Start earning money as the girl next door

However, I heard that Jingjing Reading Network sued Du Niang, and Weibo and Jingjing Reading Network are the same company.

Then... we all have a common language!

In an instant, a bunch of music companies swarmed in and registered as Weibo's corporate users.

At the same time, Bai Xiaolu is also negotiating with many music companies. The Genuine Music Alliance provides genuine music playback on Weibo. Then, on the music page, users will see advertisements and genuine music. Based on the advertisements, everyone will get a [-]-[-] split. Do you think it’s good?

I was worried at first, so I tried licensing a few unpopular music.If you find that you can make money, can you expand the scale?

The original version is free first, and the advertising fee is divided.

In the future, when the time comes, Weibo will launch a genuine paid music platform with better sound quality.

In an instant, Bai Xiaolu reached a lot of PY deals with music companies.

5 month 27 day.

Weibo will be maintained for one hour and then revised.The revised content has an additional entrance to "Weibo Music".

“In the spirit of respecting music copyright, Weibo provides all music that is genuine music uploaded by the copyright holder himself.

An advertising column is designed on the right side of the music playing column to display advertisements without affecting the user's ability to listen to music.

Advertising revenue will be split [-]-[-] with music copyright owners.

We welcome all major brands to support genuine music and place advertisements on genuine music platforms.At the same time, I hope music lovers can support genuine music.

——Weibo operation team”

The model is the music copyright owner, submitting the genuine music copyright.

You can listen to the copyright for free, but the webpages that play music have some advertisements.

The advertisements are not pop-ups like fresh meat, but on the side of the web page. Users can completely ignore the advertisements and just listen to the music.If some users are suddenly interested in advertising, it doesn't hurt to take a look.

Basically, whether users watch it or not, advertising fees are mainly charged based on the number of impressions.

For example, if the music is played 1000 times, it means that 1000 users click to enter, that is, 1000 ad impressions.

There can be more than one advertisement displayed in the right column, covering the entire screen, and up to 10 advertisements can be displayed.

That is, user you listen to your music and I display my ads.No need to interfere.

Within half a day of launching this Weibo music model, seven major copyright holders uploaded more than 500 songs.A total of 100 million clicks were generated for online music listening.Since 10 ads are posted, the total number of ad impressions is 1000 million.The advertising fee generated is probably more than 1000 yuan.After a 500-[-] split, it’s probably a [-]-yuan share to the music company.

This amount of money is naturally insignificant compared to the total global income of these music giants.

But the major music companies are very happy because they see the hope of genuine music on the Internet!

Everything is afraid of comparison!

Without Du Niang, the advertising sharing model launched by Weibo would probably be difficult to attract the favor of music companies.

However, under Du Niang’s model, music companies cannot get money.

Under the Weibo music model, music companies can at least get some advertising fees, and even if it's not much, it still seems more generous than Du Niang.

……

January.

The lawsuit between Jingjing Reading Network and Du Niang is still going on.

Suddenly, on the Weibo International Network, on Yingjiang's website, an article by the author of the English version of Jingjing Reading Network appeared, criticizing Du Niang Tieba.

The Weibo International Network seems to have 30 registered users at this time, and most of them are Stars and Stripes users. With such a commotion... the media over Yingjiang also began to report on Du Niang's copyright lawsuit.

After protests from users of the English version of Weibo International and Jingjing Reading Network, it was featured in Yingjiang News.

Du Niang is anxious!

Because it is now the eve of Nasdaq's listing, and this kind of negative news is most feared at this critical time.

Chapter 419 Du Niang gives in

After the case of Jingjingdu.com suing Du Niang gradually became more and more serious.

Xiong Xiaoge couldn't sit still anymore and ran to Jiangcheng County to complain to Zhao Han: "Why did you mess with Du Niang again?"

"Am I messing with Du Niang? It's because Du Niang is unethical and pirates novels from Jingjing Reading Network." Zhao Han said, "This is an obvious fact."

"But at this point, Du Niang is about to go public." Xiong Xiaoge said involuntarily.

"If Du Niang hadn't gone public and sued it, would it have reacted or backed down?"

"will not!"

"Therefore, prosecution requires timing."

"We, IDG, have also invested in Du Niang's stocks! If you do this, it will be very difficult for me to handle!" Xiong Xiaoge looked embarrassed.

The last thing a venture capital investor wants to see is a fight between the two companies they invest in.

"Then you advise Du Niang to give in and delete the infringing content, and then this matter is over. Otherwise, while it is on the market, I have to add some news to Du Niang." Zhao Han said with a smile, "I want to know, Does the capital market like negative news?"

"I'll go find Du Niang to be a middleman and ask her to give in. Then, you can accept it as you like!"

Xiong Xiaoge thought for a while and said, "After all, Du Niang has begun to surpass Yahoo search and 3721. It is already the number one search on the Chinese Internet, and with the various traffic entrances it has laid out, if you offend Du Niang, you will suffer a lot. A piece of traffic!”

"I'm not afraid of Du Niang, I'm giving you face, Lao Xiong. If you ask Du Niang not to pirate me, I will withdraw the lawsuit. Otherwise, if she doesn't give in, I won't be able to do anything about it." Zhao Han smiled.

DuNiang's early venture capital investment was mainly IDG Capital. Shortly after DuNiang was established, it invested US$150 million and owned up to 25% of DuNiang's equity.

Later, with the rounds of venture capital, IDG did not participate and was gradually diluted. It is expected that by the time Du Niang IPO is listed, IDG will hold 4.9% of the equity.

Of course, Xiong Xiaoge is also an old acquaintance with other investors, such as DFJ Venture Capital.

Come to the door together, and with persuasion, Du Niang should be able to restrain herself.

After all, Xiong Xiaoge also understands that Du Niang can only be in the wrong!

Du Niang's company has grown too much, and the safe harbor principle has been excessively abused.

……

6 month 6 number.

Du Niang Company Headquarters.

Xiong Xiaoge came to have a long talk with Li Yanhong, the head of Du Niang, and had a series of heart-to-heart talks.

From the fact that copyrights will be legalized sooner or later, to the fact that Yingjiang attaches great importance to lawsuits such as intellectual property disputes.

If it is not handled properly and intellectual property rights are respected, it will affect valuation and so on. There are a lot of things that have been said.

The most critical thing is that the public opinion on Yingjiang and the problem of Jingjing Reading Network are not just Chinese Internet authors.

At this time, Jingjing Reading Network in Yingjiang Market is also developing very rapidly. It is the only online literature paid reading website in Yingjiang Market, and its future is unlimited.At the same time, the voice of the author group in the Yingjiang market has a much greater negative impact on Du Niang than the language barrier on the Chinese Internet.

At the critical moment of listing, you can’t lose too much!

"Okay, I will ask Du Niang to post on the forum and remove the pirated content of Jingjing Reading.com's novels." Li Yanhong said that if it were not for the listing, he would not compromise.

Xiong Xiaoge looked at Li Yanhong's face and couldn't help but shake his head. The pattern was a little smaller.

The boss's pattern is the pattern of the enterprise. Needless to say, Du Niang's search business was launched later than Google. The IPO publicity in the capital market is the Google that grows flowers.

There are successful cases in this kind of hawk sauce market first, and then we look for similar ones in other markets. The risk of this type of investment is relatively reduced.

In particular, apart from the eagle sauce market, the second-largest substitute market for eagle sauce on the world’s Internet is mainly the flower market.

That’s why when a new business model emerges in Silicon Valley and becomes popular, people all over the world follow suit.

Venture capital investment in flower farming is becoming more and more popular. The reason is that as the flower farming economy continues to develop and Internet users continue to grow, the whole world understands a truth. If you miss a certain type of hawk sauce and want to regret buying a medicine, the only way The way is to go to Rabbit and buy something similar.

Originally, Xiong Xiaoge felt that Du Niang still had a pattern.

But I am afraid that compared with Zhao Han, Zhao Han can achieve anything he does.

Moreover, they are all not available in Eagle Sauce.

What's more important is... Zhao Han's successful projects in flower planting are exported to the eagle sauce market, and they have the same momentum of success.

On this point, Xiong Xiaoge has already made a judgment in his heart. After Du Niang is listed on the market, he will choose the opportunity to cash out and sell it.

As for the funds to be withdrawn and the target of investment, Xiong Xiaoge mainly thinks that he is staring at Zhao Han. This is the real investment and looking at people!

Xiong Xiaoge has gradually brainwashed himself, and his investment success depends on Zhao Han.Zhao Han can just make a PPT and pay for it.

……

2005 6 Month 7 Day.

Du Niang has withdrawn all infringing content of novels from Tieba and Jingjing Reading Network.

At the same time, Jingjing Reading Network also accepted an out-of-court settlement.

As soon as the news is released.

The entire Internet literary circle was shocked. All the major websites felt that Jingjingdu.com was so awesome that they actually forced Du Niang to give in!

At the same time, Jingjing Reading Network also issued an announcement explaining the causes and consequences.I applaud Du Niang for stopping the infringement, and she can correct her mistakes if she realizes it.

At the same time, I would like to express my special thanks to the overseas authors of the English version of Jingjing Reading Network in the Yingjiang area for their public support on Weibo International.

At the same time, Jingjing Reading Network also introduced its cooperation with the overseas English version of Jingjing Reading Network.

Excellent Chinese novel, translated into English, with up to 1 orders from channels.The price is $0.02 for a [-]-word subscription.

That is, eight times the revenue generated by subscriptions in the English market!

For works that are authorized to be translated, the domestic copyright holder will receive 35% of the sales share, and the domestic copyright owner will share 24.5% with the original author.In other words, the author of the original work can get a [-]% share of overseas sales.

To put it simply, if the subscription level is the same, even after the layers of division, the sales in the overseas subscription market will be more than twice the income of domestic subscriptions.

At present, the monthly sales of the English version of "Swordsmanship in the Snow" exceeds US$2, which is expected to bring US$5000 in overseas royalties to the domestic original author Liu Mengcheng.The royalties will be converted into RMB and paid to the author after settlement.

What’s more, many authors are still outside the online article subscription market, staring at the traditional Chinese publishing market where the threshold is slightly higher, but the upper limit is not high.

Jingjing Reading Network has directly opened up a new overseas electronic subscription market for Eagle Sauce! ,

Although, through the news, everyone also knows that Yingjiang’s reading website is also mainly composed of local authors. Fan always translates some excellent Chinese novels and sells them in overseas markets.

Suddenly, the pattern opened up. People wrote books online in China, and their works were translated overseas to earn money, US money!

For a moment, the industry's view was that Jingjing Reading Network is the holy place for enlightenment.

Chapter 420 The new leader in the online literature industry

In June 2005, Jingjing Reading Network has become the new leader in the online literature industry.

Daily IP visits reached 130 million, and PV views exceeded 8000 million.

Pastry Chinese website ranks second, with 120 million IP visits and 7500 million PV views.

There is almost no difference between the two in terms of the number of serialized works, traffic, subscriptions, etc.

Zhao Han is quite satisfied with this. If this momentum is maintained, the growth dividends of the online literature market will be abundant in the future.

In the future mobile Internet era, it is not too difficult to create a leading platform for online articles, sales in the online article market, and various IP adaptations, with a combined annual revenue of several billion and a profit scale of more than one billion.

"After Du Niang Tieba removed the pirated copies, how fast will the website traffic and subscriptions grow?" Zhao Han asked.

"Roughly speaking, paid subscriptions have increased by 20%, and daily sales are 1 yuan more than before. Currently, it is only a novel online reading business, with daily sales of 6 yuan." Shen Chunhua said, "In addition, the attached mall e-commerce business, It has reached 10 a day.”

"The foundation of Jingjing Reading Network is still novel reading! E-commerce is just to add content and increase monetization!" Zhao Han said, "If we are purely e-commerce, why don't people go to Taobao? Jingjing Reading Network's mall cannot be used alone Yes, only if Jingjing Reading attracts a large amount of reader traffic, can the mall use the excess traffic of the entire platform to convert part of the e-commerce revenue."

After Du Niang Tieba removed piracy of novels from Jingjing Reading Network, subscriptions to Jingjing Reading Network’s works showed an overall growth of about 20%.

Previously, the daily sales of novel subscriptions on the entire website were about 5 per day, which has roughly increased to 6 per day.

It is unrealistic to expect a sharp increase, mainly because even if Tieba piracy disappears.

There are still countless pirated websites.

Therefore, Zhao Han asked Shen Chunhua to engage in technical anti-theft.

"Anti-piracy, what is feasible at present is technical anti-piracy, not pure legal weapons." Zhao Han told Shen Chunhua, "For some large-scale piracy websites with servers in the country, we can just arrest some typical prosecutions. This is an explanation to the authors. But to be pragmatic, anti-piracy is still based on technology, which means delaying the release of pirated copies and increasing the cost of piracy. Those who pirate novels are some unskilled technical personnel in China. Strong technical personnel can make more money by just finding a job in a major Internet company than in this unpopular industry. Therefore, as long as technical anti-piracy has this attitude, it will work! The benefits of piracy in the field of novels are very small, as long as it is allowed to The pirates felt that the cost was not cost-effective, so they gradually reduced the number of pirated copies. The main thing was to reduce the quantity, and it would be extremely difficult to eliminate it!"

"Even if it is, piracy can't be eradicated, why should we fight against it?" Shen Chunhua asked.

"Well, this is a matter of attitude." Zhao Han said, "Having this attitude will attract the favor of the author group and even other content creation groups. The content industry, in essence, captures the hearts of a creator group. , roughly laid the foundation for hegemony! Now, more authors are concerned about subscriptions! Piracy affects subscription income, so most author groups regard piracy as thieves... The website pays a little attention to anti-piracy, but it is actually a A great way to gain the hearts and minds of an author community.”

It seems that the pirate websites at this time mainly benefit from some advertisements connected to some advertising alliances.