Start earning money as the girl next door

Here, we announce that the minimum monthly salary standard for all subsidiaries of Wenwen Jingjing Group will be raised from 800 yuan last year to 1200 yuan. After the meeting, what I hope to see is that all subsidiaries will increase their basic wages so that The company's minimum wage threshold is no less than 1200 yuan.

The increase in basic salary is for new employees and some lower-level employees whose skills are not so outstanding.

Competent employees, I hope you will not only look at basic salary, but also use your abilities to get equity incentives!

Our company's major sub-projects and subsidiaries are all internal incubation and entrepreneurship. After the project is successfully launched online, the teams participating in the project entrepreneurship can obtain equity.

We believe that equity incentives are the best incentive mechanism for the most talented and ambitious employees. This is a reward for conquering the country, conquering the city, and winning important battles.

But once we have established a new territory, we need more ordinary grassroots employees to hold on to the new territory we have opened up. Therefore, we must continue to improve the treatment of grassroots employees.

We strive to achieve that the bottom line of wages for all employees will continue to rise. Gradually, we are located in an underdeveloped city, and the wages of employees at the bottom will gradually reach the wages of their counterparts in first-tier companies.

We are not a state-owned enterprise, so we don’t need to be so particular about equalization.The salary gap between the leaders of state-owned enterprises and those at the grassroots level is only a few times at most.

We can give the best talents a remuneration hundreds and thousands of times higher than ordinary employees!But only when special contributions are made, rewards will be implemented.

With normal salary, we won’t make a big difference.What widens the salary gap is mainly the equity incentives given to geniuses and heroes! "

“I summarize the company’s future strategic direction as——

First, consolidate existing projects and compete for first place.Second, we must be determined to innovate and attack new trends. We must remain sensitive and curious about new market trends.Third, focus on the domestic market while also taking into account overseas markets.We can neither ignore the domestic market as our foundation nor the huge overseas market.Fourth, point your sword at the enemy and unite internally.Our criterion for testing our combat effectiveness is always to defeat external competitors and rank in the industry, rather than focusing on our internal rankings.Internal rankings are meaningless. Is it necessary to compare Weibo with online entertainment videos?There is no need. We are trying to find ways to collaborate and help each other internally, rather than causing trouble and making fun of our brother companies. "

As the boss of the company, Zhao Han pointed out the company's strategic direction.

In addition, he also talked about the tone of the corporate culture he hoped for. Basically, in the early stages of the company's booming development, many people accepted the spirit of Zhao Han's speech seriously and happily.

After all, a company's culture is essentially the embodiment of the boss's spirit and will.

For example, what kind of company Alibaba is depends on some of Jack Ma’s ideas.What is the nature of NetEase's corporate culture depends on Ding Sanshi.

The structure of major companies and what they can do are not only determined by how many resources they have, but also reflect the will of the boss.

For example, a company like Lenovo started out much better than Huawei, right?The market foundation and even the technical foundation at the beginning were stronger than Huawei, right?

It can be said that even in 05, no one thought Huawei could compare with Lenovo.

But later, Huawei continued to invest heavily in R&D and continuously developed competitive products, and the landscape gradually changed completely.

Is it because Lenovo doesn’t have the conditions to follow Huawei’s route?

It’s not that I can’t, I just don’t want to!

The corporate culture that Zhao Han wants to create is a corporate culture that both needs and wants... although, it is very unreasonable!However, he did implement his idea!

……

Not long after the company's strategy meeting ended.

The headquarters of Wenwen Jingjing Technology Company received several waves of reporters, including CCTV reporters.

Of course, the news interview was left to Chen Wenwen.

"Mr. Wenwen, I'm very curious. Your company should be the most mysterious Internet company.

After its establishment last year, it was almost silent. When the news reported about your company, your company had already reached tens of millions of users in the field of Jingjing Pinyin input method.

Before your company attracted huge amounts of venture capital, there was very little exposure in the news. I am very curious about what background your company was founded on, and how it was able to achieve such achievements today? " asked the reporter.

"I was undoubtedly dragged onto a pirate ship, just like the heroes of Liangshan were taken to the mountains. Our boss is from the same hometown as me.

Then, with the PPT, he tricked my sister into starting a business in his company after graduation.

Can I rest assured?

So I followed up. "Chen Wenwen smiled helplessly.

"Ah? The name of the company is Wenwen Jingjing Technology Company. I thought you were the main founder." The reporter said, pretending to be surprised.

"I have some shares. My sister has more shares than me. After all, she is engaged in technology. As a holding platform of the parent company Wenwen Jingjing Technology Company, I have the lowest shareholding ratio." Chen Wenwen smiled, "The four partners of the company, I have the lowest stake.”

"Ah?" The reporter couldn't help but asked curiously, "Can you introduce the other founders?"

"My sister Chen Jingjing can introduce me. She is in charge of technology. She studied computer science at Tsinghua University and was tricked into writing code before she graduated.

Jingjing Reading Network was completed before she graduated.Later, after graduation, I kidnapped a best friend from Tsinghua University and joined the company. I learned the true story of our company's big boss, and I kidnapped someone when I met him. "

Chen Wenwen smiled and said, "There is another one, Liu Mengcheng, a well-known online writer in China. Jingjing Reading Network needs writers who can write, so we roped her in."

"I'm curious, can you introduce the boss of your company?" the reporter asked.

"There are some reasons for the time being that are difficult to introduce. In a few years, he may feel that if he looks away, there is nothing wrong with exposure.

The main reason is that the boss has worked for other businessmen, and the businessmen have not failed the boss. Only the boss has failed the businessmen and established a website to compete with the businessmen. "

Chen Wenwen said, "Can this paragraph be cut off? Otherwise, I'm afraid that some people in the audience will make wild guesses and expose our boss's identity in advance."

"Okay... ok!" The reporter nodded. It should be edited out later.

"Let's talk about other topics!" Chen Wenwen said.

"Okay, I'm curious. As an Internet company that has only been established for a short period of time, why does your company keep releasing popular products? Whether it's Jingjing Pinyin Input Method or Weibo. They have all quickly become the top of the Internet." CCTV reporter asked.

“Maybe it’s because we are one of the few Internet companies in China that doesn’t imitate the Silicon Valley model.

Our boss discovered that if we imitate Silicon Valley's business model, competition will become increasingly fierce. Internet entrepreneurship around the world is eyeing Silicon Valley. Maybe a successful project in Silicon Valley will be imitated by 100 or more domestic companies.

Instead of following the same track as at least a hundred imitators, we should innovate ourselves and run on our own innovative track first! "

Chen Wenwen said confidently, "We believe that Internet innovation is not a patent of Silicon Valley, but Internet practitioners around the world have the possibility to challenge Silicon Valley on the innovation level.

At least, innovation at the business model and application level does not have much technical content.

For the real underlying technological innovation, perhaps our foundation is still relatively weak.

But the innovation of business models and applications, in the words of our boss, is nothing more than thinking about whether there is such a market demand and whether the technology can realize it.

For example, do users have the need to read novels on the Internet? If so, then why not build a novel website.

Does the user have any needs for online shopping, listening to music, or watching movies? If so, they can do it.

First ask if there is a possibility that users have needs, and then ask how to do it.That's what Internet innovation is all about.

Dare to imagine and take the first step to innovation.

Our boss even thinks that this is no longer a matter of imagination.Elementary school level knowledge is enough to innovate world-class Internet business models.

Some entrepreneurs do not innovate. On the one hand, they think about imitation all day long and suppress their own innovative ideas.In addition, venture capital funds have encouraged the trend of copying Silicon Valley business models. If you tell the venture capital that you can plant a flower version of so-and-so, there are successful cases in Silicon Valley, so you can get money.

There are no successful cases in Silicon Valley, so it is more difficult to convince venture capital investors.

This is also the reason why many Internet entrepreneurs like to imitate the successful model of Silicon Valley! "

"As for you, I see that the product you are looking at has attracted a lot of venture capital.

It seems that Wenwen Service Network attracted US$1 million in investment from IDG Capital in January.

Weibo attracted US$6000 million in venture capital and was valued at US$3 million.

Net Entertainment Video has also received US$3000 million in venture capital, with a valuation of US$1 million. "The CCTV reporter couldn't help but complain, "Why? "

“The reason why our literary service network can attract venture capital is that we were successful in Jingjing Reading Network and Jingjing Pinyin first.

Venture capital wanted to invest, but we rejected successful projects, so we settled for the next best thing and invested in our other projects, such as Wenwen Service Network. "

Chen Wenwen said, "Our Weibo network is also an internal investment, and its traffic has reached the top of the domestic Internet. It is impossible for venture capital not to pay attention. We gave it a sub-valuation of US$3 million and received US$6000 million in investment." , it’s not us asking for venture capital, it’s people coming after us, asking for investment in our good projects.

As for online entertainment video, it is a relatively early project. In the current environment where piracy of online videos is rampant, it is difficult to make money. We will buy the copyright first. We will only make money when the copyright environment changes one day and the era of genuine editions comes... The same goes for venture capital. Take a chance on the future! "

In fact, what Chen Wenwen is embarrassed to say is that the reason why the video website was able to raise US$3000 million was entirely because of buy-one-get-one-free, bundled marketing.

If you invest in Weibo, you have to invest in online entertainment videos!

Chapter 455 "Rebirth" box office exceeded 8000 million!

On September 9, the blockbuster "Myth" starring Jackie Chan was released in domestic theaters.The screens of major theaters are undoubtedly giving way to "Myth".

"Rebirth Back to Ten Years Ago", which has been in theaters for more than 20 days and has a cumulative box office of 8300 million, now only has more than 100 million new box office sales per day.

However, theaters continue to give a certain number of shows because other movies have lower attendance rates.

Even after "The Myth" was released, the domestic theater schedule of "Rebirth Ten Years Ago" was still around 15%.

After the release of "Myth", under the guidance of Zhao Han, Mai Xiaoling and Bai Xiaolu worked together in a tacit understanding to hype up a "time travel drama showdown" to increase the popularity of "Myth".

“Elements such as time travel, time travel and rebirth are an enduring theme in commercial films.

Although it is not the most mainstream theme, it is a theme that can always bring surprises.

For example, the film and television drama adapted from Huang Yi's masterpiece "Looking for Qin" became a hit drama on TVB and domestic satellite TV.

The reason is, apart from the audience's love for TVB dramas, and more importantly, its time travel element.

In the past, time travel works were rare in film and television dramas.

This year is undoubtedly a big year for the theme of time traveling back to the past. Not only was "Rebirth Ten Years Ago" adapted from an online novel, it has won praise and resonance from countless audiences due to the creativity of the theme.

It may be lacking in ideological and artistic quality, but it is almost a perfect work to satisfy the audience's emotional resonance of wanting to go back to the past. A small-budget movie with only 200 million yuan has managed to invest tens of millions in blockbusters. The box office results that it can achieve are over 20 million in the mainland after more than 8000 days of release, which is enough to prove its success.

Jackie Chan's "Myth" is an international blockbuster with a cost of hundreds of millions.Originally there was no comparison between the two, but it is a time travel movie that goes back to the Qin Dynasty.

With the elements of the Qin Dynasty and the selling point of going back to the past, there is no doubt that it will attract a large number of viewers and buy tickets to support it. Unfortunately, "Myth" is another plot similar to "Quest for the Qin". The protagonist Going back to history has not changed history, and various behaviors have become part of witnessing history.

Perhaps "Myth" has more considerations, but it undoubtedly lacks the interest of what would happen if we went back to the past and changed history.

There is no doubt that "Myth" is a well-made blockbuster with all the elements, an Asian version of a Hollywood blockbuster.It should get a lot of critical acclaim and box office.

However, the author couldn't help but watch "Rebirth Ten Years Ago" again. The protagonist of this movie, Huang Xiaoshan, may not have changed history, but he at least changed his own tragic fate.

Going back to ten years ago, I learned about the future development, changed my love and career, and turned from a small person into a moderately successful person. This satisfied the author's mind that if I go back to the past, change The illusion and desire of fate..." - New Film Review

A certain paid self-media account published a movie review using the long-form plug-in that Weibo had just launched. Shortly after it was published, Weibo continued to provide traffic, pushing it to more than a million clicks and tens of thousands of retweeted comments.

Well, the long text plug-in converts text into pictures, and then uploads pictures to circumvent the 140-character limit.

It seems that Weibo not only introduced the 140-character limit, but also gave tools to circumvent it. It seems that it is a bit unnecessary to take off your pants and fart.

But in fact, 140 words is suitable for most people. Limiting the number of words lowers the threshold for ordinary people to participate in topics and speak.

However, the launch of the long article mode allows some users who have more desire to express themselves to better output and express their opinions.

This compensation enables Weibo to not only have an active community atmosphere, but also make up for some shortcomings in the function of publishing long articles.

This type of soft articles promoting "Rebirth and Returning to Ten Years Ago" will be published on Weibo at least dozens of times a day.

Customized soft articles will receive a portion of the royalties.

Then, Weibo officials will push some information flow advertisements to increase the popularity of such topics to the hot topic list.

The subsequent effect was that the box office performance of "Rebirth Ten Years Ago" on the 23rd returned to 300 million with a daily increase.

Then, the follow-up was like Indian Summer, and the box office continued to increase by 300 to [-] million per day.

This incident even made China Film Group feel the power of Weibo.

"Mr. Han, the time for a movie to be released is limited, usually only one or two months. Every day of publicity is actually very precious.

Once it is released, missing one day of box office will also have a significant impact on the final box office revenue.

Once released from theaters, the commercial value of subsequent films depreciates rapidly.

Therefore, during the release period, low-cost and wide-coverage publicity should be used as much as possible to let as many audiences know about the film as possible. "

Mai Xiaoling said, “Some film review-type self-media accounts on Weibo are actually just low-cost publicity with high coverage.

Once the movie is released, you can use a large matrix of self-media accounts to give full play to the advantages of online publicity and arouse users' curiosity as much as possible.

It cannot be a hard advertisement, but it should be narrated in the user's tone. For example, a certain user said that a certain newly released movie is really interesting, so give a simple introduction.

Use other accounts to comment and forward, so that more users can see it. Gradually, if the movie is really topical enough, it will be hyped around the topic.

For example, "Rebirth Ten Years Ago" is a typical topical one. Its subject matter is topical. There are currently very few movies about rebirth. We can also attract audiences by introducing the concept of rebirth and going back to the past through popular science. Buy a ticket.

Usually publish more vertical content, such as frequently publishing movie reviews, to accumulate the number of fans.At critical times, during announcements, a bunch of such accounts can play a huge promotional role together. "

"Well! We at China Film Group really need to study the use of Internet platforms!" Mr. Han said with emotion.

"Our boss has said that in fact, domestic films do not need to be ambitious and respect blockbusters. Instead, they should take the first step, invest heavily in low-cost films, and trial and error step by step to try out story themes that the market likes, and try out the ones that can attract the audience. The director of your favorite movie. It’s not just about winning awards. Directors who win awards are two different things from directors who are truly commercially successful.”

Mai Xiaoling said, "For example, the Academy Awards did not give more honors to "Kung Fu", but the market and our boss believe that "Kung Fu" is the highest level of Chinese commercial blockbusters. In terms of other production levels, there has not been any A film with a level of technical and production sophistication that reaches the level of Kung Fu.”

"Your boss particularly likes "Kung Fu"?" Han Sanping was surprised.

Mai Xiaoling said: "The two "Kung Fu" films are not only Stephen Chow's, but also Zhao Benjinshan's.

One is the pinnacle of martial arts blockbusters, and the other is also top-notch in terms of sketches.