prices in the secondary market is not my style." Xiong Xiaoge said with a smile, "I don't just watch Business model, apart from business, the more important thing is to look at people. This man... is simply a genius that I can't describe! He will succeed in almost anything he does. He always looks at the market and finds business opportunities, and then, Use a method that costs far less than your opponent to quickly shorten the gap or even surpass your opponent!"

"Oh? Tell me about this person?" McGovern liked to hear stories.

"Zhao Han is from Zhonghuawan Province, an economically underdeveloped province, similar to my hometown of Hunan Province." Xiong Xiaoge said, "Graduated from a very rubbish university, well, it is better than the rubbish school in Yingjiang, at least , when he graduated, tens of millions of people took the college entrance examination, and only more than 100 million were admitted. College is still quite difficult."

McGovern was actually optimistic about Xiong Xiaoge at first, just because at an important banquet, Xiong Xiaoge volunteered to be the on-site translator. Because of this opportunity, Xiong Xiaoge gained McGovern's appreciation. .

Lao Mai felt that this person's personality was similar to his own, so he kept giving Xiong Xiaoge opportunities. After being promoted step by step, Xiong Xiaoge has become a big boss in the flower planting venture capital market.

Since venture capital institutions mainly look for talents, IDG Planting Flowers is more of a partner than a subsidiary of IDG Global.

In the future, IDG Flower Company may even acquire the global investment business of IDG Capital.

"In June 2003, after Zhao Han graduated, he found a job with a salary of 6 yuan. Within half a year, he couldn't stand the stingy boss and the dead-end job, and then he quit his job." Xiong Xiaoge laughed. Xiaoxiao, this piece of history was completed by Xiong Xiaoge after asking someone to inquire about it.

"Well! Talented people need a better cooperation mechanism! If Zhao Han's former boss is smart and learns my partnership system, he will not lose an outstanding talent."

McGovern is more proud that the compensation system of his own IDG Capital is not the traditional fixed-salary employment system, but adopts a partnership system for outstanding talents.

This mechanism is similar to that of fund managers of private equity funds.The more famous you become,

The better the performance of the partner, the greater the profit commission on the funds managed. Then, IDG and the partners share the commission on the client's profit.

In essence, IDG is just a platform, and the partners are partners. They use the IDG platform to raise funds. Then, after making money from investment, the commission belongs to IDG and the partners.The profits after deducting commissions and management fees belong to those investors who invested in the project.

In fact, excellent partners may even earn more commissions from projects managed by themselves than IDG Capital.

"After Zhao Han left his previous company, in November 2003, he saw the paid subscription of Huazhonghuajia's online novel serial platform, Pastry Chinese Network, and researched it. His imagination was amazing, and he persuaded a female writer with literary talent to become a His partner.

Because Zhao Han himself has an amazing imagination and can make up good stories but lacks good writing skills. He has a writer partner with good writing skills to collaborate.Then, soon the novel he collaborated on became a best-seller in the online paid version, earning more than $1500 a month. "Xiong Xiaoge smiled.

"Then he used the money to start a business?" McGovern started his own business with $5000. From a small workshop, it gradually developed into a publishing organization selling industry research reports. Later, when he accumulated in-depth industry data research, he made a mistake. I started my own venture capital business.

"Well! Zhao Han will not be satisfied with the status quo at all, so he fooled his neighbors, Chen Wenwen and Chen Jingjing, who were also his childhood sweethearts, into joining his team during the Lunar New Year.

Chen Wenwen has the talent to manage companies and do e-commerce.

Chen Jingjing was a computer student at Tsinghua University, one of the best universities for planting flowers. Then, Zhao Han asked Chen Jingjing to help him write the code for the website.

Chen Wenwen, on the other hand, started an e-commerce business on Taobao, an e-commerce website that planted flowers, before the website was developed, using tens of thousands of yuan.

They hired some girls to pretend to be poor but beautiful tea girls online, stimulating many customers' desire to click and buy. As a result, they quickly relied on the tea girls to attract traffic, and within three months, they made millions in profits. Miracle!

After that, their e-commerce business reached an annual profit of 1000 million yuan. It took less than a year to turn tens of thousands of yuan into a profit of 1000 million yuan!

Among them, there was no venture capital, and it was all possible with such a small amount of capital! "Xiong Xiaoge said.

"Awesome!" McGovern laughed, "It should be more than that, right?"

If you just do e-commerce, you can earn tens of thousands and 1000 million a year. This example can only show good luck.

The turnover rate of e-commerce is higher than that of ordinary business. As long as the orders continue to grow, the capital of tens of thousands can reach 1000 million a year. Although it is a bit exaggerated, you can still find some lucky people with similar cases like this.

"Well, it's April. Zhao Han imitated the largest paid novel website at that time, Pastry Chinese Network. It was the same website where he earned US$4 per month from writing novels. He quietly established a competing product and read quietly. The Internet has become its opponent!

I have noticed that the online paid reading business model does not exist in Silicon Valley. It is a unique business model innovation of Zhonghua Internet. It is to find a group of authors to create novels and not publish them through paper books, but through paid reading online. profit.The website takes 30% of the amount paid by readers, and the author takes 70%. "

Xiong Xiaoge gave a brief introduction, "There are actually a lot of flower-planting novel websites, and none of them involve venture capital. Most of them are websites established by individual enthusiasts.

According to preliminary statistics, there are more than 30 websites of this type.

The profit model is that the author's novels are good-looking and attract readers' traffic and subscriptions.

The market for reader traffic.This will attract more creators and quickly increase website traffic!

The model of Jingjing Reading Network is roughly the same as that of Pastry Chinese Network.But it has an additional benefit for authors, that is, for every 1000 words of a work created, an additional RMB 2 RMB bonus will be given as a diligence bonus.

Other similar websites only share sales and have no additional subsidies.As a result, Jingjing Reading Network quickly attracted a large number of authors to join.

In August, due to the anti-pornography campaign on Zhonghua Internet, Yingying Literature, one of the top two websites in the industry, temporarily shut down its servers due to inappropriate content.

Therefore, Jingjing Reading Network quickly seized the opportunity and snatched hundreds of incremental authors from Yingying. It became a website with 40 IP visits per day, second only to Pastry’s 60 IP visits.

As of May this year, which is now, Jingjing Reading Network has 5 million daily visits and 120 million PV views!It is already one of the top 6000 websites in Chinese Internet traffic!

This website, with two sections, novels and e-commerce, now has a daily revenue of 10 yuan, and has achieved profitability.Therefore, Zhao Han rejected venture capital. He believed that with a low-cost and profitable business model, why should venture capital be needed?

This website was made by their own internal investment. It took quite a year to establish. The initial investment suffered losses for several months. The cumulative initial loss was less than US$1. Later, it entered a profitable state. "

"It's indeed exciting!" McGovern smiled, "But Xiong, you won't be moved just because of this small-scale business, right?"

"Well, Zhao Han's ambitions didn't stop there. Not long after, he discovered that Silicon Valley entrepreneurs would hardly see a market that was unpopular in Yingjiang, but a market that had great potential but had been ignored among flower growers.

As for the Chinese Pinyin input method, the smart ABC bundled by Microsoft was rubbish, so he asked Chen Jingjing to develop a more powerful input method, Jingjing Pinyin.

It was launched in August last year, and it took less than ten months. Now they have 2300 million users, half of the computer users on the Chinese Internet, and they have installed other Jingjing Pinyin.

Although this application software is a free client software, due to its huge user base, its operations team has a complete set of methods to monetize traffic without affecting the user experience.

So, I was impressed quickly!

I originally reported in the news that the number of installations exceeded 1000 million. I went to Jiangcheng County in January and wanted to invest, but was rejected. The reason was that it was profitable and there was no need to invest.

Originally, I should have left with regret, as I would not have anything to do with Zhao Han in the short term.

Then, Zhao Han gave me a PPT, Wenwen Service Network.Zhao Han said frankly that this project requires money, so he is willing to introduce venture capital.

After a lot of doing, I think it was the right choice to invest 600 million US dollars in Wenwen Service Network.Get 20% equity! "

Chapter 403: Zhao deceives Xiong, Xiong deceives Mai

"Which literary service network has a promising future?"

"It's not a very promising question. I even think that among the 10 greatest Internet investments in the world in the next ten years, Wenwen Service Network must have a place! The biggest reason is that the business model of this website was thought up by Zhao Han. "

"Oh?" McGovern rarely heard Xiong Xiaoge think so highly of a person. In the past, Xiong Xiaoge's opinion of someone was mostly to say that someone was reliable, had high execution ability, and had outstanding abilities in certain aspects.

Now Xiong Xiaoge is as if he has been brainwashed and worships Zhao Han!

Xiong Xiaoge said: "I have known Zhao Han since the investment in Wenwen Service Network in January! Can you guess what this website does?"

McGovern used his imagination, and then thought about it: "Could it be that my office is dirty and the cleaning staff is on vacation? I can pay online and have someone come to clean it?"

"It will definitely be possible in the future!" Xiong Xiaoge said with a smile, "I initially focused on the Jingjing Pinyin Input Method software to make up for the regret that I made too little money on Tencent.

Unfortunately, Zhao Han told me that this project does not require funds.

Then, he introduced me to a new model that is changing the world, O2O e-commerce.

He described a PPT to me. In the future, various specific localized service projects, such as computer repair, cleaning, nanny, tutoring, takeout, etc., can all be purchased online.