Therefore, Mr. Yu directly sent Bill Zhang with a budget of 20 US dollars and a task to promote Hollywood.
Social media must have users and content. Ordinary users and content are not enough to attract attention. Hollywood is more suitable for attracting attention.
The main thing is to find some actors who are not very popular, trick them into registering Weibo accounts, and attract traffic through selfie photos. In name, it helps the actors increase their Internet exposure and gain popularity.
In fact, the free traffic of prostitutes allows them to produce their own content and upload it to Weibo for sharing.
"Yes, Miss Lily!" Bill Zhang was currently teaching a little girl who dreamed of being a star in Hollywood to register for Weibo and upload selfies, "That's it! You share it from time to time, and you can gradually use this method later. Attracting the attention of fans, as your fans reach [-] or one million, and then you use this qualification to give to the crew, it will probably be a bonus."
"Thank you, Bill!" Lily said, "You are different from other men. They just want to trick me into sleeping with me, and then they never fulfill their promises."
"..." Bill Zhang thought, he also wanted to deceive the little girl.
However, for the sake of better career development, I don’t have time to do this for the time being. I will wait until I get the equity incentive.
Basically, Bill Zhang's working method is to catch a few fish casually in Hollywood, and catch a few more fish every day, no matter whether they are stars or not, what if they are stars with potential in the future?
What's more, many men go online just for beautiful women.
The initial idea of Facebook was to try to make a way for boys in school to better understand girls.
I don’t know if this idea is true or not, but at the beginning, Facebook did get a bunch of photos of beautiful girls from school to seduce young boys to sign up.
Bill Zhang's logic is similar. First, use good-looking women in Hollywood, whether they are passers-by or celebrities. If you have pictures, you can attract traffic.
In addition, he also teaches the creation of character articles for various Weibo to increase traffic.In short, there must be user content first. Among them, even if they are not big stars, even if they are at the bottom of Hollywood star-chasing dreams, there are actually many good-looking ones.
Can be used as content to attract traffic!
……
In addition, Weibo International has also started advertising.
Weibo International was valued at US$5000 million, but in fact, the account initially had US$500 million. Later, after expenses were depleted, US$200 million was reserved for office and server expenses.
For the rest, Yu Weiwei began to buy traffic ads in an appropriate amount!
Traffic advertising for Eagle Sauce is more than a hundred times more expensive than domestic advertising.
Part of this is the gap in per capita GDP, and part is the Internet infrastructure, such as... the penetration rate of online payment!
It seems that the Eagle Sauce Market has popularized credit cards before the Internet era.After the Internet era, credit cards quickly began to become the main method of electronic payment.
In addition, third-party payment tools are also more popular than in China. PayPal, the originator of Internet online payment, was established in the late 90s.
It is precisely because, in terms of the value of Internet traffic, the traffic value of individual users of Yingjiang matures relatively early.
Roughly speaking, the traffic value of a single user is equivalent to the Internet traffic value of a flower gardener ten years later.
Therefore, it is normal that the advertising fee for purchased volume is more expensive.
Various BBSs, blogs, personal websites, etc., as long as there are advertisements, there is a high probability that advertisements will be placed if the price is not expensive.
The advertising price of Eagle Sauce is actually driven up by the advertising price of search engines.Search engine ads are more targeted, so they can cost a few dollars per effective click.
Normally, some small websites now have cheap traffic ads.
For example, although Yahoo's advertising prices on traditional portals are a bit expensive, Yu Weiwei still spent 10 US dollars a month to buy inconspicuous ads on Yahoo.
It has to be said that at this time, Yahoo was not as declining as it was later, and some effects could still be seen after the advertisements were placed.
On May 5, the advertisement launched by Yahoo brought more than 8 clicks and more than 3 registered users.
Next, as the number of users increases, various blog posts, reposts, and comments become increasingly active every day.
Weibo International has also gradually seen the phenomenon of human-to-human transmission. Users will spontaneously promote the virus and attract other users to register.
……
On May 5, more advertising effects will take effect.
The last weird thing is the artificial news - "A woman ran around in Hollywood without clothes in the middle of the night. Take a look, is she a XX star?"
The picture is blurry, it is a woman, hazy and fascinating.
Then, it suddenly inspired countless people to comment and repost, with more than 2 comments and reposts in one day.
"It seems to be an XXX star. I remember it was probably a bad movie."
"can not tell."
"Isn't it? I feel like she is really a popular star."
"Fuss!"
"Delete it, it's indecent (I have downloaded it)."
At the same time, this account with the account "Hollywood Weird" also gained the attention of thousands of fans in an instant.
On that day alone, the advertisements, combined with various bizarre content and interactive atmosphere, brought in more than 3 registered users, and the total number of registered users exceeded 4.
And Bill Zhang Zheng had no choice but to have sex with the actress Lily, who had sacrificed a lot.
Then, Bill Zhang realized that Lily's identity as an actor was not that of a serious actor, but that of an actor in an informal film.
But it's done.
Bill Zhang could only enjoy it with tears: "I really paid too much for the company!"
"Zhang, I will learn the three obediences and four virtues! I won't be able to act in that kind of movie... You promised me that I would help you recruit people, get traffic on Weibo, and help you complete KPIs. In the future, you will help me attract investment and make serious films. Film and television works!" Lily hugged Bill Zhang's arm happily.
In fact, she didn't lie. She went to Hollywood knowing nothing at first. As a result, she met a bad director who didn't tell the truth and first deceived him into signing a contract. Later, she regretted that she had to pay a huge amount of liquidated damages, so she had to act in some bad movies.
Then, she still took the opportunity to keep getting to know people in the serious circles of Hollywood. Although she couldn't get to know the superstars, she still got to know some unsuccessful second- and third-tier actors.
During this period of time, through Lily's connections, Weibo International attracted hundreds of supporting actors and actresses who appeared in various Hollywood productions.
The quality is not high, but the quantity is okay, and some of them are well-known bad actors.As a result, Weibo’s international traffic increased rapidly in a way that you can understand.
Chapter 411 The rapid development of Weibo flower planting
May 5, Jiangcheng County.
Employees at the Yingjiang branch celebrated the number of registered users on Weibo International exceeding 5 within three days of its launch.
The Weibo flower planting team at the domestic Jiangcheng County headquarters is also excitedly celebrating that the number of domestic registered users of Weibo has exceeded the 200 million mark.
On May 5, the number of registered users on Weibo officially exceeded 9 million.
Weibo’s daily active users have exceeded 130 million, and the number of original Weibo images and texts every day exceeds 20.The number of reposts and comments exceeded 300 million.
The number of PV views on Weibo also exceeded the 3000 million mark.
In terms of user volume and PV views, Weibo is not as good as Quiet Reading.
But there is no doubt that it is fully worthy of the third step of Zhao Han's three-step plan.After all, this has just begun, and it has already exploded with such potential.
"In less than two months, Weibo has grown to this size!" Zhao Han said with emotion, "Thank you for your hard work, Xiaolu!"
Bai Xiaolu smiled and said: "It's not hard! It's mainly the boss's layout, and I'm the executor!
Whether it is Jingjing Pinyin Input Method’s traffic entrance assistance or Super Girl’s advertisements, they have greatly promoted the growth of Weibo’s traffic.
However, this data is still lower than my psychological expectations! "
"Oh?" Zhao Han couldn't help but be surprised, "How many users do you expect?"
"My psychological expectation is that it should be 300 million users within two months and 500 million users within three months."
Bai Xiaolu said decisively, "The traffic contributed by Super Girl is too significant. At present, almost half of the original content on our Weibo every day is Super Girl."
"By the way, the auditions for the Chengdu singing area are about to take place. You have to make a trip to try to get all the people from the Chengdu singing area to join the Weibo platform. Although the other singing areas seem to be very lively, I have a hunch. The singing area in Rongcheng may be better." Zhao Han smiled.
"Why?" Bai Xiaolu was puzzled, "How is the Chengdu singing area different from other areas?"
"Do you think, for the sake of program effectiveness, the more exciting the later part, the more exciting the climax will be at the critical moment, and the more excited the audience will be to send paid text messages to vote for the contestants?"
Zhao Han asked, "The major singing areas of Xingcheng, Yangcheng, and Greentown have been launched first, and the two major singing areas of Rongcheng and Hangcheng will follow!
Hangzhou has the shortest exposure time, so I personally think it’s probably a make-up. If you want to increase the popularity of the subsequent program finals and competitions in various competition areas, Chengdu will definitely be hyped by the program!
The mechanism of this competition, in addition to strength, is more important is popularity!Audiences pay to vote and have a lot of say!
Therefore, you personally invite all the contestants in Chengdu to register on Weibo in the name of the Internet platform that Super Girl has a cooperative relationship with, so that you can gain huge traffic popularity. "
"Oh!" Bai Xiaolu couldn't help but his eyes lit up.
This... is actually not about competing with Mango Channel for people, but about cooperating with Mango Channel to complement each other. It is actually a win-win situation for these contestants with traffic to get on Weibo, and they themselves can gain fan traffic.
Weibo, on the other hand, has the popularity of Super Girl, which further brings traffic to the platform.
The main reason why Zhao Han attaches great importance to the Chengdu Division is because both Li Yuchun and Zhang Liangying are from the Chengdu Division.
Zhang Liangying later became a well-known singer in the music industry, and her nickname of Dolphin Girl was well-known in the music industry.
Well, Jane Zhang is currently her boyfriend and manager, but later her husband was a scumbag. In the early days, when she was not popular, her husband took a fancy to her during a bar performance, and then he became a rare commodity, asking for help, and trapped Jane Zhang.
Later, Feng only used Zhang Liangying as a money-making tool, transferred all Zhang Liangying's company equity and assets to his own name, and later even let the female version of Zhang Liangying get clean and leave the house.
Feng can roughly be called the male version of Ma Rong.
It can be said that Feng may be Lu Buwei in the entertainment industry, and he deceived a strange person with his eyesight.
In fact, Zhang Liangying can be called a licking dog emotionally. Even though she was so humble that she just wanted not to be abandoned, she was still abandoned.
This also proves the truth that licking a dog will not end well.
It is precisely because people like Baoqiang and Liangying are talented but too naive.
And it is people like Ma and Feng who make it difficult to believe in love.
When good people end up like that, their hearts become evil.
Of course, Zhao Han would not expose Feng's true face as a scumbag just because he sympathized with the tragic experience of the female dog licker Zhang Liangying.
There's no need... The main thing is that it didn't happen. Who would believe you?
If you tell her in advance that her manager Jian's boyfriend is actually a scumbag, people might suspect you of having ulterior motives.
Art requires some suffering. In a certain sense, it is too happy. Without suffering, there is a lack of inspiration.
You see, the artistic level of Baoqiang and Liangying, who later suffered misfortune, was obviously improved?
"By the way, boss... Weibo's traffic monetization plan and related information flow advertising push system have also been developed."
Bai Xiaolu said, “In the early days, we used the method of pushing users to browse 50 Weibo contents and see an advertisement in the information flow.
There will be no forced pop-ups, no nuisance such as having to watch ads in order to view content, it will just push notifications to users based on their frequency of use.
The initial advertisements are mainly for Jingjing Reading Network and Jingjing Pinyin. Users with IP addresses in areas where Wenwen Service Network has been developed will push the advertising content of Wenwen Service Network. "
"Does advertising have any plans to share revenue among users?" Zhao Han asked.
"some!"
Bai Xiaolu said with a smile, “Initial advertising is relatively cheap, with a delivery opportunity of 1000 yuan for 0.1 impressions. About 1000 placements should result in more than ten clicks, and the advertising fee is approximately 0.1 yuan per click.
Based on the user's choice, the user chooses the advertising sharing plan, and an information flow advertisement will appear on the next piece of personal content posted.
We share advertising fees [-]-[-] with users.
1000 yuan for 0.1 placements, and 0.05 yuan for users who signed up for the advertising sharing plan.
Now the PV per day is 3000 million, that is, the maximum advertising revenue per day is 3!A maximum of 1.5 per day can be allocated to users who have signed an advertising sharing agreement.
If there are advertisers in the future who place advertisements, the price will be gradually increased according to the subsequent bidding.We will charge the market price.Retain 20% of the advertising space for brother companies and still follow the lowest price. "
"Very good, this takes the overall situation into consideration!" Zhao Han said with a smile.
Zhao Han can also see that Weibo's business model, combined with advanced information flow advertising, is very profitable in itself.
Later, the reason why some platforms still lost money selling ads was that they not only sold traffic ads, but also bought traffic at a high price.
Advertisements that buy traffic from other platforms are expensive, but ads that are monetized by selling traffic yourself are of low value, so it becomes a loss-making business.
But Weibo does not have this problem now, and the price of buying user traffic is now very low.In the future, the price for selling traffic will gradually increase because customers can pay higher prices.
This is just a simple model of selling ads. In fact, once you have the traffic, there are many ways to monetize it.
Chapter 412 Sweet and Sour Zhang Hanyun
"By the way, there is also Zhang Hanyun." Zhao Han said, "Find a way to sign a long-term exclusive Weibo contract with Zhang Hanyun, so that she can only publish the latest personal public news on Weibo."
"Okay!" Bai Xiaolu didn't ask why.
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