Start earning money as the girl next door

TV dramas are becoming more and more oriented towards female audiences, and it is a general trend for men to leave the TV drama market. Therefore, gradually, TV dramas are gradually focusing on pleasing female aesthetics.

The movie is relatively neutral and is meant for men and women to watch when they are in love. Therefore, it is relatively neutral and the movie does not need to be heavily biased towards a certain group. "

"Boss, I've written it down!" Zhou Jie noted the key points carefully.

Although this crude classification may not be completely correct, it is common sense that male players dominate the gaming market.

Therefore, if a game company claims to focus on female players, it may be successful, but it will be very difficult to succeed because many women are watching TV series and are not the main force in playing games.

The market determines how certain types of entertainment projects should be chosen.

Chapter 465 Another Hong Kong director comes to cast

On October 2005, 10, the number of registered users of the Chinese language version of Weibo exceeded 22 million.

The number of daily active users remains above 1300 million. If the number of IP visitors is counted, the number of IP visits has exceeded 1600 million.

As for the number of PV views on Weibo, it is stable at 6 million PV views.

Although, maybe because, the design of Weibo website is relatively advanced.Some users may contribute dozens or even hundreds of PV views a day. Similar to novel websites, the number of PV views is relatively low.

But basically, the throne of the largest Chinese Internet website has not only been firmly established, but also opened a huge gap with the subsequent Sina and Du Niang.

Historically, Du Niang should have surpassed Sina at the end of 2005 and reached the position of the largest website in Chinese Internet traffic.

However, the popularity of Super Girl was blocked by Weibo, a subsidiary of Wenwen Jingjing Technology Company. The number one Chinese Internet traffic was also taken by Weibo.

Du Niang’s current position is that although it ranks first in Chinese searches, it ranks third among all types of Chinese Internet websites.

Simplified Chinese users account for 97.5% of Weibo users, while traditional Chinese users account for 2.5%. In fact, the traditional Chinese version has more active users than the simplified version.

The main reason is that Silicon Valley social media websites such as Facebook have not yet undergone large-scale expansion these days.

As Weibo consciously internationalizes, it naturally has a firm control over the public opinion position in the Chinese market.

Not until later, the traditional Chinese Internet market in the Chinese market at home was penetrated into a sieve by the applications of Silicon Valley companies.

In this regard, Zhao Han could only express his speechlessness to Tencent. Big Tencent is so incompetent. A large number of users in the next city are still using products from Silicon Valley companies. Is Goose Factory so weak in combat effectiveness?

However, when it comes to overseas expansion, even the port cities in the Greater Bay Area may not be able to compete with Silicon Valley companies in the market. It can be seen that Goose Factory’s offensive capabilities for global expansion were indeed weaker in the future.

Essentially, as social media platforms develop in a region, an ecosystem will be formed, and it will be very difficult to regain the market later.

The popularity of traditional Weibo is not only due to the fact that Twitter did not come out these days, but also because Facebook is still developing in Yingjiang and has not yet begun to internationalize.

Another major factor is that the final box office of "Rebirth Ten Years Ago" in the mainland reached 1.06 million yuan, making it one of the very few Hong Kong films to have a box office of 1 million yuan in the mainland.

What's even more disturbing is that this movie was shot with a budget of only 200 million.

Well, "Rebirth Ten Years Ago" is considered a purely mainland-invested movie in the mainland, and it was released in accordance with the standards of mainland movies.

In the Hong Kong market, it is emphasized that all the behind-the-scenes teams are all Hong Kong teams, so it is regarded as a Hong Kong film.

The main reason is that this movie is too popular and topical.

As a result, a group of industry insiders in the Hong Kong circle started talking about it and basically accepted a few key factors.

One is the creativity of the story theme, winning by the story theme instead of relying on special effects.The second one is that although the movie only had a budget of 200 million, it did not use any stars. All of it was spent on production, which is equivalent to a production level of 500 to [-] million.The third one is publicity on the Internet, which plays an important role. Weibo is regarded as a life-saving straw by many stars and directors in Hong Kong, as well as people in the industry. It seems that if you grasp this life-saving straw, you can It’s normal to make a movie that is a big hit.

Due to various reasons, at least thousands of people in the entertainment industry in Hong Kong have registered on Weibo and started fan management.

After a large number of stars and celebrities settle in, it will naturally bring registration and attention from ordinary people.

This is also the reason why Weibo still maintains continuous growth in user scale after the Super Girl bonus ended.

There is no doubt that the current Hong Kong circle belongs to entertainment giants whose families are in decline. Their resources are extremely limited and there are still a lot of employees.

As a result, some celebrities who were relatively prosperous in the past can no longer even make movies.

And because Zhong Jichang got on the Wenjing Media ship, friends in the Hong Kong circle also took the opportunity to get on board this ship, which seemed to be particularly promising.

"Boss, this is my friend Zha Chuanyi. He is a well-known screenwriter, director, and actor." Zhong Jichang said, "In the past, I was always protected by Chuanyi."

"I've admired you for a long time!" Zhao Han was not talking nonsense. He knew about some movies with bad themes. Cha Chuanyi had made quite a few of them.

Generally speaking, Cha Chuanyi was active from the late 80s to the 90s, and his film output was extremely high.

Both movies and TV series are involved, and the output is very high, but there are very few that are particularly powerful.

Similar to Wang Jing, there are many types of films, both serious and bad. The themes range from martial arts, comedy, romance, gangsters, horror and bad. Basically, everything is filmed.

The output was very high, but because of the higher-level existence of Wang Jing, it gradually became ineffective during the period when Hong Kong film investment ebbed.

"Boss, don't think that Brother Cha can only make bad movies. In fact, the crew of Tsui Hark's "Seven Swords" also invited Brother Cha to be an assistant director!" Zhong Jichang said, "Boss, didn't you say that you want to hire Xu Hark in the future? When Ke makes the film, Brother Cha can be the middleman!"

"Oh!" Zhao Han couldn't help but his eyes lit up and he said, "Director Zha Chuanyi, forgive me for being ignorant. Generally, when I watch a movie, I just look at who the director is. It's hard to see more credits.

I don’t watch many movies, mainly movies made by the most famous directors and actors. Most of them are not top-notch movies, so I probably won’t see them.

Of course, except for that kind of... bad subject matter.Man, your movie, I should have seen "Can't Help It" or something, maybe. "

"Is that so? This can be regarded as a bit famous. I shoot a lot of miscellaneous films. When I can't make a living, I still shoot that kind of film." Zha Chuanyi said generously, "At least some of my works have been seen."

"Brother Cha, what are your plans?

If you want to make a movie, you can start with a small budget. The treatment I give Director Zhong means that there are movies to be made every year.

If the results are good, the budget can be continuously upgraded and the director can gradually grow into a larger director.

Don’t aim too high, from a small budget to a blockbuster movie all at once. "

Zhao Han said, "Of course, if you make a TV series, that's also possible. By the way, Lao Cha, based on your name, are you related to Mr. Jin Yong?"

"Well, we are distant relatives, but we are really related." Zha Chuanyi said, "Mainly, I don't like to rely on relatives to do my own thing. Now I am going to adapt to the crew of "Rebirth Ten Years Ago", In the future, I will consider making an independent film."

Zhao Han nodded. In fact, Zha Chuanyi's relative relationship with Jin Yong, who belongs to the same family, is actually the safest if you want to rely on Jin Yong's resources to make Jin Yong dramas.

But it seems that this is not his ambition, and he probably doesn't want to be said to rely on family connections to succeed. Therefore, since he started his career, he has filmed many martial arts dramas, but not a single Jin Yong drama.

"I recommend that the film be adapted from the novel IP of Jingjing Reading Network."

Zhao Han said, "In this way, online promotion will have advantages. Our concept is not to highlight big directors and big stars to attract box office like blockbusters. Instead, one is to innovate the theme, and the other is that the story can create topicality on the Internet.

For example, Tsui Hark's "Seven Swords" was very topical. Liang Yusheng's works are well-known, but unlike Jin Yong, many people have read the original works and various film and television adaptations.This kind of hazyness seems to have been heard of, and most people may not have read the original work. If the movie is hyped, it will be very topical.It's a pity that Tsui Hark didn't make good use of the Internet concept to promote it, otherwise.The box office is estimated to be over [-] million. "

"I will probably choose one, a martial arts novel on the Internet. Li Ergou recommended a book called "The Legend of Swordsman". I think it's quite interesting for modern people to travel through the ancient martial arts world." Zha Chuanyi has obviously done some homework.

"Okay, if you need investment, you can come to me or Mai Xiaoling." Zhao Han said, "Mai Xiaoling has a certain investment budget, and she can decide by herself every year to invest in small-cost investments."

"Thank you! I'll wait for a while to get used to it, probably when the movie "Rebirth" is released, and then I'll consider making my own movie." Cha Chuanyi smiled, "I'm one of the directors of "Rebirth 2" and co-signed director."

Zhao Han couldn't help but look at Zhong Jichang and felt that he was really interesting to his friends.

And depending on the situation, Zha Chuanyi should have helped Zhong Jichang a lot in the past.The film and television industry is actually like this, supporting each other and supporting familiar friends.

If your friends have resources, you can give them a piece of the pie, and then you can enjoy the benefits shared by your friends.In the future, when I become rich and have resources, I will reciprocate the favor and give something back to the friends who have supported me.

This relationship cannot be said to be good or bad.

But basically, people of the same level in the circle will mix together.If the gap between you and your friends is too big, it will probably be difficult to share resources in the future.

The reason is that they are not equivalent. If a director makes a film with a budget of 1 million, the actors will be paid millions.Another actor was once a friend of the director. He could receive films with a budget of several million, and even had the right to insert some assistant directors and co-directors, giving the director a salary of 20 yuan.

If the exchange of interests between the two has always been so disparate, then the connection will probably gradually fade away.Because it is no longer on the same level.

Now, after the movie box office exceeded 1 million, Zhong Jichang found his former friend in the sequel and gave him the status of co-director. This is actually quite generous.

You know, the second part can take advantage of the first part.Even if the second part is not as good as the first, it will still have a box office of tens of millions.

Being one of the directors who can be credited with a movie with a box office of tens of millions is undoubtedly a shot in the arm for current directors whose sluggish careers have been sluggish.

Chapter 466 Development of the Eagle Sauce Market

Eagle Sauce, San Francisco.

Wenjing Media Eagle Sauce Headquarters.

Yu Weiwei was sitting in the office, already looking like a boss.The reason is that the overseas business currently led by Yu Weiwei is also developing rapidly.

Currently, Wenjing Media mainly has three subsidiaries in the Eagle Sauce market: Jingjing Reading Network, Net Entertainment Video and Weibo International.

Jenny Jones is the deputy CEO of Wenjing Media Yingjiang Region and is currently in charge of Jingjing Reading Network and Weibo International.

Yu Weiwei mainly focuses on building an English website for online entertainment videos, but she also leads the other two major businesses.

"Weiwei, Weibo International has accumulated 300 million registered users in the Eagle Sauce market, with over 150 million daily active users. When will venture capital be introduced?" Jenny Jones was a little worried.

"Can't you calm down? It has already exceeded 300 million registered users. Why not wait until it reaches 500 million users before attracting financing?"

Yu Weiwei smiled and said, "Weibo International is already breaking even, isn't it?"

“I’m more worried about Facebook!

Facebook covers all universities in the market and has expanded to all middle school users.

Now Facebook has 500 million users. If it starts to expand to all user groups, it will definitely seize our market share. "Jenny Jones mainly looks at the competitor Facebook from the perspective of Weibo International.

Although the two models are still different, Facebook mainly focuses on socializing with acquaintances, initially around campus, and later around real-name acquaintances, which is similar to Tencent's temperament.

As for Weibo, which is a variant of both forums and blogs, its propaganda effect has far surpassed that of forums and blogs, and is equivalent to a loudspeaker in public places on the Internet.

To put it simply, Facebook’s operating model is like operating a market in all campuses and residential communities.

Well, Weibo's main business is to go out on the streets of the community and the market in public places.

It is impossible for the two attributes to completely overlap, but there are still huge differences.

Weibo is naturally suitable for celebrities and Internet celebrities, or companies, to run their own brands, which is equivalent to a loudspeaker and billboard on the Internet.

Where you promote your various views and information, you are not just facing acquaintances, but you want to export your views to everyone, like everyone holding a press conference.

However, some have loud voices and some have low voices.

Those with loud voices can use the platform to spread their voice to more user groups, which is equivalent to the effect of a large speaker or amplifier.

The social circle on Facebook is relatively small, mainly sharing among acquaintances.Of course, it is possible that after being circulated by countless people, it will be known to more people, which is equivalent to expanding the circle, but the publicity effect of big speakers is definitely not as good as the Weibo model.

Because Weibo International has domestic Weibo that can copy homework, it basically has the confidence to develop into a social media second only to Facebook.

Even because Weibo's model is more conducive to advertising, Weibo International only has 200 million users, but it has attracted a large number of advertisers in the Eagle Sauce market. The current price of 1000 advertising impressions has reached US$0.25.

The daily advertising revenue alone has reached US$1, which is more than enough to maintain user growth even without financing.

“Generally speaking, we won’t have much conflict with Facebook. The design of Facebook’s website is different from our philosophy.

Just like, in addition to living at home, users still need to go out to work and go shopping.

What Facebook provides is similar to a space for family acquaintances. What we provide are public facilities for various scenarios such as going out on the street, entertainment, office, shopping, etc. "

Yu Weiwei said, "Just like office buildings and shops, they will not conflict with residential buildings. It is the same principle!"

"That said, if Facebook expands, sooner or later it will expand from socializing with acquaintances to socializing with strangers. It will always affect our development." Jenny Jones's hostility to Facebook even exceeds that of Yu Weiwei , and Zhao Han in China.

The reason why Yu Weiwei is not very hostile to Facebook, a local website like Yingjiang.

It's because I didn't make any long-term plans for the hawk sauce market. I just wanted to make the business so that I could raise more funds.

The reason why we are not in a hurry to raise funds for Weibo International is that as long as Weibo International’s traffic grows and advertisers are introduced, it will be easy to monetize the traffic.

The largest advertiser of Weibo International is Amazon, and the second largest advertiser is eBay, which is basically an e-commerce platform.

This is also in line with common sense, because the e-commerce platform has a logic, buy, buy, buy, constantly buy traffic from the entire network, and sell the traffic to the e-commerce platform, and the benefits converted will far exceed the value of the traffic from other platforms.

Basically, e-commerce platforms are always hungry for traffic.As long as there is cheap traffic, e-commerce platforms will place ads.

In addition to these e-commerce platforms, various other film and television institutions, as well as games, paid software, etc., are very active in advertising.

This advertising fee will continue to grow over time.It has gradually entered a virtuous cycle, which is why Yu Weiwei is not in a hurry.

Currently, two of Eagle Sauce's three major businesses are profitable.

One is the English version of Jingjing Reading Network. Currently, the English version of Jingjing Reading Network has more than 60 registered users. There are 20 VIP readers, but the monthly subscription scale has reached 300 million U.S. dollars, which is equivalent to 10 U.S. dollars per day. If it is spread to the country, it will make domestic colleagues cry!

Although Yingjiang’s Jingjing Reading Network has not introduced the mall model, the main reason is that the logistics cost of Yingjiang is very expensive. Amazon and others rely on self-built logistics to promote e-commerce. Jingjing Reading Network is in the Yingjiang market. When the logistics fee reached more than 20 US dollars, I basically gave up my interest in doing e-commerce in the Eagle Sauce market.

In later generations, the main trouble for many domestic film giants when going overseas was the cost and efficiency of express delivery logistics.

Unsurprisingly, the regions with the highest express delivery logistics in the world are mainly East Asia.In the region known as the Involved Three Kingdoms, logistics efficiency is astonishingly high, and e-commerce shopping is also relatively developed.

However, the populations in Japan and South Korea are too small.Even e-commerce is developing vigorously, but the pattern is just like that, and it is impossible to build a world-class e-commerce pattern.

But in terms of per capita e-commerce shopping, the e-commerce penetration rate in Japan and South Korea is no less than that in China.

Although Eagle Sauce was the first to popularize e-commerce, in fact, the penetration rate of e-commerce later was far lower than that of the three East Asian countries.