Start earning money as the girl next door

Choose... this paid reading market as our company's first Internet platform project.

The reason is that it has characteristics similar to the point card recharge income of online games, and... the investment cost and operating cost are lower than those of online games.

More importantly, a bunch of venture capital investors are focusing on the online game market, but they basically don’t read online novels.

Probably, some highly educated and even elites who drink foreign ink don’t read online novels, right?My guess!

And it is precisely because they have ignored this market!So, this is our opportunity!

The reason for the failure of many Internet entrepreneurial projects is not venture capital or the amount of money, but the directionality!

Some directions are wrong. It will be a dead end from the beginning, and the money invested will be lost.

Even if the direction is right, there are too many competitors. A bunch of competitors are racing together. Only the first few who get the ranking will survive, and those behind will lose everything.

Most of what venture capital invests in is a game that may be in the right direction, but has countless competitors, and then only a few survivors.It seems that venture capital has spent money to help companies develop. The problem is that they have given money to a bunch of companies, so they have intensified competition!

Perhaps the greatest corporate culture of our company is to be self-reliant, to do things in the right direction, and to work in a track where competition is not fierce.

First, make money from existing projects, continue to make money, build your own money printing machine, and invest in new projects later.

The new projects must be more promising and bigger than the old projects.

In other words, the minimum requirement is that new projects can make money and provide financial support for future projects.

We don’t need venture capital!

Let’s look for the wind of the times ourselves. When the wind comes, pigs can fly into the sky.

In other words, what we are doing is the Dugu Nine Swords, which pokes at the flaws and bugs of this era with one sword!

Our funds will not have an advantage, and even...our technology may not have an advantage.

Then, our only advantage can only be directionality.

In terms of direction, we are more correct than anyone else.

With this concept... Therefore, my expectation for employees is to treat themselves as entrepreneurs and the company as venture capital!

Your project was started and successful!

For this project itself, we will register it as an independent subsidiary. The equity of the subsidiary can reward the core team of this project!

So... don't think that you are just a part-time worker, don't think that you are too late and have not become the original shareholder of the startup company.

Not late!

For the Quiet Reading project, you have come at the right time!

The salary given to you will not be small and will only increase with the development of the project.

And want equity and grow with the project?

Then put in all your efforts!

Oh, by the way, Lu Yan... Although you don't understand IT, if you do a good job, you will also get equity incentives to study quietly! "

This painting made the newcomers Han Xiaodong, Bai Xiaolu, and even Lu Yan very excited.

Chapter 1 Business War and Dugu Nine Swords

Zhao Han, a young cake-making master, once again completed his daily cake-making work.

Immediately, the meeting got down to business, a meeting related to the internal testing of the Jingjing Reading website.

"The internal testing work is mainly to find out the bugs of the website. IT technicians, readers, writers, and even the operators can find the website problems from multiple angles!" Zhao Han said,

“It’s not just about the code, it’s also about the bad experience.

For example, readers’ reading experience and posting interactive experience.

Or, the author discovers some problems with registration, uploading and submitting chapters, or even whether the click, collection and subscription data of the novel that the author is most concerned about can be fed back accurately and in a timely manner.

Even at the editing level, operations such as changing recommended positions, background data analysis, etc. are all required!

Serving the experience of various users and doing detailed work are crucial aspects of building a platform ecological environment.

Just like the Taobao e-commerce our company does now.

Taobao is a platform that has been suppressed by eBay since its inception. Advertising on various mainstream Internet platforms has been ordered by eBay to choose one of the two. If eBay places advertising orders, Taobao's advertisements are not allowed to appear on major websites. in the customer list.

However, Taobao continues to grow, traffic continues to grow, the number of merchants continues to grow, and the number of consumers and transaction amounts are growing rapidly.Why is this?

Except because Taobao spends a lot of money on offline advertising, which in turn delivers online traffic.

More importantly, Taobao was founded to capture the shortcomings and shortcomings of eBay.

Does anyone know what shortcomings and shortcomings eBay has that Taobao regards as pain points? "

Everyone present was at a loss. Many people had never even purchased goods on the e-commerce platform, nor had they registered to sell goods in an online store.

If you know that there are eBay and Taobao, you are already well-informed in this day and age.

If only we could know now what innate advantages Taobao has over eBay, that kind of talent would definitely be a business wizard if he were not a reborn person!

Zhao Han had no choice but to analyze it himself: "The first shortcoming of eBay is actually its fees, which charge various fees to merchants.

As for the item registration fee, each item registration fee ranges from 1 to 8 yuan.

Suppose, I have 100 items in stock, one piece is clothing for 50 yuan, with a total value of 5000 yuan.When I list my products on eBay, my products are not sold. I just submit them to the website, and I have to pay a fee of 100 yuan to 800 yuan to log in to the website for product information.

Regardless of whether I sell it or not, I have to pay this money.

Forget the login fee, commissions will continue to be collected after the transaction is completed.

After each successful transaction, a corresponding commission is charged, which is the transaction service fee. The price is charged at 0.25% to 2% of the online transaction amount of each item. If there is no actual transaction, no charge will be charged.In other words, for a product worth 50 yuan, a commission of 0.125 yuan to 1 yuan will be paid.

If I were a merchant selling goods on eBay, my dear, the goods have not been sold yet. For low-priced goods, I would have to pay about 10% of the price of the goods to eBay.

There are also express delivery costs, and company operations also include various salary costs, rent costs, etc.

In this case, eBay is equivalent to directly announcing that we do not welcome low-priced goods and cost-effective products to be sold on our platform.

In response to this point on eBay, Taobao directly launched commission-free and free store opening. For example, for a product worth 50 yuan, the merchant may be exploited by eBay for up to 10 yuan in fees. Such high costs will naturally be passed on to consumers.

Plus express delivery costs.Therefore...the products sold by eBay's e-commerce have no advantages over physical stores.On the contrary, there are various problems such as receiving the goods later, the price is not advantageous, and so on.

To put it simply, Taobao is free of merchant commissions and eliminates various miscellaneous fees.

Some low-priced products have no profit margin on eBay, but there is profit margin on Taobao. You can earn one by selling one item.The pricing will also be lower than eBay, which clearly shows the cost-effectiveness.

Consumers, because the products on Taobao are definitely cheaper than eBay. As long as the products are the same, consumers will definitely choose Taobao when comparing shopping!

The team behind Taobao discovered this trick and obvious loopholes in eBay, so they dared to show their sword to eBay!

The bright one is Dugu Nine Swords, which directly hits eBay’s flaw!

eBay has all kinds of financial resources and all kinds of strong suppression, but they still can't suppress Taobao's development momentum! "

Jack Ma, the company’s fancy name is Feng Qingyang.It should be that he claims to be able to find flaws and master the Dugu Nine Swords.

If you can find eBay's flaws and beat eBay to the point where it can't fight back, you can see that it's really like Feng Qingyang using the Dugu Nine Swords!

In an instant, everyone realized the same thing.

"I have a question... It is impossible for eBay not to study Taobao. If you study Taobao, you will definitely find that Taobao attacks its own weaknesses. Why not change these?" Liu Mengcheng listened for a long time and found an opportunity to ask wittily. .

"It's difficult...or it's a system problem!" Zhao Han shook his head and said.

"System problem?" Everyone present was stunned.

"That's right!

eBay, the parent company of eBay, is gradually turning eBay into a Chinese eBay branch according to its own management system and corporate culture.

A large part of the reason for acquiring eBay is that the Chinese name of eBay is very suitable as the Chinese name of eBay! "

Zhao Han said, “After long-term investment and cooperation, eBay has long been integrated with its parent company.

What's even more fatal is that its strategic decision on the Chinese market is also made by the United States.

The senior executives at eBay's headquarters feel good about themselves. They think that their management system is very good and if they can win the first place in the market in the United States, they will definitely be able to copy it all over the world.

And now eBay has the largest market share in China, which further makes it blindly confident!

Now, even eBay's management has discovered the threat of Taobao.But eBay headquarters in the United States does not feel this direct threat.

In addition, eBay itself is also very short of money. After investing heavily in eBay, it hopes that eBay can recover its capital as soon as possible, instead of burning money in a long-term competition with Chinese competitors.

It is not mentally prepared to compete with Taobao for long-term money-burning, and is also very satisfied with the current profit model that can collect a large amount of commissions.

Wanting to change these charging systems, which are considered terrible by merchants and consumers, is equivalent to directly disturbing the foundation of eBay's mature profit model and management methods.

A large amount of management and work revolve around this set of models. How can vested interest groups be easily moved? "

Chapter 1 The Weakness of Pastry

When Zhao Han said this, he couldn't help but feel that there is nothing new under the sun. History will not simply repeat itself, but it will often be surprisingly similar!

After Taobao defeated eBay, it did not copy eBay's various charging models.

But they quickly came up with a series of new ways to collect fees indirectly from merchants.

Individual merchants on Taobao can still open a store for free, but merchants who open a store for free do not receive traffic support.

Later, Taobao gave more traffic support to Tmall merchants who paid merchants.It also sells various advertising express trains to divert traffic to paying merchants.

Taobao has gradually become like eBay.

Then... the founder of Pinduoduo sensitively discovered the problems on Taobao and the complaints from merchants.

It used a method that was not exactly the same as Taobao's defeat of eBay, but was similar to the routine. It quickly took away food from Taobao and took away a lot of market share.

Taobao later reacted much faster than eBay. After discovering that Pinduoduo had stolen the property, it quickly adjusted its business strategy and stabilized its position.

It's more than one level better than eBay, which was defeated step by step.

But there is no doubt that it proves a truth that all the strongest industry leaders once satisfy their own status and vested interests.Then...it will leave a loophole for latecomers to attack!

His own strength became his fatal flaw.

This strange business law has always existed in many industries. This is probably the way of heaven!

The way of heaven is to make up for what is lacking when there is more damage; the way of man is to make up for more than what is not enough!

The sage Lao Tzu saw that there is a certain law in the world. This law is due to human nature!

"So? You found a flaw in the pastry Chinese website and used the Dugu Nine Swords to attack the flaw?" Liu Mengcheng praised him cooperatively, "I thought you were jealous of the pastry Chinese website and wanted to follow suit and create one yourself!"

“Grown your brain!” Zhao Han laughed, “It is impossible to survive or even develop if you just follow the trend.

The key is to see the pastry's tricks, and even the flaws, and use the tricks based on the flaws to be able to strike before you can!

Let me briefly analyze that the rise of Pastry Chinese Network is actually a historical trend.

In the early days of China's Internet development, from the forum era, netizens spontaneously wrote novels, and some readers were willing to read them online.

After continuous development, the enthusiasm for creating online novels is actually continuously stimulated!

In the early days, as long as there was a website that could be published directly on the Internet, it would attract a large number of submissions, and with submissions, there would be traffic.

Although, if you write for fun by bringing your own dry food, the update stability is difficult to guarantee.But before the establishment of Pastry, there were actually thousands of online writers writing long series of novels.

Moreover, hundreds of them have signed contracts with Traditional Chinese Publishing and have become the main force in fantasy novels, fairy novels, supernatural novels, and online game novels now published in the Traditional Chinese market.

Traditional Chinese publishing actually has certain thresholds.After all, even if the threshold for traditional Chinese publishing is low, booksellers can make money if they can publish 800 or 1000 copies.However, there is no guarantee that many books will be stable at more than 1000 copies after publication, so publishers are very cautious and will not sign books if they are not sure of making money.

Suppose a book actually has a certain readership market. If it is published in traditional Chinese in Hong Kong and Taiwan, it can probably sell 500 copies.Can we say that it has no market at all?No, just the sales of 500 copies per episode cannot make the Traditional Chinese publishing house repay the money.

Therefore, this type of book has been abandoned due to the cost of publishing. However, the online VIP payment market does not think that if your subscription is low, the platform will lose money.Therefore, the platform dares to boldly sign contracts. The traditional Chinese market does not think that it has the value of publishing to make money, but it has the value of serialization on the Internet.

Some may initially sell 500 subscriptions online, but then gradually increase to [-], [-] or even [-] to [-] subscriptions.

Compared with traditional publishing booksellers, the advantage of Pastry Chinese Network is that because the cost of signing works is low, it can sign more books, and the cost of VIP listing is negligible...

The only limitation is that there are only so many recommended spots on the website. If you sign too many, there will be not enough recommended spots on the website. Authors who originally signed a contract will obviously feel that the recommended resources are reduced.Some contracted authors will consider going to other websites because there are few recommended resources.

Fewer signings will lead to a problem. A large number of authors will not be able to get signed. At the same time, the pastries will not be able to satisfy the desire for more authors to sign, giving other websites some opportunities...

Regardless of pastry selection, high signing threshold, or low signing threshold, authors will be lost.

The threshold for signing a contract is high, and those who lose the ability to sign at the bottom will rush to the street.

The low signing threshold leads to the loss of middle-level authors who have many signed works and fewer recommended resources. They will consider recommending websites with more resources.