Start earning money as the girl next door

Chapter 444 PPT Immortal Zhao Han wins!

Monday, January 2005, 8.

Internet venture capital news is surging.

网娱视频获得IDG资本和软银赛富联合投资3000万美元，估值1亿美元。其中，IDG资本投资500万美元获5%股权，获软银赛富投资2500万美元获25%股权。

In other news, Weibo received a joint investment of US$6000 million from IDG Capital and SoftBank SAIF, with a valuation of US$3 million.Among them, IDG Capital invested US$1500 million to obtain 5% of the equity, and SoftBank SAIF invested US$4500 million to obtain 15% of the equity.

The news about these venture capital investments was kept as low-key as possible at Zhao Han's request. No press conference was held and no publicity was given.

Nonetheless, even though it was just a regular news announcement, Weibo’s valuation of US$3 million and financing of US$6000 million quickly made headlines in major technology media.

"Two leading venture capital investors, SoftBank SAIF and IDG China, jointly invested US$6000 million to obtain 20% of Weibo.com's equity. Weibo was valued at US$3 million, becoming the most important unlisted Internet company in the flower-growing area. level giant.

It is reported that Weibo has gained favor because in less than 2005 months since its launch on March 3, 22, it has become the second largest website in China after Sina. "

“During the war between various blog sites, a Weibo site suddenly emerged with a valuation of US$3 million, 6000 million venture capital, and real money that shocked the market.

According to insiders, Wenwen Jingjing Technology, the parent company of the Weibo website, had already staged a miracle last year before establishing Weibo. The Jingjing Pinyin input method had an installed base of tens of millions in less than half a year.This year it scored twice and created a new generation of social media platform Weibo in a shorter period of time. "

"A reporter from Sina interviewed Xiong Xiaoge from IDG Capital. Xiong Xiaoge said frankly that the investment in Weibo was not a whim, but a well-thought-out decision.

It's a pity that he invested late, so that the valuation became US$3 million. If he had started earlier, it might have been US$5000 million or US$1 million. Who would have thought that Weibo would rise so quickly!

Xiong Xiaoge did not want to disclose more investment details.

However, Xiong Xiaoge said that Weibo.com and overseas Weibo International were cut into two parts.

IDG will continue to invest in Weibo International, and I believe Weibo International will also replicate its domestic success! "

"Weibo CEO Bai Xiaolu said that Weibo's mission in the future is to be a positive social media, to help publishing, music, film and television and other industries better interact with fans, and to help more traditional brand companies through Internet way.

Build your own brand on Weibo. Weibo for corporate users is equivalent to a website that promotes your own brand for free. If you run it properly, you can gain millions of fans, thus bringing more publicity and exposure opportunities to your brand.

We call on all traditional brands to seize this opportunity. Mengniu is an excellent example. It has made good use of Super Girl's TV media promotion and Weibo's brand promotion on the Internet. The rapidly expanding brand influence has not only Within half a year, its flagship Mengniu sour yoghurt product had sold for RMB 20 billion, an increase of more than 7% compared to last year’s sales of less than RMB 200 million..."

Bai Xiaolu's use of the topic has made Mengniu a big hit, thanks to Mango Channel's Super Girl. I am also awesome online on Weibo. We are so awesome that we have contributed to the big sales of Mengniu products. I asked Mengniu if it was this time. Something?

Have you placed ads on Weibo?

Can Mengniu say that it is not?

Although Mengniu has invested less than 50 yuan in advertising on Weibo in total, the main reason is that online advertising is now very cheap, and even if you have money, you can’t spend it all.

The traffic promotion on Weibo is really crazy now. It costs thousands of yuan a day, or tens of thousands of yuan for promotion, but Mengniu has no feeling at all. Rounding it off is almost like spending nothing.

Bai Xiaolu's high profile was also intentional by Zhao Han.

It is probably impossible for Weibo to keep a low profile. It is already the second most popular website in the industry. How can we keep a low profile?

The entire domestic and even international capital and media will keep an eye on Weibo, so rather than the initial stage, they are just sitting there.

It is better to promote Weibo in a high-profile way and deal with online entertainment videos in a low-key manner.

The reason is that online entertainment videos don’t have much traffic, so it’s normal to want to hide them.Moreover, the logic of online entertainment videos is one: buy genuine film and television copyrights.

This is mainly to reduce news exposure and reduce competitors who buy copyrights.Although, before 2010, only a handful of websites had such foresight in purchasing online copyrights.

For example, Boss Jia, who later ran away, will return to China next week.

But to be honest, LeTV didn’t have much problems before it expanded.Not only was it established early, it was established in 2004, a few months earlier than YouTube.Regarding buying the copyright, I don’t know whether it was Accountant Jia’s own idea or the advice of an expert.

In short, around 2007, when most domestic video websites did not pay attention to video copyrights, LeTV suddenly actively purchased genuine film and television copyrights, buying bargain-priced copyrights for large sums of money!

It can be said that Boss Jia's operation of buying copyrights only in 2007 is obviously a more sophisticated operation than Zhao Han's buying now.

Because hoarding copyrights two years ago does not actually bring in profits.

It wasn’t until 2010, the first year that video websites were licensed, that online copyright prices began to rise.

In 2010, the first year of copyright, LeTV's copyright distribution accounted for more than 20% of its revenue.The so-called copyright distribution is the income obtained by licensing the exclusive copyright that LeTV bought in 07 to other peers.

By 2011, LeTV’s copyright distribution business accounted for more than 50% of total revenue.In other words, the bulk of the income comes from hoarding genuine copyrights.

At a time when other peer video websites are basically losing money, LeTV holds the copyright and can make money instead of losing money, and its traffic is actually gradually increasing.

If so, Boss Jia of LeTV.com had not been fooled by his own PPT. He could earn hundreds of millions or even hundreds of millions of net profits every year through copyright distribution. However, he had to join the ranking war of video websites. , began to burn money to expand the number of users.

Even if the video website burns money, this is still the homepage.

The problem is that HappyTV’s PPT has expanded to include televisions, mobile phones, sports, real estate, finance, and even new energy vehicles.

If you only look at the PPT and don’t look at the actual situation, Boss Jia’s dream actually looks pretty awesome.

But precisely because, its dream is divorced from the actual economic foundation of LeTV.It turned from a dream into a nightmare.

There is nothing wrong with many of Boss Jia's visions, that is, he knows the enemy but does not know himself.

Don’t you know how many pounds you have? You think that by blowing the PPT too hard, you can turn the virtual into the real.

In the end, Zhao Han could only sigh and thank Boss Jia for stepping on the thunder and making Zhao Han realize that ambition needs to match ability.

This ability is not only a personal vision, but also requires the scale of funds.

If you don't have enough funds and you leapfrog your level to challenge a BOSS that exceeds your own funds, it will be a matter of time before the capital chain breaks and you become a fool.

In a sense, the pie that Boss Jia draws, no matter who in BAT ends up, has BAT-level resources, even if it cannot be completed successfully, part of it will eventually be completed.

Mainly because of BAT's financial resources, its error tolerance rate is very high. If you make a mistake, you will only lose money, and others can afford to lose money.

BAT has 1 yuan to do this kind of thing, and it takes 500 yuan to try and make mistakes.If you are wrong, you will only lose a little profit.

Boss Jia’s subsequent mistake was mainly to take 50 yuan and play ten consecutive bets, with a total win or loss of 500 yuan.

Every time you make a bet, you have to spend all your money to be able to make a bet. If you lose one bet, it's all over.

This is a mistake with low error tolerance due to the small amount of funds. In fact.It is an error caused by the PPT exceeding the amount of funds.

Therefore, for Zhao Han’s money-burning business, he had to sell the PPT first and let the venture capital pay the bill.Then, do things yourself.

If you can't sell PPT, you can't take other people's money to take risks. Zhao Han would rather not do many projects!

If you don’t do it, the layout will be smaller at most.

If the amount of funds for some projects does not keep up and they are forced to do it, then the capital chain will collapse, but everything will be lost.

……

After the success of online entertainment videos and Weibo attracted venture capital.

Zhao Han also carried out a series of equity incentives for the team responsible for the project in accordance with the initial commitment to the team.

Among them, the PPT was turned into the online entertainment video of the project, and the first equity incentive was carried out.

Chen Jingjing, who took the lead in research and development, received 2% of the equity in Net Entertainment Video Flower Planting, and the other team members received a combined 2%.

There is also a 1% reward for the management of Net Entertainment Video, the lucky one Mai Xiaoling, although she did not develop the website.

However, she is actually responsible for the company's copyright procurement business and film and television investment business. She will also be responsible for the main business in the future.

Equity incentives must be given so that they can be of the same mind as the company.

This equity incentive culture is even more popular in the Internet industry.Many traditional industries would rather give high salaries than equity.

For example, there are some well-known working emperors in Hong Kong City. The annual salary can reach hundreds of millions, but they do not hold much equity.

The main thing is that some bosses in traditional industries are sensitive to equity price comparisons and do not have a strong sense of sharing.

This is not the case in the Internet industry. Since the early Internet industry did not have much capital, it could only use equity instead of cash to attract entrepreneurs.

After this kind of industry rules were retained, it led to Internet companies' preference for equity incentives.

"Boss, can I also get 1% of the equity in online entertainment videos?" Mai Xiaoling was surprised.

The valuation of Net Entertainment Video is only US$1 million, which is not high under Wenwen Jingjing Technology Company.

But the 1% equity incentive is also as high as $100 million.According to Mai Xiaoling's current salary, she will never earn so much in her lifetime!

"We will give enough incentives to those who have made great contributions." Zhao Han said with a smile, "You should! After all, you are the CEO of the online entertainment video flower planting area. In the future, you will be required to shoulder the company's business. You The interests of the company are tied to the interests of the company, which is beneficial to the development of the company. After owning the equity, you also want to increase the valuation to a larger scale so that it can be listed and circulated in the future, right?"

"Boss, don't worry, I will definitely make the online entertainment video a good one!" Mai Xiaoling was very serious.

After various Internet companies went public, the myth of wealth creation echoed in her mind!

When such an opportunity fell to her, Mai Xiaoling also developed an unprecedented passion for work!

Chapter 445 Weibo’s new atmosphere

“The main business of online entertainment video must be able to withstand loneliness. In the current Internet copyright environment, the main focus is to expand copyright.

Developing users and traffic is not the main consideration in the Chinese online entertainment video market at present. "

Zhao Han said, "The most profitable projects you can make use of are film and television investments. Every year, you recycle 200 million US dollars of funds to invest in film and television dramas. Converted into Hong Kong dollars, it's about 1500 million Hong Kong dollars.

Suppose you invested 1500 million at the beginning of the year and the funds were withdrawn and you earned 1600 million. You can continue to invest the 1600 million on a rolling basis. In the end, there is no limit to how much you can invest in a year.This US$200 million limit is equivalent to a credit card overdraft limit, and the annual overdraft limit is US$200 million. "

Mai Xiaoling nodded: "I will work hard not to lose money! Make as much money as possible!"

"Net Entertainment Video currently has 3000 million US dollars in its account, but it is better to save money." Zhao Han said, "Movie and TV series copyrights, non-exclusive copyrights, are capped at 1 yuan a piece. At this stage, it is higher than 1 yuan." I don’t want the copyright for Yuan Yiyi for now, as long as the price is low, expand the copyright inventory. Exclusive copyright, the upper limit is 10 Hong Kong dollars or RMB per movie, at least get the exclusive copyright in the Chinese region. If you get the global exclusive Internet copyright, you can increase the price according to the situation. No more than 50 units at most.”

"Hmm!" Mai Xiaoling listened carefully to BOSS's speech.

After all, Zhao Han not only knows how to fight chicken blood, but also makes clear arrangements for the strategic management of the company.

Basically, if you follow Zhao Han's strategic direction, you will most likely not make mistakes.

Just like the video industry, if you follow the traditional route of various video websites, you will most likely fall into a pit.

But Zhao Han is a layout, but a guide to avoid pitfalls.

……

2005 8 Month 1 Day.

Weibo is also celebrating. As the development team of Weibo, Chen Jingjing, as the leader of the project, received 2% of Weibo's equity. In addition, many other developers received equity ranging from 0.1% to 0.3%.

The technical team, including Chen Jingjing, takes a total of 4% of the equity as an incentive for developers to implement projects.

Bai Xiaolu actually participated in the development process, but she was more of an operations manager of Weibo, so she finally got 1% of the equity.

In general, the equity divided out is also 5%, which is the same as the equity incentive ratio of Net Entertainment Video.

After the implementation of equity incentives, the equity ratio of Weibo is that Wenwen Jingjing Technology Company holds 75% of the shares, firmly controlling the controlling stake. In addition, SoftBank SAIF has 15% of the shares, and IDG Capital has 5% of the shares.

Chen Jingjing has 2% equity, Bai Xiaolu has 1% equity, and other employees participating in the project have received at least 0.1% equity.

Based on the current valuation of Weibo, that is to say, those who participated in early project research and development can get a minimum of US$30 in stock, and a few outstanding ones can get more.

Chen Jingjing was the initiator of the project, and Zhao Han put her in charge. Therefore, no one was dissatisfied when she received 2% equity worth US$600 million.

As for Bai Xiaolu’s 1% stake, worth US$300 million, no one is unconvinced.

Because, since Bai Xiaolu started running Weibo, he miraculously turned the website from the very beginning into the No. 7 WEB website in the world and the No. 2 domestic website like magic in five months.

After receiving financing, Weibo will undoubtedly have the confidence to face the challenges of various peers.

“Dear colleagues from Weibo:

Weibo has only been online for about 5 months. From scratch, it has grown explosively to become the second most popular website in China.

This is not only the correctness of the boss's strategy, but also the result of our company's employees working together as one and working hard to implement it.

It is precisely because of our efforts that we were recognized by IDG Capital and SoftBank SAIF, the giants in the venture capital industry, and received US$20 million in real money with 6000% equity financing.

As a result, our cash reserves have reached the level of the leading domestic Internet companies.

Weibo’s $6000 million financing is just the beginning.Our long journey of thousands of miles is the first step for further development.

The boss handed over the operation of Weibo to me, and I, Bai Xiaolu, have been trembling with fear.I am afraid that I am not capable enough and cannot meet the boss's expectations.

At the same time, I have always been worried that our website with such a large traffic volume will inevitably have various public opinion disturbances inside and outside the site, and will be subject to various environmental constraints.

We have run Jingjing Reading Network, experienced the 2004 crackdown on Internet pornography and illegal activities, and witnessed the closure and rectification of many websites back then.After a few months of rectification, some websites have completely lost their market share and are no longer in their original position.

Therefore, we need to be more cautious and try to avoid the proliferation of harmful content on our platform.

As much as possible, our platform is filled with peaceful, enjoyable discussions.Instead of all kinds of bad, offensive, abusive or very sensitive topics.

In order for Weibo to grow and develop healthily, we need to do this.First, our platform can bring value to users.Second, the atmosphere of our platform is positive and beneficial to society, not harmful.Third, we can contribute more benefits to companies and brands, such as brand Internet promotion, allowing our customers to gain benefits.Fourth, we must maintain good communication with the media and officials.Fifth, we also need to consider gradually improving our business profitability and creating returns for shareholders.

In August 2005, we received US$8 million in venture capital and had a valuation of US$6000 million. We were one of the top traffic companies on the domestic Internet, but we still needed to be humble and cautious.

Pride will make us swell, and bloat will make us blind. At this moment, we must continue to stay awake and original.