After that, the officials became more active in dealing with reported piracy websites, and the legalization of the video industry began.

Zhao Han remembers the first case of novel piracy, which was roughly the Yunxiao Pavilion case in 08. Pastry sued Yunxiao Pavilion for piracy and won the first verdict.

After that, a series of cases began one after another.

Gradually, with the legal standardization, Baidu no longer mentions any safe haven, and Tieba piracy gradually disappears.

Even though Tieba piracy gradually converged and piracy on domestic servers disappeared, in fact, the reason why piracy websites never completely disappeared was because the servers were overseas.

Later, the solution for novel websites was to add some special marks to the novels.

If piracy is automatically captured, then... the subscription account will probably be exposed. Then, blocking the account used by the piracy website to subscribe can delay the release of piracy.

It's just a delay, not an end.

After all, as long as it is profitable, even if the benefit is very meager, but it can make a profit, some people will naturally take risks.

"Technical anti-theft? Zhao Han Juju, can we have a private chat to elaborate?" Mr. Cake suddenly appeared. This guy is one of the five founders of pastry and is engaged in technology.

"it is good!"

Zhao Han said, “VIP pictures are watermarked. If a fool pirates the website and directly copies and pastes the picture, his subscription account may be exposed.

Watermarking is the most common way for pastries to publish VIP subscription versions in the form of pictures.

At the back, there is the text version. In different works, some marks are added. For example, some words are homophones, some punctuation marks are changed, and various methods are used to mark the characteristics of the subscription account.For a popular book, there should be tens of thousands of subscribers within 24 hours, but for some unpopular novels, there may be two to three hundred subscribers within 24 hours. It is easier for unpopular books to target the source of piracy. Comparing multiple books, multiple times If it appears that a certain user has a pirated account, it will not be accidentally damaged.

Then, if there are clues of piracy, the account used by the pirate to steal content will be blocked. If a large amount of book coins are stored in the pirated account and not used, it may also cause losses.

Generally speaking, there are only so many. Other black-owned servers, or messy ones, may be too dark, and it is not recommended to use them because of risks.After all, if a formally operated website is in the open, it will be easy for someone to hack your website.

Your black website is a website that can be shut down at any time. It is of little value if it is hacked. It is mainly profitable and can be replaced at any time.

In my opinion, it is difficult to eliminate piracy. Instead of delaying the update time of piracy, it is better to set a small goal. The author releases new chapters within 24 hours without piracy.

Later, it gradually increased to 48 hours, 72 hours or more.And by blocking accounts, we will deter users who pirate or are deceived into engaging in hand-made sharing. "

"Thank you for the advice! I'll go find a technician to get the anti-theft program." Mr. Cake said excitedly.

"You're welcome!" Zhao Han didn't take it seriously.

Early days…

Some users who pirate Tieba novels are actually organized by piracy websites, allowing users to type and share by themselves, as if... to benefit the public.

However, pirated websites capture this content and then make profits on specialized websites through advertising alliances and so on.

Zhao Han pointed out the pastry anti-piracy experience and did not hide anything.

In fact, he only knew so much about stoves, cats, and even cakes later on.

The method is very old, but it has always been effective.

After all, how many technical leaders can there be in the pirated novel industry chain?No!

The novel website itself is a very small industry chain, not to mention the piracy that is parasitic on the novel industry chain.

Later, most domestic servers conducted self-examinations, and it was unlikely that there was room for piracy.

Although there are still pirated versions of overseas servers, they have cut off the advertising channels for many domestic companies and cut off their financial paths.

In addition, some domestic novel websites use some very primitive and ancient methods that were used to compete with pirated websites in the early days of online literature.After more than ten years of use, this method is still the same.

To put it simply, the piracy industry chain in the field of novels does not have the capital and technology to recruit first-class talents for research and development!

Top-notch talents can earn more if they join the industry.I am mentally ill, making money in this illegal industry, and the ability of the industry to make money is actually very limited.

After telling Guangdong the anti-theft secrets, Zhao Han did not think it was an act of helping a friend to rise or subsidizing the enemy.

After all, to be honest, compared to the threat of pastries, the threat of piracy is probably several orders of magnitude higher.

For example, what has been most discussed recently on Jingjing Reading Network is that many authors are complaining about the problem of piracy leading to a decline in novel subscriptions.

In fact, there were not many pirated copies of early Internet articles in 04. Even if they were pirated, they were only hand-printed works.

It has been expanded since 05, and many works that are not very popular on the street have been pirated inhumanely.

Chapter 417 Suing Du Niang

Jingjing Reading Network Conference Room.

Shen Chunhua also held a meeting: "Incomplete statistics, we quietly read more than 1000 VIP novels on the entire site, and most of them have pirated posts from Du Niang Tieba and related pirated novel websites, and there are hundreds of them. count.

The number of IP addresses visited by some pirated websites has reached an astonishing 30 million.There are also dozens of pirated websites with more than [-] IPs and tens of thousands of IPs.In terms of IP visits and PV, the total number of pirated websites has exceeded our genuine novel website.

Among them, the pirated resources released by some novel forums are undoubtedly the most influential.

According to incomplete statistics, the average number of pirated Tieba copies of "Swordsmanship in the Snow" exceeds 100 million per chapter.

According to Tieba's own click-through rate statistics, "In the Snow" probably has hundreds of millions of click-through rates.

Even if this data is accurate, it means that the click traffic for watching pirated versions of Tieba alone is dozens of times more than the subscriptions for paid chapters on Jingjing Reading Network..."

"Okay, I generally understand! My attitude is to ask Du Niang to stop infringement. This is an attitude. I will continue to compete with Du Niang in public opinion!" Zhao Han took a deep breath, "Let the lawyer write first, If we don’t stop Tieba’s abuse of the safe harbor principle, we will start prosecution.”

"Really suing Du Niang?" Shen Chunhua was a little worried, "Du Niang is now a top search website and has a navigation site like HAO123."

"It doesn't matter!" Zhao Han said, "Now is the best time to sue! Du Niang is about to go to the market for Eagle Sauce..."

"Oh! Got it!" Shen Chunhua said with a smile, "In order to go public, we may avoid some lawsuits and negative reputation."

"That's right!" Zhao Han said, "You communicate with Yu Weiwei from Yingjiang. If Du Niang doesn't give in, we will work simultaneously with Yingjiang! The English of Yingjiang's Jingjing Reading Network The author group supports domestic novel creators on the Chinese Internet on Yingjiang’s Weibo international platform.”

Du Niang is listed on the Nasdaq of Yingjiang. If it is only on the domestic Internet, there is some movement.

Maybe Du Niang pretended not to hear it. After all, the news on the Chinese Internet and the capital market of Yingjiang at this time could not be heard.

However, create some public opinion directly on the Yingjiang Internet.

Du Niang doesn’t want the Nasdaq listing to encounter some twists and turns, right?

Before Du Niang's IPO in August, it would probably have to be convenient and make concessions.

This is not Du Niang's conscience, but because listing is Du Niang's top priority.

The various venture capital and investment bank tycoons behind the scenes, as well as the will of the top investors, will surely allow Du Niang to calm down the public turmoil as soon as possible.

Of course, it is still difficult for Du Niang to change to eating shit.

Later, Du Niang MP3 also had the top traffic. The acquisition of Qianqianjingting seemed to be a strong alliance. In fact, Du Niang wanted to reduce competitors for MP3. Then, it did not seriously engage in the MP3 and music business, nor did it make any large purchases. Music copyright, I think this kind of music traffic without copyright can last forever.

Du Niang MP3 once made all genuine music companies feel that there was no way out and music was dead.Later, due to copyright issues, I woke up very early and ended up catching the late episode.

Precisely because DuNiang MP3 is the dominant player in the music market.

Later, Alibaba, NetEase, and Tencent all began to pay attention to music copyright and waited for the opportunity of legalization.

Later, the online music market had relevant policies to protect copyright. Suddenly, Du Niang MP3 had no copyright at all. Naturally, it collapsed immediately, and a large number of resources without copyright had to be removed from the shelves.

From the time when Duniang MP3 was the dominant player in music, but later completely failed, we know that Duniang is not a company with a long-term vision.

In the era of rampant piracy, we did not see that the future would definitely be a trend of legalization. We did not take advantage of the opportunity and began to cooperate with music companies to buy copyrights cheaply.

On the contrary, it attracted all the hatred of music companies to the pirated music resources of Du Niang MP3, and provided it to other Internet friends, which played a role in purchasing music copyrights at a lower price.

On the eve of Du Niang's launch in 2005, it actually suppressed the downloading of many pirated resources.

For example, Du Niang MP3 kept a low profile in 2005 to avoid being sued by music companies.Of course, the lawsuit between DuNiang and the music giants is still ongoing. Later, DuNiang used the safe harbor principle, arguing that the music was released by other pirated websites, and DuNiang only provided search services. DuNiang even won the lawsuit, leaving the music industry Breaking the defense.

It can be said that if we don’t compete with Du Niang for copyright now, there will be no time window in the future.As for the girl wearing small shoes, suppressing traffic and so on.

Zhao Han also looked away... Du Niang is not all the traffic. In fact, the vast majority of users do not necessarily use search engines to access the website.

There are actually various traffic entrances. The entrance here is blocked, and users will save the URL themselves or log in from other entrances.

As long as the product itself is awesome, it doesn't matter if it is suppressed by search engines.

……

2005 5 Month 23 Day.

Du Niang headquarters.

Suddenly I received a lawyer's letter from the website of Jingjing Reading Network.

"Du Niang Company:

Li Xiaofeng Law Firm in Beijing is entrusted by Jingjing Reading Network Technology Co., Ltd., and I, Li Xiaofeng, write to your company regarding the infringement of the copyright of our novels:

It has been verified that Du Niang Tieba, a subsidiary of your company, has pirated more than 600 novels signed by our company.The evidence has been preserved.

Some novels have more than 100 million clicks per chapter, and the entire novel has been pirated more than 1 million times.According to the official subscription of my website, each click is calculated at 0.04 yuan. The book "Swordsmanship in the Snow" alone has caused a loss of more than 500 million to our company.

Please stop infringement immediately, delete relevant infringing articles, and prohibit further uploading of infringing articles.

The safe harbor principle only applies to the uninformed, now that your company has been informed, please do not do it again.

I wish your company a smooth listing on NASDAQ.

Li Xiaofeng Law Firm"

In addition to this email, I also cooperated with a law firm in Beijing to visit and solemnly submit a hard copy of the lawyer's letter.

Du Niang's company was disdainful: "Who is it? Delete it if you ask me to delete it. Music giants and companies are not that awesome!"

Then, Jingjing Reading Network suddenly began to publicize in major media channels: "Jingjing Reading Network sues Du Niang Tieba for infringement of novels!"

really sued!

Du Niang didn’t take it seriously at first. Isn’t it just a lawsuit?It seems that Du Niang MP3 is in a protracted legal battle with the music company.

Which of those music companies is not a top giant?An internationally famous person, Du Niang is scared?No!

Should DuNiang MP3 infringe music, it still infringes. Moreover, DuNiang has already made a borderline decision. DuNiang only provides search, and other pirated websites stole it themselves.Whoever steals it, Du Niang MP3 can search for his link.

Chapter 418 Du Niang is anxious

Regulations such as copyright protection, when it comes to the Internet, have always been lagging behind in legislation.

For example, although there was some copyright protection in the early days of the Internet, it could only be dealt with by obtaining evidence of specific piracy websites.

But there are many loopholes. For example, search engine technology provides convenient searches for pirated content and integrates products such as Du Niang MP3. Most of the music found comes from pirated websites. So, are search engine companies not considered pirates?

Historically, after the advent of Du Niang MP3, as the traffic continued to grow, it began to trigger collective lawsuits from record companies.This lawsuit can be described as protracted.

Until 06, Du Niang quibbled and only provided search.Music companies should sue specific piracy websites instead of suing search.Search is technology, innocent and so on.However, the copyright lawsuit ended with Du Niang winning.

Then, the seven major international music giants collectively broke through the defense.

The domestic music industry once entered an ice age, and many record companies decided to close down directly. Starting from this year, a large number of singers lost their jobs because record companies closed down one after another.

Because, the industry feels that music will not be better with Du Niang MP3.

Then, Du Niang was so complacent because she won the lawsuit that she neglected to reserve music copyrights. Well, music giants would not sell copyrights to Du Niang.

After all, even if the music copyright company sells the copyright to cats and dogs, it will not sell it to Du Niang.

Because Du Niang won the lawsuit in 06, she completely lost the hearts of most people in the music industry.

The reason why Goose Factory has the last laugh in the field of music.Thanks to Du Niang MP3 for helping to lower the price. Without Du Niang MP3, the price of music copyright has dropped to freezing point.

Later, Goose Factory did not have the ability to exclusively swallow up [-]% to [-]% of the music copyright.After Goose Factory hoarded a large amount of music copyrights, the era of genuine Internet music has arrived.

Faced with the strictest music copyright protection law in 2015, Du Niang could only remove more than 150 million pieces of music.

Music apps such as Goose Factory and Pig Farm have copyright advantages and have been listed one after another, and have established themselves as the number one and number two companies in the music market.

To put it simply, wherever Du Niang gets the benefits, that’s where she falls.

……

Jingjing Reading Network brazenly sued Du Niang Tieba. Although this case was suppressed by Du Niang, it did not generate much public opinion.

But in the Dragon Forum, in the QQ groups of many authors and readers, and on Weibo, this definitely caused a huge stir.

At the same time, Jingjing Reading Network also knows how to find some allies who are in the same trenches regarding copyright.

Major publishers and music companies are constantly being invited to join the crusade against Du Niang launched by Jingjing Reading Network.

At the same time, it was natural to recruit a bunch of music and publishing houses to register Weibo accounts.

Universal, Warner, EMI, EMI, Sony Music, Gold Medal, Zhengdong, Xinyibao...

Originally, Weibo had no business relationship with these music companies.

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