Start earning money as the girl next door

"Xiaolu, Weibo is gradually trying to get some news qualifications and various similar qualifications of some portal websites." Zhao Han thought for a while and said, "After all, it is impossible for social media not to involve news."

"Okay!" Although Bai Xiaolu knew that a news license was actually the most difficult Internet license to obtain.

In a sense, some early portals were easy to get, but later on, they were more difficult to get.

But no matter how difficult it is, you still have to get it. The main reason is the long-term development of Weibo. A news license is definitely needed.

……

2005 6 Month 25 Day.

Harbor City.

Wenjing Media Headquarters.

Yu Weiwei returned to the Wenjing Media headquarters in Hong Kong City to make copyright arrangements for the video's upcoming online operation.

Now Yu Weiwei is probably just a brick, which can be moved wherever it is needed.

He takes the lead when the project starts, and then gradually withdraws from daily management after the project matures.

For example, now that Weibo International is on the right track, CEO Yu Weiwei no longer manages daily work, but assigns various tasks to different people, and can ask for instructions when encountering problems.

"Mr. Yu!" Mai Xiaoling, the executive deputy CEO of Wenjing Media Hong Kong City, said with a Hong Kong introduction, "During this period, I completed the Internet purchase of copyrights for some unpopular old Hong Kong films. Generally speaking, I purchased 79 films. Movies, 35 TV series. The average purchase price of movies is HK$8000 per movie, and the average purchase price of TV series is HK$5000. Basically, it is limited to the Chinese Internet market copyright... The overall copyright purchase is less than HK$100 million. I will do my best according to your wishes. It may lower the price, and we don’t want copyrights worth more than 1400 Hong Kong dollars. Currently, the company has about [-] million Hong Kong dollars in cash.”

"Okay!" Yu Weiwei said, "The copyright in the Chinese market is due to piracy. Many copyright owners will sell a little bit first to see if the copyright environment changes. It is estimated that the price will increase significantly. However, the environment will not change in the short term. With the changes, we can continue to buy copyrights at low prices. For copyrights in other markets, we will wait until the website of the Eagle Sauce Market is officially operational and raise funds before we start acquiring them. When I came back this time, I thought that the boss also told me that when I make a movie, I We haven’t filmed it yet! Xiaoling, have you had any contact with people in the film industry during this time?"

"Well, I've had some contact with them!" Mai Xiaoling is originally a local in Hong Kong City. There are some people in the film and television industry among her neighbors since she was a child.

With funds in hand, it is actually not too difficult to hook up with film and television workers who want to make a living.

"There are two novels on the theme of "Rebirth", which are mainland online novels. Find someone to polish the script seriously." Yu Weiwei combined two rebirth-themed novels from Jingjing Reading.com, "How to Choose Between Childhood Sweethearts Reborn and the Neighbor" and I found two novels, "Rebirth of Childhood Sweethearts and My Neighbor I Want It All", "The script is generally about highlighting time travel and going back to the past. It is relatively long. I will select the first part to adapt the script. If the effect is good, I will make a sequel. Just make one to make money."

"Did both of them?" Mai Xiaoling asked.

"Choose a film to shoot first," Yu Weiwei said, "The budget should be controlled within 200 million Hong Kong dollars, no celebrities are needed, and the production team must be professional."

Mai Xiaoling did not refute. Most Hong Kong films at this time were actually low-cost, and budgets of 300 to [-] million were within the normal range.

That kind of blockbusters, which cost tens of millions or even tens of millions, are actually in the minority.

Regardless of issues such as celebrities, the budget of 200 million Hong Kong dollars is actually a bit poor, but it is enough.

Take the 2011 low-budget movie "Far Cry" as an example. Yang Mi and Jordan Chan participated in the starring roles, and the total budget was only 400 million Hong Kong dollars.

The reason is that veteran Hong Kong film actors like Jordan Chan are so famous that if they don’t lower their status, they won’t be able to get roles.It is equivalent to a friendly participation.And Yang Mi was not very popular at the time, and her salary was not high.

But in fact, this film still has some stars, but only requires a production budget of HK$400 million.

Excluding these highly paid actors and completely using new actors, after all, a budget of 300 million is no problem.

The purchasing power of HK$2011 million in 300 is not necessarily higher than that of HK$2005 million in 200.Therefore, it is not impossible to make a movie with 200 million Hong Kong dollars, and it is not even the most shabby.

Chapter 426 Returning to the Port City

December 2005, 6.

Zhao Han and Xiong Xiaoge met again in Hong Kong City.This time it was Wenjing Media Holdings Company in Hong Kong City.

Xiong Xiaoge is handling some work here in Hong Kong City.

Zhao Han, on the other hand, went to Hong Kong City Wenjing Media to supervise the acquisition of copyrights and investment in film and television.

"Regarding the online entertainment video website, the website is almost developed. I have also reserved some copyrights. Old Xiong, when will the funds arrive?"

Zhao Han complained, "If you don't come with money, my progress in acquiring copyrights will be slow. Even if you don't invest, I will go step by step and save money to acquire some copyrights every year. When the copyrights become valuable in the future, the profits will take off. I PPT We’ve almost finished the program, all we need is your venture capital!”

"I'll vote!"

Xiong Xiaoge smiled and said, “But you have to let me see the effects of the products on the website, right?

Otherwise, you have convinced me with your words. I have not experienced the product and cannot make up my mind!

At the beginning, your Wenwen Service Network and now Weibo, through the products, I felt that they really had a future! "

"It's Weibo International! The main scope is the Eagle Sauce market, the European Union market and the Indian market. I plan to leave other markets in Asia as my own territory for Weibo's expansion."

Zhao Han said, "The registration of domain names in various regions has been completed. The main thing is to wait for the domestic market to stabilize and the profit model to stabilize. After gradually achieving profitability, we can expand externally to avoid burning money everywhere." Pile of money-losing goods.”

Zhao Han considers cash flow very much when investing and tries his best not to invest in businesses that exceed his own cash flow range.

Only when your cash flow is always healthy can you be comfortable.

"By the way, how many users does Weibo International have?" Xiong Xiaoge asked curiously.

Yu Weiwei, who was waiting on the two bosses, smiled and said: "As of yesterday, the number of registered users exceeded 50. Moreover, our Weibo International has also followed the domestic business model and launched an advertising sharing system. The users are basically very satisfied. , you can not only boast about it on Weibo, but also earn a share of advertising fees.”

"How much advertising revenue does Weibo International earn now?" Xiong Xiaoge asked.

"For 1000 impressions, the initial charge is US$0.1. Friendly merchants can charge more than US$1000 for 0.5 impressions, while Google charges about US$1 or more per click. After all, they are searching, and the traffic is more accurate, so it is more valuable."

Yu Weiwei said, “Currently, the advertising fee is more than 500 US dollars a day.

After giving half of it to users, we can earn more than 200 US dollars a day.

However, Weibo International's advertising system has only been online for a week, and it only cost tens of dollars on the first day. Later, more ads were put in, and the revenue increased day by day.

It is estimated that by August, if we have 8 million registered users, and the number of advertisers increases 100 times and the advertising price increases accordingly, it is estimated that the daily advertising revenue will be more than 10 US dollars by then.

We estimate that the daily operation of Weibo International is US$30 per month. By then, we will almost break even, and even gradually move towards sustained expansion of profits. "

"Yeah! Not bad!"

Zhao Han said with a smile, “Now, one-tenth of the user base of Weibo International is similar to the advertising revenue of 500 million domestic Weibo users.

Moreover, the advertised price is still significantly lower than the market price of eagle sauce.

I think generally, according to this trend, Weibo International will probably be able to rely on advertising revenue to quickly exceed 1 million US dollars a year!

If everything goes well, within a year or two!

Two years later, even without venture capital, we can rely on our own strength to develop rapidly and become the leading social media! "

Hearing this, Xiong Xiaoge couldn't help but smile: "Weibo International may become a proud investment for me in the next few years!"

"The development of Weibo International has actually paved the way for the development of online entertainment video websites!",

Zhao Han said, “Based on the current market conditions, paid video websites in developed markets dominated by Eagle Sauce can be profitable.

The amount of profit and the speed of growth are not only related to the copyright you own, but also related to promotion.

The Weibo model can essentially assist all businesses, including novels, videos, music, e-commerce, and games. It is an all-encompassing snake oil that provides traffic. "

"Let's take a look first... When your website is online, and Weibo International, it will develop to 100 million users as soon as possible and break even. At that time, it will not only be more convincing, but also gain new customers. Round of investment!" Xiong Xiaoge has been attracted to one project after another by Zhao Han's PPT.

Wenwen Service Network was the first, investing US$600 million and obtaining 20% ​​of the equity.Xiong Xiaoge is quite satisfied with this project.

The second project is Wenjing Media Holdings Company, which invested US$1000 million and obtained 20% of the equity.

The third investment was Weibo International, a US dollar fund managed by IDG Yingjiang Department, which invested US$500 million in the first round and obtained 10% of the equity.

Weibo International still helped Xiong Xiaoge to help with the matchmaking, mainly because of Xiong Xiaoge’s reputation within IDG.

Because the main body of investment is not the products managed by IDG Flower Planting Branch, but the products managed by IDG Eagle Sauce Headquarters.

If he loses, he will not lose his own money, but he will lose Xiong Xiaoge's face. From now on, his right to speak within IDG Asset Management will be reduced.

After all, if a promising project fails to meet expectations, it means incompetence.

In general, IDG has invested in three different targets in Zhao Han’s companies.This continuous investment is like licking a dog.

But Xiong Xiaoge doesn't think he's a licker and has been following Zhao Han's project.

However, the Weibo projects without investment are the projects that Xiong Xiaoge uses the most.However, Xiong Xiaoge found out bitterly that Zhao Han himself seemed to be incompetent on Weibo.

The reason why Zhao Han does not post on Weibo is mainly to avoid exposing his multiple identities as a master-level author of pastries.

He is also the boss of pastry rival Jingjing Reading Network.

The Wenwen Jingjing Technology Company behind Jingjing Reading Network has become a behemoth.

"Oh?" Zhao Han said with a smile, "IDG's goal is to participate in Weibo International's second round or even more rounds of investment? Aren't you first-round experts and usually only invest in the initial stage?"

"It's different! If the project is good, IDG can invest in multiple rounds along the way, or even lead the investment!"

Xiong Xiaoge said, "The current size of IDG Zhonghua is different from that of IDG Yingjiang. The gap is at least ten times larger. The total assets of listed and unlisted companies we manage currently add up to only 2 billion U.S. dollars. The amount of cash that can be invested is actually only US$[-] million.

IDG Eagle Sauce has more than 30 billion U.S. dollars in assets, and cash accounts for more than 10 billion U.S. dollars. The amount of funds that can be used for investment at any time is larger than IDG's total flower planting plate! "

Chapter 427: Xiong Xiaoge’s status in the industry is in jeopardy

"Are you so small?" Zhao Han couldn't help but feel disgusted. "Son Zhengyi, the amount of investment he has invested in recent years is more than the assets you manage now?"

"..." Xiong Xiaoge couldn't help but feel that times have really changed.

Before 05, if it were earlier, the industry would respectfully call him a big boss. After 05, the industry status of Xiong Xiaoge and IDG continued to decline.

Mainly, the number of concept stock listings surged from 03 to 04, which stimulated the investment enthusiasm of venture capital.

After that, SoftBank shocked the market by investing in Shanda and Alibaba, with investment amounts of tens of millions or even nearly [-] million US dollars.

In 05, more venture capital began to enter the market.Gradually, the market size has increased from the previous investment volume of US$[-] million a year.With the US$[-] million, venture capital includes not only the Internet, but also the telecommunications industry, and even some consumer electronics, film, television, entertainment and other industries.

Gradually, from 04 to 05, the investment amount exploded to US$[-] million a year, of which direct investment in the Internet industry reached US$[-] million.

Before 04, the industry-wide volume of venture capital investment in China did not exceed US$10 billion.

By 05, the amount of overseas funds raised in that year reached more than 40 billion US dollars.

The funds raised will be gradually invested in the project.

After all, venture capital has a relatively long closing period and will invest slowly, and will not run out of bullets all at once.

As the subsequent venture capital boom becomes more and more intense, the scale of venture capital investment at home and abroad has gradually reached more than [-] billion US dollars, and the scale of investment will become more and more generous.

Later, the volume of domestic venture capital was infinitely close to the scale of venture capital in the hawk sauce market.

Generally speaking, when a good project appears, a bunch of venture capital investors are grabbing it.

Rather than the past, entrepreneurial teams were begging venture capital for money.

"Brother Xiong! You need to change your attitude. In the future, there will be more and more venture capital, and there will be fewer and fewer good projects. You are so indecisive. If you start a good project too late, other venture capital institutions may take it away. Got your chance!"

Zhao Han expressed, "Look at how generous Son Masayoshi of SoftBank is, and he is also quite smart!

He made tens of billions of dollars from his investment in Yahoo, and then used the money to plant flowers and invest in Alibaba, which has greater potential.

Investing in Alibaba is worth tens of millions of dollars.However, Alibaba is gradually becoming a trend in this field. The future structure will be much larger than that of Yahoo, and its market value will definitely be as big as several Yahoos.

You are such a mother-in-law. If Mr. Sun hooks up with my project in the future, he will arrogantly say that I will give you several hundred million dollars to spend as you wish!

We can't have fun anymore. "

"Do you think Sun Zhengyi can spend hundreds of millions of dollars casually? Even he needs time to sell Yahoo's shares and raise funds." Xiong Xiaoge couldn't help but feel short of breath, mainly because... IDG Planting Flowers fell from being a big boss to So, in Zhao Han’s eyes, is the venture capital circle poor?

In fact, IDG can make more money by growing flowers. If Tencent had not sold it, its size would have been twice as large as it is now.His speaking voice and confidence in investing were much stronger than they are now.

Today, Xiong Xiaoge’s industry status is in jeopardy.

In his early years, he was the godfather of venture capital.

If this continues, how many hundreds of millions do you, Xiong Xiaoge, have?

You can't rely on hundreds of millions of people. Good projects are probably less and less attractive to him.

This anxiety is not unfounded, but last year, other venture capital heads besides IDG, and more than 20 venture capitalists chartered flights to plant flowers for research.

Then, accelerated investment began. The Eagle Sauce Market raised various new venture capital fund products for investment in the flower planting market. Those required purchase restrictions and limited quotas needed to be grabbed.One is released and one is a hit.

In addition to Yingjiang's venture capital, Japanese venture capital such as SoftBank, well, Japanese venture capital is SoftBank.

Local venture capital firms that grow flowers are also rising rapidly.

With the end of the Internet winter, unpopular venture capital funds, a non-mainstream investment, are actually gradually becoming mainstream.

It’s not just a bunch of professional venture capital funds.

Many entrepreneurs have listed their companies and gained financial freedom. Some have resigned from company management positions. After cashing out their funds, how much can they spend for personal consumption?

Most funds are still keen on angel investors, venture capital, and venture capital.

As long as a large number of people start successful businesses, it is actually possible to add a large number of new players in the venture capital field.

Sometimes, the financial strength of venture capital institutions may not be comparable to that of some successful entrepreneurs.