Start earning money as the girl next door

If a film and television adaptation of a popular theme among young people cannot be released within a year, it may become obsolete!

In terms of subject matter, we pay attention to freshness and speed!The fastest way to research is the novelty of the subject matter and the topics that young people of the era are concerned about. Then, based on this, we quickly come up with the stories and themes that young people want to see. "

Han Sanping couldn't help but sigh: "Your success is indeed not without reason."

"By the way, there is also our Weibo!" Mai Xiaoling said, "After the movie was released, the Weibo network became very popular. Millions of people discussed it every day, and the daily clicks exceeded tens of millions. A large number of netizens watched. Attracted to watch movies in theaters!”

"Weibo is so powerful?" Han Sanping couldn't help but marvel.

"Currently, Weibo is the website with the largest traffic in China, with tens of millions of users sharing and discussing topics on Weibo every day." Mai Xiaoling said, "In the future, movie promotion will be indispensable with the Internet."

Chapter 449 The box office is soaring

"Rebirth" is at the end of the summer, which is theoretically a garbage schedule, and it is almost a mess.Because the opponents at the same time were too weak.

Since there are no particularly good Hollywood blockbusters, there are no Chinese blockbusters either.Therefore, the box office has been soaring since its release.

On June 8, the box office was 30 million.

On June 8, the box office was 31 million.

After the box office data came out, the media, which originally paid almost no attention to "Rebirth Ten Years Ago", crazily began to fill in various film review reports.

"The production cost was 200 million yuan, and there was no star. The movie "Rebirth Ten Years Ago" was released for four days and earned 2000 million yuan at the box office."

"Film director Zhong Jichang frankly admitted that the success of the film was due to the subject matter and story, not his contribution. The company took the novel and let it be executed. The essence is a rebirth novel, which touched the hearts of many viewers."

"The lead actor Li Ergou said that he is an amateur and has never studied acting. Filmmaking is fun. His main job is writing novels. The income from novels far exceeds that from movies. Mainly because the company originally recommended the adaptation of two novels, and his novel I lost the selection, so I settled for the next best thing and played the leading role in my opponent’s work.”

"The movie's female lead, Zuo Xiaowen, said that her job is as an Internet celebrity model, but she has had the idea of ​​acting since she was a child.

The company also said that one day, it would allow him to realize his dream of becoming an actor, and his dream came true later.

In future career planning, I will still focus on the work of the company. If there are some suitable movies, I can consider participating in roles. "

After a large amount of surrounding news was unearthed, the news became more popular.

Among them, Zuo Xiaowen's Weibo fans increased rapidly from the original 30 to more than 100 million.

The number of Li Ergou's Weibo fans has also increased from more than 2 to more than 50.

In a sense, both of them are considered instant hits and have the foundation to become traffic stars.

If he shoots some more popular works, he will probably be regarded as a traffic star.

Among them, Li Ergou, who was originally licking Chen Chunhua, was licked crazily by countless female fans because of his performance in the movie, and all kinds of GIEGIE and husband's disgusting screams came to him in droves.

Under Zuo Xiaowen's Weibo, there are various names of Xiaowen's wives and wives.

This is inevitable. It is okay for various online users to lick public figures, but it would be impolite to harass ordinary users.

……

On September 9st, "Rebirth Back to Ten Years Ago" was released in Hong Kong City.

These days, most Hong Kong film practitioners actually have no future.The number of purely Hong Kong films produced in the Hong Kong city is estimated to be only about ten or twenty films a year.

For example, some Hong Kong film makers went to South Korea to teach them how to make films. After the rise of Korean films, they kicked away the Hong Kong film masters who taught them how to make films.

Then, Hong Kong filmmakers wanted to co-produce with the Japanese film industry. Similarly, after Japanese films began to improve, the Japanese market for Hong Kong films shrank further.

In the mainland market, although there are many Hong Kong films that sell well, the beneficiaries are a few big directors and big stars. It is almost difficult for the middle and low-level people like Zhong Jichang to get involved in film production.

As a result, Zhong Jichang is now selling well in the mainland and has returned to Hong Kong to promote movies.

“I gained a lot from this trip to the mainland!

In the past, the kind of film cooperation involved the mainland's leading film company cooperating with our top well-known directors and stars. Ordinary filmmakers didn't seem to have much room for cooperation!

The local market for Hong Kong films is sluggish, and it is basically difficult for overseas markets to see any improvement due to the impact of Hollywood. "

Chung Chi-chang said, "But during this trip, I discovered a vast world. The advantage of our Hong Kong films is not that the poorly filmed themes we used in the past have become cliched and superstitious and cannot be released in mainland China. Police and criminal themes are too old. , gangs cannot be shown.

Various other themes are also old-fashioned and have no new ideas.Special effects blockbusters couldn't beat Hollywood and collapsed.

So, can we change our thinking? We are skilled film technicians.Bringing technology to participate in the early stages of entrepreneurship in the broader cinema chain market for Chinese-language films in mainland China?

During the glorious period of Hong Kong films over the past few decades, we have accumulated a large number of skilled practitioners, some with more than 20 or [-] years of experience. These are skilled jobs that are scarce in many places, including the mainland film and television industry.

With our skilled behind-the-scenes team, the theme of the movie is the most popular story that has not gone out of fashion among the 14 billion people in mainland China.In fact, actors can also find some cheap newcomers according to the needs of the subject matter and local conditions.

In this way, we don’t need stars with expensive salaries, nor do we need to compete with Hollywood in special effects. We can compete with the novelty of the story’s subject matter and the audience’s preferences.

Our past success in Hong Kong films was based on what was popular in the market, what the audience was, and what we filmed?Kung fu movies, comedy movies, martial arts movies, zombie movies, gambling movies, gangsters, cops and robbers...

Now we can broaden our horizons and create works not based on the themes of our one city or one place, but on the most popular themes in the broader market.

According to our company's methodology, if you don't understand popular topics, you can actually read the hottest topics on Weibo. You make a bet. If you bet correctly, this topic and story will be the hottest, then it may be exposed. movie.

There are new themes on the Internet all the time, and these new themes can be turned into story themes for movies.

As long as there are new stories, I believe that we experienced filmmakers will be able to create big-selling movies at a lower cost!

I am not a first-rate director, just a lucky director!

This is my second film as a director. I hope that Hong Kong audiences and colleagues can also experience this new subject matter and this new trend of low-budget films! "

Many of the people present were Hong Kong film practitioners, mainly because they wanted to find some inspiration from the themes of directors who also fell in love with the film and became an instant hit.

After the film conference.

Hong Kong City provided screenings to more than 50 cinemas that day, and each cinema provided sufficient resources.

The main reason is that Hong Kong films are indeed in decline.Many theater chains have provided a large amount of resources to support some films that are said to revitalize Hong Kong films.The main reason is...Hong Kong films are related to the livelihood and jobs of many people.

Moreover, with fewer Hong Kong films shot locally, the local box office has actually shrunk further.

Although Hollywood blockbusters have taken over half of the world, in fact, Hollywood is a set of values ​​and aesthetics, crudely marketed to the world, and it does not cater to various cultures around the world at all.

Even if there are flower elements, Middle Eastern elements, Egyptian elements, and European elements, they are all what Yingjiang thinks. If the photo is wrong, people won't care.

Sometimes, people from other cultures and regions feel as uncomfortable as eating poop after watching the plots of some movies under the hegemony of Yingjiang culture, but what can be done?

Local culture, only local people can create the most suitable.

In fact... Hong Kong movies from the 90s and [-]s, although they were about some stereotyped and traditional flower-growing culture, they still showed a lot of flower-growing elements to the world.Among them, some so-called feudal superstitious folk customs, these things, in fact, Hong Kong movies respect tradition more.

The attack on feudal superstition is an attack on local folk feudal superstition.The feudal superstitions from foreign countries have been accepted by many. It seems that other people's feudal superstitions and bad habits have become advanced aesthetics here.

If we were to fight against feudal superstition and treat everyone equally, it would actually be nothing.But flower-growing zombies can't fool around, but foreign vampires, werewolves, angels, devils, and mummies can.

It would be surprising if Hong Kong films did not suffer heavy losses due to such differential treatment.After all, Hong Kong movies contain a lot of feudal superstitions based on local culture.

Originally, the market was small, and the technical and financial strength were insufficient.Many subjects that I was good at in the past could not be photographed.

And Zhao Han’s olive branch to Hong Kong films is innovation!

If old themes don’t work, then... new themes will work!

The Hong Kong film industry is too small, and the creative energy of the cultural circle is limited. Mainland China’s latest source of creativity is the source of living water.

In fact, in the past, the heyday of Hong Kong films was not the power of the Hong Kong city, but the essence of the entire Chinese-speaking cultural circle, which was gathered into Hong Kong films.

9 month 1 day.

"Rebirth Ten Years Ago" premiered in Hong Kong with a box office of 117 million.

Although it is not as good as those top blockbusters at the box office, the good thing is that it is a small-cost movie with a budget of 200 million yuan.

All of a sudden, countless Hong Kong film audiences and colleagues came to watch.

Therefore, the movie's attendance rate is extremely high, and its reputation is also excellent.

Ming Pao's film review wrote: ""Rebirth Ten Years Ago" is a movie with a winning plot and a budget of only 200 million yuan.

I originally thought it was shoddy, but unexpectedly, the viewing experience was excellent. The whole movie made people immersed in the protagonist Huang Xiaoshan, returning to ten years ago and changing his destiny.

The theme of returning to the past is not new. For example, "Looking for Qin" is a work that returns to the Qin Dynasty.

However, the theme of a little person like this going back in time to change his own destiny is even more resonant!

In the past, many Hong Kong films had themes about small people and could see the joys and sorrows of ordinary people, but now there are fewer and fewer of them.

Even mainland movies are increasingly lacking in the shadow of small people, and they also lack themes that small people really long for.

After watching this movie, the author's biggest feeling was sighing. If I could go back ten years ago, what would I do? "

Subsequently, a large number of local entertainment news began to appear, including "Rebirth Back to Ten Years Ago",

In the following days, the box office in Hong Kong City stabilized at more than HK$100 million per day.

It can be said that there is no doubt that this movie will become a blockbuster hit in the Chinese film industry.

Although just one movie's blockbuster hit actually had minimal impact on Zhao Han's business structure.

After all, how can movies make money on the Internet?

But in fact, this is also Zhao Han's career copyright map, a plan to enter the entertainment industry to obtain potential traffic in the entertainment industry.

This is what Zhao Han understands is the correct layout of Boss Jia's "ecological reaction", forming an ecology, interconnected and mutually reinforcing.This results in a qualitative change like a chemical change.

Film and television investment can drive the layout of the upstream industry of online novel copyright.You can also promote downstream industries such as Weibo and online entertainment videos.

Chapter 450 The PPT of the Eagle Sauce Market begins to sell

September 2005, Eagle Sauce in San Francisco, California.

NETenjoy (Netenjoy) video English website was quietly launched in August. The initial video resources were mainly some Hong Kong movies and dramas acquired by Hong Kong City, with simple English subtitles.

The movie provides a 5-minute preview. If you find the movie interesting, you need to pay a starting price of US$2 to continue watching and subscribe to play online.

As for TV series and animations, the first episode is provided for free, and subsequent episodes are paid at the price of US$1.

One week after the online entertainment video went online, it gained more than 1000 registered users.

Basically, they are all paying users. On average, a user spends about US$3 a day!

This is also because the copyright protection in the hawk sauce market is relatively strict, and there are relatively few piracy resources. Moreover, it is found that pirates are actually more serious in legal proceedings.

In a sense, Yingjiang's paid video market is naturally ripe for success.

Among the online entertainment videos that have been online for a week in the Eagle Sauce Market, the most requested ones are mainly martial arts movies and TV series.

Mainly because domestic audiences find it boring, but overseas audiences still find it relatively novel.

What's more, the initial traffic to the video website was drawn from the English version of Jingjing Reading.com, which contained a large number of users who were interested in the martial arts culture of growing flowers.

At this time, Yu Weiwei was selling PPT to two venture capital tycoons, Patrick McGovern of IDG Capital and Michael Moritz, the head of the Eagle Sauce region of Sequoia Capital.

"...As you can see, the series of business layouts we are currently building are based on the Internet, reshaping the entertainment industry and creating a virtual Disney on the Internet.

Traditional novels need to be distributed through paper books, which is not only unenvironmentally friendly, but also inefficient and expensive to distribute.

Therefore, after our Jingjing Reading Network succeeded in paid reading in the flower market, we transplanted our business model to the Eagle Sauce Market and launched the English version of Jingjing Reading Network.

Both websites have achieved commercial success in different markets.

In fact, the copyright environment of the Eagle Sauce market is better, unlike flowers that are easily affected by piracy. As a result, the English market currently has about 70 daily active users, but the number of paying users has reached 30. The average monthly contribution of a paying user is about 10 US dollars. Approximately $300 million in paid market is created every month.

The number of users at our Huahua site is more than twice that here, but the Chinese paid reading monthly subscription market alone is about 20 US dollars, which is only equivalent to one-fifteenth of the Eagle Sauce market.

As for the English version of Jingjing Reading Network, the number of original authors, the size of the library, and the number of readers have continued to grow, resulting in sustainable scale growth.

This is verification, online paid subscription, subverting offline paper book publishing..."

“Next, what we need to verify is mainly video websites, and gradually reduce the dimensionality of traditional TV media and offline distribution channels.

As we all know, audiences’ interests in movies and TV shows vary.

In the short term, users may look for similar themes because they have watched historical war movies from a certain period.

Whether it is a TV station or a movie theater, it is impossible for them to quickly provide a large number of similar themes to satisfy users' short-term preferences. Therefore, it is impossible for traditional media to maximize profits in the short term.

And if we can continue to accumulate copyright resources, assuming that users like to watch historical themes of a certain country, we can provide 100 similar themes, or even more, then users may not be interested until they see twenty or thirty movies or more. It will get boring, so we will maximize the value of users in the short term.

Or, if the user doesn't know what works they are watching, and we provide thousands or more works for them to choose from, it is possible to guess what the user likes, thus promoting the user's subscription.

We believe that just like novels with good content, users will subscribe.Professional film and television content can further stimulate users' desire to pay for subscriptions.

According to our current video website, 1000 users generate approximately US$3000 in daily consumption. Our average daily paid subscription for a single user can reach US$3, and it can reach US$1000 a year. Of course, if the user scale expands, the average paid subscription for a single user will reach US$[-] per day. Consumption may be lower.

But assuming we have 1000 million users, each user consumes an average of 10 US dollars per month, and the monthly consumption scale is 1 million US dollars. We generate more than 10 billion US dollars in revenue a year. This kind of business model can generate real income. I’m afraid it won’t be as small as US$10 billion in the future.

It may be worth tens of billions of dollars or even larger, or even a completely new business model revolution that replaces traditional television media.