I originally thought this was too science fiction and a purely fantasy PPT.
Until, he asked me to order online on the spot. After I ordered and waited for half an hour, a takeaway waiter from the website delivered the takeout to me.
As I ate the steaming, delicious meal, I realized one thing, it is indeed the most powerful business model in the world.
Before, I could imagine buying a pair of shoes online, and a week later, Amazon or Taobao would deliver the product to me.
But I, I can't imagine that I place an order online and within half an hour, the food I ordered is delivered to me.It's freshly prepared food from the restaurant, not standardized fast food like pizza and burgers.
At that moment, I realized that this website was already changing the world. As long as its model is promoted, the world will become a little different from before!
At least, in the future world, ordering takeout online will be common sense!
It's not science fiction like before! "
McGovern couldn't help but nod: "The original business model is indeed worth investing in!"
“More importantly, Zhao Han introduced the model of Wenwen Service Network, which must be operated city by city.
In each city, you need to first convince restaurants, movie theaters, cafes, electrical appliance repairers, and decorators that provide services, so that they are willing to accept it and open a dedicated e-commerce virtual store on Wenwen Service Network. You need to train them and respond quickly. The spirit of serving customers.
In order to deliver takeout, not only the restaurant needs to accept the order, but also someone is required to keep an eye on the online order, respond quickly, and let the chef make it.
It is also necessary to have dedicated website delivery personnel to carry out delivery. Most of the delivery personnel are not employees, but they receive a delivery task and earn an income from each order. For example, 2 yuan within one kilometer, which is about 0.3 US dollars.
I understand that a delivery person probably completes more than 30 orders a day, which means he earns 9 US dollars a day, which is not much in Yingjiang, but in a county where flower farming is underdeveloped, if he works 20 days, it means 180 US dollars a month. This kind of Many young people are willing to rush for jobs!
What's even more wonderful is that the delivery staff will form a moat for the website. Other peers who want to enter this city will not be able to recruit such a number of delivery staff.Because those who are willing to do this have been recruited by Wenwen Service Network in advance.
Without delivery people, it would be impossible to provide the most frequent core service of food delivery quickly and efficiently.
The income of the delivery staff is not the cost borne by the website itself, but there are two models, one is the payment model for restaurant operators, and the other is the payment model for ordering customers. The two are essentially the same. After all, they will all be reflected in the end. It’s included in the takeout price.
But generally speaking, I understand that restaurants are willing to bear this cost in order to compete for business. Therefore, there is actually no difference between the price of ordering online and the price of ordering in a restaurant.
Theoretically, in addition to the capital investment required to develop the market at the beginning, once a city's market development is completed, it can continue to reap benefits! "
"Oh!" McGovern asked curiously, "How does the platform make profits?"
“The transaction commission is for the time being to benefit the merchants. Therefore, when the merchant completes the transaction, there is no commission. Once the merchant wants to withdraw the funds on the platform to his own bank account, there will be a 2% withdrawal fee.
Zhao Han told me that in the initial expansion period, when there are not a large number of competitors burning money, the commission will wait until the market development of a city is completed, and then it will enter the break-even or even profit period.
And during this profit period, it basically doesn’t take half a year for a newly opened market in a city to start contributing profits! "
Xiong Xiaoge said, “Before I came to Boston, Wenwen Service Network had developed roughly three cities.
One is that its headquarters is located in Jiangcheng County, which is a, um, small city with more than 100 million people.
The other is Badu, a second-tier city with a population of 500 to 700 million.Huijing is a second-tier city with a population of [-] million.
These three regions have now grown to 20 registered users, 10 daily active users, and a daily transaction volume of approximately 100 million yuan!
In May, we are preparing to open up Xingcheng, the capital of my hometown of Hunan Province, which is also a city with a population of several million.
In fact, the money I invested in him was not only for Wenwen Service Network to buy some physical stores and office space needed to develop business.Basically, you don’t spend much. These real estate properties are cheap to buy and can appreciate in value in the future.
When I came here, I found that they... continued to expand and invest money, but they did not burn or lose money. I invested 600 million US dollars, equivalent to 5000 million yuan.
Taking into account its assets including the purchased real estate, the total assets not only did not decrease, but continued to increase!
In terms of cash scale, Wenwen Service Network also maintains more than 2000 million yuan in cash.
It can be said that according to its current user scale, if it does not expand now, it will probably still be profitable every month!
Not to mention, the market that has been developed has only just taken root, and has completely converted the existing Internet users and incremental users in the city to Wenwen Service Network.Its use in the cities where it took root continues to grow. "
Chapter 404 McGovern was also deceived into becoming a fan of Zhao Han
Xiong Xiaoge continued to introduce enthusiastically: "The growth of Wenwen users is not explosive, but can only be developed city by city. Only by establishing a local service delivery network can we do a good job in local business. And attract local people Restaurants, movie theaters or other service shops can settle in and register online stores.
What’s amazing about this model is that it takes root in a city. Although it doesn’t deliberately monopolize, in fact, it already firmly controls the market of a city.Online Internet companies lack the offline service ecosystem and cannot enter!
Offline stores, lacking online traffic and users, cannot compete with Wenwen Service Network.
This genius business model is destined to appear weak now. In fact, it is an invisible monopoly in each urban market segment, and its moat is growing day by day!
Because the mode is difficult, the opponent is unwilling to do it!The later the opponent does it, the more difficult it will be to challenge a website like Wenwen Service Network that builds barriers!
so.Zhao Han has found a business model that seems slow, but in fact is almost invincible in the long run! "
McGovern couldn't help but sigh: "For so many years, I thought you looked at investment completely rationally and would not worship a certain entrepreneur. As a result, you also fell into the personal worship of a certain entrepreneur and became his fan!"
"This is not a bad thing! Changing the world itself is a power that infects people!" Xiong Xiaoge said, "What's even better is that I invested in this track! I invested in Zhao Han's project, and every once in a while, I follow Zhao Han Han, I found that he kept creating miracles. Sometimes, I complained to him and you came up with another hit, why didn't you tell me and let me invest? What do you think Zhao Han said? "
"I guess there is no need for investment, right?" McGovern thought for a moment.
"That's true." Xiong Xiaoge said with a wry smile, "Zhao Han's investments are of two types. The capital is very small and does not require much investment to develop. In this case, he basically does not look for venture capital.
There is only one situation where he needs a lot of funds before he considers venture capital like us. Moreover, it is reasonable and reasonable. If he does not need your money, why should he let you invest to obtain equity?
I have seen many entrepreneurs who are either too flattering and eager for my investment, thinking that the money invested is the reason for their success. Now that I think about it, these types of projects are actually very ordinary.
The other type is too arrogant and does not want capital to interfere with his career.
Only Zhao Han is neither resistant nor flattering towards investors, but... we are what he needs, so he treats us as tools.If we are not needed by him, he will ignore me!
I have to be grateful for this attitude. Thank God, I still have some use value. "
McGovern couldn't help laughing: "You...actually look like a licking dog?"
Xiong Xiaoge did not think it was a shame and said: "I met Zhao Han for the first time and discussed our first investment project, Wenwen Service Network.
Zhao Han told me that the track he chose was not the C2C model of eBay and Taobao, nor the B2C model of Amazon and Dangdang. It was because he would not do what Silicon Valley does because the competition would be cruel.
The difficulty of C2C and B2C seems to be simpler than the O2O model he is doing, but considering the competition from a large number of opponents, funds and costs will increase infinitely.
On the contrary, it is his O2O, which is difficult to do because there is no opponent.At least until the C2C and B2C markets are saturated in the future, and the easy-to-do e-commerce has been taken over by competitors, then the O2O market will usher in a broader and more difficult competition with traditional e-commerce!
But it is easy for him to attack C2C and B2C, but it is difficult for opponents to challenge his foundation.Because no matter how much traffic and users you have online, there are no physical stores to provide services offline and a lot of manual labor to provide errands. I cannot achieve this high efficiency.
As long as you don't provide good service at the beginning, then users will choose a service that is even better!
Therefore, the moat of its services is far higher than that of the traditional e-commerce model!
Once the C2C and B2C models enter the confrontation stage in the future, Zhao Han predicts that his O2O model will definitely have the upper hand.
It is precisely because of this that I was moved to invest in Wenwen Service Network, and, I admit, I became a bit of a fan of Zhao Han! "
"If you add additional investment from Wenwen Service Network, you can make the decision!" McGovern said with a smile, "I have given you all the authority to invest in the flower market, and no one needs to approve it."
"It's not an investment from Wenwen Service Network, but a new investment project with Zhao Han, Weibo International Network!" Xiong Xiaoge introduced.
"Oh?" McGovern couldn't help but be stunned, "Is this person Doraemon Tinker Bell? So many PPTs?"
Xiong Xiaoge took a deep breath: “It’s not just a PPT, but a real website!
I was stimulated by the performance of Weibo in China. This social media website was established on March 3. By about April 22, the number of registered users exceeded 4 million, with daily IP visits of 22 million and PV of 100 million!
It is estimated that there may be 200 million registered users now, and the traffic has greatly increased.
In short, after I discovered Weibo, I realized that this is a brand new social media website that is different from all other BBS and blogs.It’s even different from the new innovative social networking sites in Silicon Valley like Facebook!
Well, by the way, Zhao Han has also analyzed Facebook and believes that Facebook will become the largest traffic website on earth in the future, reaching 10 billion users.
His Weibo is another one, not inferior to Facebook.
Then, I immediately came to the door and wanted to invest. As a result, Zhao Han said that if Weibo's business was to be split, Asia except India would not be wanted. The rest would be his own territory and would belong to the future business expansion scope of Weibo China Company.
In addition, Weibo International in Europe, the United States and India are introducing venture capital.The valuation was US$5000 million, so I decided to use US dollar funds from IDG Hong Kong to invest US$500 million and obtain 10% of Weibo International’s equity! "
Later, Xiong Xiaoge introduced Weibo to McGovern. After entering the Weibo URL, he introduced to him the reasons why it was so popular.
"You're right!" McGovern said, "Weibo is indeed a website that can change the world. In the future, IDG Global Capital will make additional investments in Weibo International!
In addition, you convinced me that even Yingjiang, among the many entrepreneurial wizards in Silicon Valley, no one is like him. In more than a year, he has continued to succeed, and he has easily become one of the top dozens of users in the Internet industry in the world. There is more than one, he does it casually, it is like God’s favor, unreasonable success!
Venture capital sometimes needs to be a little superstitious.In investing, some people are very lucky and have always been successful.
Sometimes, luck and talent are unevenly distributed, and some people are geniuses in a certain field.No matter what he did, it was a success!
If he is this kind of person, is that kind of genius, or has always been lucky, then congratulations, you will continue to invest in him, and you will become the world's top investor! "
Chapter 405 The English version of Quiet Reading Network is charged
"At present, I think all of Zhao Han's projects may be the most worthy of investment." Xiong Xiaoge said with emotion, "In addition to Wenwen Service Network and Weibo International, there is also Wenjing Media Company. This company, It was Zhao Han who planned a long video website, NETenjoy, with paid subscriptions to movies, TV series, and animations, a real online Disney project! For the time being, the NETenjoy website is still under development.
However, another project of Wenjing Media, the English version of Jingjing Reading Network, has been listed and operated in Yingjiang for some time. I heard that the paid novel website has some success. When the video website comes out, I suggest that IDG Yingjiang’s fund should be active invest. "
McGovern said: "The Zhao Han you know, if he is not a madman, then he must be a genius! I have never met an entrepreneur who has done so many projects in more than a year! Moreover, every project looks quite good. good!"
Even in the late 90s.The craziest period of the dot-com bubble.It is estimated that no one sells PPT as quickly as Zhao Han!
"I think he is probably a genius!" Xiong Xiaoge thought seriously.
……
2005 5 Month 1 Day.
San Francisco.
Wenjing Media Yingjiang Branch, Jingjing Reading Network English version editorial department.This day is also the first day of paid reading on the English version of Jingjing Reading.com.
A special announcement has been published on this website.
"In order to encourage authors to create better novels, this site decided to officially implement the VIP payment system on May 2005, 5.
Serial works that reach a certain level of quality can apply to sign a contract with the editor of this site.After signing the contract, we will provide a series of recommendations and promotions.Then, for signed works with a word count of more than 10 words, subsequent serialized content will be changed to paid subscription.
The free part is the public version and can be read by netizens for free.The paid version is the exclusive copyrighted work of my website and is prohibited from being illegally reproduced by anyone for the purpose of profit.
The paid subscription standard is 1000 book coins per 2 words, including punctuation marks.Book coins need to be recharged through electronic payment. For every 1 US dollar of currency, you can recharge 100 book coins.
Assuming that the author writes a chapter of 2000 words, the reader needs to pay 4 book coins, which is 0.04 US dollars.Assume that 1000 readers pay to read the work, that is, a single chapter generates $40 in sales.
According to the signing agreement, this site will give the author 70% of the sales as royalties.The other 30% of the manuscript fee is used as the funds needed to maintain the operation of this site.
If it is a translated work, it is necessary to obtain the copyright consent of the foreign original work.In principle, our sharing system for translated novels is 35% of the sales revenue for the original copyright holder, 35% for the translator, and 30% for the website.
The fee generated is due on the 15th of the next calendar month. If the 15th is a holiday, the website will pay it in advance or postpone it to a working day.
I wish all my fellow authors good luck with their creations, more popular works, and higher subscriptions.
I also wish readers and friends can feel happy because of good novels.
——Quietly Reading Network Eagle Sauce Editorial Department"
With the release of this announcement, the website has also entered formal paid operation.Prior to this, the website had continued to sign a number of original works.
Moreover, it continued to attract traffic through the Internet and gained 5 registered users and 6 IP visits.The number of daily visits from registered readers also exceeds 3.
Generally speaking, in terms of the number of visitors, it is much more active than the original Chinese version of Jingjing Reading Network.
The main reason was that there were a lot of novel websites in the Chinese market, and it was difficult for Jingjing Reading Network at that time to attract readers.
There are currently no competitors in the Eagle Sauce market. To read novels online, there is only one dedicated novel website, which is Jingjing Reading Network!
"The exciting paid subscription has begun! The first batch of 10 novels have begun to be put on the shelves for payment, 3 translated novels and 7 original novels." Jenny Jones has been promoted to the chief editor and deputy editor of the English version of Jingjing Reading Network The chief CEO can be responsible for various routine management matters.
"Well, on June 6 last year, I started paid reading on the Chinese website of Jingjing Reading Network in Zhonghua. Unexpectedly, 1 months later, the English version of this model has been copied in North America!" Yu Weiwei gradually said The main reason for delegating power to Jenny Jones is that she has many tasks and cannot be bogged down in day-to-day management.It is necessary for a group of people to start to withdraw and join the next project after mastering the business process.
"How was the business going at that time?" Jenny Jones asked.
"The first batch of 10 novels on Jingjing Reading's Chinese website, the highest one at that time had an average subscription of about 800 readers. In the first month of our paid subscription, we initially earned about 400 RMB per day in the paid subscription market. Then, it gradually developed to a market size of less than 2000 yuan a day at the end of the month." Yu Weiwei recalled, "Basically, we put 1 paid novels on the shelves on the 10st of every month. In addition, every Friday, 10 paid novels will be put on the shelves. On average, 50 books are listed in a month, and occasionally the number of paid novels is added. In short, a large amount of traffic must be converted into paid subscriptions, otherwise, it will be meaningless traffic that cannot be monetized. "
"How is the current business situation of the flower market?" Jenny Jones asked expectantly.
"There are about 120 million IP visits and 7000 million PV views. However, there are only tens of thousands of daily active paying readers.
In addition, there is also the e-commerce sector. Generally speaking, the sales volume is 10 yuan a day, with novels and e-commerce accounting for half each.
Among them, most of the traffic is attracted by novels, 95% of the traffic comes from reading novels. E-commerce accounts for a small part, but its monetization ability is stronger. "Yu Weiwei smiled.
"Weiwei, you are really amazing!" Jenny Jones said sincerely.
Just judging from the traffic of the Chinese version of Jingjing Reading.com, it is already one of the top [-] or [-] websites in the world.
And Jenny Jones watched her replicate this miracle again in the Eagle Sauce Market.
So far, the more than 5 registered users of the Eagle Sauce Market have gotten it almost free of charge.
Basically, a novel is introduced through social media, and then traffic is directed to Jingjing Reading Network.
Including BBS, blogs and short videos in various forms to attract low-cost soft articles.
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