Start earning money as the girl next door

Chapter 414 Rapidly growing user scale

2005年5月15日，微博注册用户突破250万，日活跃用户突破150万大关。

This is mainly due to the increasing popularity of Super Girl, and the effectiveness of Weibo’s pre-roll advertising has also been enhanced.

Zhao Han roughly estimates that there are currently more than 1000 million users watching Super Girl at the same time.

By the summer vacation, when Super Girl is at its peak of popularity, it is estimated that 4000 to [-] million viewers will watch it at the same time.

Domestic TV drama users are actually already in the stock stage, with about 3.3 million TV sets.These 3.3 million TV sets.

Such a huge number of TV sets means that the number of viewers that TV sets can now reach far exceeds that of the Internet.

Mango Channel's current ratings, if converted into Internet traffic, even exceed QQ at this time.

The highest number of viewers of Mango Channel is measured by tens of millions of TV sets watching at the same time, while the lowest number of viewers watching TV is one person. In fact, it is usually watched by multiple people together.

Super Girl probably has an influence of more than [-] million viewers!

With the blessing of this kind of ratings exposure, the current Weibo products are taking off rapidly by taking advantage of the exposure of Mango Channel!

Zhang Hanyun is currently riding the east wind and becoming the most popular big V sister on Weibo.

"I'm afraid that the advertising sharing income will scare you to death. It's so amazing. Yesterday, my advertising income actually exceeded 300 yuan. Oh my god, isn't it that my monthly income has reached the level of over [-] yuan? Mom and Dad, must be proud of me, right?" "Zhang Hanyun's latest Weibo post.

Suddenly, it triggered tens of thousands of complaints.

"Little sister, don't think that I don't know. After all, you are only 17 years old."

"Cute, nugget."

"300 yuan is enough. Sure enough, Zhang Hanyun is really cute."

"Oh my god, aren't you a big star? You earn 300 yuan from advertising fees. You don't feel ashamed and you show it off."

Zhang Hanyun stretched, feeling that these little cuties were much cuter than the agents and other monsters in the entertainment industry.

In the entertainment industry, everyone is vying for resources and everyone is a celebrity.

You stand in line with other people on stage to take photos, and you have to be particular about your position. It’s so boring.

But it was these cuties on the Internet that allowed Zhang Hanyun to find the happiness of returning to the people.

In essence, Zhang Hanyun does not come from a wealthy family, and her parents are both working.

The reason why I was tricked by Tianzhong Culture and did not choose Tianyu Media was that on the one hand, Li Xiaolin used the guise of super girl planning to make people mistakenly think that Tianzhong was the official agency of Mango Channel, but it was actually Li Gui Impersonating Li Kui.

However, Zhang Hanyun doesn't care now, because it is mainly because she has a new choice.

"If you are dissatisfied with the brokerage contract, our company can lend you money to pay back the liquidated damages." Bai Xiaolu asked, "How much is your liquidated damages?"

"Five million!" Zhang Hanyun couldn't help but say, "I haven't even earned 500 million. I signed a contract with a liquidated damages of up to 100 million when I just debuted. It took eight years!"

"Don't be stressed. If you are not happy, you can contact our Weibo company. Although we are not an entertainment company, Internet traffic and entertainment industry traffic are naturally a perfect match." Bai Xiaolu said, "500 million default Jin, if you really want to break the contract, we will lend you money. As long as you cooperate in the future and pay back the money gradually, it will be fine!"

"Oh... Thanks, no need for now." Zhang Hanyun still hesitated for a while. Although she was a little unhappy and knew that she had been cheated, she was not ready to break the contract yet.If you break the contract, you will have to borrow 500 million to pay the penalty, which will still have to be paid back.

"Sister Liu always wanted to pinch the face of Disney's fugitive princess, but I pinched it." Bai Xiaolu couldn't help but take advantage of the opportunity and pinched the fat baby Zhang Hanyun's face.

In essence, Zhang Hanyun debuted as a child.While studying, I was engaged in acting career.

"No!" Zhang Hanyun was pinched by this weird sister, and she couldn't help but feel that it was better not to jump into the weird sister's circle, right?

"Okay, I won't bully you anymore." Bai Xiaolu said with a smile, "What you have to do now is to live in peace and don't sign a longer management agreement carelessly.

In the future, when you feel you want to get rid of the brokerage agreement and want to find outside help, we are always available to assist you.

As for the future development, I think you should focus more on me. You, Zhang Hanyun, are Zhang Hanyun, very unique.

Manage your fans on the Internet well, control yourself as much as possible, and avoid negative news.

At the same time, the character design can be more people-friendly and down-to-earth.Other celebrities are aloof and like gods.You can do the opposite and interact with netizens online all day long.

The parent company behind our Weibo is amazing!

In fact, if you really want to come to our Weibo, the resources we can provide in the future are far more than those of a brokerage company in the entertainment industry. "

Bai Xiaolu’s confidence or arrogance is because the current valuation of the Internet is getting more and more awesome.

Weibo Planting Flowers has not attracted venture capital, but it may become a leading Internet giant in the future.

Mr. Zhao Han’s three-step process, the third step is Weibo’s turn, and the pattern of this step is to completely open up.

The current rapid growth of user scale also proves this point.

Weibo International, which is far less developed than Weibo Planting Flowers, seems to have more than 5000 users and a valuation of US$[-] million.

Bai Xiaolu believes that Weibo has unlimited potential, and its current valuation of US$[-] million is not too much.

As for the parent company’s other projects with great capabilities, there are a lot of them!If you take it out for financing, it can easily be valued at tens of millions of dollars.

Moreover, Weibo is not only in the PPT stage now, but its traffic and monetization capabilities are also getting stronger every day.

For example, the current advertising sharing plan.Weibo charges half of the advertising fee, and returns it to the big Vs who have signed up for the sharing plan through sharing.

This advertising sharing plan has also completely opened up the landscape.Many users with a large number of fans have become die-hard users of the Weibo website.

Not all users are eligible. The current minimum standard is individuals, companies, and institutions with a certain degree of popularity.

Only individuals with a real fan base of no less than 1 are eligible to apply for advertising shares.

Currently, less than a hundred people on Weibo are eligible to apply for advertising sharing.Therefore, those who can apply for the qualification are actually quite proud.

Because if you post any content, there will be advertisements in the information flow later, and then the platform will share the advertising revenue with these signed users.

Of course, users who receive advertising revenue may not necessarily maintain the community atmosphere.

For example, for various violent and rhythmic posts, the author is invited to share the advertising share, do not participate, and actively report them to maintain the community atmosphere.

In essence, Zhao Han would rather be entertained to death and bring various goods than just mess around with the rhythm.

Chapter 415 Plan ahead

On May 2005, 5, the number of registered Weibo users officially exceeded the 19 million mark.

At the same time, the cutie Zhang Hanyun became keen on sharing advertising revenue on Weibo, which also attracted countless netizens who migrated to the Weibo platform from some blogs, forums, post bars and other channels.

The reason is also very simple. After you have a certain number of fans on Weibo, you can get real money from advertising.

This advertising sharing model is destined to be hugely attractive to ordinary Internet users in this era.

When you post a post, you can also share advertising fees with the platform. This kind of good thing is not available in Baidu Tieba and Tianya Forum.

Most social media are mainly content created by prostitute users, and the main income of major social media is advertising. The advertising is naturally generated by the website itself and will not be divided among users.

This kind of information flow advertising sharing that is equally distributed is actually the most practical.

In later generations, some big Vs on Sina Weibo can get a lot of advertising fees, but mainly the sponsors themselves find some big Vs to post advertisements. The top big Vs post a Weibo to promote products, and the advertising fees are tens of thousands or even Hundreds of thousands are possible.

But these have little to do with ordinary Weibo users, and are not inclusive. They are only limited to some navy teams that specialize in self-media, or some very famous celebrities and Internet celebrities, who are eligible to participate.A huge portion of ordinary users actually contribute traffic to the platform and do not have the opportunity to participate in sharing the advertising revenue of the platform.

However, Weibo, which Wenwen Jingjing’s company withdrew from, directly shares its advertising revenue with users who have a certain fan base.

The threshold is not higher than 1000 fans, and you can apply for a share of information flow advertising.

There is a certain threshold for this, in order to encourage ordinary users to be active on Weibo and get at least [-] fans, thereby contributing traffic and atmosphere to Weibo.

In addition, it makes no sense if the threshold is too low.

After all, if a user does not have 1 followers, then the information flow advertisement placed under the Weibo post will not be seen by many users.

Generally speaking, most of the current users who are eligible for advertising sharing actually do not receive much advertising fees, which is between a few cents and a few dollars a day.

Anyone who can achieve an advertising share of 10 yuan a day probably has a certain fan base.

Although the amount given was not much, the advertising share that some people continued to receive still greatly inspired a large number of users to flock to Weibo.

Using profit and inducement is a conspiracy!

"Currently, Weibo has attracted more than 10 brands to join the platform. In addition to Mengniu, Yili has also joined the platform."

After Bai Xiaolu returned to the company headquarters, he found the opportunity to report to Zhao Han, “In addition, there are Internet e-commerce companies that have also begun to actively advertise. Taobao and eBay have become real-name registered corporate users of Weibo. , both of them have relatively aggressive advertising, Taobao spent 20 yuan on advertising, and eBay spent 30 yuan.”

Zhao Han said with a smile: "Whether advertising by other brands has any effect is actually a mystery, unless the effect is too obvious, such as Super Girl stimulating the sales of Mengniu's yogurt, because the contrast is too strong, knowing that the advertising effect is very obvious . Normal companies put out a bunch of advertisements and don’t know which ones are effective and which ones are ineffective.

Internet companies are a little better. Once they are launched, they can see the traffic feedback data brought by the delivery platform.

The main reason why e-commerce companies are willing to spend money is that 1000 impressions only cost 0.1 yuan, and for 1000 users, it is conservatively estimated that there will be 10 clicks, and one click only costs 0.01 yuan.The e-commerce company must think this deal is a good deal. "

Taobao spent 20 yuan on advertising, which is estimated to bring 2000 million clicks to browse Taobao.

Even though there will be many repeated clicks to enter, it is estimated that the probability of hundreds of thousands of users clicking to enter is still very high.As for how many registered users or purchase orders it can convert, it’s hard to say.

The same goes for eBay. 30 yuan can buy about 3000 million clicks to enter its website.

You would be almost a fool not to buy it.

As for Zhao Han, he doesn't feel that he is at a disadvantage. The effect is good at the beginning, and only those rich users will continue to recharge and continue to spend krypton gold to buy ads!

Subsequent advertising quotations are not static, but allow users to bid.According to the principle of the highest bidder, there will be continuous competition for the price of subsequent advertising.

In this way, the value of Weibo's advertising traffic will definitely continue to increase.

These advertising fees, distributed to Weibo users, are enough to retain a large number of Weibo users with huge fan traffic and influence.

In fact, traffic advertising is just an appetizer. As the user scale of the website develops, various games, music, novels, comics, videos, e-commerce and other services can be embedded in it.

"By the way, establish a good relationship with the official media as soon as possible."

Zhao Han thought for a while, "We must be sincere. With the new things on the Internet, if the official media does not participate in the public opinion position, it will be occupied by others. Let the official media participate...not just invite the official media to participate in Weibo planting flowers." , and also invites official media to participate in Weibo International. It doesn’t matter other official media. The most important one is Xinhua News Agency. All domestic news and information are subject to Xinhua News Agency press releases. After all, it is the most authoritative. Sometimes it is a little slower, but generally The most authoritative.

Secondly, People’s Daily and CCTV are also authoritative.

We can cooperate with the official media to control the accuracy of news information.

Focus on accuracy, not emotional rhythm.

In the future, Weibo will gradually tighten registration. Domestic Weibo users who are not real-name users cannot register.If there is a rhythmic real-name user, ban the user for a period of time or even permanently.

In this way, you can avoid the disadvantages of various rumors and rhythms that can be registered without real names.

Our platform is destined to become a platform with a huge user base in the future. Therefore, we pay special attention to public opinion issues to avoid being forced to make corrections due to public opinion getting out of control.It is estimated that during our rectification period, our opponents will swarm us and seize our market!

This kind of mistake cannot be made!

We would rather be told by users that we control public opinion, limit traffic, delete posts, etc.We will not sit idly by and let some dedicated tempo users fan the flames and let our platform bear the consequences. "

"Okay!" Bai Xiaolu nodded.

Zhao Han's worry is not unnecessary. Not to mention other things, Yingying Literature was revised from August 04 to November.

In just three months, Yingying lost its status in the online literature industry.Over the past year, the scale of the online literature industry has continued to grow.

However, Yingying Literature is still half alive, with about 10 daily active users, which is far from the 60 million users at its peak.

This kind of failure to pay attention to the scale of controlling the platform will lead to the loss of more users and markets due to rectification, which is enough to arouse the vigilance of latecomers.

Chapter 416 Piracy and Technology Anti-Piracy

On May 5st, because Zhao Han really couldn’t devote his personal energy to writing, “Rebirth of the 21 Literary Era” came to an end on the pastry Chinese website.

The entire book is only 157 million words long. When it was completed, it had an average order of 1.87, which was the highest order book for online articles in 2005.

Even so, Zhao Han gradually improved the average subscription of the updated "Dragon of the Ancients". After reaching 1.6 average subscriptions, the increase in average subscription also encountered a certain bottleneck.

The main reason is that the average subscription of online articles in this era is probably more than 2 average subscriptions in a few years, which is considered to be the top level. No matter how popular it is, it is difficult to break through 3 average subscriptions.

On the one hand, piracy has begun to appear, although it is not the famous Quge.

But there are all kinds of them, and even... so-called "hand-made" pirated copies have appeared in Baidu Tieba.

Zhao Han quietly took a look and found that the pirated Tieba version of "Rebirth in the 1990s Literary Era" had about 200 million clicks per chapter.

The pirated Tieba version of "Dragon of the Ancients" has a frightening click rate of more than 500 million.

The pirated version of each chapter of the blood-red "The Way of the Ascension of the Dragon" also has more than 200 million clicks.

For example, when Zhao Han was bored and visited the group of contracted pastry authors, he found that many authors were discussing piracy.

"Boss Zhao Han, we are going to respond to the website and protest against piracy." Xue Hong was a little hot-blooded, "This piracy is simply too bad. We worked so hard to code, but within half an hour of updating, we saw piracy on the post. Go to Tieba to complain, they say it’s a safe haven, no one will take care of it if the user uploads it himself?”

"There is no way. Domestic copyright protection still needs time." Zhao Han said, "Currently, copyright protection is mostly for offline pirated software, music, film and television discs, etc. There is still no way to protect online copyright. We can only take measures Some technical anti-piracy measures can probably delay the release of pirated copies and increase the cost of piracy.”

Not to mention novel copyrights, in fact, the legalization of online video and music copyrights will, strictly speaking, have to wait until 2010.