Start earning money as the girl next door

However, the good times did not last long. After 2007, Paipai.com began to prosper and then declined, with no successor.There are various reasons, but none more than that Tencent has no e-commerce genes.

But in fact, the service is not good enough. For example, the most important money-related e-commerce company is Tenpay.It is difficult to find human customer service for Tenpay. When consumers and merchants have problems, it is difficult to find human resources to solve the problem.

Paipai had the traffic delivered by Goose Factory, but user orders were far lower than Taobao. So... many merchants found that Taobao still had more market prospects, and gradually lost many sellers.

Paipai is almost imitating Taobao to become a large and comprehensive e-commerce company, but the product categories and active merchants have always been far lower than Taobao, and it has gradually been left further behind.

Consumers who buy Paipai products do not necessarily want to be seen by their acquaintances on QQ, but Paipai.com is tied to QQ. If they buy a product, their friends can even see traces of the purchase on QQ, which is not conducive. Protect user privacy.

Some users do not want their QQ friends to see their shopping records and reduce their purchases on Paipai.com.

Also, Paipai.com imitates Taobao in terms of business model, but when it comes to service, it fails to keep up.

Of course, there is something a little bit weird about it. Paipai.com is full of penguin elements. I’m afraid users don’t know that it is an e-commerce company owned by a goose factory.However, this is counterproductive. The Goose Factory element makes users think about games and chatting instead of shopping.

Some people think that the name of Paipai.com is incomprehensible, like an auction website?The name is not as good as Taobao, which may have something to do with it.

Talking about traffic...

The resource support provided to Paipai.com was only much greater than the support Tencent later provided to Pinduoduo.

But Paipai.com was a complete failure.It was just a little bit different from Taobao, which made it a failed project from beginning to end.

Paipai.com, which has good traffic, is a lesson learned from tens of billions of failures.But later Pinduoduo was an extremely successful case.

In the final analysis, Pinduoduo’s biggest disadvantage, such as product categories, is not over Taobao.

But Pinduoduo’s success mainly lies in grasping one point. In terms of the number of product categories, it is impossible to surpass Taobao. So... wouldn’t it be beautiful for a small number of products to constantly attract traffic and transactions at the lowest price?

Just remember one core secret – it’s cheap!

Pinduoduo’s various offers, rewards for attracting new players, etc. are essentially a kind of promotion for attracting new players.

After luring people to the platform first, users generally discovered that Pinduoduo did have price advantages for many products. Therefore, relying on some products with price advantages, they quickly expanded traffic and transaction volume.

Pinduoduo has actually corrected many of Paipai.com’s shortcomings.

For merchants and consumers, Pinduoduo actually has unique characteristics, so much so that it can still succeed in e-commerce even after so many years.

Of course... in addition to business strategy, the market environment has switched from PC Internet to mobile Internet, and the reshuffle of the entire Internet market has a huge relationship.

In addition to Pinduoduo, short video platforms such as Douo and Kuai in the mobile Internet era can also take off e-commerce sales.The reason is that it has its own traffic and the e-commerce monetization.Traffic + monetization, huge energy suddenly exploded.

Zhao Han feels that if Weibo is an e-commerce company, then... it cannot follow the approach of Paipai.com, which imitates Taobao but cannot surpass Taobao. Instead, it should focus on two aspects and suppress Taobao in terms of traffic!

This is not difficult at all!

Social media traffic is actually easier to generate than pure e-commerce.

The other thing is to understand that cost-effectiveness is always the core competitiveness in the retail industry, if not even one.

E-commerce is essentially retail, and retail has a lot of secrets from ancient times to the present. If you only choose one most critical word, probably all the retail giants will finally reach a consensus on - cost-effectiveness!

For other products, you can brand different market positionings. For example, Moutai liquor can be positioned as a luxury product rather than cost-effective.

But...that is misaligned competition and market positioning of product brands.

Retail companies are mainly channels for selling products. If they forget that cost-effectiveness is the most important, they will definitely fail.

Starting from the traditional physical retail giant Wal-Mart, it is cost-effective.The key to success for the e-commerce giant Amazon is that it has a full range of products with generally lower average prices than Wal-Mart. As a result, its e-commerce market share continues to increase.

Some later e-commerce companies went overseas. For example, Pinduoduo entered the Eagle Sauce market. In a short period of time, it sold products at prices unbelievable to users in the Eagle Sauce market. In a short period of time, Pinduoduo’s downloads reached the level of e-commerce downloads. First.

Cases from various historical stages and different markets have proven that cost-effectiveness will never go out of style in the retail industry.

On the basis of cost-effectiveness, adding other advantages is a bonus.If you can't achieve cost-effectiveness, but add a lot of other aspects, it can't be said that it is wasted effort, it can only be said that it is half the result with twice the result.

“Before Weibo becomes an e-commerce company, it must be fully prepared.”

Zhao Han said, "The first point is that the user traffic of Weibo is much larger than that of Taobao. The second point is that before we start e-commerce, we must have payment tools. The third point is to prepare enough funds and ammunition, because Once we become an e-commerce company, we may fall out with Taobao, and we may not be able to make a living on the Taobao platform."

Chen Wenwen couldn't help but think for a while: "You have to be more cautious! Now Taobao can probably make more than 15 yuan in profit in a day!"

"So many?" Chen Jingjing couldn't help but be surprised?

"Of course, as traffic continues to rise, e-commerce will naturally rise as well." Chen Wenwen said with a smile, "Moreover, our categories now are not just tea. There are also many categories such as books, honey, electronic products, and clothing. There are all kinds of them, plus offline Through store sales and Jingjing Reading.com’s mall channels, the daily profit has reached more than 20 yuan! Moreover, profits are still growing and are far from reaching the ceiling!”

Zhao Han couldn't help but smile: "That's for sure, e-commerce has just begun! It's still very small now, but in the future, the e-commerce market will gradually be measured in units of hundreds of billions and trillions!"

Later, the market size of most of the flower garden's Internet industries was actually smaller than that of Yingjiang's Internet industry.

Except for e-commerce, the market size of flower growers in e-commerce is far ahead, surpassing Yingjiangjia.

Chapter 424: Taking advantage of the traffic of college entrance examination essays

June 2005, 6, the domestic college entrance examination.

Weibo took the opportunity to gain a lot of traffic and launched a Weibo College Entrance Examination Essay Writing Contest, inviting Wan Literature and Art Publishing House to participate.

大赛截止到6月10日，海选100篇优秀作文，加入《微博2005高考作文我来写》实体书中。会给每位入选者500元~1000元奖励。

Those selected into the top 10 will receive a bonus of 1000 yuan, and those selected into the bottom 90 will receive a bonus of 500 yuan, with a total bonus pool of 5.5 yuan.

In other words, the fee for soliciting manuscripts has been changed into another form.

However, because it is a college entrance examination composition, it has inspired a large number of netizens to create passion.In almost three days, the submission activity collected more than 3 original essays.Some of them are of poor quality, but some of them have extremely amazing writing styles.

Of course, the publishing house actually invited Chinese language teachers to check, and only the top 1000 most popular online essays were eligible to pass the audition.

Then, they will be graded again...

After that, according to the top 10, those who can get high scores by deducting questions must also have excellent literary talent.

The following... 90 articles are used to reflect the characteristics of the Internet. Comments from famous teachers are used as negative cases of composition, and they analyze why the composition looks good but gets low scores.

During the entire college entrance examination essay activity, Weibo traffic continued to surge, and the number of registered users increased by 50 in three days, reaching the 400 million registered user mark.

At the same time, Weibo had more than 250 million active users that day, and more than 200 million users participated in topic discussions. The number of PV views soared to 5000 million!

"This kind of activity is good, has a high participation rate among the people, and is in line with the main theme of the times."

Zhao Han said with a smile, “Essentially, what the media needs to do is not to amplify negative news and cause damaging effects.

What is more, the real theme of the times, for example, if parents are concerned about the college entrance examination, then cater to the parents and everyone will happily discuss the college entrance examination.

If you say depressing words at this time, the university will expand its enrollment in the future, and you will not be able to find a job or get a high salary after graduation. In fact, that kind of person does not make much sense, cannot solve problems, can only criticize, and cannot develop.

Even more, they hope not to develop so that they can be better criticized.Development is a slap in the face to many people.

Set the pace, if the atmosphere is wrong, and when things happen, guide your reflection in a certain direction!We don’t want this weird traffic!

We are a platform, so you have to understand!No matter what mentality is above, the mainstream is still the true voice of the people.

The real voice must be to hope for development and improvement, and for society to get better and better!It is conducive to development, rather than trying to find a solution and criticizing a target. As a result, after development, the target position is wrong and you are still cursing.

Rhythmic trends are contagious. Platforms work together to set the pace and attack each other. Then, gradually, the negative meaning of the platform itself will outweigh the positive meaning, which is naturally dangerous. "

"You are going to limit the flow of negative and rhythmic content, or even restrict speech?" Bai Xiaolu asked.

"That's right!" Zhao Han expressed, "I don't really want to see a public intellectual with a crooked butt jumping up and down on my platform!

According to the practice of capitalist countries, the will of the boss is also the will of the media!

This is the rule!

I am unhappy with certain types of people, mainly because these people not only affect the platform, but also have negative implications that outweigh positive benefits. "

Zhao Han feels that the greatest righteousness is economic growth, and poverty is the most unacceptable.After getting rich, I will complain again and again, but I actually don’t care about wealth.

The development process, especially moving towards high-end industries, is not an involution but an external revolution!

Many industries that have developed and grown from weak to strong are industries and market opportunities controlled by overseas companies in the past.

Fill the gaps domestically and become bigger and stronger.Is that involution?No, it’s an external volume!

Trapped the people outside to death!

Moved people's jobs to China...

Involution means that the industry remains almost unchanged. The cake cannot grow bigger, but more people are sharing the cake. The average per capita continues to decline. This is involution.

However, over the years, many domestic industries have obviously grown from scratch. At the beginning, they did not even have the products and qualifications to compete, and they have completely become a dumping market for overseas goods.It has evolved into producing domestically, taking back the domestic market, and in turn dumping it around the world to compete for the world's market share.

For example, the 2006 major technical projects from 2020 to 16.In fact, most of them have achieved breakthroughs, and the remaining ones are mainly due to Special Project 02, which is about semiconductor manufacturing technology and complete sets of processes, that is, the localization of the entire semiconductor industry chain from chip manufacturing to semiconductor materials, equipment, etc.

There are 16 major directions that need breakthroughs, and only the hardest nut to crack is the 02 special project. The homework has not been thoroughly done, but it is actually awesome enough.

PPT came up with 16 industries, each of which strived to be the world's leader, from backward to advanced, and 15 of them were completed.

There is only one left, and by the 2020 deadline, the goal has not yet been achieved, which can be regarded as a super awesome execution ability.

In a sense, the increase in total domestic wealth is not vulgarly described by many people as real estate.

But the rise of most industrial categories, these hard powers are actually the foundation.

Innovation based on industrial manufacturing is actually the only way to make the pie bigger by combining industry, academia and research.

Are these rolls?Maybe it’s a roll!

But Zhao Han always feels that it is inappropriate to be involved this time. These industries are obviously the crushers of developed countries, smashing the industries that were monopolized by countless developed countries in the past, and breaking the iron rice bowls of countless overseas companies.

Originally, there were no job opportunities in these industries in China, and they were unable to participate in the market. They were simply consumers who bought products and only contributed profits to overseas companies. It was not that they were eligible for the exam, but that they were not even eligible for the exam. .

Many technologies go from 0 to 1, from weak to strong.From the complete collapse of the domestic market, to regaining the domestic market, to competing for market share around the world.

For many domestic industries, this development path belongs to self-improvement.

"By the way, I will also look for opportunities in the future to cooperate with different domestic industrial brands, brands that have grown from weak to strong. Telling some domestic brand stories, technological progress and industrial development, and these positive development stories, in fact, should Be more known to the public." Zhao Han thought for a while and said, "Guide more of this kind of positive direction."

In fact, these stories are also told by the official media, but they are limited to the point and not very exciting.Later, many people learned about the development of domestic industries and enterprises, and some Internet video creators began to retell the story.

This kind of talk about industrial development can actually be regarded as the main theme of the times in a certain sense.

And... in the process, we can gradually attract more domestic brand companies to join Weibo and even place advertisements.

Belonging is a win-win!

Chapter 425 Video Copyright and Film and Television Investment

On June 2005, 6, when the number of registered users on the Weibo platform reached 17 million, it quietly underwent a wave of upgrades.

The upgrade activity is mainly to limit the flow of some content that platform owner Zhao Han does not like.

After the traffic restriction, a wave of rhythmic users on the platform who liked to stir up trouble suddenly found that some of their content had traffic suddenly restricted.No longer easily visible to other users.

Although, some of these users jumped on the bandwagon and said: "Weibo is a shop that deceives customers and brings about their own destruction."

But soon Weibo posted a new rule: "New community rules, please refer to our specific rules and add some community code of conduct...

For the stable operation of the platform and social responsibility, Weibo actively controls the platform scale.

Our scale is mainly based on positive public opinion, and we will control and evaluate negative public opinion.

Our platform will mark some rumors based on authoritative news facts and results. Users who actively participate in the spread of rumors may have their traffic restricted for 7 days, 15 days, or 30 days.In some serious cases, users will be permanently banned.

Online public opinion, please be careful and don’t take sides easily. If you are not sure whether it is true or false, please let the bullets fly for a while. "

Generally speaking, although thousands of users are restricted, it is a bit of a curse.

Other major social media sites have complained that Weibo’s standards are flawed.Even, the standard is much higher than that of traditional print media tabloids.

There is no way...

Zhao Han doesn't think his background is very hard, the kind with people above him.Therefore, we can only strictly exercise self-discipline.

Otherwise, Weibo websites such as Fanfou and others in history have become a "lesson" that Zhao Han could predict in advance.

Of course, the current standards of Internet public opinion are looser than they will be in the future.Moreover, some major public opinion events did not occur.

Generally speaking, Fanfou and other social media were rectified. It was after 08 that there was a sudden outburst of rhythmic people. There were more and more rhythmic people. Some rhythmic people almost lived on social media, almost every day from morning to night. of rhythm.

At first, Fanfou and other websites were merciful, thinking that this was traffic, and were even happy about it.But later, it was too late to take control.

Zhao Han often looks at the platform to see if there are any strange behaviors. After seeing it, he will have the platform ban his account.

Block it if you want, you are so willful!

Of course, if it is not blocked, the influence of such strange behavior will spread and even echo on the Internet. As the noise becomes louder and louder, I don’t know how much influence it will have, but the platform may not be able to withstand the pressure, and you cannot control public opinion, so, The platform is gone.

Well, there is also the qualification of a news website such as a news portal. You have to find a way to apply for this kind of qualification.

Many later media outlets that became less popular actually... did not have the qualifications to handle news.

There is no problem now, after all, the current focus is on encouraging the Internet industry, but in the future, many qualifications will be applied for.