Start earning money as the girl next door

This kind of Internet is undoubtedly the most attractive to watch the excitement with higher efficiency.

At the same time, I also provide commercial monetization. For example, the simplest first step is monetization from advertising. Our advertising monetization is shared with celebrities and even companies that have signed contracts.If there are advertisements for the content published, we will divide it [-]-[-] based on the actual advertising fees collected.

We give half of the advertising fees collected to users on the platform who have a certain amount of fan traffic. The final effect is that it is profitable to watch the excitement, participate in discussions, and post topics on our platform.

For many users in forums and blogs, it is difficult to obtain the benefits of traffic sharing easily like Weibo.

In the short term, we rely on user curiosity and product power to attract users; in the long term, we rely on interesting people. And if a large number of interesting people generate content and attract users to retain, we need to share profits!

Our profit distribution mechanism will produce a large number of Internet celebrities who receive advertising shares. They will gradually receive a share of income that exceeds that of ordinary people. The gradual increase in the number of such people will further consolidate the attractiveness of our platform and make our platform more attractive. People from all walks of life and ordinary people think that by being popular on Weibo, they can also get advertising shares, so they spend their time on Weibo instead of other communities.

Weibo’s traffic is naturally easy to grow!

Some celebrities, such as film and television stars, singers, and writers, feel that the attention of a large number of Weibo fans will not only get advertising shares, but also promote their own works. Therefore, their enthusiasm will continue to increase with the number of fans they have.

Corporate users who want to expand their corporate influence will naturally explore various promotional interactions on Weibo.The presence of a large number of companies' official Weibo accounts actually means that not only companies will use Weibo to grow their fans, but they will also become Weibo advertisers!

Compared with BBS and blogs, it is not conducive to brand promotion and fan management.The biggest feature of our Weibo is that what the original BBS and blogs cannot do, especially where the commercial value is great, we are a natural fit!

Moreover, we are not like BBS, which tends to be decentralized. On the contrary, the number of fans is concentrated, which facilitates publicity and management. As a result, large-scale users and enterprises naturally tend to use our platform as a platform mainly for publishing information and interacting. As a platform for communication, we will eventually have natural monopoly attributes.It will not be like BBS, which is extremely decentralized and cannot be centralized, so its value is limited! "

Yan Yan asked: "Can I ask about Weibo's traffic monetization problem? Now, you have tens of millions of users and 3 million daily PV traffic, which is extremely amazing. How much advertising revenue can you expect now? "

Zhao Han looked at Bai Xiaolu in the audience and asked: "Bai Xiaolu, please report on Weibo's recent advertising business."

"Okay! The latest data, on July 7, our advertising revenue that day was 25 yuan, and this month's advertising revenue has exceeded 13.7 million yuan. Probably, 200% of it will be used as a share and distributed to more than 50 contracted websites Hong and some other content providers."

Bai Xiaolu said, "In July, we estimated that monthly advertising revenue of 7 million yuan would be no problem and gross profit would be 300 million yuan. Our operating costs are controlled at 150 million yuan per month. Roughly speaking, we can make a profit of 100 yuan! In the future, each We will maintain an increase in users and traffic every month, coupled with the trend of increasing advertising unit prices, which will gradually lead to continued expansion of revenue and profits."

"You... are still making a profit?" Xiong Xiaoge couldn't help but couldn't help but sit still. "It took a few months to reach the second place in domestic traffic, and you made a profit so quickly. Are you still a human being?"

"You can think of me as a god." Zhao Han boasted shamelessly, "It's obvious that Weibo's user base is prone to explosive growth and is conducive to monetization. This is a model similar to QQ's money printing machine!"

Chapter 442 Use a calculator to calculate future income

The success rate of Weibo is undoubtedly faster and more successful than Sina Weibo in history.

The reason is actually not complicated. The product itself has the potential to be a hit, plus it has captured the traffic bonus of Super Girl on Mango Channel that cannot be copied in 05.

Super Girl was held in 04 and reached its peak in 05.

It was slightly inferior in 06. Then, after Super Girl was held in 06, the Super Girl event stopped operating after 06 due to various pressures.Later, there were countless music variety shows and auditions, but none of them could reach the popularity level of Super Girl in 05.

In general, the traffic of Super Girl in 05 is a miracle that cannot be copied.

The Du Niang Post Bar in history has reached tens of millions of daily active users because of Super Girl.

Tieba's strong traffic has fed back to Duniang, allowing Duniang to not only officially surpass 3721 in the search engine market and completely seize the throne of the Chinese search market, but also to take the traffic ranking that had been occupied by Sina for many years. The largest website in terms of Chinese Internet traffic.

From Zhao Han's perspective, Du Niang's successful decision-making in the PC Internet era was the first step of making a search engine. Although it was inconspicuous in the early days, it still persisted in doing so.

The second node is the acquisition of HAO123, which absorbs HAO123’s traffic and strengthens the traffic of Du Niang’s search.As well as a bunch of controversial products such as Du Niang MP3, it has brought a lot of traffic to its search business.

The third node is that the Tieba business has taken advantage of the success of Super Girl in 05. In fact, Tieba in 05 surpassed the Chinese Internet. Du Niang’s search relied on the Tieba project to deliver traffic, and completely entered the Chinese PC Internet era. The king of traffic.

The Weibo launched by Zhao Han has no problem with its product strength. Any innovative product these days will have vitality.Not to mention Weibo’s product appeal, which has been proven in later generations.

In particular, there was no WeChat or Douyin era competing for traffic.The Weibo launched now is an invincible and invincible existence.

Today's Internet users are full of energy. Various BBS, blogs, post bars, and QQ groups, as long as they can create a sense of presence, the interaction is very high these days.

Of course, the Du Niang Tieba in later generations was similar to Tianya and other forums, which flourished but declined.

The reason is that BBS is more suitable for decentralized and subdivided verticals. Large and comprehensive BBS like Tianya and Tieba are not in line with the development characteristics of BBS.

More importantly, there are shortcomings in the commercial realization of Tieba and BBS.It’s easier to say that it’s a forum that is vertical to an industry. The value of communication within the industry is enough, and there is no need to consider any commercial realization.

However, when a comprehensive BBS is too noisy and has too many people, it becomes a flaw, and its professionalism will be diluted by many ordinary users who are not industry insiders.

These large and comprehensive BBSs try to use comprehensive content to attract more users and realize traffic monetization, which will eventually lead to their content becoming vulgar, becoming more and more unprofessional, and becoming less and less attractive.

BBS gradually began to hype up some boring news and gossip. After becoming vulgar, it seemed to increase the traffic, but in fact it was the beginning of the death of a BBS.

Later, BBS, which was segmented into various industries, never died out.The reason is that those professional BBS are mainly for information exchange and communication within the industry, and do not need to consider traffic realization and commercialization.As a result, these professional BBSs often have higher content purity and are more competitive than large and comprehensive BBSs.

The biggest advantage of Weibo is that it is a cheap tool for Internet fan management and promotion like a loudspeaker.

Whether it is Internet celebrities, brand companies, or media, there is actually a certain demand for websites like Weibo.

Not to mention, Zhao Han returned half of the advertising fees collected by the Weibo website to users as a share.

This is a kind of long-term and silent benefit bundling. In fact, it also bundles a large number of Internet celebrities and celebrities with more skilled fans. These users are accustomed to using Weibo to express their opinions and share interactions. Then, they will naturally attract a large number of ordinary users. influx.

As for corporate users... a large number of fans means that future promotions on Weibo will be seen by more users. Free brand promotion is naturally very supportive.

"Our Weibo moat is constantly strengthening over time. The more famous Internet celebrities and celebrities accumulate, the more Weibo fans will be reluctant to leave, and the more they will use Weibo to promote and interact, and increase their own Influence. And ordinary users, seeing that their idols are active on Weibo, will easily register an account, making the Weibo user ecosystem stronger and stronger!

As the number of users increases, they become more and more active.Brand companies will be attracted to register corporate Weibo accounts. They may use the account for free promotion at first, and then they will invest money to promote their brands and products more efficiently.Enterprises invest money in advertising, and we share half of it with users, further binding high-quality user groups with economic benefits. "

Zhao Han said, “Because as time accumulates, the value of these users’ Weibo accounts becomes greater and greater. Therefore, the more popular users are, the more they stay away from it for the purpose of advertising monetization and other commercial promotions. Don’t open Weibo.”

"As for advertisers, our advertising delivery system on Weibo is relatively transparent and can quantify the effect of display delivery. The price of 1000 display ads is determined by the advertiser's bidding. In the end, more and more ads will be displayed. If the merchant feels that the traffic is worth buying, he will keep bidding, and eventually the advertising price will become higher and higher as time goes by!"

"Among them, for the sake of social responsibility, we will not accept advertisements from medical institutions, because the more professional public hospitals in China are not allowed to advertise, and those that are allowed to advertise are not public hospitals. We do not have the ability to identify their medical capabilities, so we do not accept these A type of advertising.

We will reject all other potentially risky advertisements, such as those that we judge to be illegal, untrue, or falsely advertised.As far as possible, the advertisements are for products of some well-known large companies and brands. "

"Even with our various conservative estimates, generally speaking, in the next two years, we have great hope that monthly advertising revenue will increase by more than 20% month-on-month! Part of it comes from the increase in the number of Internet users, and the other part is The price of advertising is seriously underestimated, the inevitable trend of domestic Internet traffic prices continuing to rise, and our subjective efforts to actively develop more advertisers..."

Xiong Xiaoge in the audience couldn't help but press the calculator on his mobile phone. The 20% month-on-month growth rate has been maintained for 24 months, an increase of almost 80 times.

In other words, Weibo’s monthly advertising revenue will reach 2.4 million yuan in two years.Exaggeration?Nonsense?Not really!

Sina's traffic was similar to that of Weibo at this time, and its annual revenue in 2004 was US$2 million, half of which was advertising revenue.

In other words, Sina's pure advertising revenue is about 7000 million yuan per month.

The traffic of Weibo is now second only to Sina, and will probably far exceed Sina in the future.Even if advertising revenue reaches the same level as Sina in 04, there will still be room for growth of more than 20 times.

In addition, the user base will grow and the advertising value will increase in the future. An 80-fold revenue growth in two years should be an achievable goal.

Xiong Xiaoge was actually disdainful when he saw Yan Yan opening his laptop and checking some data.

The main reason is that Weibo no longer requires judgment. It is clearly awesome to the naked eye. There is only one problem: valuation.

"According to reasonable calculations, in about two years, our Weibo network will probably reach an advertising revenue of 30 billion yuan. It's hard to say the profit, but I'm afraid it will be profitable, and the profit scale is not small."

Zhao Han said, "So, I calculated the current valuation of Weibo's website based on the annual advertising revenue of 30 billion yuan in two years' time, which is 30 billion yuan. With a slight discount, the valuation of 3 million U.S. dollars should be A reasonable number, right? Note that this is the first round of financing, and I will give 20% of the equity. Later, when the scale becomes larger, the valuation will increase appropriately."

"I agree, US$3 million is not expensive!" Yan Yan feels that it is indeed more cost-effective based on the market values ​​of Du Niang, Tencent and Sina.

Although Weibo's valuation has expanded too fast, who allowed Zhao Han to complete several years of development of traditional top websites in a few months?

One month is equivalent to one year's development speed. This terrifying speed is also a reflection of Zhao Han's ability.

Not to mention, Yan Yan has been observing Zhao Han for several months. After the news broke that Jingjing Input Method has 1000 million users, he began to inquire about the Jingjing Application Software Company and Wenwen Jingjing Technology Company behind it. The more he learned about it, the more he learned about it. After that, I felt even more awesome!

This team never fails!

Step by step, we have gone from a small website to a larger one.It can be said that it is a machine that continues to succeed.

Another similar machine from Tencent!

Tencent continues to achieve success in different fields, but the project has some market prospects, but the development speed is a little slow. What should we do?Tencent will use the QQ killer, or the QQ client will embed product links.

Or it is a direct pop-up advertisement to forcefully recommend products to users.

Although Zhao Han had a killer weapon like the Jingjing Pinyin Input Method at hand, he was very cautious and did not use it lightly as a trump card.

Weibo's success is mainly due to its product strength and the Dongfeng with the help of Super Girl. In essence, it is an excellent product with extremely strong product strength, and there is no other competing product in the world.

"I agree with the valuation of US$3 million, and I request an investment of US$1500 million!" Xiong Xiaoge gritted his teeth and squeezed out a large amount of funds.

"Then I'll accept 4500 million U.S. dollars!" Yan Yan smiled. In fact, he could invest all 6000 million U.S. dollars.

It seems that from last year to this year, SoftBank SAIF has invested in many projects worth tens of millions of dollars.

It can be said that in terms of the amount of venture capital, SoftBank currently outperforms the rest.

Among them, two major institutions, SoftBank China and SoftBank SAIF, invest the most funds in China’s Internet.

Chapter 443 Saifu is really rich

"Okay, now that we have finished talking about Weibo, here are the prerequisites for investing in Weibo. You need to invest in online entertainment video websites." Zhao Han took out a new PPT, and a series of information about online entertainment videos began to be displayed on the slide.

“According to my judgment, in the long run, the Internet video industry has unlimited future.

But in the short term, it is limited by the expensive server bandwidth costs, copyright fees and other issues caused by online video playback.For the time being, it is difficult to see the hope of profitability for domestic Internet video websites in the early stages.

The free UGC model, which is Tudou.com established this year, will probably not make money in the future.The reason is that your expensive server bandwidth cost, your cost of serving users, is much higher than advertising revenue. For a long time, advertising fees will not cover your costs even if they increase dozens of times.

The shortcomings of this business model have led to the current domestic video websites that engage in UGC to be mindless. When YouTube appeared on Yingjiang, they copied it as soon as they got excited.

Without comparing at all, what is the Internet advertising fee for Eagle Sauce? What is the advertising fee you can receive?The difference is a hundred times the advertising fee!

Therefore, YouTube will soon continue to increase prices as advertising fees continue to increase, and traffic bandwidth prices will decrease, and it will be profitable within a few years.

In the domestic UGC model, you just learn the model without considering costs and income. Entrepreneurs have no economic acumen. If venture capital invests in this now, it is probably out of touch with reality. "

Zhao Han said, "For paid video websites, direct payment is definitely higher than indirect advertising revenue. But my personal analysis is that it still won't make money.

The reason is that domestic users are not willing to pay at this stage, and a large number of pirated copies can be downloaded.If you set the price too high, users will see pirated copies.If you set the price low, users will still watch pirated versions. Well, watching pirated versions is even a good thing, because, assuming you price an episode of a TV series at 0.1 yuan, I believe users may be more willing to pay, but after users watch it once, you pay After paying the service cost of 1 yuan, he had to read it again.In short, it’s not that the business model is bad, it’s that the conditions are temporarily immature.

Among them, the two prerequisites are that the cost of bandwidth and service fees will gradually decrease, at least by 90%. This can be achieved in the future, but it will definitely need to wait slowly according to the laws of Moore's Law.The other is the improvement of the copyright environment on the Internet, which is also a lagging issue.

Therefore, all you venture capitalists, I would like to sincerely advise you to be cautious when investing in video websites, really! "

Xiong Xiaoge couldn't help but cursed angrily: "You already said it was a trap, and you still let me jump in?"

"My pitfalls are different! At this stage, my current focus on online entertainment videos is to hoard cheap copyrights."

Zhao Han said, “Looking at the video industry dialectically, the negative effect caused by piracy is that it is difficult for the video industry to obtain profits. In turn, the copyright price is also extremely cheap.

Because piracy is everywhere, the safe harbor principle is abused, and even people pretend to be ordinary users to upload resources without copyright. If you inform them, they will be deleted.Not many video websites are willing to spend money on copyright investment.

Therefore, online film and television copyrights and animation copyrights are currently extremely cheap.A movie or TV series costs less than 1 yuan. Of course, I am talking about non-exclusive copyrights and the copyrights of some old series.If you want to buy exclusive copyright, you should pay more.

The purpose of my financing is to hoard more cheap copyright resources, especially exclusive copyrights.

The strategic value of exclusive copyrights on the Internet. Suppose I buy non-exclusive copyrights for 1 yuan and exclusive copyrights for 10 yuan.In a few years, assuming the copyright environment improves, my non-exclusive copyright will have to be posted on my own website.

But with the exclusive copyright, I can either monopolize it and be the only genuine one on the entire network, with user traffic concentrated on my video website. I can also authorize other websites to broadcast it based on the situation, and earn back my capital with profits.

Assuming that the exclusive copyright is purchased for 10 yuan, the effect of future legalization and the value of the exclusive copyright are conservatively estimated to increase to the price of the production cost, and the minimum price will increase to more than [-] million.This is a lower valuation and a higher valuation. Maybe as the cost of film and television production increases in the future and the copyright environment improves, it is not impossible to have exclusive copyrights of tens of millions of classic old dramas.

As long as you buy it cheaply, future legalization will be a catalyst for valuation appreciation.

Once genuine, copyright will be rare and expensive.

Video websites that want to dominate will most likely need hundreds of millions of dollars in financing, more than one billion dollars in the future. After obtaining crazy funds, they will have to purchase copyrights.

I don’t know who will be the leader in the video industry in the future, but I know that as long as I hoard a large amount of copyrights at a low cost, and the era of genuine copyrights is coming, I can make a lot of money even as a shovel buyer and someone who authorizes copyrights! "

Zhao Han did not directly talk about the prospects of the video industry in PPT. I believe that venture capital will have a lot of exposure to this type of PPT.

He directly looked at it from another angle. If video websites want to develop, is it the outlet?Before standardizing the industry in the future, the only way to go is to become legal.And Zhao Han is waiting for those websites on the road to legalization.

With a pile of copyrights in hand, he used some of the funds raised from venture capitalists to purchase the copyrights hoarded by online entertainment video companies.

"The question now is how much is the valuation?" Yan Yan recalled that in fact, SoftBank SAIF has invested in many entertainment projects this year.

For example, Acorn International is a TV shopping company with a valuation of hundreds of millions of US dollars. SoftBank SAIF invested US$3500 million.Joy Media is a subsidiary of Mango Channel and has invested US$2000 million.There are also plans to invest US$1000 million in Taihe Media...

With a bunch of entertainment arrangements, Yan Yan is not opposed to investing in such assets. On the contrary, he feels that the business model of Zhao Han's video website is relatively novel.

"The valuation is US$1 million!" Zhao Han said, "I plan to give up up to 30% of my equity in the first round. The minimum investment is US$500 million, and then I will be eligible to invest in Weibo."

"Five million US dollars!" Xiong Xiaoge said through gritted teeth, "I was robbed by you."

"As for that?" Zhao Han couldn't help but shake his head. In the long run, this model is profitable, but it just takes a few years.

"2500 million US dollars!" Yan Yan said, "This is my sincerity!"

For a moment, Xiong Xiaoge was dumbfounded and asked: "Brother, why did you invest so much? This is a trap! Zhao Han himself said that he would hoard copyrights after not making any money for many years!"

"I believe in Zhao Han's logic! The video industry is a great industry in the long run, but I don't have much clue about investment! After listening to Zhao Han's words, I know that this copyright hoarding model is even more certain! "Yan Yan said seriously, "What's more, with the investment in Weibo, I believe that overall we will not lose money!"

"You guys are really rich!" Xiong Xiaoge couldn't help but sigh.

SAIF has many investment institutions, and SoftBank is only the largest one.SAIF aggressively raised US$4.04 million in the first phase, and SoftBank was only a general partner and investor. This also paved the way for SoftBank to be kicked out later.

The second phase of investment is US$6.43 million. The main investors are not only SoftBank, but also some European and American institutions.The second phase was just raised, so not much was spent.

It can be said that there were really not many domestic venture capital institutions that were richer than SoftBank in 2005.