Start earning money as the girl next door

……

Liu Fei is an employee of a Beijing Internet company. He has a secret love for Lin Xue, a new female colleague in the office. Although the relationship between the two is gradually warming up, it has not yet reached the stage of love.

I was browsing Weibo out of boredom and suddenly saw the topic of the movie "Rebirth Ten Years Ago". My eyes lit up and I deliberately said: "Lin Xue, I have a friend who originally wanted to invite his girlfriend to watch the movie. I bought two He wanted to buy a movie ticket, but he didn’t see the movie, but he broke up with his girlfriend. Now he doesn’t want the movie tickets, so he plans to give them to me. It’s a pity that I can watch the two tickets alone. Can you accompany me after work? Watch a movie together?"

"Is that so?" Lin Xue nodded after hesitating.

After getting the reply, Liu Fei took the opportunity to go out for a cigarette, contacted a friend on the phone, and asked him to buy a ticket for him. He pretended that he was broken up and gave him the movie ticket.

"Movie tickets are 25 yuan each. Two tickets are 50 yuan." Liu Fei checked the ticket prices online.

"You have to pay more!" said my friend.

"How about two 80s?"

"can!"

After completing this transaction, Liu Fei took the opportunity to invite Lin Xue to a cinema owned by China Film Group near the company after get off work, and then waited for his so-called lovelorn friend.

My friend was very generous and performed the whole show, gave the ticket to Liu Fei with a solemn expression, and then left, never to return.

Liu Fei happily led Lin Xue into the cinema.

The entire screening hall, with about 300 seats, is a multiplex cinema that was renovated in recent years.

In the past, most of the old movie theaters had a screen with thousands of seats. Once the movie was not good, the attendance rate would be extremely miserable.

Cutting large-area single halls into multi-hall cinemas is also one of the specific measures for the current reform of the cinema chain system.

Most of the screening halls have turned into small halls with hundreds of seats.

A cinema can show multiple movies at the same time. In this way, as long as one movie has a relatively high attendance rate, the overall attendance rate will be acceptable.

Of course, the disadvantage of this change is that if the movie becomes too popular, the theater will make a lot less box office because there are too few seats to show the popular movie.

But in general, there are still too few movies that can fill up the audience.

Under normal circumstances, this kind of multi-room cinema is quite scientific.

Soon after, more audiences began to come to the screening room.Some viewers were already discussing it while waiting for the screening.

"Adapted from a novel about rebirth."

"What do you mean?"

"Basically, it's a story about a person who went back in time and changed his destiny through his understanding of history."

"Oh! There are some movies like this in Hollywood, but very few in China."

"The plot will be very different between domestic rebirth and Hollywood going back in time."

Obviously, many of these viewers are Internet lovers of rebirth themes. They chose to watch this movie because they like the theme.

After all, movie tickets in Beijing are not cheap, usually dozens of dollars more.Some popular blockbusters can cost hundreds of dollars in ticket price.

As the theater lights go down, the show begins.

The movie begins.

In a busy office scene, the male protagonist Huang Xiaoshan, played by Li Ergou, works skillfully and numbly.

The social animal's heart tightened when he saw this scene, as if he was filming his own daily life.

After receiving the call to work overtime, Huang Xiaoshan frowned but agreed.

Then, there was a second phone call, and my girlfriend said we broke up.Huang Dashan tried to persuade him to stay, but then he acquiesced.

Through Huang Xiaoshan's memories, he found that his girlfriend was not a good person, she could be called a vampire, draining all of Huang Xiaoshan's savings to maintain his luxurious life.

On the other side of the camera, the girlfriend who bought a lot of luxury goods hooked up with a new boyfriend who was more capable of exploiting her.

Then, the next scene shows the protagonist continuing to work overtime.

After finishing the work, he was about to leave the company, but because he was too tired, he found a sofa to sleep on.

I was about to open the door, but it didn't.

When the protagonist's eyes gradually became heavy and he fell into a deep sleep, the door began to emit light and gradually opened, attracting the unsuspecting protagonist into the door bit by bit.

The calendar numbers on the wall have changed, and the years, months and days have gone backwards.

The clock on the wall also started to run backwards!

These shots are low-cost descriptions of the process of rebirth and time travel.

Finally, the time on the calendar on the wall went back ten years, the door reopened, and the protagonist was spit out from the door.

The clock continues to tick clockwise.

Chapter 448’s premiere was a box office smash!

The audience in the cinema was completely silent...

At this beginning, there are no gorgeous special effects, but the lens language is extremely compact and refined.

It quickly takes the audience through time and space, returning to the immersive experience of ten years ago.

In a sense, whether some plots in a movie are good or not does not necessarily mean that the more investment, the better. It mainly depends on the careful design and some unexpected inspiration.

As the movie progresses, the protagonist Huang Xiaoshan wakes up and begins to realize that he has returned to ten years ago.

The audience's emotions were obviously very excited!

Although they had guessed what happened based on the language of the previous shots and the title of the film, after the protagonist really confirmed it, the audience suddenly felt a sense of immersion.

The biggest feature of the rebirth stream is the sense of immersion. Especially for viewers who are watching rebirth novels or rebirth movies or animations for the first time, they basically cannot resist it.

After watching it too much, the audience will have a certain resistance to the subject matter and it will not be easy to relate to it, and then the audience will watch it with a normal mentality of watching a story.

From the perspective of reading a story, the attractiveness of the subject matter is actually reduced.

In later rebirth-style novels, the subject matter itself has declined, and many authors can only rely on their writing style and different stories to attract readers.

But film and television works that are reborn and returned to the past can easily become hits.

The reason is that ordinary film and television audiences are not yet tired of aesthetic appreciation.I feel the subject matter is even more novel.

In the movie, going back to the scenes in 95, the main purpose was to move the shooting scenes from some newly built neighborhoods in the county to some old urban areas.

A large number of old urban buildings and some costumes and props from the 90s were collected to restore the effect of time travel at a very low cost.Details such as costumes and props are almost perfect.

This kind of effect does not require special effects, and many viewers feel it is real.

The protagonist in the movie, Huang Xiaoshan, used the foresight of rebirth to make a major change in his life.

The audience couldn't help but feel very excited because of the sense of immersion!

The emotional line is the protagonist's initial relationship with Qingmei and the beauty next door. Two different emotional lines, sweeping away the frustration of the protagonist before his rebirth at the beginning, the emotions that were first suppressed and then increased, completely exploded, and he was happy all the way to the end.

At the end, it seems that the protagonist chooses his childhood sweetheart and confirms the relationship, but... in fact, the foreshadowing is that the relationship between him and the girl next door is a career partnership, which makes his emotional line severed, giving the film a chance to become popular. That leaves room for a sequel.

Of course, if the box office of the movie is mediocre, then that's all there is to the series, and there will be no need to adapt the original plot for a sequel.

After the movie ended, an audience member in the theater suddenly shouted: "What a movie! It was so exciting! I have never seen such a fun movie in the past few years! Applause! Everyone applaud!"

"it is good!"

"So lovely!"

In an instant, there was a burst of applause. Although... the film crew was not in this cinema, the audience was indeed moved by the movie and felt that the ticket price was so worth it.

When walking out of the cinema, Liu Fei couldn't help but hold Lin Xue's hand.

Lin Xue blushed slightly, struggled for a while, and then let him go. In fact, she didn't dislike her colleague Liu Fei.

"The movie is very good! It feels like the trip was worthwhile!" Liu Fei said with emotion. His courage to take action and hold hands was also because he was attracted by the subsequent changes of the protagonist in the movie.

Before his rebirth, the protagonist was submissive and became the scumbag's cash machine, draining his wallet and kicking him away.

After the rebirth, the protagonist has a completely new outlook on life, and he even takes the initiative to pursue girls.

"Well!" Lin Xue asked, "Do you think people can go back to the past?"

"Perhaps it will be possible to develop science in the future?" Liu Fei wasn't too sure and could only deal with it vaguely.

"If you went back in time, would you pursue your childhood sweetheart or the girl next door?" Lin Xue asked.

"That...me!" Liu Fei suddenly saw Yang Xue's expression and knew that this was a postgraduate entrance examination question, and said, "If I go back to the past, I will choose to repeat the grade for two years and pursue you!"

"You... idiot." Yang Xue couldn't help being caught off guard by his counterattack.

All in all, Liu Fei felt that this movie was really a tool for pursuing girls.The ancients never deceived me!

……

On August 8, the box office of "Rebirth Ten Years Ago" premiered in 28 theaters and eventually reached 15.

It can be said that the occupancy rate of the theaters showing the film can basically reach [-]% to [-]%, and some theaters have full occupancy rates.

At night, the venue was almost full.

On August 8, the number of screening cities began to increase to more than ten, and the number of screens began to exceed 29.

The total number of screens undergoing theater restructuring in China this year is only over 2600.It’s not that there are only a few domestic screens.

But many old movie theaters, such as those in Jiangcheng County, are not actually included in the online distribution system at all.

Mainly to theater chains in big cities. After release, excess copies are sold to theaters in county towns, mainly to make money from selling copies. For example, one copy costs 1 yuan. Some copies are second-hand or have been resold countless times. , the price was cheaper and sold for two to three thousand.

Cinemas in small cities that are not included in the theater market have extremely limited revenue sharing. It is up to the cinemas themselves to decide how much they can give. If they only give a few thousand yuan, it will only be a few thousand yuan.

Therefore, the domestic movie box office market these days mainly focuses on the markets in first- and second-tier cities.The movie box office market in several first-tier cities accounts for half of the domestic box office.

Later, the domestic movie box office market developed by leaps and bounds. On the one hand, it was because the market had indeed developed. On the other hand, the theater system was actually transferred to small cities, expanding the number of screens under the box office sharing system.

As the number of screens showing movies increased, the box office on the 29th also increased significantly to 576 million.

Han Sanping from China Film Group called Mai Xiaoling specifically: "Mr. Mai, the box office figures for the two days are 67 and 500 million. Congratulations!"

"Congratulations!" Mai Xiaoling said with a smile, "China Film Group also gets 30% of the investment share and distribution share!"

Generally, the net box office revenue from domestically released movies is 91.7% of the actual box office amount after deducting film funds and related taxes.Then, the net box office is divided into 50% for theaters, 7% for theater lines, and 43% for producers and distributors.

In fact, the producer takes 33% of the net box office revenue. Of course, if the production and distribution are all by oneself, then it can achieve 43% of the net box office revenue.

Generally speaking, if a movie wants to make a profit, it must be at least three times the sum of investment costs and publicity costs before it can recoup its capital through box office splitting.

It has only been two days since the movie was released, but in fact, it has almost paid back.According to this progress, the capital should be recovered on the third day, followed by profits.

In fact, the difficulty of making money from movies is a challenge for most film and television investors.

The main reason is that the cost of production is not low, and it also requires publicity and distribution.

Of course, China Film is responsible for the costs of various offline promotions and distribution, and it does not count as receiving the distribution share in vain.

"Mr. Mai, what's the secret behind the popularity of your company's movies?" Han Sanping asked.

"There is no secret. We just adapt popular novels on the Internet. The novel's subject matter is popular, which means that the story has a certain basis. We study why the audience likes it, ask the relevant author, what is the secret to the success of your subject, and then, We have incorporated the secret of core blockbuster into the movie."

Mai Xiaoling said, “Our boss is the expert in this regard, he started writing novels.

Later, when he was working on the Internet, he just listened to the rumors in the market. When he felt that the wind was coming, he knew that when the wind came, pigs could fly into the sky.

The secret to success is probably to find a subject that the public likes to hear!

Hong Kong films were successful in the past, and so was Hollywood.

However, Hollywood’s success is based on its own market, that is, the aesthetics of local people. They cannot serve the cultural history and aesthetics of other countries and regions. Some of their down-to-earth attitudes may have been taken over by us. No longer down to earth.

Hollywood is very commercial, but its commercialization is not based on the aesthetics of our market, which is a bit worse.

Based on the aesthetics of the local audience and catering to the aesthetics of the local mainstream audience, there should be a market.

In fact, if you look at the latest topics discussed on Weibo, you should be able to roughly understand some of the topics that young people are paying attention to today.

Movies are dominated by young people's attention in the box office market. Young people's aesthetics and the topics they care about often create opportunities for hit movies.

Therefore, it cannot be judged based on winning awards, it cannot be produced based on the preferences of foreigners, and it cannot be based on the preferences of the elderly.

The older generation of filmmakers are aggrieved. Why do young people today not like the movies I made that young people liked to watch ten or 20 years ago?

Mainly young people of every era, the topics they pay attention to are both the same and different.

Some movie themes are timely!

It makes no sense to use a cultural district that was popular ten years ago to cater to today's young people and then blame the market for the result.