Start earning money as the girl next door

This is probably a common feature in East Asia. After something is generally valued by East Asians, its business model will be iterated to the extreme.

Yu Weiwei discovered the hawk sauce market, and most of the products were imported.Its local output of goods is limited, and its logistics costs and efficiency are not very good.

If we don’t build our own logistics like Amazon, it will be difficult to establish an e-commerce layout in Yingjiang.

Therefore, after fully conducting market research, not only Yu Weiwei, but also Zhao Han also feels that the Eagle Sauce market is suitable for purely online business, and e-commerce business will not be done for the time being.

Yu Weiwei mainly focuses on managing online entertainment videos. Even the Eagle Sauce market is currently losing money.

Since the online entertainment video was launched, the Eagle Sauce Market has gained a total of 5 registered users, and its monthly revenue has reached US$100 million.

However, in order to serve these users, more than 100 million US dollars are spent on server bandwidth. In addition, the copyright purchase cost is 100 million US dollars per month.

This is mainly based on cheap film and television resources in the Chinese market and translated into English subtitles.

Basically, the size of the film library reaches 200 genuine movies and more than 5000 episodes of TV series.

And currently, basically, at least one new movie and no less than 10 episodes of TV series are uploaded every day.

This kind of purchasing, translating and uploading at the same time.Including labor costs, Net Entertainment Video is currently losing more than US$100 million per month in the Eagle Sauce market.

The price in exchange is that the film library has steadily grown by more than 50 films per month.The TV series adds 500 episodes every month.

According to the current loss rate, the cash reserves in the Yingjiang area of ​​​​Net Entertainment Video can probably be lost for more than 2 years.

Of course, one thing is probably certain in two years, the price of servers and bandwidth will drop.

At the same time, the size of the film library will expand, which will most likely lead to an expansion of the user base.

“Jenny, Weibo International still has a lot of money that has not been spent, and it is profitable.

What we need to consider now is to increase the number of users and bring a better experience to users, um, mainly corporate users who may place advertisements. "

Yu Weiwei said, "For various brand companies, what do they want most?"

"Advertising, publicity, expanding the market share of products." Jenny Jones said without thinking.

"correct!"

Yu Weiwei smiled and said, "So, we focus on introducing various corporate branding institutions and various declining print media!

Print media is declining. Many traditional Internet users quote news from print media, but do not share advertising fees with print media.

We are different. We encourage the media to publish news reports on the Weibo platform and share the advertising fees.

The Weibo model is not simply about placing ads, but about bringing some benefits and experiences to users! "

The press release itself is copyrighted, but news events are not.

In the traditional media industry, you copy what you copy and I copy you. The main comparison is the speed of publication and the depth and authority of the news. But no media can monopolize news.

The biggest headache for traditional media in the Internet age is that many online media clearly copy news reports from traditional media without paying them.

This approach can be regarded as industry practice. Even later, print media around the world still complained about the issue of Internet media not paying copyright fees.

Of course, the text of the press release itself may be copyrighted, but news events are not. Reorganizing the language and telling the news event once is enough to avoid copyright issues.

Later, many Internet media used software to automatically clean the news without copyright to avoid copyright issues.

The measure taken by Weibo International is to invite some paper media to open Weibo accounts to attract fans, and then they can get a share of advertising from the information flow.

This approach has actually caused some media to treat a dead horse as a live doctor. Media that were not doing well in the past began to try to cooperate with Weibo.These media articles naturally bring a lot of traffic to Weibo.

In addition, various celebrities are looking for opportunities to invite them to register Weibo International accounts.

Not to mention companies, Weibo International has always invited them to register Weibo accounts through the official contact methods of various companies. Quite a few companies registered accounts after understanding the benefits. After all, even if they don’t spend money, You can also use Weibo to promote your own brand.

And a large number of companies, after registering and operating Weibo accounts for free, will inevitably spend money on advertising over time.

The more companies there are, the more potential advertisers will continue to grow, even if they register a Weibo account for free at the beginning.

This is done under the guise of free brand promotion.In fact, the act of expanding potential advertisers is Weibo's main business model.

Regardless of the fact that Weibo will have more monetization models in the future, the nature of this platform determines that advertising will be the main monetization method.

And if you only want to use customers to earn advertising, but do not reward users, you will not be able to attract some non-enterprise users.

For example, it is undoubtedly the simplest way for some ordinary Internet celebrities and media accounts to share the advertising fees, allowing them to grow with the platform.

“The benefit that business users need is to get more attention and promote their brands on the Internet.

As for individual users or some media users, they will share the advertising fees, and also give them the good expectation that they can gradually earn more income through the increase in the number of fans? "Jenny Jones said, "If we can bring visible benefits to users, then they will be willing to become loyal users of our website! "

"That's right!" Yu Weiwei said, "Facebook does not need to consider any economic benefits to users. It is similar to QQ, which grows flowers.

It is a tool for socializing with acquaintances, and its function is to connect acquaintances. Therefore, Facebook will not give users money to expand its user base. The advertising fees belong to Facebook, not the users.

We are different. We want to consolidate the ecology of user profits. As long as the ecology of interests continues to expand, users will think that instead of sharing for free on other social media, it is better to earn money by sharing content on Weibo International. Advertising share, why not?

The more users think this way, it will actually bring us more reputation that users can make money on Weibo!

What is the consensus among users around the world that is easiest to attract? "

"Make money!" thought Jenny Jones.

"Correct!"

Yu Weiwei said, “Weibo creation is also very easy.

Very short text with pictures.

Even professional media outlets take content that was originally intended to be published on other platforms and make it into a Weibo blog before publishing it again.

Because it is simple and takes up almost no working time, you can publish one before going to work.Post one while fishing at work.

I took photos while shopping and can share them.

Sharing can be completed in almost a small amount of time every day, and it takes up almost no labor time. If it is not done well, it means that the share is not received or the share is ignored.

What if you become an internet celebrity, earn millions of clicks on a Weibo post, and earn hundreds of dollars from just posting a Weibo post? Wouldn’t it be pretty cool? "

Jenny Jones couldn't help but nod: "I now believe that Weibo International will really copy the success of Weibo Flower Planting!"

Weibo Flower Planting has always been a copycat of Weibo International. However, as time goes by, the growth rate of Weibo Flower Planting has become more and more alarming. Weibo International is a little anxious. Isn’t it true that the Eagle Sauce Market is not suitable for Weibo Flower Planting? Bo International, the different national conditions of the two places lead to market differences?

In addition, if Weibo International wants to imitate Weibo's planting of flowers and advertise in popular talent shows, it is estimated that the market for Eagle Sauce will cost hundreds of millions of dollars!

Otherwise, there will be no effect similar to a Super Girl-level talent show!

Therefore, this wave of TV advertising operations cannot be copied!

Chapter 467 Don't Pretend, It's a Showdown

End of October.In a CCTV interview program with China, Wenwen Jingjing Technology Company became very popular in China.

The main thing is that the company's development is almost like a failure.

After initially relying on Taobao online store to successfully sell goods, he founded Jingjing Reading Network, Jingjing Pinyin, Wenwen Service Network, and Weibo Network.

Even the movie "Rebirth Ten Years Ago", which he invested in, had a box office of over 2005 million and became the box office champion in [-].

In addition, Chen Wenwen, the beautiful CEO, is also quite eye-catching.

“We were already very successful before we received venture capital, and Taobao was our free venture capital.

We rely on the profits we earn from selling tea on Taobao to continue investing in other more promising projects. "

"I am only a part-time employee, and I have the smallest shareholding ratio... Our boss's surname is Zhao. For some reasons, he is temporarily unwilling to be exposed in the media spotlight. In the next few years, he may come to the stage."

"Our strategic layout is all decided by the boss. The name of Wenwen Jingjing's company was that I, Chen Wenwen, and my sister Chen Jingjing were fooled into boarding by his PPT. He is also relatively low-key, so he registered the company using our names."

"Liu Mengcheng is one of the four founders of our Wenwen Jingjing Technology Company, and he holds more shares than me."

"We are not surprised that Weibo has become the number one WEB Internet company in China. This is the third step of the three-step plan described by our boss during the initial brainstorming of our company.

After our first step of Jingjing Reading Network and the second step of Jingjing Pinyin were successful.Continue to take the third step, it is inevitable.However, we did not expect that the success would be so quick... In fact, we have already reached the third step in more than last year.

The three-step strategy is to do the right thing at the right time.Minimize cost and seize the biggest trend of the times.

We rely more on the boss's vision. His choice of strategic direction is the key to the company's growth. "

"Other companies are copying the Silicon Valley model. We basically avoid doing what Silicon Valley does, because the success rate will be reduced. With a bunch of companies imitating the Silicon Valley business model and hundreds of imitators, it is difficult for us to be sure that we are the ultimate survivor. So, we don’t do this model. We choose our own original model, and after it is successful, we will do it again in Silicon Valley. We will copy our own business model in Silicon Valley after domestic success..."

“Establishing an Internet company in a small county has many flaws and difficulties, but it actually allows us to escape the impetuous atmosphere of first-tier cities.

We are more based on the business model itself and starting a business in what we think is the right direction, rather than imitating and rushing in the so-called hot direction like other companies.

The Internet is developing very fast. You all know that it is a hot spot, which means that the object of imitation has been successful and has been seen by countless people. You don’t know how many companies are imitating it.

Therefore, if we cannot be aware of it in advance, we should avoid knowing it later.

When others succeed, you follow suit, and there are still many others who follow suit. This is a typical hindsight, and the probability of failure is extremely high. "

"Movies? I don't watch movies very much.

Can I talk about "Rebirth and Back to Ten Years Ago", which is adapted from an online novel on our Jingjing Reading Network, right?

Specifically, I don’t read much novels. I am in charge of e-commerce.

But it’s normal for the movie to be popular. The novel is about rebirth and returning to the past. In the past, it was easy to succeed when writing novels!

Well, there is a market for this story, and some people want to read it, then.In this case, it is normal for the movie adaptation to be a hit.

Promotion on Weibo?Yes!

Other movie selling points, directors, stars and special effects are all expensive.Our production cost is small, probably 200 million.No money was spent on stars, and there were no special effects. It mainly relied on the story itself to impress the audience. "

“Selling tea and selling honey, choosing to sell these has some elements of poverty alleviation, right?

Tea is produced in our hometown and town. Before we purchase it, the farmers earn about 1000 yuan a year.

Later, with our help, the number of tea farmers we cooperated with last year reached more than 3000. This year, the average annual income should be more than [-]. This is all earned by the tea farmers after deducting costs.

The same goes for beekeeping, growing flowers and soil honey.The output is not high, but the quality is high.It is not conducive to large-scale production, but it is good honey. Moreover, only very poor mountain forests and other places have native honey.

Isn’t this a very good poverty alleviation project?

We purchase high-grade and scarce local honey and sell it to top-grade honey in our domestic market, so that users can feel that honey is actually different from honey.

In addition, beekeepers are gradually following our lead, and it is estimated that they can bring in profits of no less than 5000 yuan this year.

At present, the supply of these high-grade honey exceeds the demand. As long as beekeepers are motivated, their income will definitely increase. "

This program basically revealed the different mental outlook of Wenwen Jingjing Technology Company.

Different people see different things.

Some people saw that Taobao could make money, so they started e-commerce.Some people are thoughtful and feel that they have found the direction to start a business.

Some people also feel that this company is cheating!Whatever you do, you will succeed, and no one else can rise at such a speed!

Others were simply surprised by Chen Wenwen's appearance and temperament.

However, a detective suddenly appeared in the Internet literary circle to discover the hidden boss behind Wenwen Jingjing's company.

It was revealed on the Dragon Forum: "Based on public information research, I think the big boss behind Wen Jingjing Technology Company may be Zhao Han..."

The article peels off the cocoon and makes various comparisons.

In the end, it triggered discussions among countless people in the online literary circle, and even expanded the circle from Longkong to the book review area of ​​Pastry Chinese website, Jingjing Reading website and even Weibo.

As more and more information came in, they began to ask Zhao Han, Liu Mengcheng and others for the truth.If we say categorically that it is not the case, and it is exposed again in the future, it will undoubtedly lose credibility even more.

Then Zhao Han began to make a difficult decision and published it directly in the book review area of ​​"Dragon of the Ancients" - "No more pretending, it's a showdown, my billionaire identity is exposed"

"Originally, I wanted to have fun with you as the author. But in the end, we had to be more serious, like a bunch of famous detectives.

If I say no, it would be embarrassing if it were exposed in the future.

So, I reply clearly.In fact, I am Zhao Han, the boss of Wenwen Jingjing Technology Company. Well, I own a certain reading website. Uh-huh, friends have blocked me. You know, I don’t promote this.Websites such as Jingjing Input Method and Weibo are all owned by me.

The reason why I am so good is actually similar to how good I am at writing books.When writing a book, I put creativity first and come up with ideas that are not available in the market.

Internet entrepreneurship is also about coming up with ideas that are not available in the market, and ideas that are popular.Then, you saw that the business I built was as successful as the book I wrote. "

Chapter 468 Showdown triggers a wave of waves

After Zhao Han revealed his identity, the pastry editorial department was shocked.

"It can't be true, right?" Mr. Pastry couldn't help but feel surprised. After the founders of Mr. Pastry's company sold the website to Shanda, each of them got a few million.However, he continued to serve as the management of Pastry Chinese Network, and his monthly salary was raised to the senior executive level of Shanda.

The pen name of Zhao Han is Liu Mengcheng. Liu Mengcheng was criticized by CCTV and is one of the shareholders of Wenwen Jingjing Technology Company.

After a series of speculations by netizens about the mysterious major shareholder, someone posted a post saying it was Zhao Han.