Start earning money as the girl next door

If you ask Zhao Han why, it's mainly because Zhao Han feels that compared to other super girls, Zhang Hanyun is really unlucky.

In 2004, Supergirl No. 3 was censored by Tianzhong Culture.

Li Xiaolin, the boss of Tianzhong Culture, relied on his management contract with Andy Lau, and Tianzhong Culture's investor was Chow Yun-fat, and fooled a large number of mainland singers into joining Tianzhong Culture.

However, Tianzhong Culture does not have a lot of music distribution resources, let alone maximize the interests of artists.

Even three years after Zhang Hanyun signed the contract, the agency contract will expire in five years.Tianzhong Music Record Company went bankrupt and closed down, but it still held on to the artist's management contract and refused to terminate it.

It is equivalent to eight years of contracting, three years of active activity and five years of freezing.

When the contract expired and Zhang Hanyun began to come back, Zhang Hanyun's popularity also almost disappeared.

As for Zhang Hanyun, who was at the top of her game in 05, her song "Sour, Sweet, and Sweet Is Me" served as the theme song and guest sung song for Super Girl in 05, which led to Mengniu Sour Yogurt selling for more than 20 billion yuan in half a year.

However, this has nothing to do with Zhang Hanyun. She was arranged to sing and given some advertising fees, but did not really receive any endorsement fees.

To put it simply, Zhang Hanyun is equivalent to signing a contract of sale, and the huge advertising endorsement deal will be taken away by the agency.She gained fame, but was deprived of most of the benefits.

It is impossible to say that there is no conflict between Zhang Hanyun and Tianzhong culture. Tianzhong is a typical example of deceiving others but failing to deliver on them.

……

December 2005, 5.

Star City.

Mango Headquarters.

During this time, Bai Xiaolu kept going to and from Mango Channel, mainly to cooperate with Mango Channel to adjust traffic.

It just so happens that Bai Xiaolu is also recruiting advertisers for Weibo. Among them, Mengniu, a big financier, will naturally not miss it.

"Mr. Sun, hello!"

Bai Xiaolu smiled and said to Sun Jun, the person in charge of Mengniu Liquid Milk, "I am Bai Xiaolu, the CEO of Weibo. Our Weibo is a new generation of Internet media.

Less than two months after its launch, it already has 200 million registered users, more than 130 million daily active users, and 1000 million PV views.

It is very suitable for corporate brand promotion and settlement, and advertising is also very cheap.Now 1000 ad impressions cost about 0.1 yuan, which is almost free of charge. "

"1000 online impressions for such a low price?" Sun Jun said in surprise.

“Display is display, not clicks and customer acquisition.”

Bai Xiaolu explained, "Our delivery rules are information flow. That is, for 1000 impressions, an advertisement content will be added to the information flow browsed by 1000 users and displayed once.

Whether the user can see the specific content of the advertisement or click on it is another matter.

Roughly 1000 impressions, there are always some clicks. Even if there are no clicks, seeing the Mengniu-related brands will deepen the impression. The main reason is that it is cheap... Even compared to handing out flyers, it is much cheaper, and the paper is Want money. "

"Oh! Then I'll give it a try!" Sun Jun said with a smile, "I'll make the decision. I'll invest 20 yuan first. If you hear the sound, the effect is good, and I'll increase the investment later!"

Mengniu is a dairy giant. In this fast-moving consumer goods category with a relatively short shelf life, it needs a large amount of advertising to attract users' attention.

Generally, Mengniu's advertising budgets are in the millions, tens of millions and hundreds of millions.

For example, Super Girl’s comprehensive advertising investment actually reached 1 million yuan.

One hundred million has been lost, so of course he doesn't care about a few hundred thousand.

Then, Bai Xiaolu happily asked employees from the two companies to discuss advertising cooperation.Register for Weibo, and register for advertisers on Weibo.

Essentially, you can add money and place ads at any time.

Of course, the advertisement must meet the requirements. The current requirement for advertising is that the content and products will be reviewed. If the content and products are considered to have a negative impact, they will not be accepted.

In the early stage, it was mainly advertising to win over large companies and Internet manufacturers.

Traditional large manufacturers have money, and it is more arrogant to spend money on advertising.

Internet companies place traffic advertisements, which have an immediate effect, promoting their own products and bringing in users and traffic.

……

Soon after, Bai Xiaolu took the opportunity to find Zhang Hanyun.

"Ms. Zhang, I am Bai Xiaolu, the CEO of Weibo."

Bai Xiaolu smiled and said, "I am inviting you to participate in Weibo's advertising sharing contract when we meet this time.

After signing an advertising sharing contract, the content you publish on Weibo will receive some advertising sharing from the information flow.You now have 30 fans, and the click-through rate of your Weibo content even exceeds 20.

Now our lowest advertising display price is 0.1 yuan, and you can get 1000 impression opportunities.

Assume that your Weibo post has 20 clicks, which means that your advertisement can also be displayed 20 times.

The advertising fee is about 20 yuan a piece, split 10-[-] into [-] yuan.It may not seem like much, but soon the platform traffic will increase, and you will soon become a big V with millions or even tens of millions of fans.

By then, a Weibo post may have millions of clicks, and the price of traffic will continue to rise in the future. For example, it is very easy to increase the price by 10 times.At that time, any Weibo you post will be worth more than 1000 or even tens of thousands of advertising shares. "

"Well... I don't know if we can cooperate. After all, I signed a management contract." Zhang Hanyun was a little hesitant.

"Our lawyers have studied that the agency contract does not restrict you from other emerging incomes other than music works, commercial performances, and endorsements. For example, income from Internet media like Weibo."

Bai Xiaolu said, "With one more path, the future will be wider. What's more, after you manage your fans well, you don't need to look at the brokerage company's face in the future!

The future is the era of the Internet economy. As the times gradually develop, it is a general trend that the influence of the Internet will exceed that of traditional media!

Weibo is the most suitable platform for the entertainment industry and fan management!

This advertising share is part of it. In the future, we will even launch various peripheral products such as record sales and concert ticket purchases. "

Subsequently, after consulting some lawyers, Zhang Hanyun decisively signed an exclusive online social media contract and advertising sharing agreement with Weibo.

This contract is relatively loose. Zhang Hanyun only needs to register a social media account on Weibo and publish some content at will.

Accounts on other networks can actually be registered as long as they are on a platform similar to Weibo.

But I believe that after Zhang Hanyun gets used to Weibo, she will not miss Shu.

After all, Weibo is the easiest platform for celebrities and Internet celebrities to manage their fans.Unless, in the future short video era, it will be replaced by new things.

Chapter 413 The rebellious Zhang Hanyun

After Zhang Hanyun signed the Weibo advertising sharing agreement, Mengniu's first Weibo advertising was also launched in large quantities and with full control.

Mengniu's advertisement and Zhang Hanyun are a perfect match!

Zhang Hanyun posted on Weibo: "I just posted this to see if I can get 10 yuan for advertising."

Then, this article stirred up waves.

"No, no! Zhang Hanyun, your goal is just to earn ten yuan in advertising fees?"

"It's terrible. I won't let go of ten yuan in advertising fees."

"I love you. It's so cute."

"I have witnessed that Zhang Hanyun's previous Weibo posts had no advertisements. After this post was posted, a Mengniu advertisement appeared."

"I'm so happy. You've already made your debut as Super Girl in 04, and you're still fighting for ten dollars in advertising fees?"

There is no doubt that Zhang Hanyun's casual article has continued to receive a surge in replies and forwarding traffic. In a short period of time, it received 10,000+ comments and forwardings.

As for the click-through rate of this Weibo post, it set a new platform record for Weibo, exceeding 100 million clicks.

The next day, after Zhang Hanyun logged into Weibo, she received a text message notification: "Dear real-name V. Zhang Hanyun, your advertisement was displayed 307.3 million times yesterday, and your daily advertising share is 153.65 yuan."

This advertising share is actually very average for Zhang Hanyun.

After all, she has already made her debut. No matter how much the agency deducts from her, there is no pressure to earn hundreds of thousands a year.

However, it is impossible for Zhang Hanyun to have no idea about the agency. Most of the various advertising endorsements are large orders.

For example, an order from Mengniu, worth tens of millions, would cost at least several million if it fell into the hands of a brokerage company, but it was casually given away to her.

Forget it compared to ordinary artists, the key is that Zhang Hanyun's popularity grew all the way from 04 to 05.

Mengniu almost promoted Zhang Hanyun into a phenomenal singer.

At one time, many Super Girl fans paid attention to Zhang Hanyun from the previous generation, rather than Li Yuchun, Zhou Bichang, and Zhang Liangying from this generation.

From this point of view, we can know that it is not an exaggeration to describe Zhang Hanyun as being at the peak of his powers.

Later, the record company associated with the agency that Zhang Hanyun signed with closed down. For five years, she was busy fighting a lawsuit to terminate the contract with the company. As a result, the contract was never terminated, which was equivalent to automatically hiding for five years.

Thanks to Zhang Hanyun, in 06, I bought a house in Beijing with full payment.This was also the main reason why he was still confident after being hidden for five years.

After all, you see many rising stars and actors who became famous later complained that they could not afford houses in first-tier cities.You can know that when it comes to making money, buying a house a few years earlier is better than working hard for ten more years.

Ever since Zhang Hanyun learned about buying a house at a young age, around 18 years old, we knew that she was very financially savvy.Otherwise, I would not have participated in Super Girl without telling my parents. After debuting, I would have decided to sign the contract myself.The conflict with the agency was also hidden from the parents.

Of course, it is routine in the entertainment industry for newcomers to sign contracts for eight years.Zhang Yunhan signed a contract for eight years but was hidden for five years. She can still buy a house in the capital. She has become a more humane person in the entertainment industry.

If it were the Japanese and Korean entertainment circles, it can only be said that the exploitation is even more cruel.

But in general, it is true that agencies in the entertainment industry are not human beings.

They cast a wide net in various ways and signed a contract of sale to potential young talents before they even debuted and became popular.

After that, before the contract of sale is completed, no matter how big the deal is, it depends on the brokerage company's face, otherwise it will be hidden in the ice.

There are many artists who can't help but resist, and then the price is ruined. Very few people can turn around after being hidden for many years.

For example, Mao Huafeng is the man who sang the theme song of "Ultraman Tega".

“…a new storm has emerged

how can you stand still

Do your best to travel through time and space

I will come to you”

The text comes with its own sound effects.

When Mao Huafeng was at his peak, he had a conflict with his agency in 04.Then, it was hidden for ten years.It was not until 2021 that he appeared in the public eye and was once again invited to sing the theme song of Ultraman Tiga.

But basically, its popularity has faded.

Later, basically I could only express the feelings of Ultraman’s theme song.

……

Li Xiaolin, the owner of Tianzhong Culture Company, soon learned that Zhang Hanyun signed an advertising contract online.

"What's going on? Didn't you tell the company agent about the advertisement you received online?" Li Xiaolin asked a little unhappy.

"Just over 100 yuan a day, making some pocket money."

Zhang Hanyun said, "The lawyer read my agency contract and said it was fine. Advertisements on the Internet are not included in the contract.

This is my personal social media account, not an asset of the company, nor remuneration from musical works or performances.

It is income from non-entertainment circles.

Equivalently, if I am not in the entertainment industry and go out to work, the agency contract cannot restrict me from engaging in other industries, as long as it is not in the entertainment industry.

Moreover, I am not doing any harm to the company. I am playing online and someone is paying attention to me.Records, performances or other endorsements are more likely to get opportunities.Within the scope of these contracts, it is impossible for me not to abide by them. "

Li Xiaolin couldn't find a reason to refute. The reason was that Zhang Hanyun had endorsed the law, so she couldn't be frightened.

However, listening to what Zhang Hanyun said, I couldn't help but feel that this girl's wings have grown stronger and she has actually learned to manage her fan popularity on her own.

Brokerage companies take care of many artists, except for contracts.

All kinds of work releases, commercial performances, and advertising endorsements are all decided by the agency, and artists don't have much freedom.

Since all kinds of business cooperation are in the hands of the brokerage company, the brokerage company essentially controls the resources that originally belong to the artist.What is given to you is yours. If it is given to you and you refuse it, you will lose it even if you have the chance.

If a celebrity starts to manage his own fans, it actually means that he has the idea of ​​getting rid of the control of his agency.

In fact, when traffic stars were at their peak later on, the stars realized that they had control over their traffic and turned their agents into their own workers. The contract did not limit themselves, but the agents.

Those celebrities who are famous, have traffic, and are not restricted by contracts basically play this way.

Traffic is also a double-edged sword. Later... it developed into the traffic-only theory, giving opportunities and higher income to whoever is famous. This abnormal model has even caused some top giants in the industry to pay higher prices to traffic stars. Operating losses.

But that's another story. Things can't always be constant.

Who is strong and who is weak.It has always been a dynamic game. At one moment, the voice of a certain group is weak, and at the next moment, the voice of a certain group is enhanced.

There is no, eternal set of rules that never changes.