Register a Taobao e-commerce account and an Alipay account.
The next step is to take pictures of the product and make a graphic introduction to the product, just like writing a novel. First, use beautiful cover pictures and good copywriting to make consumers want to buy the product, so that it can be converted into actual orders.
The name of the Taobao store is "Wenwen Jingjing Grocery Store", which is a very common store name.
Then, Zhao Han began to discuss with Chen Wenwen a plan to package and attract traffic.
"It's so difficult for ordinary tea sellers! Those well-known tea producing areas and tea brands are killing us instantly!" Zhao Han said, "If Taobao users accidentally discover our store, not only to find a needle in a haystack, but at least they have to wait and see. If it develops in the future and has a large number of repeat customers, it will be nothing! This is too slow in the early stage..."
"Are you going to cheat and increase your sales ranking?" Chen Wenwen is not a white lotus, so he has naturally asked about Taobao's twists and turns.
There are definitely most serious Taobao stores, but most of these honest Taobao stores are tepid, or even lonely.
Some people with more flexible minds discovered some loopholes in the rules shortly after entering Taobao to open a store to sell goods.
For example, products at the top of the sales rankings will be displayed at the front and are more likely to be purchased by consumers.
In addition, there are all kinds of good reviews, reviews from buyers, pictures and texts, and all kinds of buyers have given likes. Consumers who like to read other users’ reviews will increase their impulse to buy after reading them?
Many product displays that can be seen by consumers can actually be beautified and decorated through some technical means.
Stores that use some technical means to make their products more quickly discovered by consumers will subsequently attract more real buyer orders, forming a situation where the strong will always be strong.
Naturally, there is a gap between ordinary sellers who are honest and have no technical skills at all.
but……
There are actually certain risks in using that kind of technical means!
For example, even if Taobao wants to pretend, it still has to pretend to punish a few sellers who cheat too much, in order to calm the anger of non-cheating sellers!
"No, no, no! We don't do this... we have to write copywriting and promote Taobao stores. Does it have to be on Taobao?" Zhao Han asked.
"Write copy? If you don't promote it on Taobao, how can you do it?" Chen Wenwen looked confused.
Zhao Han thought for a while and said: "It's very simple, first of all!
You are a woman and you sell tea!
So... let me give you a title, tea girl?
Once this persona is established and articles are written, it will naturally attract the curiosity of some potential netizens. "
"Just like celebrity endorsement, promoting people online, packaging Internet celebrities, endorsing tea?" Chen Wenwen thought for a while.
Zhao Han smiled and said: “Actually, it’s a little different, it’s basically a propaganda method.
Well, you are going to be the general manager, and there will be many opportunities for you to be exposed in the media later on. Let's not let you be a tea girl for the time being.
In addition, you can find a female employee to play the role of tea girl.
If you are beautiful, take some photos, such as picking tea in the fields, etc. The clothes you wear are a little ragged, but the person in the photo must be beautiful, and the clothes are ragged and the person is beautiful.
There are pictures and text, and the story is made miserable.
In fact... you don’t need to think about the story, you just need to copy the family situation of ordinary poor rural families, and the writing style is better and the sensation is more sensational, it can make many young bourgeoisie writers on the Internet cry.
This kind of person has been established. I posted it at the end of the article. In order to change my family situation, I cooperated with an online store to sell home-picked tea, hand-picked tea, and hand-fried tea.Various ways to divert traffic to Taobao stores..."
This tea girl routine has become a meme on the Internet in later generations. Basically, tea girls, by default, deceive people into buying low-quality tea at high prices.
Usually they are women, with pictures and texts, usually pretty, and then they set up all kinds of miserable characters, such as being broken up and cheated by a scumbag, grandpa being sick and needing medical expenses, and poor parents losing their jobs. ability.
In short... Use this kind of persona to gain sympathy, especially from male customers, and then, when the customers get excited, they buy tea for several hundred yuan a pound.
When I got home and took it apart, I saw that it was worth dozens of dollars.
Of course, Zhao Han's routine is not that of shoddy goods, using words to induce people to lose their minds, and buying low-quality tea at high prices.
Instead, they only use copywriting to attract traffic to tea shops, and the tea they sell will not be inferior to good quality, and they will even make small profits but quick turnover, so as to make a small profit.
Basically, it is just a copywriting for promotion, and I am not going to engage in the tea girl routine later and treat customers like pigs.
Chapter 78 Two new employees 4.5K big chapter
Fast forward to the end of July.
Wenwen Jingjing Technology Company.
The compound has been cleaned up, and the scrap iron that was originally piled up has been moved away by the construction company and sent to the scrapyard in exchange for money.
Many laid-off workers and their families from construction companies came to see the empty compound and were disappointed.
What's sad is that if they had known it, they would have moved and sold it themselves.
I thought those scraps of scrap metal were valuable treasures, exposed to the sun and rain.
It's just some kids, sneaking around, you take three kilograms, I'll move two kilograms, picking up some scattered small items piecemeal and selling them for scrap metal.
It's basically picking up steel bars and broken iron, things that are definitely not useful at first glance and selling them for money.
Like those rusty machines and vehicles, even if the workers are laid off and the economy is in dire straits, no one will go to the compound to sell those big things for scrap metal.
Do you still think that these tools can be used as food and engineering tools in the future?
It turned out to be a good thing. It was exposed to the sun and rain for five or six years. In the end...it turned out to be sold for scrap metal?
"Damn it, the company is bankrupt. The leader drags away the scrap metal and sells it. Who will share the money?"
"It's impossible to pay wages to the workers. They've all been laid off and haven't seen any money in several years."
"I guess those idiots divided the money from selling scrap metal among themselves."
"If I had known that I was selling scrap metal, why would it be those idiots' turn?"
"Grass...is a plant!"
When Zhao Han came to the compound, he happened to see a group of people eating melons, sending some simple greetings to the empty space in the compound.
Then, Zhao Han said hello to the laid-off workers with a playful smile, and when he saw some uncles, he even gave out cigarettes.
It is a social etiquette that Zhao Han does not smoke it himself, but only distributes it to others.
Therefore, Wenwen Jingjing Technology Company was listed and rented the office building of the original construction company. These workers were very emotionally stable.
If he has any grievances, he will direct them at the leaders of the bankrupt construction company, and will not also lose his temper at Wen Wen Jingjing Technology Company.
“Dear uncles and aunties, although the company we run is a private enterprise, it is a high-tech enterprise.
Internet, do you understand?
They are all high-tech gadgets played by companies in Silicon Valley in the United States and first-tier cities in China. "Zhao Han squatted in the open space of the courtyard with a smile, bragging to everyone.
“Our company’s chief scientist is at Tsinghua University, developing our products. When she finishes her work and comes back to work, the product will be online.
By then, we will be considered the only high-tech Internet enterprise in Jiangcheng County. "
The Internet is not considered high-tech, and there will be huge controversy in the future.
But in 2004, it was definitely high technology, advanced productivity, and the strongest outlet of the era.
A city, or even a country, can gain an increase in economic development by reaping the economic dividends of the Internet.On the contrary, for those who have not benefited from the growth of the Internet economy, the share of the global economy in the global economy has gradually dropped from more than 90% of global GDP in the 15s to less than 5%.
Has the total GDP of Benzi Ge, which has been lost for 30 years, regressed?It doesn't seem to be the case, it's just that I haven't reaped the incremental dividends and it's just stagnant.
As far as the Internet economic dividends are concerned, China and the United States are mainly the ones eating this cake in the world.Well, the United States eats the most, and China is second only to the United States.In most other countries, the dividends received from the Internet economy are not even the dregs.
"The Internet is unreasonable and awesome, Ma Huateng, the one who chats on QQ, oh, aunt, you know?
Your daughter fell in love with an out-of-town guy online on QQ, but she charged your girl 50 yuan for her phone bill before she even met him?
Talent!
Ask your girl to work in our company, she will earn 800 during the internship, and her salary will increase after she becomes a full-time employee... Don't think that your girl has a real job. In fact, she can surf the Internet, and as long as she has a flexible mind, she can find a real job. "
"Lao Li? Your son plays "Legend" every day and asked me if I want it?
No, no, playing games all day long is the most worthless thing among netizens. Even reading novels and chatting with people on forums is more valuable than this.
Graduated from junior high school?It's okay, I'll go to learn computer programming online, go to an ordinary technical school, and when he comes back after completing the course, I want it! "
After Zhao Han coaxed these uncles and aunties away.
It’s not considered coaxing, just promising some job opportunities for interviews.Anyway, it’s just recruiting some bulls and horses. Who can’t be recruited?
Even the later Dongzi knew how to take care of his hometown and hired tens of thousands of positions in his hometown that did not require high-tech manual customer service.
Zhao Han contributed some jobs to a few depressed workers' compounds and communities nearby. Isn't that nothing?What’s more, you won’t lose money!
If you recruit him, can you not treat him like an ox and a horse?
Entered the company office building.
At this time, Wen Wen Jingjing's company was no longer the smooth commander of Chen Wenwen, but had already recruited two young girls with low academic qualifications, who were also the children of employees of the nearby No. [-] Construction Company.
Originally, when it was first built, the children of these employees could fill the positions.That is, if the elders in the family are in the company, if I step down, my children can take over their posts.
When Zhao Han was still in elementary school, Yijian was relatively prosperous.There are also several ancillary factories nearby, including a concrete mixing station factory, a prefabricated panel factory, a steel bar processing factory, a machine overhaul factory, and a series of supporting small factories.
The workers back then were quite popular.
When Zhao Han's parents moved to the city to buy a house for Zhao Han to attend elementary school in the city, the workers in the workers' compound next door turned their nostrils to the sky and looked down on them, country bumpkins.
However, the good times did not last long... By the time Zhao Han was in middle school, many nearby local state-owned enterprises, such as construction companies, transportation companies, and agricultural machinery companies... had all gone bankrupt.
By the time Zhao Han was in college, all nearby local state-owned enterprises could not go bankrupt.
Today, areas where employees of local state-owned enterprises used to live are covered in depression and poverty.
This can be seen by comparing the development in other surrounding places.
There are many areas nearby, with new commercial buildings, commercial streets lined with shops, and various spacious highways built.
As for this area, there is a narrow uphill old asphalt road. Because it is too narrow and bumpy, not many transport vehicles pass through it.
In a sense, this group of workers are quite justified in cursing.
If all local state-owned enterprises are in decline, there is nothing to say... However, there are still state-owned enterprises in the county with worse resources. Instead of being in decline, they have bucked the trend and reaped development dividends.Most of those enterprises are located in villages and towns, and most local small state-owned enterprises in cities are generally poorly managed and have gone out of business...
What's even more disturbing is that the large circle of cement roads surrounding this area makes this dilapidated old city look like a poor area surrounded by roads.
The prosperous commercial streets in the surrounding areas all surround this area.
Zhao Han was not in the mood to see a joke. Instead, he felt that in this piece of land, there was a lot of poverty.
For example, the rent is cheap... The rent paid by Zhao Han may not be able to obtain a 30-square-meter store in the busiest part of the commercial street.
Dare to believe?
The annual rent for the shops on the commercial street was already 2004 to [-] yuan in [-]!
Well... In fact, by 2023, the annual rent for renting shops in non-core commercial streets will only be [-] to [-] yuan.
"Hello, boss!" The two little girls stood up sensibly.
"This is Lu Yan, this is Zuo Xiaowen..." Chen Wenwen introduced, "Two little girls, with average academic qualifications, graduated from junior high school."
After saying this, Lu Yan and Zuo Xiaowen couldn't help but lower their heads in shame.
"It's okay, it's okay! I want highly educated technical talents! They can be qualified for positions that don't require a high degree of education. We don't need to force them to hire people with a high degree of education, right?" Zhao Han said with a smile, "I don't like it the most. , a job that only requires nine years of compulsory education must be done by someone with a college degree. A job that can be done by an ordinary high school student must be done by a college student or even a master's or doctorate! Some bosses don't understand business and have no idea, right?"
Being comforted by Zhao Han, the two little girls with low education couldn't help but look grateful, as if the young boss was a warm and caring man in their minds.
"Do you know how to use the Internet?" Zhao Han asked.
"Yes!" came the answer almost simultaneously.
Is this unclear?The company recruits employees with no academic requirements.
However, being able to surf the Internet, chat on QQ, post on BBS, and write short essays are the most basic requirements.
"Lu Yan is good at chatting on QQ and also likes some literature and art. She is now responsible for the management of the boss's novel QQ fan group. There are 18 groups in total. She is currently managing them with ease..." Chen Wenwen introduced, "There are also registered dragons, pastries, Accounts such as Tianya and Baidu Tieba participated in online discussions to guide the public opinion of "Rebirth 1990" and increase its popularity."
Lu Yan has a round face with a bit of baby fat. She has a good figure. She wears a pair of glasses and looks like a good student.
Unfortunately, she wasn't...not even admitted to high school.
"What kind of job did you do before?" Zhao Han asked.
"Restaurant waiters and sales clerks." Lu Yan said with a bit of inferiority complex. "With low education, I can't find a good job."
"How did you learn to surf the Internet?" Zhao Han asked with a smile.
Lu Yan hesitated for a long time: "When I was in junior high school, my classmates took me online. Later, I skipped class and went to the Internet cafe to play. The high school entrance examination score was 300, which was lower than the score line of No. [-] Middle School. That's why I didn't pass the high school entrance exam."
“It’s not too late to work hard now!”
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