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For example, if you reinvent MP3 and it cannot be used as an MP3 for surfing the Internet, it is not a good MP3.

MP5 players with screens smaller than 3 inches are not smart enough.

Hardware and Internet convergence.

We create the ultimate products and services for users, breaking the boundaries of innovation and breaking the innovation gap.

Promote the integration of hardware and the Internet, trigger chemical reactions...what else, suffocate for dreams.

In the future, when promoting and releasing, every time we create some concepts and boast about something awesome, some users will feel that it is very technological and innovative, so they will buy it! "

Xiong Xiaoge couldn't help but said: "Look, you have bad intentions, and your head is full of new words to lure people into a trap!"

"You really don't want to vote?

It’s okay not to invest, don’t regret it in the future!

In this plan, the sales of 3 units of the first-generation MP[-] player is actually a conservative estimate. [-] units is a conservative sales target in order to avoid losing money and the initial stocking volume is not too large.

In fact, if it becomes a hit, the first-generation MP3 will be sold in hundreds of thousands and millions of units! "

"Domestic MP3 sales are only 600 million units a year!" Xiong Xiaoge couldn't help but shake his head, "The global MP3 terminal hardware market does not exceed 5000 million units a year!"

"This is because the positioning of MP3 is awkward. It mainly focuses on one type of music. What is the market potential for users who download music and listen to it?"

Zhao Han said, “My redefinition is that MP3 that can be used online is different.

In essence, the vast majority of users browse the Internet and browse not so many websites and applications, but only a few.

I solved Weibo and Jingjing Reading. In fact, it has greatly expanded the number of users. "

"I think so!"

Li Xiaojun said, “Traditional MP3 players from Meizu and Apple can be called high-quality products, and both of them actually have certain qualities of polished products.

The disadvantage of Meizu is that its layout is a bit smaller and it does not have the resources of Apple.

For most other MP3 players, in fact, users hardly look at the brand. They only look at the price, storage, screen and other configurations of the MP3, which is a tool for downloading and listening to music.

If MP3 is designed to directly access several Internet applications, such as common applications such as Weibo, then it will actually be a product that has certain appeal to some deep users of Weibo.

Many of the users who can afford the slightly luxurious MP1999 player at 3 yuan should have a certain spending power, and may even be celebrities and Internet celebrities, which may drive more users to consume. "

"Right?"

Zhao Han said, “The influence of celebrities and Internet celebrities!

In fact, we can even let some celebrities and Internet celebrities do a little friendly promotion.

For example, we at Wenjing Media will invest in film and television dramas, and some actors will also become famous, so they can be considered stars.

Posting a little bit on Weibo and logging into Weibo using MP3 examples will also attract a large number of users to follow suit. The same electronic device from a celebrity is not too expensive, so it will naturally be attractive.

In addition, after Lizi MP3 goes on sale, our Weibo website will make upgrades.

Displays the terminal used by the user when posting content.

When publishing on the PC side, it means PC. When publishing on the mobile side, it will show mobile publishing. Others will only display the type of terminal where it is published. For Lizi MP3 or the Lizi mobile phone we will launch in the future, after Weibo content is published, Lizi MP3 terminal publishing will be displayed.

If some celebrities use Lizi MP3 to post on Weibo and leave traces, it will essentially have an invisible advertising effect. "

Chapter 491 Pear Technology

After some deception by Zhao Han, Xiong Xiaoge finally spent US$2000 million to invest in Lizi Technology Company, which Zhao Han was still in the PPT stage.

In the end, the equity ratio of Lizi Technology is that Wenwen Jingjing Technology Company holds 78% of the equity, IDG Capital holds 20% of the equity, and Li Xiaojun holds 2% of the equity.

The chairman of Lizi Technology is Chen Wenwen, who serves part-time, and Zhao Han is the modest nominal director.

The company's current board of directors consists of four people: Zhao Han, Xiong Xiaoge, Chen Wenwen and Li Xiaojun.Voting decisions are not made based on the number of directors, but based on the shareholding ratio.

In essence, the board of directors began to be mainly controlled by Zhao Han.

As for the company’s CEO, he is Li Xiaojun alone.

The main reason is that Li Xiaojun is indeed from the chip and consumer electronics industry. Although he has been away from front-line research and development for several years, he still understands technology better than the average person.

Not to mention, after leaving the front-line research and development, his vision began to shift to investment, that is, the research industry. After he was not responsible for specific technology research and development, he had a broader vision.

Not long after the company was founded.

First board meeting.

Zhao Han announced: “Since we have selected the board members, the articles of association have also been drawn up.

This is not the focus, the focus is on the product. We need to quickly develop the product, find a mature supply chain, and make specific products.

Regarding this point, Li Xiaojun, do you think there is any problem with my previous product route based on MediaTek SOC? "

"There is not much problem in entering the track in the early stage." Li Xiaojun said, "As for the follow-up, we need to gradually establish our own R&D team."

"it is good!"

Zhao Han said, “We don’t want to be too ambitious. When we start building hardware, we need to prove whether it can be done and whether there is a market!

As for the subsequent gradual accumulation of technology, each new product requires iteration and accumulation of some technology. If we iterate on a few more models, our talent team, technology patents, and R&D capabilities will be in place.

Products need not to be homogeneous with market products, but must be differentiated and attractive.At this point, once the advantages are determined, the next step is to mature the supply chain and solve our problems.

In the beginning, we may not have technology, but we will work towards having technology and core competitiveness in the future!

Huawei is a good example here. It now has good technology research and development capabilities.

In the past, it did not even engage in R&D and production, but acted as a distributor, importing products from overseas and selling them domestically.

But after Mr. Ren made his first pot of gold, he quickly made up his mind to develop his own technology. He gradually grew from weak to strong, and now he can even compete with Cisco!

A negative example is Lenovo, which continues to weaken its technology research and development capabilities and continues to become a manufacturer that focuses on marketing.

With such a big brand, it doesn't have any technology. It basically takes products from the supply chain, assembles them, and puts its own brand on it.

We may, at the beginning, be inferior to Lenovo now, probably because we are stronger than ordinary copycat phone manufacturers.

But... our goal is roughly to be a company like Huawei and Apple, not Lenovo! "

In fact, what Zhao Han regrets most is Meizu. The quality of Meizu's MP3 players is actually no less than that of Apple's MP3 players, and all models are high-quality.

Later, when I realized that I was going to make a mobile phone, the M8 mobile phone laid the foundation for its design. Although the operating system it used was from Microsoft, the design details were actually remarkable.

In the early days, Xiaomi poached the backbone team of Meizu to make Xiaomi mobile phones.

Without Meizu, what would Xiaomi have to offer?

Meizu actually has some skills in design. Huang Zhang has said for a long time that it was different from Apple's design from the beginning.

Well, after Meizu gradually became less popular, Apple’s design style became closer and closer to Meizu’s design style.

It can be seen from this that Meizu’s design aesthetics have always been online, even advanced.

If Huang Zhang doesn't have a poor business vision, if he is just a product manager and designer, don't let him get involved in any management, maybe he is an awesome product manager.

Today's Meizu MP3 players are still the best of the times, but Zhao Han's design concept is more advanced and there is no need to copy Meizu's.

Meizu actually provides a negative example. Pure design without mastering the core technology is still not enough.

After all, many of Meizu's designs are mainly at the appearance level and do not involve more basic core technologies. Other core components and operating systems all come from the supply chain.Therefore, it is impossible to differentiate pricing and it is difficult to control costs.

If you don't create differentiation, you can't enter the high-end. There must be a special selling point in the high-end.

If you don’t control the pricing power of spare parts, you won’t be able to engage in price wars with your competitors. Everyone has spare parts from a similar supply chain, so why should you sell them more expensively than others?

"The first step is to make the product first. Li Xiaojun, you will be responsible for the research and development. How long will it take from recruiting the R&D team to developing the sample?" Zhao Han asked.

“Research and development is not difficult, and China actually has a mainstream supply chain for mobile phone spare parts.

Most spare parts for various mainstream models such as Nokia, Samsung, Motorola, etc. can be easily purchased from suppliers.

The main difficulty is the 5-inch LCD screen and the specially designed keyboard.

Also, Weibo and Jingjing Reading are made into software that adapts to the JAVA virtual machine environment on mobile phones.

Overall, the biggest difficulty is finding a supplier for the 5-inch screen. Other than that, I don’t think it’s any more difficult! "

Li Xiaojun said, "If it goes well, I think the research and development work will take less than half a year. If it doesn't go well... the plan may need to be changed. For example, a 3-inch one will be made first."

"I want to know how much research and development costs?" Chen Wenwen asked.

"It's hard to say. If you want to make a copycat phone, with a ready-made supply chain and a 3-inch screen, there is almost no design cost."

Li Xiaojun thought for a while, "Now this kind of design requires some design. In the early stage, people with strong manual skills are needed, as well as enthusiasts in the electronics industry.

Recruit more such talents, I think a few million yuan, no more than 1000 million.

After all, it doesn’t cost much to modify the appearance and slightly modify the software based on MediaTek SOC. "

"In that case, why not do 3 inches first?" Chen Wenwen said.

Zhao Han said: "5 inches is the priority, 3 inches is the last resort!"

"I think so, both 3-inch and 5-inch are designed. It's just different sizes!" Li Xiaojun said, "When it comes to mass production, if the 5-inch cannot be mass-produced, we will launch the 3-inch first! If the 5-inch is solved We don’t even need to make 3-inch screens!”

The mainstream LCD screen is less than 3 inches. These days, 3 inches is considered a large screen, because the screens in the mobile phone industry chain are mainly of this size.

If you want to get a 3-inch one, the cost is cheap.

But... homogeneity, if you use the same screen as your competitors, you won’t be able to create a different user experience and selling point.

If you want to make a 5-inch screen, you need to find a supply chain manufacturer specifically to supply screens for this size.

Maybe the 5-inch screen will be the most important cost of the entire MP3.

Everything else is easy to say, just buy mature spare parts and assemble them.

Even if the keyboard needs to be redesigned, there are all kinds of weird mobile phone and handheld keyboards around the world these days.Therefore, there is no threshold for customizing different keyboards.

"Do you have any candidates for the team that designs MP3 players or mobile phones?" Zhao Han asked.

"I know some technicians in the mobile phone industry who can be hired." Li Xiaojun said, "They are mainly regular large manufacturers. However, the sales of mobile phones by domestic large manufacturers are sluggish and they are losing ground. It is very easy to poach people, even There is no need to dig, there are many unemployed people.”

"Okay, then hurry up!"

Zhao Han said, "I hope Lizi MP3 will be launched in 06 if it is fast, or in 07 if it is slow.

After laying the foundation, MP3 developed in the direction of PDA with larger screen.

The 5-inch screen is developing as the standard or even the smallest size of our mobile phones. "

The size of mobile phones will become larger and larger in the future.

Initially 3 inches was the large size.

Apple came up with 3.5 inches in the early days, which is the golden size.

Later, as the Android camp gradually grew in size, Apple also changed its tune and gradually grew in size.

Users still prefer larger-sized mobile phones because the small size of various Internet applications affects the experience.

A larger screen is still more suitable for many Internet applications.

Li Xiaojun nodded: "Understood! However, boss, I think it is better for the company's R&D center and production center to be located in Huaqiangbei, Pengcheng."

He didn't question why it had to be 5 inches or larger.This point belongs to the strategic direction of the product and is decided by the boss.

In the end, the market will verify whether large size is better or small size.

It is most suitable for the boss to do the multiple choice questions.

CEOs and the like are actually executors.

Complete the tasks assigned by the boss, such as the product research and development assigned by Zhao Han, and what kind of products they will be.

Zhao Han wrote down the appearance diagram and various features of the product.

All that's left is to find someone to save the hardware and make it by hand first.After the product is made, we then find a way to mass-produce it.

"Okay!" Zhao Han naturally knew that Huaqiangbei was awesome.

A large number of copycat manufacturers are concentrated in the Pearl River Delta. The reason is that Huaqiangbei, or in other words, has the most complete range of electronic spare parts supply in the world.

Even in Silicon Valley, you can’t find such a wide range of spare parts, even some of the less popular ones.

Therefore, Huaqiangbei has gathered a large number of major consumer electronics brands, spare parts manufacturers, OEMs, and various related industrial chains.

Even if you have the money and orders, you can ask relevant manufacturers to design spare parts specifically for you.

Basically, the best way to turn designs into actual products is to go to Huaqiangbei.