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Chapter 408 Weibo International, targeting one million users in three months

July 5, afternoon.

San Francisco.

Wenjing Media Eagle Sauce Division.

Yu Weiwei had a meeting with the newly formed Weibo international team.The main thing is to determine the goals and draw the pie.

Weibo International is not a project started from scratch.

Domestic Weibo, however, has a certain operational foundation. It takes over domestic code and operational experience, makes some changes according to local conditions, and replicates the path to success.

“Some of us come from the Jiangcheng County headquarters, some are from employees recruited from Gangcheng, and some are talents that IDG helps recruit.”

Yu Weiwei took a deep breath and said, "We gather together with only one purpose, to launch Weibo International as quickly as possible and quickly increase the number of users to 100 million!

My goal is 3 million in 100 months. Do you think it is difficult? "

"no!"

"no problem!"

"Okay?"

Teams from China are more optimistic. After all, Weibo in the Chinese market is now gaining momentum and is soaring toward millions or even tens of millions of users.

"I have a question. The flower market's success on Weibo is due to the use of TV talent shows. We don't have such good conditions here! After all, the advertising fee for a program of Yingjiang's level can be as high as tens of millions of dollars!" Bill Zhang is an assistant sent by IDG.

"So, I only need three months to reach a million users, not one month. The Weibo product itself is a disruptive Internet product. Even if there is no talent show in the domestic market, the user growth curve will be flatter, but in the end There will be explosive growth potential.

Indeed, it may be more difficult here and we have fewer resources.But it’s precisely because of the difficulty that there are huge rewards, isn’t it?

When the project reaches 100 million, everyone here will get the first round of employee equity incentives! "

Yu Weiwei also learned to draw pictures when she was in doubt.

In fact, the pie was scheduled to be distributed, and it was not decided by herself, but by Zhao Han and IDG and other institutions. During the negotiation, the employee incentive mechanism was drawn up. IDG's equity was not diluted, but Wenjing Media held the Of the 90% equity, 10% is used as an employee incentive plan.

"How much can you get from the equity incentive plan?" Hansen, a white, middle-aged male bald programmer asked.

Hansen used to be an Internet veteran, with a bachelor's degree in computer science from a university in California.I worked on some projects with some entrepreneurial teams one after another, and made some money in the early stage. Later, I spent a lot of time living and enjoying life, and then fell back into poverty in middle age and had to work again.

"The entire employee equity incentive pool has about 10% equity, and 100 million daily active users will be the first batch of 2% equity incentives, which is also the most generous. If you are responsible for the program, if you are good at it, it is not If you can keep the website free from serious accidents, you can probably get 0.2%!" Yu Weiwei said.

"0.2% is too little. I got 20% equity in a startup I participated in before." Hansen muttered.

"How long ago was that?"

"Huh? It was probably in 96. It should be that we saw the popularity of Yahoo and other Internet companies, so we started a business. Then, we created a real estate information intermediary website, which was acquired by a listed company for US$600 million at that time. Got $120 million." Hansen licked his lips.

"Now, is the project you founded still there? Or, in other words, is the company that acquired your entrepreneurial project still there?" Yu Weiwei asked.

"No more!" Hansen shook his head.

It seems that after selling the company, the original entrepreneurial partners celebrated and then split their money and left.

As for the company that originally acquired its project, it has long been wiped out by the Nasdaq bubble.

The Nasdaq bubble in 2000 not only lost 80% of its market value, but also caused a large number of listed pure PPT companies to go bankrupt.

In 1999, there were about 4400 listed companies on Nasdaq, but by about 2003, there were probably less than 1500 companies left.

One can imagine how tragic it was.

In a sense, the Nasdaq returned to the total market capitalization and index level of 1999, and it took at least 2015 before it returned to 5000 points.

Including stocks such as Microsoft, if you buy them during the Nasdaq bubble, you will probably have to lock investors in for more than ten years before you can gradually earn returns.

It's not that Microsoft is bad, it's that the valuation Microsoft gave in 1999 was too expensive.Later, after the bubble burst, companies like Microsoft once reached a price-to-earnings ratio of less than 10 times.

Imagine that even many of the Internet companies that went on to IPO on Nasdaq after multiple rounds of financing went bankrupt and delisted.

Not to mention that at that time, during the Internet winter, most startups probably did not survive the cold winter and were frozen to death.

Most of the projects that can survive have proved that they can make money, and are not just burning money to speculate on concepts.

Generally speaking, the collapse of the Nasdaq bubble and the Internet winter after 1999 was a great clearing.A considerable number of meaningless companies have been eliminated.

"So, a good man doesn't mention how brave he was in the past!"

Yu Weiwei said, “Our company’s current valuation is US$5000 million.

A valuation of 0.2% is now worth US$10, but as our Weibo International user base starts to grow, will this valuation be achieved in the future?

No, soon we will be US$5 million, US$10 billion or even US$100 billion!

In the future, there will probably be two twin stars in the Yingjiang social media market, one is Facebook and the other is our Weibo International! "

"Oh!" Hansen's eyes lit up. Assuming a valuation of US$100 billion and 0.2% equity, that would be US$2000 million. A multi-millionaire is indeed more successful than imagined.

Hansen's current monthly salary is only US$4500, which is neither high nor the lowest in Silicon Valley. It is only considered a middle income.

The main reason is that at Hansen's age, it is difficult to achieve anything at a high level or a low level. Many young people see that he has nothing to achieve at his age, so they simply refuse to give him a chance and directly reject his interview.

If you had been in the workplace and had a bunch of resumes from big companies, it would be easier to find a job.

Unfortunately, Hansen's best resume is that he once participated in entrepreneurship before the Internet bubble of the last century and made a fortune.

Then, there is no more.Without a job resume in a big factory, there are very few job opportunities.

Of course, Hansen’s skills were not bad, and he at least passed the Weibo International interview.

The examiner's programmer Li Songpo, who was sent from China, has participated in some development of domestic Weibo. Although he is not the main person in charge, he has been trained in large projects and his level is still there.

Then, Li Songpo followed the domestic parent company's practice of recruiting programmers and wrote exam questions based on their resumes.

As a result, Hansen looked like a loser. In fact, he was good at writing code, at least better than Li Songpo himself, so he was quickly hired.

Chapter 409: Use the Eagle Sauce method to return the favor.

"Hansen, talk less and work more, that's right!"

Li Songpo said, "I am just a rookie. I participated in the development of Weibo at the domestic headquarters, which is some insignificant code, and I have already obtained 0.2% of the equity of domestic Weibo!

In our company, programmers are not a one-time deal. They can continue to participate in this kind of entrepreneurial projects. If a project is successful, outstanding employees will have the opportunity to participate in the next project where they will get equity!

Do your job well, and then, after this project is successful, I can help you continue to participate in other equity projects.How can it be better to get equity once than to get equity multiple times, don’t you think? "

"That's right!" Hansen nodded repeatedly.

I regret not joining this company earlier, but I can still do this, participating in entrepreneurship many times to obtain equity.

"Follow-up, the next equity incentive will be for more than 1000 million daily active users. The next time, the company will receive a new round of investment with a valuation of more than 5 million US dollars. For these subsequent equity incentives, each round will only have 1% equity. excitation……"

Yu Weiwei said, "You are the luckiest group, because the equity incentives of this group are the easiest to get! If you have no objections, work!"

"Yes! Mr. Weiwei!"

"GOGOGO!"

Under the incentive of equity, as well as the company's various pictures, stimulated by the future valuation of billions of dollars, everyone is full of chicken blood.

In fact, even if there is no equity incentive, just the good development of the company is enough to stimulate the work enthusiasm of many people.

The reason is that among the big companies that are developing well in Silicon Valley, which one has an average annual salary of less than $10?

As long as a large company develops, it will not be too stingy with its employees. The reason is that in essence, once an Internet company takes off, it will be a big business serving tens of millions of users.

And how many employees can the company have?

This business model of using a very small number of people to serve a huge user group makes Internet companies willing to invest heavily in human resources as long as the Internet dividends are not over.

In fact, for a long time, high-quality coders and flower growers have been in short supply.

When the Internet dividend reaches its peak, major Internet companies will not hesitate to lay off employees and continue to optimize.

……

July 2005, 5, 6:9 am.

Weibo International started testing in an orderly manner, and then... prepared to go online.

"Mr. Yu, the server has been deployed, there are no problems in internal testing, and it is ready for operation!" Programmer Li Songpo reported.

"Okay!" Yu Weiwei said, "Let's start official operations!"

Following Yu Weiwei's order, at 09:30 in the morning, the Yingjiang area website of Weibo International Network was officially put into operation.

The main program of Weibo has been written in China.

Getting the eagle sauce market is just a matter of doing some translation work and carrying out a series of optimizations based on the actual market conditions.

But in general, the quality of the codes provided in China is quite high, and most of them can be used immediately.

As for the programmers at Yingjiang, because they write comments well, they can get started soon.

Essentially, this is the difference between writing code from scratch and getting ready-made code.

This is the reason why many major international companies can expand rapidly around the world. They have completed the most basic code development work.

Then, all that remains is for local markets to adapt to local conditions and do a good job in market operations, so that we can expand into markets with different languages.

In the past, Internet and software companies like Yingjiang were doing this all over the world.

The eagle sauce market is enough to recoup the investment.

Then, the global market expansion and profit maximization also suppressed local entrepreneurial teams around the world.

As a result, the profits and market of high-end products were eaten up by the top giants of Eagle Sauce.

Eat what is in your own pot first, and then look at what is in the pots of other countries around the world.

Because almost all the Internet dividend cakes in markets around the world are eaten, which is equivalent to the incremental development opportunities in various countries around the world being cut away by Eagle Sauce.The local people have become a dumping market for Internet products. As for the related high-paying jobs, taxes and market benefits, most of them have been transferred to the hands of Yingjiang's Internet companies.

The products currently operated by Wenjing Traditional Company in the local market of Eagle Sauce are all products produced in the flower market. Then, the Eagle Sauce market is used as a tool to expand the market and kill the opportunities of the local entrepreneurial team of Eagle Sauce!

In turn, we hit Yingjiang’s lair!

It's almost like using Yingjiang's method of fighting, and then picking up Yingjiang's wool!

I can’t even think about future generations.

The reason is that the eagle sauce gradually built up an iron wall, and many high-tech flower-growing products were directly blocked from the eagle sauce market for various reasons!

With such naked market protection, Yingjiang claims that it is free trade.

Well, strictly speaking, there is a set of patches for all Yingjiang's rhetoric - Yingjiang exceptionalism.

In other words, Eagle Sauce advocates free trade to other countries and requires other countries to open their doors to free trade in Eagle Sauce.

But Eagle Sauce doesn’t have to open the door.

Yingjiang will abide by it if it is beneficial to oneself, but will not abide by it if it is not beneficial to oneself.

With this kind of big brother taking the lead and this kind of attitude towards international order and rules, other countries that abide by the rules can only be speechless.

Even if the elder brother does this, some weak countries still have to comply. The reason is that the elder brother does not comply because no one can punish the elder brother.

But some countries are not strong enough and do not comply. If the elder brother is in a bad mood and wants to be a soft persimmon, there is no need to find an excuse. If you don't abide by the rules, I will screw you!

In the early days, users of the Weibo International website were mainly users and authors of the English version of Jingjing Reading Network. The editor notified some authors to open Weibo International "celebrity accounts."

That is to say, the certified real-name big V account, the speaking skills are naturally the same as those in China.

Authors are encouraged to register Weibo accounts, mainly to better manage their fans, and also to expand their future popularity.

In fact, it uses the fans of authors and readers to contribute initial user traffic to Weibo.

Since the traffic of the English site of Jingjing Reading Network is indeed an order of magnitude lower than that of the Chinese site, on May 5, it attracted more than a hundred registered users to Weibo.

Obviously these authors are not too popular themselves, and they are not strong enough to attract traffic to Weibo.

Then... Yu Weiwei set her sights on Hollywood.

The entertainment industry market in various countries is not actually that high, but the value of traffic is far underestimated.

The author's traffic flow effect is average, so... what if it's Hollywood traffic?Even if you are not a star, even if you are an ordinary actor, you can still use it to attract traffic.

Chapter 410 Diversion Strategy

Eagle Sauce California, Los Angeles.

Bill Zhang is originally from Los Angeles and a native of Hollywood.