Start earning money as the girl next door

It is unrealistic that housing prices will not rise due to economic growth, but... Generally speaking, housing prices maintain a moderate growth rate that is far lower than economic growth.

For example, if the economy grows by 10% and housing prices increase by 4%, it is relatively moderate, and people have plenty of money.

But if the economy grows by 10% and housing prices increase by 20%, it will essentially overdraw people's future income.

And housing prices that have risen too much are actually laying hidden dangers for the future.

Modern human financial crises are most likely caused by real estate. The reason is that real estate involves too much capital, not just cash, but also a large amount of debt leverage.

Of course, Zhao Han's idea is good, but... this industry probably won't develop according to Zhao Han's idea.

What Zhao Han calls changing the world is actually not changing it with his own strength, but relying on the momentum of the times.

The direction that is easiest to succeed, the least resistance, and make a career happen.

Gradually, the scale of your business will become the largest, and you will have more resources, and you will gradually become the person who creates influence.

For example, later companies such as Alibaba, Tencent, and Huawei were able to create industry trends on their own.

It's just that these companies are too ostentatious, and there will be some backlash in the future.For example, Alibaba and Tencent are okay. Domestic beatings and rectifications are very harmful, just like a parent spanking a child with a tree branch. The child is so frightened that he cries. In fact, it is just to make the child have a longer memory.

Huawei was targeted by Yingjiang, and that was when the knife was directed at Huawei's vital points.

Fortunately, Huawei's stacked armor is relatively thick. After the distance is further increased, the damage effect gradually decreases and the blood begins to gradually return.

If it were an ordinary company, if it was done like this, it would probably be in trouble long ago.

In a sense, being more low-key and less limelight is actually a good thing for business owners and companies.

The crew of "Rebirth Ten Years Ago" had a bit of a bumpy start, but quickly got on track.

The main reason is that the behind-the-scenes team has no airs, and they have explained the performance requirements thoroughly. They lack academic theory, but they all have sufficient experience in filming.

With the guidance of a group of experienced behind-the-scenes actors, this group of completely amateur actors quickly got into the groove.

In addition, Li Ergou is also considered a talent. He often comes up with various clever ideas and is constantly adopted by the director team.

Zhong Jichang felt that this guy might have a bright future, so he established a good relationship with him in advance.

Chapter 436 Strategic Cooperation

September 2005, 7, Beijing.

Yu Weiwei signed a strategic cooperation agreement with China Film Group on behalf of Wenjing Media. The so-called strategic cooperation agreement means that a specific cooperation project has not been thought of. In order to confirm the cooperation relationship, a cooperation agreement must be signed first.

However, the strategic cooperation agreement still contains some directional contents for cooperation.

For example, China Film Group and Wenjing Media complement each other through domestic and foreign film and television copyright promotion channels.

China Film Group’s domestic theatrical distribution channel is the top deal in the country. In addition, China Film Group has a semi-official role in controlling and reviewing the content of film and television works. Generally speaking, China Film Group thinks there is no problem and should be able to get it. Dragon Label, released through theater channels.

In addition, it is a copyright cooperation. China Film Group will sell the first batch of 500 old movie copyrights (non-exclusively) to Net Entertainment Video for a total price of 100 million yuan, and the copyright price of each movie is 2000 yuan.

Of course, the main thing is the copyrights of these old movies. On the one hand, they have been licensed to many companies. It is not bad to sell the online rights again.

What's more, China Film Group was careful to sell only a small part of the less valuable and unpopular copyrights, and they were non-exclusive rights.

If online copyright becomes valuable in the future, China Film Group can sell the copyright to more video websites.

In this regard, Yu Weiwei also expressed her understanding. Originally, film and television copyrights cannot be eaten up in one go.

It requires gradual accumulation and, moreover, continuous financing to gradually expand the layout library.

under these strategic cooperation frameworks.

The subsequent release of the film "Rebirth Ten Years Ago" is only a negligible part.

"Master Han, thank you for taking care of me!"

Yu Weiwei said, “For the time being, the film and television copyrights on the Chinese Internet will not be valuable.

On the one hand, in terms of copyright protection, the relevant laws are not very sound and the costs and expenses of maintaining copyright are too expensive, so the price of copyright is hit.

As for us, we believe that sooner or later we will enter the era of genuine products, so we reserve some genuine resources.

In this situation, Chinese Internet video copyrights have to wait patiently, and it is impossible to see a turnaround in a short period of one or two years.

However, our Internet video website will also develop in the hawk sauce market at the same time!

Yingjiang's Internet video market will probably develop first, because its copyright protection and payment value have the basis for profitability, and other markets will follow.

Therefore, we also first laid out the market layout of the eagle sauce and incubated the business model.The domestic market needs to wait for the opportunity. "

"This is the meaning of strategic cooperation!" Han Sanping said with emotion, "We have been talking about going overseas for culture, but it is never that easy. The Eagle Sauce Market is the hometown of Hollywood. Not only is the content produced more sophisticated, but there are a lot of blockbusters, Moreover, distribution channels are also hitting a wall.

Chinese-language films without Hollywood capital investment are only marginal in the Hollywood market. The market scale is from dozens to hundreds of screens. Invisible barriers prevent you from earning more box office.When we go to Eagle Sauce distribution, most of it is distributed in Chinatown where Chinese people live.

Hollywood movies are distributed in our flower market, and almost all mainstream theaters open their doors.If not, setting up some domestic film protection months, I am afraid that we will open the door unilaterally at all times of the year.

The local market of Renjia Eagle Sauce only leaves us less than 10% of the exposure and 90% of the market window. We do not need the instructions from the top management of Renjia Eagle Sauce. The business interest groups within Hollywood will automatically limit us to a very narrow market. Within the range.

Therefore, it is not easy to break through if you want to go to sea! "

"The online film and television broadcast platform we are exploring, if the market matures, may create a convenient channel for domestic culture to go abroad!" Yu Weiwei used to think that what Yingjiang said about the free market was true, but they let you completely open up The market's thoughts are real.

The layers of protective barriers within the Eagle Sauce market are not just at the policy level, but rather a series of complex local market giants who have tacitly formed exclusive barriers to prevent foreign competitors from competing for market interests.

Unless some local Yingjiang companies have completely given up on the market. For example, Yingjiang basically does not make clothing, shoes and hats, nor does it engage in various home appliance industries. If there is no local brand of Yingjiang, there will be fewer protection barriers. .

However, any business that Yingjiang has domestic industrial capital and has not given up, actually has invisible barriers.

The reason why the Internet industry seems to be relatively open now is that, on the one hand, the scale of Yingjiang Internet development is still relatively small, and interest groups do not have much say.

On the other hand, Yingjiang is now very confident in the Internet industry. It is confident that it can use Silicon Valley's business model to harvest the whole world. In order to open the door to the Internet market to markets around the world and allow Yingjiang companies to enter, therefore, the Yingjiang Internet market is now Pretending to be open.

To put it simply, today's globalization is based on the fact that when Yingjiang is confident that it can win, it is open.

If Yingjiang's interest groups lack confidence and feel that they cannot win, they will gradually build various barriers.

In later generations, the Internet industry in Yingjiang has gradually become conservative and closed, and it has increasingly excluded foreign Internet companies from competing for the cake in Yingjiang.

The reason is that Eagle Sauce has had successes and failures in markets around the world. After more and more failure cases, the Eagle Sauce Internet industry, like other traditional industries, has gradually fallen into conservatism.

In the future, the most open industry of Yingjiang is that Yingjiang does not manufacture or provide products and services locally at all, and relies entirely on imports. This is the most open industry.

The film and television industry is an industry where Yingjiang has comparative advantages and there are many interest groups.Naturally, the barriers to native protection are high.

If the market for Eagle Sauce really opens its doors, then the Hollywood film and television industry will probably collapse. Without Hollywood interest groups, the Eagle Sauce film and television industry will become a dumping ground for countries all over the world. That means it is extremely free and open.

So...freedom and openness are not what Yingjiang really wants. The only thing he wants is to win!

If we can't win, all the loud words we shouted in the past will be ruthlessly abandoned.

The most real appeal for interests - only I can win!

Of course, it is normal for countries to build barriers in their markets to protect local interests.

It is abnormal to open the door to completely dump overseas products and suppress the living space of local enterprises.

After all, globalization cannot hide the fact that the distribution of a series of benefits such as profits, taxes, and employment are not evenly distributed by open globalization.

In terms of the degree of openness of industries such as film and television, China’s openness to Eagle Sauce.Far more than the opening of Eagle Sauce to the country.

Chapter 437 Online entertainment video is online

On July 2005, 7, the Chinese version of the online entertainment video website, a new Internet project owned by Wenwen Jingjing Technology Company, was launched in a low-key manner.

It is different from video websites these days, which mainly adopt the UGC (user-generated content) model.

Net Entertainment Video adopts the PGC (professionally generated content) model, which not only cooperates with professional film and television, animation and other content creation institutions, but also adopts a share of the copyright by purchasing the copyright, or if the professional institution is willing to share the share.

The business model of the UGC model later mainly used advertising fees to realize traffic monetization. The most representative one is the later YouTube.

However, this model depends on the difference between the cost of the bandwidth server and the traffic advertising price.

Because the advertising fees of Youtube, which is mainly based on the Eagle Sauce market, far exceed the bandwidth and traffic costs of serving users, it has always been in a state of making money from sacks very quickly.

A relatively failed example of the UGC model is Station B. The user base of Station B is not small, but the traffic value of Station B is very low. Not to mention compared with YouTube, any video platform such as Douyin, Kuaishou, and Xigua , the value of traffic generated by users is greater than that of station B.

The reason is that Station B does not engage in pre-roll advertising, which means it does not train advertisers to bid for traffic ads.

Since there is no share of pre-roll ads automatically issued by the platform, the traffic share of Station B is almost better than nothing, and it is almost the same as nothing.Therefore, if UP owners who have a certain amount of traffic and influence at Bilibili want to earn higher income by creating content, they can only find advertisers to receive advertisements, that is, they can embed advertisements into the video content.

The model of Bilibili may have originally intended not to post ads, but later it gradually turned into bullying honest people. Honest people are not very good at accepting their own ads, and their income has been greatly reduced. Pure traffic sharing is impossible. Cover content production costs.

Directly adopt the pre-roll advertising model. The creators who make videos only need to make videos, and do not need to look for sponsors everywhere like an advertiser.

Moreover, pre-roll ads are subject to bidding, and as the number of advertisers increases, the price can be gradually increased.Unintentionally, the value of the platform's traffic will gradually increase in value over time.

Ah B's operation of reducing the value of his own traffic can be regarded as a kind of operation that he didn't understand clearly at the beginning, and later he didn't dare to change it, so he persisted in his mistakes with tears in his eyes.If Station B is willing to change, the value of its traffic will increase at least several times or even ten times.

Of course, online entertainment videos follow the PGC (professionally generated content) model.

For successful cases of this model, you can refer to the later Netflix. Netflix achieved profitability very early and is the company with the highest revenue and profitability in the PGC track.

The reason is that Netflix has 1 million subscribers in developed markets. Just the core 1 million users contribute about US$300 billion to it.In addition, the more than 1 million subscribers in underdeveloped regions are just a make-up and are used to tell growth stories. In fact, they are losing money even if they are not making money.

As for the domestic Youaiteng model, what do you think of its model? It is part UGC and part PGC.In other words, you want to make money from advertising and money paid by users.But generally speaking, they all tended to favor PGC. Later, Uaiteng’s user base and the number of monthly active users of any company were actually not lower than Netflix.

But...compared to income, it is not comparable to Netflix.

The main reason is that Netflix is ​​based on the Eagle Sauce market and the developing country market, and the price paid by users is far higher than that of Youaiteng users.

Even so, after Youaiteng continued to burn money, it continued to reduce losses for many years before Zhao Han was reborn. Revenues were growing and costs were reducing. It was almost becoming clear that the long-form video industry would fully enter profitability.

Therefore... in the long run, the Youaiteng model can still gradually achieve breakeven after losing money for more than ten years, and even expand the scale of profits year by year.

"Yu Weiwei, Mr. Yu, look, does this video website have enough reputation in the Eagle Sauce Market?" Zhao Han opened the homepage of the online entertainment video website with a smile.

Click on a video, and then immediately pop up, "Genuine paid content, please pay 3 yuan to continue watching this episode."

It is the TV series "Shanghai on the Beach", which is a classic among old TV series.That is, the copyright was sold to all major TV stations across the country on a half-sale, half-free basis.

Therefore, the online copyright of "Shanghai Beach" is worthless. If you buy the entire TV series for 5000 Hong Kong dollars, each episode is 200 Hong Kong dollars. Rounding up, it is equivalent to giving it away.

But Zhao Han, a black-hearted profiteer, paid all the classic and old series of "Shanghai Bund" on an episode basis at 3 yuan per episode.

They don’t even give you free access to one or two episodes at the beginning. The main reason is that bandwidth is quite expensive these days. Free viewing... The website loses money. If users click play now and watch the entire episode, the website will conservatively estimate that it will lose a dollar. money for server bandwidth charges.Ordering for 3 yuan is conservative and reduces the number of users watching videos as much as possible.

This video website is not so much for users to watch videos now as it is for storing genuine film and television resources.

Zhao Han's test account was already recharged, he clicked to pay, and then, the classic "Shanghai Beach" TV series was smoothly broadcast online.

Although the payment is very expensive, it still provides a smoother viewing experience.

Of course, this is based on the fact that there are currently not many users watching. Once a large number of users watch, the server will probably become jammed immediately.

The main thing is that the website has many obstacles and users are not allowed to support it now.

Otherwise, the price can be lowered. Lowering the payment threshold will probably make viewers willing to watch some classic old TV series or old movies.

"Hmm..." Yu Weiwei nodded, "This business model does seem to have great potential! Some unpopular old movies may not be available in offline rental disc stores. But online, you can continue to sell them. Expanding the inventory of film and television dramas has the advantage of the scale of film library resources."

"Domestic video websites are not planning to develop user scale for the time being. They are mainly hoarding cheap copyrights."

Zhao Han smiled and said, “In the short term, developing users and traffic is because we have too much money and we are burning too much.

Under the current copyright environment and hardware bandwidth cost environment, domestic video websites cannot make money.

Regardless of whether it is free or paid, when it can make money, the copyright fees for film and television dramas will increase hundreds to thousands of times.

Hoarding copyrights is the current strategy in the domestic market.

In terms of making money, the Yingjiang market is developed enough, and copyright protection will be more complete. The real money-making market for online entertainment videos should be Yingjiang!That is to say, it depends on you whether you can open up the market! "

Chapter 438: Opportunity to intercept Netflix

"Except for being too expensive, this online paid video service doesn't have any major flaws!" Yu Weiwei conducted a series of tests with great interest.

Although online entertainment videos are brand new, after the previous experience of Jingjing Reading Network, the paid content of paid video websites is actually different.

Many of the website's structures actually imitate the layout of Jingjing Reading Network.

The first is the homepage of the website, where movies and TV series are recommended.Three major categories are classified: movies, TV series and animations, and simple recommended content and rankings on the homepage are designed.

At the same time, all types of video content have scoring items.The audience can rate the work between 0 and 100, and the average score given by the audience is displayed on the cover of the work.

The ranking list is a list that is ranked by weighing both scores and sales amount.In order to allow users to directly see the most popular video content on the website through the ranking list.

In addition, the recommendations and rankings on the homepage are not enough. You can conduct more detailed classification queries, such as movie themes, movie origins, movie shooting years, and even ways to find more works through the actors and directors of some movies. Come find the work.

Of course, you can also search the site through film titles and keywords to find more works.