Start earning money as the girl next door

If you are making terminals such as mobile phones, other mobile phone manufacturers will definitely put their own products on the back foot.

For example, the reason why Google's mobile phone business is not so successful is actually intentional.

If Google's mobile phones are successful, then, no matter what the various Android phone manufacturers think, they will naturally not be willing to expand the Android software and hardware ecosystem.

Since Huami OV and even Apple have developed mobile terminals, a large part of their Internet genes has been cut off, making it difficult to make cross-platform Internet applications.

In the same way, China Mobile launched Fetion earlier than WeChat. The reason why it failed was simply because China Unicom and China Telecom would not cooperate with China Mobile in launching Fetion.

In the end, Fetion can only serve as a value-added service for mobile users. Without the support of users of China Telecom and China Unicom, this product will naturally not be able to achieve this goal.

Similarly, Xiaomi actually launched Mi Chat not long after WeChat was launched.The product level is not necessarily different from WeChat, but it was not successful.

The reason is that Xiaomi has made mobile phones. Can other mobile phone manufacturers support the cross-platform development of your APP?

The same is true for Apple. In the closed loop of the IOS ecosystem, Apple is the supreme god.

But outside the IOS ecosystem, it would be difficult for Apple to make any Internet terminal hits.The reason is, will other ecological circles tolerate products made by Apple that go beyond the boundaries?

Precisely because Apple knows this truth, it will not deliberately develop any cross-platform Internet applications, and will only take advantage of its own internal interests in the IOS ecosystem.

gain some lose some!

If a company chooses to go in one direction, it will definitely lose another direction.

Zhao Han is planning to separate his Internet business from other hardware businesses.

In the hardware terminal business, Zhao Han, as an investor, is not prepared to be the actual controller.

In other words, it develops quietly and then gradually dilutes its own equity and ignores it.

"You... I'm angry! Don't look at me with low IQ, my... college entrance examination score is higher than yours!" Liu Mengcheng said angrily.

"Okay!" Zhao Han said, "It's getting late, I think..."

Then, after Liu Mengcheng struggled slightly and half-pushed, he entered the double cultivation.

Chapter 487 Zhao Han’s new round of deception

End of July 2005.

Xiong Xiaoge brought several people to see Zhao Han.

"Brother Xiong, are you leading a group of people in such a big battle?" Zhao Han said with a smile, "Are you afraid that I will deceive you?"

"It's weird if you don't cheat!" Xiong Xiaoge said, "Didn't you say that I voted in a daze that time?"

"Then what? Did I trick you?" Zhao Han asked back.

"That's right!" Xiong Xiaoge's embarrassment was mainly due to his investment in Zhao Han, which currently seems to have exceeded expectations or met expectations.

"Brother Xiong, I'm prepared! When inspiration comes, I have to make a product. If this product doesn't succeed, I won't actually lose much. If it succeeds, it will definitely not be a small pattern!"

Zhao Hanbiao said, "MediaTek's plan is just to quickly cut into the end products at the beginning and build up the product team first. After accumulating more technology and R&D capabilities, we will gradually develop more promising products."

"Oh?" Xiong Xiaoge said, "I see how you are fooling me! The website can be done with PPT, but you can also do the hardware?"

"Originally it couldn't be done, but now that MediaTek is here, it probably can be done!" Zhao Han introduced MediaTek's turnkey solution.

Simply put, it is the most difficult part of making a mobile phone or MP3 player. MediaTek has integrated it into a SOC and sells it cheaply.

On the basis of SOC, the desired products can be quickly developed.

"Mr. Zhao, although there is a supply chain for mobile phones and MP3 players to rely on, they have no core competitiveness. At best, they can only make copycat phones." said a young man from IDG.

"Who is this?" Zhao Han was stunned.

"This is Li Xiaojun, the new partner of our company. He knows a lot about some hardware technologies." Xiong Xiaoge introduced.

Zhao Han couldn't help but his eyes lit up and said: "So, you must know the consumer electronics industry well?"

"It's hard to talk about it. It's mainly because we have conducted research on some domestic mobile phone industries and MP3 industries."

Li Xiaojun smiled and said, "Before, I researched a company called Meizu. It is very good at making MP3 players. However, when I reported it, the negotiation failed and was rejected because Huang Zhang did not respect us!"

"Oh? Meizu's MP3 player is pretty good!

I feel that, except for Apple, no one makes better MP3 players than Meizu, of course...except for the MP3 players I make! "

Zhao Han asked curiously, "Why doesn't he respect you?"

"We wanted to invest with the intention of helping its development. As a result, he not only refused, but also changed our company's name to PIG!"

Xiong Xiaoge couldn't help but feel annoyed, "So, we will not invest in him anyway. Although, we observe the MP3 market, Meizu is indeed the best in China."

This is probably the case. Around 2004, IDG wanted to invest in Huang Zhang's Meizu, mainly because it seemed that MP3 was doing really well.

But Huang Zhang was suspicious and didn't know who IDG was. He mistakenly called IDG PIG, which obviously insulted IDG.

Therefore, I missed an opportunity to receive money from venture capital.

Later, Huang Zhang also regretted it and felt that if he had received venture capital money, he might have developed better than Xiaomi.

Xiaomi Lei Jun later had an old feud with Meizu Huang Zhang for many years!

To put it simply, Lei Jun went to Meizu to inspect and said he wanted to invest, but he didn’t.Then, he poached many people from Meizu and established Xiaomi.

According to Lei Jun, he wanted to pay tens of millions to buy 30% of Meizu shares, but Huang Zhang acted like a family business and refused to let Lei Jun invest for fear of diluting his equity.

Lei Jun did not join Meizu and founded Xiaomi, which is understandable.As for the people being poached, Huang Zhang himself is the only one to blame. Why were most of the R&D personnel from his core team poached?

This was later one of the things Huang Zhang regretted. After Lei Jun invested in Meizu, he might not have founded Xiaomi.

In the future, IDG heard that Meizu Huang Zhang was criticizing Lei Jun’s Xiaomi, so he immediately invested in Xiaomi.

Huang Zhang had something wrong with the design, but he was always confused strategically. In the end, he regretted it all the way, and Meizu couldn't survive, so he sold it to the Geely Automobile brand and came up with the Geely Taimei combination.

IDG later deliberately replied to Huang Zhang with a "haha", which was obviously a grudge.

Meizu rejected IDG at the beginning and even insulted the IDG company unabashedly.Then, many years later, IDG invested in Xiaomi. Xiaomi did better than Meizu, so it felt like 30 years in Hedong and 30 years in Hexi.

Of course, if you really want to talk about it, Meizu is a bit ideal and has a good design level.When making MP3 players, each generation of Meizu MP3 players is a high-quality product and only one model is released at a time.

In the global market, Meizu's MP3s are also very popular, and they are a bit fruity.

Later, Apple made mobile phones.

Meizu also made its first mobile phone, M8, but the operating system is Windows CE. Well, Meizu’s design is very good, but the Windows CE system is really slim.Therefore, the second mobile phone M9 was later replaced by Android.

In the early days of Meizu's mobile phone production, the product itself was in short supply. However, the flaw of the M8 was that Microsoft's system hindered it, and later its reputation declined a bit.

The main shortcomings of many subsequent mobile phones such as M9 are MediaTek, and the other is insufficient capital and production capacity that cannot keep up.

In the era of making MP3 players, Meizu Huang Zhang looked down on MediaTek at all. As a result, when making mobile phones, he used MediaTek and continued to be dragged down by MediaTek.

Meizu, which originally outplayed manufacturers such as Xiaomi and almost ignored Huami OV, ended up losing ground in the competition.

Also, Li Nan of Meizu later made Meizu's sub-brand Meizu popular, which is equivalent to Meizu's increase in total sales and market share.

As a result, Huang Zhang did not change the nature of the family business. He was jealous that Xiao Li had done so well with Meizu, so he drove away Li Nan, who was the most capable of beating his subordinates and the most promising to develop Meizu.

The boss was jealous that the mobile phone was too capable and drove the capable person away. He was speechless. It is estimated that among Huang Zhang's various regrets, he also had the regret of driving Li Nan away and Mei Lan gradually losing her ability.

It can be said that Huang Zhang has been regretting it.It is a strange thing to single-handedly make the company smaller than the boss.

When he started his business, Huang Zhang was really powerful.

The decision to make a mobile phone was not in the right direction.

However, all other patterns are petty.Inexplicably, the people who could have helped him turned into rivals in the industry or cleared out his subordinates.

"Oh! Huang Zhang has a grudge against you IDG! Well, if you invest in my MP3, I will avenge you!"

Zhao Han said, "In the future, if Huang Zhang on the Internet says that he regrets not accepting IDG's investment, you can go and laugh at him."

"Okay!" All the IDG people looked happy and wanted to see Huang Zhang regret it.

Chapter 488

After discovering the pain point of IDG's dissatisfaction with Meizu's Huang Zhang, Zhao Han's original PPT introduction style also changed appropriately, from the original market prospects to how to beat Meizu's Huang Zhang.

"Compared to mobile phones, one of the main differences between MP3 players now is storage capacity. The low-end ones now have 128MB of storage and cost less than [-] yuan.

Secondly, 256MB and 512MB are mid-range products, with a market size of about 500 yuan.

1GB is a very large cup and can be sold for thousands of yuan or more.

In terms of screen, those with 3-inch screens are relatively high-end and more expensive.

Others are 2.4 inches, followed by 1.5 and 1.8 inches. Small-screen MP3s are mainly used for listening to music.The larger screen can be used to read e-books.

Judging from the size of the screen, the supply chain for MP3 screens is almost the same as the supply chain for mobile phones.The excess screens of mobile phones are supplied to the MP3 market.

If you look at it from a convenience perspective, it has a mature supply chain, a 3-inch screen, and 1GB of flash memory.

With the addition of MediaTek's SOC and some other spare parts, we can roughly create an MP3 configuration that seems to be relatively high-end now.At least, it is relatively high-end in e-books.

However, I think it is too conservative to think this way. The market is because the current maximum mobile phone screen is 3 inches, so it will be 3 inches.

If we define it this way, we can't differentiate from the market. We want to make a large screen, a 5-inch screen.This is the minimum size for reading e-books. Otherwise, it will be too small and the experience will not be good. "

Zhao Han expressed his thoughts, "MediaTek's mobile phone SOC has certain Internet capabilities. If you plug in a mobile data card, you can log in to the network directly. Of course, we can integrate a WIFI module..."

"The wireless LAN standard in China supports the WAPI standard." Li Xiaojun said suddenly.

"But the WAPI industry chain is immature and there are no cheap chips."

Zhao Han said, "Almost most laptops use WIFI, and some mobile phones also have WIFI. Are there any domestic WIFI restrictions? No!

However, the market demand is not strong, and WIFI standard wireless routers are not popular, but the wireless network card of laptop computers has WIFI. "

WIFI became popular in China in the mobile Internet era, and a large number of mobile phones and tablets have WIFI.

As a result, families gradually regard WIFI routers as a necessity.

In the past, most WIFI devices were laptop computers. Generally, there was a wired network in workplaces and homes. All you had to do was plug in the Internet cable. There was no need for wireless Internet access.

Later, wireless routers became popular because mobile phones and tablets were not suitable for connecting to the Internet with network cables like laptops.Wireless Internet access is the optimal solution for the user experience of Internet access on mobile phones and tablets.

In the future, wireless routers will also be a long-term market!

"My mobile terminal industry layout will also include a wireless router!"

Zhao Han thought for a while, "Find a mature manufacturer to OEM and OEM. Wireless routers can not only provide wireless networking for MP3 devices, but also laptops and the like. The experience of surfing the Internet in different locations without the need for network cables is also great."

"Zhao Han, your PPT content is getting more and more!" Xiong Xiaoge couldn't help complaining, "MP3 to wireless router, you have enough?"

"Is wireless router difficult? It's not difficult!" Zhao Han thought for a while, "Huawei, TP-LINK and ZTE can all do it."

Zhao Han has not considered developing a WIFI router by himself. The reason is very simple. Many domestic suppliers can do it, and they are far ahead.

Find the right supplier and make the product. This is actually the Apple route!

After Steve Jobs came back, Apple's biggest change was to cut off various departments that were completely independent in research and development and production.

Instead, we go to find suppliers all over the world and design products based on the technical reserves of the supply chain in the market.

A large number of technologies, such as IPOD and iPhone, are provided by supply chain companies.Apple is responsible for integrating it into its own ecosystem.Only the core IOS and CPU chips are still firmly controlled by Apple.

This kind of control of the upstream part of the ecosystem with the highest profit margin squeezes the world's supply chain, allowing the supply chain to invest in early R&D and production. Multiple similar supply chain manufacturers compete, and Apple chooses the one with the highest price/performance ratio.

After squeezing out the value of the supply chain manufacturers, we will eliminate the supply chain manufacturers in a few years and replace them with manufacturers with lower quotations.

Many Apple supply chain manufacturers found that after working for Apple for several years, they earned a little hard-earned money and invested more money in pre-research of the hardware needed for the next generation of Apple, but they were kicked out of the supply chain and suffered huge losses of billions and tens of billions. Not only Not only did he lose all his money from working for Apple for several years, but he also lost a lot of the wealth he had accumulated in the past.

There are often fruit chain manufacturers who work for Apple, only to be abandoned by Apple, and lose far more assets than when they worked for Apple. If the company is lucky, it will revive after a few years, but if it is bad, it will go bankrupt.

Morally speaking, Apple is cold and cruel, but strategically speaking, this approach maximizes profits.

Why were some supply chain manufacturers abandoned by Apple?

Because they gradually accumulate the right to speak in technology and supply chain, and the cooperation lasts for a long time, their voice will be higher, and they will even have bargaining power in turn.Therefore, it is better to abandon some old friends to avoid their high achievements and shocking the master.

Commercially speaking, Apple has been comparing prices and using cost-effective supply chain products.The result is that the pricing power is in your own hands and the risk is thrown to the supply chain.

The reason why it can control the supply chain so well is that it has the autonomy of the core technology. With IOS in its hands, it can control the supply chain at will.

Your skills are very good, but I don’t necessarily have to use you.If I don’t use it, you have no value.

Of course, Zhao Han cannot be as awesome as Apple, but it is still necessary to absorb some of its strategies.

For example, when shopping around in the supply chain, Party A controls a lot of things and Party B does it, instead of Party B being the only one who controls Party A in turn.

Of course, if you want to follow Apple's route, the core is not actually shopping around, but the control of the software and hardware ecology is in your own hands, not the supply chain manufacturers.