Start earning money as the girl next door

Han Xiaodong said, “In order to avoid some problems, we have to continuously optimize the system and formulate the rules of the platform in detail to provide a basis for subsequent dispute resolution.

And new disputes continue to arise, it's like there are countless online disputes every day.

Just the customer service personnel who handle disputes and decide who is right and who is wrong consume a lot of labor costs. "

"I don't get involved in the specific business. There will definitely be disputes when there are businesses and transactions." Zhao Han asked, "Are you more experienced in handling disputes now than before?"

"Yes!

When we deal with disputes now, we mainly first make a preliminary judgment by the system, and then conduct a manual review.

If you are not satisfied with the decision, you can submit it for manual review again.

Basically, during the dispute process, we will provide certain compensation to the reasonable party.For example, if a customer has an unpleasant experience and it is indeed reasonable, they will be given shopping coupons and used to buy the customer with money.

No compensation will be given if the merchant or delivery person takes over. "Han Xiaodong said, "Generally speaking, it is biased towards consumers. "

"What if the consumer maliciously cheats on subsidy?" Zhao Han asked.

"There are also cases where the system will mark a large number of customers who have made complaints, and then determine whether they are specifically looking for trouble."

Han Xiaodong said, “For example, there is a consumer who made more than 100 purchases a month, and more than 90 of them made various complaints.

If different merchants are involved, we will provide compensation in the initial stage.

Later, it was discovered that he was malicious, and a large number of merchants reported that the customer was abnormal. Therefore, the system blocked his account and then appeased the merchants.

The reason why we are not prepared to provide financial compensation to merchants is that if merchants are profitable, the possibility of defrauding subsidies is far greater than that of ordinary consumers.

We found that if there is one extremely bad consumer in thousands, the risk is actually not too high.But if the business owner has bad intentions, the consequences will be even more serious.

Basically, now we have set a rule. Merchants have a blacklist mechanism for customers. If a single merchant does not welcome a certain customer to consume, then it can be blacklisted.

For customers blocked by multiple merchants, we will probably block the customers through the system.Because it’s not a matter of two merchants blocking you! "

Generally speaking, Zhao Han knows that e-commerce websites are far more complex than other websites.

The main reason involves a large number of orders and transactions.

Even if you do your best in every aspect, accidents will still happen.

After all, even if the vast majority of people are rational, as long as the number reaches a certain level, some irrational things will continue to emerge.

When dealing with various types of disputes, the platform naturally cannot satisfy everyone and can only pursue the greatest common denominator.

"Now, we find that the development is too fast, and the service personnel and management of the platform cannot keep up."

Han Xiaodong said, “Originally, the Wenwen Service Network planned to expand to 100 cities next year, but after I saw it, it was reduced to 50 cities.

If not, 30 cities will do.Now, the main thing is to avoid speed, which can lead to shaky foundations.

Instead, the focus is on improving service quality and consolidating existing territory.

Now we are even profitable, with the 50-city plan, we don’t even need financing next year.It only needs to win the markets of 39 more new cities. "

"Well! Playing slowly and steadily is the key!

In online service business, difficulties are inevitable.As long as you get through it and keep overcoming, you will become stronger and stronger!

Imagine that it is so difficult for you to do it. If the latter wants to challenge it, the difficulty is actually higher!

Not only does it face the management complexity of various businesses, but also customer resources and service resources in the local market are included in our platform.

It is already difficult for other platforms to create a new set. "Zhao Han thought about it and didn't think there was anything wrong with Han Xiaodong slowing down his development speed.

In fact, the local service-type O2O e-commerce these days is not really its highlight moment.

The real highlight moment still depends on the gradual popularity of smartphones after 2010.

At that time, the frequency and user scale of various online food orders.Even the management of delivery personnel can be more accurate to individuals online through the APP.

The current management is from the website to the PC.That is to say, the website can specifically manage service sites and stores that provide services, such as takeaway personnel. In fact, it is still the website that manually allocates tasks.

Instead of the system, the system assigns delivery tasks to the delivery staff.

"That's right!"

Han Xiaodong smiled and said, “My biggest realization is that O2O e-commerce is simply more difficult than imagined.

So, along the way, we developed into major cities but never failed to see competitors.

It’s also too difficult, and others are unwilling to do it. This actually leads to our competition not being very fierce.

The main thing is to promote locally, persuade merchants to join our platform, and continuously improve various service infrastructure. "

After various O2O e-commerce began to rise in later generations, during the Thousand Regiment Wars, it was not only a matter of competition intensity, but also various gray and showy operations.

For example, when different companies promote the same market, they may not only use commercial methods, but also use various showmanship operations, such as fighting, to win the market.

Of course, when that day comes, Zhao Han will also be responsible for the company's local promotion personnel and recruit employees who can do business and other requirements.

But now we are still far away from that era.

Chapter 472 I, Qin Shihuang, Send Money!

Wenwen Service Network currently has total assets of 5000 million yuan, of which 3000 million yuan is real estate.

The area of ​​real estate held exceeds 7000 square meters, which are basically real estate in provincial capital cities. The current average price is only more than 4000 yuan per square meter.

In the cities we expand to, we have more or less bought offices or shops. After all, the company wants to settle there for a long time, and buying real estate is more cost-effective in the long run than renting.

Of course, Zhao Hanmao estimates that the value of this part of real estate will reach its peak in most cities in the country in about ten years, around 16 to 17, at [-] million.

This part of real estate investment has actually made Wenwen Service Network in an invincible position.

Even if you encounter financial difficulties in the future.

Or you can pledge real estate to get a loan.Or, you can sell the real estate and cash out.

In addition to real estate, Wenwen Service Network's servers and bandwidth, as well as various other office-use assets, total more than 1000 million yuan.In addition, he also holds more than 900 million yuan in cash.

If the company does not expand, with the current revenue of 200 million yuan a day, assuming merchants cash out the money they earn, they will earn about 4 yuan in commissions a day.Wenwen Service Network currently charges as little commission as possible on various fees, but if the merchant wants to withdraw the money earned, he will eventually charge a 2% withdrawal commission.

Theoretically, the company's current turnover can generate a gross profit of 120 million yuan a month.

In fact, after the cost of server bandwidth, office costs and employee salary costs are offset, only a weak balance is currently maintained.

It can be slightly profitable, but it can turn into a loss at any time.

After all, the company is still continuing to expand, and it is very prudent to be able to expand new businesses while maintaining a breakeven.

“In general, it’s really difficult to make money in this current O2O business.”

Han Xiaodong said frankly, “The difficulty of expansion is almost as difficult as that of traditional supermarket chains.

With our current conservative monetization method, merchants can make money, but the platform itself makes very little money now.Even if you make a little money and expand to a new city, you will spit out the profits you made, including the principal and interest.

Maintain one and make money if we don't expand.As long as it expands, it will become a loss again.

Every time we open up a new city market, we have to spend at least 100 million in start-up capital.

It is difficult to earn back the start-up capital, but generally speaking, newly developed cities can enter a profitable state after half a year, and gradually turn from a cost burden to a profit contributor.

Even if you enter a profitable city, you can now make tens of thousands of profits a month.Even ten profitable cities cannot fund the investment of a newly expanded city.

If we have twenty or thirty profitable cities and expand our business to a new city every month, then we can maintain profitability! "

“The actual situation is that in the market that has been developed, the user scale will grow!

The payback speed will definitely be faster than you expect!

After all, the current stock of the Internet is only a small part, and the future increase will be far greater than the stock users seen now. "

Zhao Han is more optimistic than Han Xiaodong, "A business model like ours that can predict and earn back over time after investment is already rare in the Internet industry.

Many business models, some are wrong from the beginning. After investing a lot of money, you have no idea how to realize the money and earn it back. That is a directional mistake. "

After thinking for a while, Han Xiaodong said: "Indeed!

Wenwen Service Network belongs to that kind of business that makes money hard, but is gradually getting better little by little.

The explosive power of scale development is indeed not as good as Taobao.

Taobao can expand its user base nationwide.

But at Wenwen Service Network, there really is no shortcut.If you want to deliver a takeaway, there is no service station in your local area, and there is no takeaway boy to deliver it to you. If it cannot be delivered, it cannot be delivered!

Until now, the biggest realization of our team is that... there have always been entrepreneurs observing our business model.

But basically, I gave up on most PPT stages because I didn’t see anything similar.

The reason is that Silicon Valley does not have this business model. Our business and data at Wenwen Service Network are currently confidential. We do not publicize our development in a high-profile way, so our competitors cannot get venture capital funds! "

"Ha ha!"

Zhao Han couldn't help but laugh and said, "I dare say that most venture capital investors in the world outside of Silicon Valley are brainless.

There is only one project, which is a project in Silicon Valley, and then we look for similar local projects in different regions.

In a sense, the fact that there is no such food delivery website in Silicon Valley is the greatest help to us! "

In fact, there are not many people in China who dare to start a business without imitating the Silicon Valley business model.

Alibaba is a B2B website. This e-commerce concept is not new and was proposed from the beginning. However, there are no particularly successful cases of B2B companies in Silicon Valley.

This is mainly because Silicon Valley is actually doing business in de-industrialized areas, so the business model is more oriented towards consumption rather than supply chain.

Therefore, Alibaba's early B2B model relied on the domestic developed industrial system and a large number of small and medium-sized supply chain manufacturers.

To connect these supply chain manufacturers is not to create a consumer market, but to create a business model for companies to exchange their needs and help companies do business.

This model is actually mainly about domestic Internet companies, and early venture capital investors are not particularly optimistic about it.

But Alibaba’s founder Jack Ma successively persuaded Yahoo and Masayoshi Son’s SoftBank to invest.

Alibaba’s B2B website became a cash cow within a few years of its launch and has begun to contribute profits to it.

The follow-up was to develop Taobao by itself. Taobao was online for nine months and received US$8200 million in investment led by Masayoshi Son.

Strictly speaking, Taobao is not a website that follows the trend of eBay, but a website that thoroughly understands eBay's business model and carries out targeted attacks on its business shortcomings. It is the Dugu Nine Swords that specifically pokes holes in the opponent's weaknesses. .

Although they are all C2C websites, Taobao is a website that restrains eBay.However, eBay has not corrected these weaknesses, and has been surpassed by Taobao.

In this regard, Zhao Han admires Alibaba's Jack Ma more.Ma Yun gave himself the flower name Feng Qingyang.The reason is also because the way of fighting is to see the opponent's weakness and draw the sword.Even if the opponent has a larger size, it will be difficult to deal with this style of play.

But Ma Yun was able to convince Yahoo and Masayoshi Son not because he had a different mouth.

However, Alibaba is not Ma Yun’s first entrepreneurial venture. Instead, he founded the famous China Yellow Pages. This website was later sold in exchange for the first pot of gold.Then, he led the team to build an official e-commerce website for import and export business for official organizations, and gained high-level connections.

Finally, I returned to Hangzhou and started a new website, Alibaba.It is equivalent to three consecutive entrepreneurial successes.

Although he did not make as much money as later generations of entrepreneurs, he continued to succeed as he gained more qualifications.

This continuous successful entrepreneurial experience enables venture capital investors to be optimistic about the success rate of their entrepreneurial ventures.

If it were anyone else, even if he followed Jack Ma's script, no venture capital would be willing to spend money on developing Alibaba during the same period.

To put it simply, there are generally two situations when you want venture capital to invest money. In one situation, you have already had successful entrepreneurial experience.

The other is that you imitate the successful business model of Silicon Valley, and you imitate it very well.

The Wenwen Service Network created by Zhao Han can get venture capital.

Similar to Jack Ma's Alibaba, it can be favored by venture capital because it has been successful in the past and has the qualifications to succeed, so it is favored.

On the contrary, if someone else is building a similar website, for the time being, when the future is not clear, venture capital investors will be more cautious.

"Thanks to the previous success of Jingjing Reading Network and Jingjing Pinyin, otherwise, Wenwen Service Network would not have been able to obtain financing, and it would not have the current pattern of operating outlets in at least ten provincial capital cities." Han Xiaodong couldn't help but sigh.

"For the time being, Wenwen Service Network can operate steadily. In the future, I will see if I can fool some venture capital and raise the valuation a little higher." Zhao Han said with a smile, "05 is the first year of venture capital, and the amount of venture capital money is now getting higher and higher. The money is getting richer and richer, so I have to find a way to attract some to help them spend money, otherwise, they will bet randomly and blindly, which will actually cause losses."

In fact, the return rate of early venture capital is extremely high. For example, the early IDG fund managed by Xiong Xiaoge has an annualized return on investment of more than 40%.

Even later, some mediocre investments gradually lowered the rate of return, which was no less than an annualized rate of return of 20%.

But later, in various money-burning wars with venture capital, random investment and blind investment became the norm.

There are a large number of venture capital institutions, but only a handful of them have annualized returns exceeding 10%.

These venture capital institutions can invest in projects with returns of dozens of times and hundreds of times, but they can't stand it. They invest in many projects blindly and lose all their money?

For example, things like the video industry, group buying industry, taxi-hailing industry, and things with shared names.

If you step into these pits, most of them will lose money, not to mention making money.

Relatively speaking, when early Internet venture capital funds were small, not only the return on investment was high, but the hit rate was also extremely high.