Start earning money as the girl next door

Generally speaking, the special effects level of the "Kung Fu" movie is just right. Even if the special effects improve in the future and more money is spent, the viewing experience may not be as good as "Kung Fu".

A good movie is one that exploits strengths and avoids weaknesses, brings out all strengths, and then reaches the extreme within one's capabilities.

A bad movie, even if a lot of money is invested, will still have many problems in the end, with as many positive reviews as negative reviews. This situation is due to the director being biased and over-confident and not knowing himself and the enemy well enough to avoid his own shortcomings. "

"Looking back, if you want to invest in low-cost movies, you can bring us China Film." Han Sanping said with great interest.

"Of course you're welcome!" Mai Xiaoling recommended, "The second part of "Rebirth Ten Years Ago" is already in preparation, and the budget is expected to be raised to 600 million. I wonder if China Film is willing to participate in the investment?"

"Yes! You can participate and invest 200 million!" Han Sanping was very happy.

"Then, I hope it will be a win-win cooperation." Mai Xiaoling is quite excited about being able to attract investment.

As a director-turned-manager, Han Sanping's main hobby is watching movies and supporting the development of the domestic movie box office market.

As a state-owned enterprise specializing in the film market, China Film Group not only has film investment, production, post-production, theatrical distribution, media promotion, etc., it also has advantages in the entire industry chain.

It is unlikely that most of the movies released in the mainland will not be distributed through China Film Channel.

Because, China Film Channel now covers half of the domestic theaters.

Even if China Film’s share continues to decrease in the future, it will still hold the top spot.

Because China Film has advantages in the entire industry chain, and the release of some movies can also bring profits to China Film, it has always had a Bole attitude towards good movies.

However, it is an obvious fact that there is a lack of experience in the domestic film market.

In the past, the box office market was small and not commercial enough, and it was difficult to train a group of commercial directors who could understand the market.

People like Zhang Yimou and others actually only have a little understanding of commercialization, and they do not really grasp the essence of commercial blockbusters. It is actually far from enough for a director like this to hold up the banner of domestic commercial blockbusters. .

Later, with the gradual development of domestic films, a large number of truly well-produced blockbusters appeared on various themes, and Zhang Yimou and others also became Mrs. Niu.

But for now, the production level of domestic films is even lower than that of Hong Kong film directors.

As we all know, Hong Kong films have a relatively small format and it is difficult to support big scenes and big formats.

In China, let alone the big picture, the number of directors making small-budget commercial films is actually very scarce.

In fact, most excellent directors are discovered rather than deliberately cultivated!

There are a large number of works being released, and when the market proves that such-and-such a movie is indeed good, and such-and-such director has something, gradually more opportunities will be given to these directors or crew members who have proven their abilities.

Whether a director is great or not is not determined by theory or the recognition of his peers, but by the box office results tested by the market.

We continue to struggle in the box office market. As long as the market exists, talents will continue to emerge.

Chapter 456: Box Office Breaking [-] Million and Sequels

On September 2005, 9, the mainland box office of "Rebirth Ten Years Ago" exceeded 29 million yuan.

It surpassed the box office of "Seven Swords" with 8345 million, the box office of "Initial D" with 6300 million, the box office of "Mr. and Mrs. Smith" with 6200 million, the box office of "War of the Worlds" with 5300 million, and the box office of "Hancheng Raiders" with 4100 million, temporarily winning the domestic annual box office. Box office champion.

Historically, the mainland box office of "Myth" exceeded 1 million, ranking No. 2 in the annual box office.

The first, well, that is "The Promise" which will be released in December.However, "The Promise" can be regarded as a work that unveiled the fifth generation of great directors.It has initially made many people aware of the fact that fifth-generation directors generally stretch their hips.

Zhao Han was quite surprised when he learned that "Rebirth" had exceeded [-] million in box office.Mainly because I didn’t expect that this dark horse would actually become the champion!

In Hong Kong, the box office of "Rebirth Ten Years Ago" was second only to "Initial D"'s HK$3786 million, reaching HK$2100 million, ranking second among Chinese-language films released in the year.

The reason why I only mention Chinese-language films is that the box office data in Hong Kong is even worse. It is basically a dumping market for Hollywood. Since the mid-90s, Hollywood movies have gradually exceeded half of the box office market in Hong Kong. .

Therefore, the main reason for the various declines of Hong Kong films is that they are too weak, and most of the cake is taken away by Hollywood.Even the local market in Hong Kong City cannot hold on.

In a sense, Hong Kong films have been struggling since then, and they have gradually bottomed out and rebounded a little. The main reason is the mainland's movie box office market, which has grown from a billion-dollar market to a tens of billions-sized market. This has given Hong Kong films Slices bring an increase in the cake.

However, as the mainland market develops, new-generation directors and actors from the mainland continue to emerge. Therefore, the opportunities brought to Hong Kong films are mainly stars and directors from the older generation.

However, due to the lack of large amounts of low-cost film investment for newcomers to practice, the new generation of Hong Kong film actors and even behind-the-scenes staff are gradually being discontinued.

The current workforce in Hong Kong films is mainly based on existing staff, that is, those who entered the industry in the 90s and [-]s or even earlier. This group of skilled workers can remain active until retirement.

Since there are few investment opportunities in Hong Kong films, it is difficult for those who enter the industry to find a job. New investments are naturally digested by insiders, and there is little training for new people.

……

In October, the original cast of "Rebirth Ten Years Ago" began filming the second part with a larger budget.

Many movie IPs often encounter an embarrassing thing.That is, as time goes by, it is always difficult to gather the original cast members of some popular IPs because they are busy with their own careers. Therefore, sequels are often delayed and unable to be filmed.

At present, after the first part of "Rebirth" became a hit, the second part will be filmed immediately.On the contrary, there are many members of the original team.

"Congratulations to Director Zhong, your second film has made him a billionaire director!" Zhao Han couldn't help but sigh when he saw Zhong Jichang.

Sometimes luck is so miraculous. In fact, for a director of this caliber of Hong Kong films, you can catch at least hundreds, if not a thousand.

Originally, in history, Zhong Jichang created a miracle by selling more than 8000 million box office with a small budget of "Far Cry".All other movies are hits on the street.

Including "Far Cry 2", it was not as popular as the first one.

As for the success of the first "Far Cry" movie, the title played most of the role.

However, although the audience who watched the first part of "Far Cry" will not be disappointed, they are not likely to look forward to the second part. The reason is that the movie is just a casual movie to pass the time, and the entire IP does not bring expectations to the audience. , and there is no fan effect.

As for the second part, it still follows the same routine as the first part, but the audience is not as easily attracted as the first time.

"Boss, stop making fun of me! The main reason why the movie is good is because of its subject matter. I just value the original work. Also, it's the promotion on Weibo." Zhong Jichang knows that with a big shot like Zhao Han, bragging is ineffective. .

Because all of this is the result of the synergy of the big boss’s entire business landscape.

At the same time, feeling the power of the box office with the full support of the big boss’s business territory, Zhong Jichang fell into the worship of traffic and IP.

The reason for traffic worship is that he has seen the power of the Internet. In the past, movie promotions have never relied on Weibo as a promotion platform like "Rebirth Ten Years Ago" to create hot spots on the entire network.

As for the power of IP, Zhong Jichang asked himself that if he created a script by himself and made it into a movie, it would be difficult to create a hype topic.

But "Rebirth Ten Years Ago" not only has fans of the original work, but also fans of the subject matter.

When it comes to hype, you don't need to hype the stars of the crew, you only need to hype the topic of the plot, which is more likely to be effective.

As for Zhong Jichang, calling Zhao Han boss this time was not polite.

Instead, it signed a ten-year contract with Wenjing Holdings Hong Kong City Company.

The company guarantees investment in no less than two films every year, with a budget of no less than 500 million for each film, and a director's remuneration of no less than 30 yuan a film, in exchange for Zhong Jichang's long-term contract.

In addition, Zhong Jichang is also named as a partner of Wenjing Media Company. This partner has a guaranteed monthly salary of HK$1.

As for the nature of the partner's work, he can be responsible for investing in other film and television projects. Once he invests in other people's film and television projects, he can obtain benefits and the partners can also get commissions from it.

In other words, in the future, if Zhong Jichang feels that his creative ability is no longer good and he cannot make movies, he can, as a manager, invest in some low-cost mainland or Hong Kong movies on behalf of the company.

Basically, Zhong Jichang himself can be regarded as a representative of the company.Just like in the Internet literature circle, there is a need to promote famous authors whose websites are popular to prove that their websites have a future.

The same is true in the film and television industry. You have to prove that you can attract celebrities and have investment capabilities, so that you can attract a large number of talents.

Zhong Jichang or Zhang San, Li Si and Wang Wu are not important.The important thing is that the company can make the director famous and have money to invest in him.A low-level director turns into a director with a box office of 1 million. This is a gimmick.

Zhong Jichang did not arrive and refused the company's long-term contract.

Zhao Han is also quite pleased!

If he refuses, Zhao Han can only use another horse bone to attract other horses.

Facts have proved that Zhong Jichang's final level should not be able to keep up with the future development of the market.

If we can stably make some movies with a box office of tens of millions or hundreds of millions, and keep the cost under control, and don't make the cost too high, then that's fine.

Directors of blockbusters should be left to latecomers.

The reason is very simple, whether it is a current Hong Kong film director or a mainland director.Most of the older generation’s structure is not high.

There are only a few directors who can have a big picture and control a larger amount of funds.

Blockbusters with budgets of over [-] million, such as those made by Zhang Yimou and Chen Kaige, have had mixed effects, with a lot of accusations of being bad films.

The reason is mainly because the domestic box office revenue in the past was more than 10 billion yuan.

The size of the market is there, so it is impossible to cultivate the kind of great director who can control hundreds of millions of funds and use the money well.

Some big directors originally made movies with a budget of several million, but they were still watchable, but ended up giving them a budget of more than [-] million. But it failed... not only could they not achieve the effect of a commercial blockbuster, but also because the money was too much, the original movie was ruined. Its strengths in small-budget feature films were undermined.

This is the problem caused by the inability of its capabilities to match the scale of investment and the lack of a process of gradual growth and experience accumulation.

This forced launch of Chinese-language blockbusters is mainly due to excessive concerns about Hollywood blockbusters.Forcibly handing money to some well-known domestic directors, so that their film budgets suddenly jump from a few million levels in the past to hundreds of millions or even hundreds of millions. Naturally, the problem of mismatch between capabilities and funds will easily arise.

For the younger generation of directors, there is a process of growth, with budgets of hundreds, tens of millions or even hundreds of millions, and they grow step by step. Because later, a large number of young directors gained success step by step in the box office market due to big hits. With more investment, they appear to be more adaptable to the times than the older generation of directors, and they are also better able to control the amount of funds.

"The script of the second part of the movie is a link between the past and the future. If this part is shot badly, the entire IP will suffer heavy losses in the future. Therefore, it is not only necessary to maintain that taste, but also to achieve a better standard."

Zhao Han cheered Zhong Jichang and said, "Before, the selling point of "Rebirth" was that the rebirth genre had just begun, just like the zombie-themed movies in early Hong Kong films.

In the beginning, zombie-themed movies were made casually, making money with eyes closed. Later, they gradually followed too many trends, and the audience got tired of the routines, and gradually stopped making money. Creative routines are of this nature.

If you write or shoot it earlier, it will be easy to sell well. If you shoot it a few years or ten years later, it will require more strength, be thankless, and require more capital to succeed! "

"Understood! What I have to do is to fully squeeze out the value of the rebirth theme? To avoid following the trend of works and taking away our box office cake?" Zhong Jichang asked.

"Yes!" Zhao Han knew it. Later, some movies about rebirth and time travel appeared sporadically around the world, but they did not form a large number of followers. I wonder what happened?

Could it be that the film and television industry doesn’t like the themes of rebirth and time travel?

Not necessarily!

The main reason may be a misunderstanding, thinking that time travel is science fiction and requires a lot of cost and investment.

For example, the investment in "Myth" was huge, but in fact the box office performance was not that good.

There is also the success of "Charlotte Trouble", which people simply think is the success of a happy twist comedy performance, and does not pay attention to the theme of rebirth.

Zhao Han feels that this misunderstanding is also the reason why there are few followers of the pure rebirth film and television genre.

When it comes to subject matter restrictions, there are no restrictions on subjects such as rebirth and time travel.Domestic film and television practitioners do not pay much attention to this subject.

But unfortunately, the audience liked it.

This type of subject matter is well photographed and rarely fails.

Chapter 457 One Fish Eats More

The film and television industry as a whole is not a particularly profitable industry, but miracles of low-cost and high box office often occur.

However, the probability is almost the same as gambling.

From the perspective of the Internet industry, the topicality and traffic of the film and television industry are very cheap and highly topical.

When ordinary netizens don't know each other well about each other's specialties and hobbies, in the early stages of getting to know each other, they often use topics such as movies, TV series, music, and animation as social currency.

This is also the reason why Zhao Han invests in the film and television industry.It is not about the investment profitability of movies or TV series themselves, but the fact that this industry has the ability to eat more than one fish and can drive the coordinated development of multiple business sectors.

In Zhao Han's eyes, film and television works are no different from spending money to shoot advertisements.And this advertisement can be sold by itself and earn back some costs.After thinking about this kind of good thing, as long as you don't play blockbusters, you won't actually lose much. On the contrary, it will promote more business and profit from it.

The second part of "Rebirth Ten Years Ago" begins with a brief review of the plot of the first episode, with about three minutes of editing and narration.

Explain the brief plot of the first part and the causes and consequences of the protagonist traveling through time and space.

Zhao Han made suggestions for the narration method, and used the creative ideas of various 3-minute movie short videos to produce it.

After explaining the brief plot of the first part, we enter the plot of the second part.

In the second film, the heroine and supporting actress are reversed. In the previous film, the male protagonist mainly had scenes with his sister Zhuma.In the second part, the childhood sweetheart's role was downplayed, causing her to be temporarily reduced to a supporting actress in the second part.

As for the original supporting actress in the first film, the girl next door, she was upgraded to the heroine.

As for the first part, although there is a business, it is Xiao Fu Ji'an who uses his rebirth to make the first pot of gold.

In addition to the emotional drama, the second part is mainly about business war. When the protagonist's chain of fast food restaurants is on the right track, he encounters the global giant Golden Arches and chooses to locate across the street from the protagonist's chain store.

Then, the protagonist figured out how to resolve the crisis step by step, and relied on product innovation to find a chef to develop a hit product.In addition, various clever business methods appear frequently with foresight.

During this period, the male protagonist Huang Xiaoshan was always the girl next door's companion, so the relationship between the two continued to heat up.

As for the original female protagonist, the heroine in the previous part has gone to graduate school. In the plot, she mainly communicates with the male protagonist through phone calls.This also lays the groundwork for the third part, where the heroine from the previous part comes back to take back her position as the heroine.

In short, the selling point of this series of IPs polished into movies is to change the heroine in each movie.

Zhao Han basically read the script once, and then nodded silently.Because the script has not been randomly changed, and it basically has the flavor of a rebirth novel.

However, some details, such as dialogue lines, have been changed to be more down-to-earth based on the original work.

The original novel was too written and ungrounded, but the crew changed it to make it grounded.

After being asked, Zhong Jichang said that Li Ergou served as one of the screenwriters and made the unsatisfactory aspects of the original work smooth.