What is sold is definitely not the price difference of the hardware or the price difference of the OEM.Instead, they mastered the key and core technologies, such as Apple's later IOS.
What supply chain components are used and what new functional features are included are actually all side effects and dispensable.
The most important thing is to have the final interpretation power of the entire ecology!
Of course, the MP3 player that Zhao Han is doing now is just to practice hardware for mobile phones and gradually accumulate talents.
At this time, it is still too far away to talk about building IOS-level moats and barriers.However, if efforts are made in this direction in the future, it may not be impossible...
Chapter 489: Not only do you have to cheat money, but you also have to cheat talents to join.
Zhao Han then took out the MP3 sketch he designed and showed it to everyone.The graphics are rudimentary though.
But everyone can understand what Zhao Han means.
“The screen needs to be bigger!
In the market, 3 inches is considered a large screen.We must have 5 inches. It doesn’t matter if the cost is higher. The key is to differentiate it from its competitors in appearance.
Functionally, we do not emphasize listening to music, but emphasize that MP3 is a portable online terminal that can read novels and Weibo more conveniently than a PC.
When reading novels and browsing the web, you can flip through an MP3 handheld with only a few buttons.
If you want to input text, you can use the keyboard. Whether the keyboard is connected through wired or wireless connections, it immediately transforms into a compact PDA.
Functionally, we focus on Internet access.
Built-in Weibo client, Jingjing Pinyin client, Jingjing input method and other applications.There is also a browser, and of course there is software for listening to music.
Originally I was planning to cut off the camera, but MediaTek's SOC has a camera function. In this case, after adding the camera.
Users can take photos and upload them directly to Weibo!
The efficiency of this sharing will be better than that of taking photos, uploading them to e-commerce, and then sharing them. "
Zhao Han said, "Currently, MediaTek or other one-stop mobile phone SOC supply chain manufacturers mostly provide embedded operating systems. There is not much difference between ATINucleus or ThreadX. They mainly use JAVA virtual machines to install some JAVA program.
Therefore, our built-in software can be developed using JAVA.
It has simple scalability, which is not very good, but it is enough for initial practice and making a mobile phone with MP3 or 2G functions.
I think the storage capacity of our MP3 is above 2G to avoid it becoming low-end once it is launched.
Perhaps, 2G flash memory is more expensive now, but before the products we produce are put on the market, the price should drop a lot.
Using more storage can also make our MP3 users feel that they can use it for a few more years, and will not feel that it will become garbage soon.
From the beginning, we focused on the experience of first-generation users.Gradually make subsequent hardware terminals and lay a more sufficient foundation for user reputation. "
"If you do it this way, I don't think the cost will be less than 2000 yuan. With 2000 yuan, you can actually buy an entry-level laptop!"
Xiong Xiaoge asked, “Why would users buy this thing instead of a laptop?”
"It's different!"
Zhao Han said, "Laptops are mainly used for office use. Some entertainment, such as reading or even listening to music, may not be convenient. We focus on convenience!
Portable, in this regard, laptops are so bulky and heavy that they cannot be carried around anytime and anywhere!
Simply put, the two are not substitutes.Users may watch movies and use laptops with larger screens.
However, when it comes time for users to read books, listen to music and read novels, they switch to lighter devices!It also goes well with Weibo!
Of course, as you know, I use a mobile phone SOC to make MP3. Of course, the purpose is not just MP3, but also a plan to make a mobile phone.
However, I don’t want to make a copycat phone without a license, but I want to get a mobile phone network access permit, an official mobile phone!
The reason why we don’t make mobile phones first is that apart from license plates, I think our technology accumulation is immature.
However, around this goal of mine, I gradually created the finished mobile phone!
While having the functions of a mobile phone, you can browse Weibo and read books on the Internet, and even... When it is more convenient to order food from Wenwen Service Network, let me ask you, aren't you excited? "
Finally, Xiong Xiaoge was moved and said: "If it were a mobile phone with functions like yours, I might buy it! Because these entertainment functions, combined with the functions of the mobile phone, will make it a more perfect mobile phone!"
Seeing that Xiong Xiaoge was moved, Zhao Han said: "What I lack most in a new hardware company is not money, but talent! This guy Li Xiaojun seems to know hardware technology very well. I don't know if he has any intention. Join the company I founded as CEO?"
"This..." Li Xiaojun was a little hesitant.
“Good guy, Zhao Han, I’m here to invest in you, but you’re here to poach me?
Li Xiaojun does have a technical background. He once participated in the technology research and development backbone of two Nasdaq-listed hardware companies, and later founded a semiconductor chip technology consulting company.
He only joined our IDG in 04! "
Xiong Xiaoge said helplessly, "If he is willing, I have nothing to say."
"Xiaojun, do you want to work all your life and be a so-called venture capital partner, or do you want to start your own consumer electronics company, like the Sony Walkman in the past and Apple now?"
Zhao Han asked, "Do you want to slap Huang Zhang in the face? Ask him, you rejected me and insulted IDG, what about now?"
The reason why Zhao Han poached Li Xiaojun was that he didn't know much about his technical background. He only knew that he had invested in Xiaomi later.
In 04, IDG had a grudge against Huang Zhang's Meizu, and IDG inexplicably wanted to invest in Meizu.
No matter how you think about it, it should be the personal thoughts of a certain partner. This partner's thoughts are different from IDG's overall investment style, and he is most likely a newcomer.
Then, it is very likely that Li Xiaojun originally wanted to join the Meizu, but ended up becoming enemies instead.
"Well... I don't want to take personal revenge, but I feel that Huang Zhang's situation is really small."
Li Xiaojun said, "What's more important is that I am actually a little interested in making MP3 players or even making mobile phones, but I didn't have the opportunity in the past!"
"Okay! The company I plan to establish is Lizi Technology! You will be the CEO of Lizi Technology!"
Zhao Han stepped forward directly, held Li Xiaojun's arm, and said, "You are going to take office. From now on, I will let you take the lead in product research and development and company management.
If you have a technical background, at least you know how to find a supply chain and what kind of talents to recruit to make products!
If you do well, you will become Steve Jobs number two!
Even if it's not very good, MP3 is too much, and then there's mobile phones.We will develop our own operating system ecosystem in the future and will not use the crude operating system provided by MediaTek.
Then, the finished product we made is a real large-screen Internet mobile phone!
MP3 will not give up. Gradually, the screen of MP3 will become larger and larger, and the battery life will also increase. Gradually, it will not only be 5-inch screen, but 7-inch, 8-inch or even 10-inch...
What we do is not the traditional Internet, but the mobile Internet, a series of thin and portable Internet terminals for entertainment purposes.
If we transplant some network applications in computers to mobile phones or MP3 players, we will actually create a brand new track! "
Zhao Han became more and more excited as he spoke. Li Xiaojun couldn't help but look at Xiong Xiaoge. Obviously, this guy was moved.
“Old Xiong, let Brother Li do it with me first!
He has a technical background, and working with me is actually to serve IDG's investment projects.I do understand the CEO of hardware technology, and IDG does not lack him as a partner! "Zhao Han said.
"I've got you! He's really like a robber!" Xiong Xiaoge couldn't help crying or laughing, "Xiao Li, what do you think?"
"I think... I want to be the CEO of Lizi Technology!" Li Xiaojun didn't ask about the salary, because he knew that Zhao Han had equity in starting a business.
The company's rate of return for doing well is higher than the rate of return for IDG's partners.
Originally, Li Xiaojun had already had a successful career. He had worked in R&D positions at many international chip manufacturers, and later started his own business. He was really a veteran in the hardware industry.
Originally, Zhao Han planned to go to the Pearl River Delta to find copycat factories to recruit people, or to acquire some copycat factories, starting from the lowest level, and then gradually improve the quality of talents and create higher-end products.
But now it seems that it doesn't have to be so shabby.
After all, copycat factories may not have the technology, and most of them just buy parts for assembly.
"Brother Xiong, if you see that Mr. Li is willing to start a business with me, just let him go!
By the way, people give it, no matter how good they are, they should invest a sum!
Don’t worry, you won’t lose money! "
Zhao Han said, "I am very confident. I will first build the framework of a team by making MP3, and then continue to recruit more technical backbones, iterate quickly, and create products that are beyond this era!"
The main problem why he did not challenge touch screens like Apple at the beginning is that Zhao Han himself knows the experience of touch screen mobile phones, but does not know how to realize the technology.Let the professionals do it step by step first...
Zhao Han's idea is that Linux's Android is its father. In a sense, Android is a Linux analogue, but it was incompatible with the changes, and was even eliminated by Linux later.
But there is no doubt that the source of its technology was originally modified from the Linux kernel code.
If you can make an operating system for terminals such as mobile phones and tablets modified from Linux, then you can make it.
Then, follow the example of Android and be open source, um, and then rope in big guys like Huawei to join the open source system.
Android is, to a large extent, contributed by a large number of open source technology giants.Among them, the code contributed by Huawei is second only to Google's Android company.
In a sense, Huawei is the second largest contributor to Android code.Later, all Google application frameworks were disabled on Huawei devices.
Huawei began to gradually develop Hongmeng, and Hongmeng also gradually began to prepare to get rid of Android. From the beginning, it was compatible with Android APK format files, which were also compatible with Android APPs. It gradually transitioned to removing the Android kernel code, and even gradually transitioned to make APP manufacturers develop Hongmeng-specific APPs instead of Android-compatible APPs.
The main reason is that Huawei's hardware technology is limited, and Hongmeng eliminated Android and sacrificed compatibility to improve system performance.
Then, let some APP developers adapt to the Hongmeng system, so that the system and developers can optimize the software to improve performance, so that if there is a gap in hardware, it can be made up for through software optimization. The previous part of the gap.
"Robbers, robbers!" Xiong Xiaoge couldn't help laughing and scolding, "Robbing people and money! How much do you sell this PPT for?"
Chapter 490: Ecological Rebellion, Suffocating Dreams
“As an angel round investment, we give you a preferential valuation of US$1 million, and you can invest 20%, which is an opportunity of US$2000 million.
Of course, you can invest less, but no less than $500 million. "Zhao Han said calmly.
"You... what is the difference between this and robbery?" Xiong Xiaoge said, "There is only one PPT, and the research and development has not even started, and the valuation of US$1 million is outrageous. It is really outrageous!"
"I, Zhao Han, empower this project!"
Zhao Han said, “PPT looks simple, but in fact, it is equivalent to me continuing to provide after-sales service to the company.
If the profit return of a project does not meet expectations, it will be given to other PPTs that are easier to make money. In short, investors will not suffer losses!
In addition, imagine how easy it is to sell MP3 players and mobile phones that are now homogeneous?not easy!
Only different products can have a market!
As far as the product itself is concerned, it has a high probability of success.
Even if this project does not make money, it has empowered other projects, such as Weibo and Wenwen Service Network. You have invested in it!
Not to mention, with Weibo’s traffic empowerment, when the product goes on sale, Weibo will open a direct online purchase link.
Now Weibo has opened Wenjing Payment.
Domestic express logistics efficiency is very high, and it is basically not difficult to sell hardware products directly through e-commerce through Weibo channels. "
"What about the after-sales service?" Xiong Xiaoge said, "You make consumer electronics, right? If the after-sales service stretches the crotch, how do you solve it?"
"First of all, we have a one-year after-sales service policy, and we will replace it with a replacement within one year."
Zhao Han said, “All users who purchase products will receive after-sales service on Weibo. Counting from the purchase date of the user’s product, it will be replaced or repaired within one year.
After the user submits an after-sales service, we cooperate with the courier company to pick up the problematic product and replace it with a problem-free product for the user.
After one year, after the warranty period, paid after-sales maintenance will be provided.
Focusing on user reputation, we also open up Jingjing Yuandu.com, Weibo, Wenwen Service Network, and other multiple channels for sales.
Even if it is, Jingjing Input Method will actually provide advertising links on the user's personal check-in page. With a multi-pronged approach, by then, just in terms of publicity, it will have an advantage over other brands!
For other electronic products, such as Meizu and other MP3 players, the sales channels of traditional dealers are not only expensive, but also very inefficient.
We are directly connected to the Internet. While selling hardware, we also stimulate the development of the Internet business.
For example, Weibo took advantage of this opportunity and started selling goods through e-commerce.
It directly enhances the monetization of traffic, so that the monetization that could only be done by selling ads and games has been upgraded to the monetization of e-commerce sales!
Assume that in the initial stage, Lizi MP3 sold 10 units. This is a very conservative estimate!Our price is 1999 yuan per unit.
Sales performance of approximately 1.99 million yuan.
Moreover, users will later use the purchased equipment to log in to Weibo and other services, further consolidating Weibo’s monthly activity!
After users buy the device, it becomes more convenient to take photos and share them. They can share the photos directly on Weibo. Isn’t this a double-edged sword?
This is ecology. The Internet ecology and hardware ecology have reacted in a way that one plus one is greater than two, adding other values. It is simply a biological and chemical reaction.
It’s called ecological anti-…”
"Xiao Li, from now on you will release products and create some words.
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