Start earning money as the girl next door

Later, venture capital funds had more money, and the rate of return was infinitely lowered.

Because when they have more money, they will invest in a panic, fearing that they will miss out on opportunities.

As a result, many venture capital funds have actually become cannon fodder.

To put it simply, the future environment is one where there is too much money in venture capital, and due to dilution, high-quality projects cannot keep up with the growth in the amount of funds in the venture capital industry.

Therefore, for high-quality projects, those who sell PPT will definitely make more money than those with venture capital in the future.

As long as you maintain a resume with a very high entrepreneurial success rate.

Almost, you can pick up the loudspeaker and shout to the venture capital institutions, I, Qin Shihuang, make money!

Chapter 473 Win-win cooperation with Shanda

Mid-January 2005.

Jiangcheng County.

Zhao Han met with Shanda’s boss Chen Tianqiao.

"Boss Chen, I really admire you for a long time! When you played the "Legend" online game, I repeatedly reviewed it based on the news from the media. It is a miracle that is difficult to replicate. It is amazing!" Zhao Han was polite to Boss Chen of Shanda Shanda .

Although, later on, Chen Tianqiao's Shanda Department gradually began to perform poorly due to deviations in execution and a pair of good cards.

Chen Tianqiao himself was also suffering from injuries and could no longer perform high-intensity work. By 2015, after selling his assets, he went to Yingjiang for medical treatment. Then, various investments were not very successful. For example, he participated in brain-machine research in the name of donating to academic research. In the interface industry, it seems that it has always been a concept and no results have been seen.

Science fiction concepts such as brain-computer interfaces have been studied by a large number of academic institutions and large companies around the world. Basically, they remain at the laboratory stage, and there are no products that can be used in the commercial field.

It can be said that Boss Chen, who later sold his online writing business and even his game business, has faded out of the domestic Internet scene.

All I can say is that everyone has their own ambitions.

"I admire you even more!" Chen Tianqiao expressed, "Wenwen Jingjing Technology Company has always been quite mysterious! But it seems that you can succeed in anything you do!"

"It's nothing! The Internet is essentially described with two words, traffic and monetization. Or alternatively, two words, buying traffic and selling traffic." Zhao Han said frankly, "For example, Mr. Chen, those products you invest in , whether it is online games or online literature, I can summarize it as a monetization model.

This type of model has strong monetization capabilities and can make money, which means that, in fact, it lacks traffic and needs to advertise and buy traffic!

I can't say that your model is wrong. I can only say that when the cost of traffic gradually becomes more expensive, your monetization growth may not necessarily be faster than the increase in traffic prices.

As a result, you will continue to fall into the dilemma of more and more expensive costs, but income growth cannot keep up with the rising costs!

If you don’t buy traffic, active users will shrink.When buying traffic, you face a situation where the price of traffic will increase year by year.To solve this embarrassing situation, actually buying the traffic platform directly is the best way. "

Chen Tianqiao couldn't help but his eyes lit up and he said: "That's right!

You are absolutely right. Before, I vaguely felt something about it, so I wanted to acquire Sina. Unfortunately, Sina's poison pill plan forced me to terminate it. After making a fortune, I had to sell it gradually!

On the contrary, in your hands, Weibo has the largest traffic volume in China! "

"Actually, Weibo only ranks first in domestic traffic among WEB websites. As for Internet traffic, Tencent's QQ is actually the king of traffic. No product has a larger traffic scale than QQ."

Zhao Han said frankly, "Whether it's Du Niang, Sina, or Weibo, they are all inferior to QQ."

"This time, I want to see you! Actually, it's mainly about two things. One. I want to ask, are you really unwilling to sell me the game copyright of "Dragon of the Ancients"?" Chen Tianqiao couldn't help but said, "I am serious about developing my own games!"

"Boss Chen, as the author, I refused to sell the copyright before. In fact, you should be able to guess the reason by now. I will definitely keep the adaptation for myself."

Zhao Han smiled and said, "I definitely can't give up on game development. After all, I personally think that this block-adaptive game has the potential to make a hit."

"Well, the other thing is mainly to seek cooperation on the traffic level!"

Chen Tianqiao smiled bitterly and said, "You can also see that Shanda Games' profit margins have dropped rapidly due to the fierce competition in the current gaming industry.

It’s not that games don’t make money, but that there are two aspects: a point card recharge channel, the greater the profit, and Internet cafe recharge channels now sell point cards at a minimum of 6% off.

Also, as you said, traffic has become more expensive!

Tencent has the traffic and plans to make its own online games. It is difficult to buy traffic from Tencent!

In addition, Sina is also its own agent for Kimchi online games, and generally speaking, they are unwilling to cooperate with me.

NetEase’s game advertising mainly gives priority to its own products.

Basically, it is becoming increasingly difficult for Shanda to obtain cost-effective traffic! "

"Weibo's information flow advertising has an advantage in cost performance. Every 1000 ad impressions should cost 3 cents now.

You can give it a try with a minimum launch price of 1000 yuan. "

Zhao Han smiled and said, “Actually, you can buy traffic for existing products, such as “Legend”.

Of course, in fact, client games like "Legend" need to be downloaded. Sometimes, users are just too lazy to download, so the effect of web advertising is not necessarily very high.

If you can modify the legend and make it into a web version of a game or information flow advertisement, and users can click on it to play, the conversion efficiency will be higher. "

Because the "Legend" game became popular relatively early, sentiments were even formed later on.

Later, various junk web games appeared, and I don’t know if I bought the IP license of “Legend”.

All kinds of scumbag Hui, it was my brother who gave me a knife.

Various reskinned "Legends" and resurrected as web games have definitely made a lot of money.

After all, those web games cost a lot of money to buy. If you don't make money, it's impossible for the ads of those web games to be seen by almost everyone.

"Also, Mr. Chen! In fact, you can introduce Wenjing Payment for your game recharge."

Zhao Han said, “Wenjing Pay only deducts a 1.2% handling fee for online and virtual recharges.

If a user spends 100 yuan to recharge, you can get 98.8 yuan through Shanda channels, only 1.2 yuan, which is the handling fee paid by Wenjing.

Imagine that you are in the Internet cafe channel, and the user takes 100 yuan to recharge the card. In fact, if you get a 6% discount, you actually only get 60 yuan, of which 40 yuan is taken away by the Internet cafe channel. Is this the truth? "

Chen Tianqiao nodded repeatedly. The Internet cafe's recharge channel went from a [-]% discount at the beginning to a [-]% discount now.

This is mainly due to the promotion of the major online game companies, which makes the Internet cafe owners emboldened.

Without giving higher discounts, Internet cafe owners would be more willing to sell other players’ game points and recommend other online games.

Under Zhao Han's series of deceptions, Chen Tianqiao's Shanda Group began to cooperate strategically with Zhao Han's Wenwen Jingjing Group.

The main cooperation is the purchase and sale of traffic.Chen Tianqiao directly bought a year's fixed-price advertising.

从2005年11月16日，到2006年11月16日。

Within one year, Shanda Group purchased advertising traffic of no less than RMB 1 million.

The price is a fixed price of 0.3 yuan per thousand impressions.

Within one year, Shanda Company has this kind of preferential advertising price. If the total advertising value is less than 1 million yuan, it needs to make up 1 million yuan.

In order to make the amount of advertising orders during the period reach a total price of 1 million yuan.

Another one is that Shanda will sign Wenjing Pay as a recharge tool for its games and even online platforms.

After all, Wenjing only charges a 1.2% channel fee for recharging virtual products. In these days, recharging for games is as cheap as charity.

After all, if the major point card recharge channels these days only deduct 20% of the channel fee, it would be considered very generous.

Chapter 474

After the cooperation project was concluded, Zhao Han and Chen Tianqiao actually started cheating on each other.

Zhao Han tricked Mr. Chen into investing in Wenwen Service Network, which was valued at US$1 million.You only need to invest US$1000 million to get 10% of the equity, but Chen Tianqiao declined because he could not understand it.

When Chen Tianqiao invited Zhao Han to invest in Shanda Box, Zhao Han definitely refused!

The reason is that this thing is really unreliable.

It's just a set-top box, but it turns out to be an X86 chip and WIN operating system.Not only the policy barriers of the radio and television system have blocked Shanda Box from entering the TV set-top box market.

Even the cost and experience are not good!

Shanda Box is actually an X86 PC transformed into a set-top box.

Zhao Han can only say that this is different. He obviously wants to make XBOX.But it’s difficult to say clearly because current domestic policies do not allow game consoles to obtain sales licenses.

Shanda Box’s intention was to make a game console in the name of a TV set-top box, but in the end it ended up being an expensive and useless device.

The size is roughly the same as two computer cases, and the price is as expensive as two entry-level computers.

The failure of this thing is not due to the policy, but to the product itself.

The cost is expensive, and its experience is even worse than that of a PC. Why buy it?

In later generations, successful set-top boxes, including those of the three major telecom operators or local radio and television systems, all have one feature: they are cheap and small.

Simply put, the failure of Shanda Box is that it is not a good set-top box, is expensive and has an unstable system.

It's also not an easy-to-use PC and has less compatibility than the average PC.

It's not even cheap. The hardware is actually assembled from PC hardware, but it's more expensive than a PC.

To put it simply, what Shanda Box really wants to do is a game console similar to Microsoft.Its successful example is Microsoft's XBOX series of game consoles.

Microsoft also failed and hit a wall in the early days of XBOX. Microsoft even parted ways with Intel and did not use Intel's X86 chip in game consoles.This resulted in the initial cost of XBOX being very expensive and few game resources. It seemed that the initial loss exceeded US$40 billion.

However, Microsoft continued its efforts in 2005 and released xbox360.The second generation of XBOX gradually took on a larger pattern based on the accumulated resources of the previous generation.

Later, Microsoft had a lot of money and kept spending money on this project, gradually becoming one of the three mainstream game consoles.

Microsoft's XBOX went from a huge loss at the beginning to getting stronger and stronger later on, which caused ecological reasons.The main reason is that Microsoft is rich. Even if it suffers huge losses, if it thinks it can make money in the long run, it can continue to invest.

Even a project like XBOX, which had an extremely unfavorable start, would have been axed by ordinary companies. As a result, Microsoft's deep financial capabilities made it a success!

Chen Tianqiao's Shanda Box failed and was abandoned, causing a huge financial hole.

Shanda's financial situation will actually be poor for a long time to come. The main reason is that Shanda will be licking the wounds of Shanda Box's failure in the next few years and gradually spread the losses to each year.

So, a magical scene happened. Everyone thought Shanda was very profitable. However, after Shanda went public, its performance has been poor.

Increasing revenue did not increase profits, and it even suffered losses for several years.

After listing, there was basically no growth.

The reason for this is mainly to pay for the losses of the Shanda Box project.

Only a fool would jump into a Shanda box, a pit with no future!

After all, this thing has inherent shortcomings. Chen Tianqiao’s project was approved in March, and the product was launched that year. You can imagine how impetuous this product was.

All kinds of successful hardware products, in essence, require a certain amount of time to polish.

Although, the deception to test each other has not been successful!

However, the relationship between Zhao Han and Boss Chen is not bad.

At least the two sides have reached some win-win cooperation.

……

Not long after Zhao Han reached a cooperation with Chen Tianqiao, the Simplified and Traditional Chinese publishing of "Rebirth of the 1990 Literary Era" was officially handed over to Pastry Chinese Network as an agent.

Then, under the competition of a bunch of simplified Chinese publishing houses in China, the Pastry Chinese website sold 100 million copies of the first printing and paid a royalty of 18% at a sky-high price.

In the end, it was Changjiang Literature and Art Publishing House that won the Simplified Chinese publication of "Rebirth of the 1990 Literary Era".

Instead of Wan Literature and Art Publishing House, the conditions given by Wan Literature and Art Publishing House were slightly lower, with a first printing of 70 copies and a royalty rate of 16%.

This is also because Wan Literature and Art Publishing House already has "Dragon of the Ancient World" by Zhao Han and "Swordsmanship in the Snow" by Liu Mengcheng.

At present, even the simplified version of "Swordsmanship in the Snow" has only exceeded 50 copies.Therefore, the first printing of 70 copies given by it is already a big increase.

However, the Changjiang Literature and Art Publishing House, because it had never had a big meal before, believed that its hair style strength far exceeded that of the Anhui Literature and Art Publishing House, so it dared to publish a full-length novel with a single volume of no less than 100 million copies for the first printing. contract!

The reason is not difficult to guess. Yangtze River Literature and Art is betting on Zhao Han, this layer of traffic value.It can bring more mysterious powers and gimmicks to the work!

The Internet is going crazy right now. After Zhao Han's identity was exposed, the circle-breaking effect it caused was also extremely amazing.

For example, the average subscription of "Dragon of the Ancients", which is currently being serialized, has abruptly broken the subscription limit for the entire era, exceeding 3 average subscriptions.

You know, this result is absolutely incredible.Before the mobile Internet era, the average subscription limit for online articles was about 2.

This limit used to be a ceiling that could not be broken for many years.

Until the mobile Internet era, it was not considered a mobile reading base.

If we only count pastry subscriptions, it would probably be around 2016 when the average subscription limit exceeded 4.Later, the average subscription volume gradually reached 20 to [-], which was the new normal for top works.

Essentially, times have changed and the potential of the mobile Internet is much greater than that of the PC Internet. In addition, the pastry Chinese website later started to buy more and increase the number of users.By breaking through the number of monthly active users to more than 1000 million, and using various anti-piracy technologies, the latest price increase cannot be stolen. After a multi-pronged approach, the average order record of pastries was raised.

Zhao Han's current "Dragon of the Ancients" has exceeded 3 average subscriptions, which is actually twice as high as the highest average subscription record for an online text during the same period in history.