Start earning money as the girl next door

The original 50 yuan tea can be drunk for a long time. If you drink it slowly, you may not finish it in a month. It is a very slow consumption frequency, at least compared to ordering food.

Those offline tea shops are deserted, and you know that tea is a low-frequency consumption business.

But selling on the Internet is completely different. Tea can also be sold as a daily consumer product.

"Such a good thing! I thought of it and I have to do it in advance. Later, it will be too late!" Zhao Han said with a smile.

The takeout business gradually evolved from the group buying war.Later, Meituan was established in 2011. At the beginning, it did not want to order food for delivery, but to do group buying.

After that, I gradually started working on a particularly difficult ordering business platform. The other tracks were too busy, so it was hard to make the right choice, that is, to work in the direction where there are few people doing it.

The reason why it is difficult is that it requires a city-by-city layout, which is more troublesome than a pure Internet e-commerce business.

This trouble has resulted in few competitors.

Although it was still difficult for Meituan to make profits later, unlike video websites, Meituan invested its profits in new businesses, resulting in continued unprofitability.

In essence, if new business expansion is stopped, losses can be turned around at any time, and it can even become a company with high profit margins.

The philosophy of investing all your money to lay out the future is Meituan’s tribute to Amazon.

What Zhao Han saw in Zhang Lihua was Meituan, and Zhang Lihua later opened a Meituan internet celebrity store.

A lot of Meituan’s subsequent money burning was not due to the high maintenance costs of the website platform, nor was it any particularly large investment in ongoing operations.

Rather, in order to develop and seize the market, more money needs to be spent on traffic advertising.

Also, when there was a shortage of delivery workers, the subsidy... later there was no shortage, hahaha, whether you want to deliver or not, the delivery staff will not make a profit or lose.

In essence, delivery people form Meituan’s moat. You may have ideas and money, but you don’t have millions of delivery people.

Food delivery is just a catering-related service.

In fact, services can be diversified. For example, booking hotels, air tickets, train tickets, movie tickets, and various consumption scenarios can actually be included in the platform.

For example, if your computer breaks down, you will come to your home to repair it.If the appliance breaks down, we will come to repair it.If you need a nanny, if you need... various service scenarios, you can actually get one-stop service.

If e-commerce like Taobao is a one-stop retail industry, its ceiling is determined by the size of the commodity retail market.

So... a platform similar to Meituan is a big service industry.

Food delivery is just a type of service. In essence, its upper limit is not necessarily lower than that of e-commerce.

Zhao Han wooed Zhang Lihua because, on the one hand, the company needed a canteen.In addition, he plans to build a platform similar to Meituan, starting from Zhang Lihua’s canteen.

Chapter 1: Zhang Lihua joins the gang

"Are you...serious?" Zhang Lihua asked.

"Seriously!" Zhao Han nodded.

"Okay! I can promise you, but...can the two of them join in?" Zhang Lihua asked.

"can!"

Zhao Han smiled and said, "After you joined the company, you worked in the food business department of Wenwen Jingjing Technology Company. You have the right to recruit some people.

This department started as a canteen.

I will make a website in the future.

After the website is built, start with the employees of your own company. You don’t need meal cards or cash to eat.Instead, you order food on the website, and after receiving the order, it is made and delivered.

Our own employees test the website, and after it is ready, we will cooperate with some surrounding merchants, such as... Internet cafes!

You can give benefits to the Internet cafe owner, such as giving you one yuan each time you order food.

After the Internet cafe is fully covered, more catering industries will be introduced to settle in.Let restaurants, like Taobao merchants, provide ordering services online.

As time goes by, the local online ordering market is completely covered, and on the one hand, it is expanding to other cities and copying the model.

There is also the need to enrich the business scope, and in addition to ordering food, add some services such as housekeeping and nannying, repairing electrical appliances, and repairing computers.The prices of these services are not transparent. Our online service is not only convenient, but also provides transparent prices, and you can even see customers' evaluations of service personnel.

Yes, there is also rental housing. We contact some homeowners who want to rent houses and list them on our website. This market is also a huge cake.

In addition to local deep cultivation and thorough understanding, other cities are also conquering one by one and continuing to expand! "

Zhang Lihua is also a smart person, and she suddenly felt... If this is true, this website can do anything!

but……

What Zhao Han didn't say was that the website was not planning to be large-scale in the early stages.The main reason is that the stall is expanding rapidly and the cost is uncontrollable.

There are many opportunities to lose money, and Zhao Han is not prepared to burn money so aggressively now.

Zhao Han plans to carefully cultivate the local market first. It is not difficult to cultivate a county market to a profitable state.Then, we hit one city after another.

However, it is just an integration of offline service industry into online transactions.

The so-called loss of money is not a loss in platform operations.

It is other investments, such as large-scale subsidies and advertising in a short period of time in order to quickly conquer a market, resulting in excessive consumption of funds.

But at the operational level, apart from the money invested for expansion, the cost of this type of website is actually not very large.

If you think about it carefully, the cost of food delivery is paid by the catering industry and customers to the delivery staff, and the cost of customer ordering is also borne by the restaurant.

One of the reasons why this kind of service platform loses money is that it costs money to buy traffic and acquire customers.In addition, sometimes in order to expand, some loss-making subsidy activities are carried out.

Those losses on the financial statements are essentially additional costs incurred in order to gain more market share.

If the market does not roll in and develops slowly, the capital investment will not be too high and it may even be profitable.

"Well... I feel like my role is only a little bit? It's not that important." Zhang Lihua hesitated.

Mainly, Zhao Han's PPT is too scary. This pattern is to use the Internet to reshape the service industry.

Zhao Han likes everything related to services, as long as it is legal.

"No, your role is huge!

Ordering food is the most frequent consumption!

An Internet platform with low consumption frequency cannot allow customers to visit it every day. If the consumption frequency is high, users will stay on the website for a long time.

In this way... it will increase the probability of potentially consuming other services! "Zhao Han said seriously.

Even later, various food ordering platforms, such as Meituan and Are You Hungry, have gradually become more than just food ordering platforms, but an all-encompassing service platform, and even e-commerce has become involved.

However, ordering food is still the foundation of its platform’s traffic.

The main reason is that for many other consumer services, users’ consumption frequency is not very high.

And if you order food every day, users will use it often.Even if you don't make a profit from ordering food, you can still make a profit through other services.

This is the logic of Internet platforms.

You have to trick users in first.

After the user comes in, try to come up with products or services that the user is willing to pay for one by one.

Try them one by one, and there will always be something that users need.Through this method, the platform achieves a greater degree of traffic monetization.

Of course, everything is based on the fact that the platform can really meet the needs of some customers.

Customers really need this platform so that there will be subsequent ecological development.

Zhao Han is currently thinking of Zhang Lihua’s cooking skills...

Selling boxed lunches is really an insult to her talent. She needs to become an internet celebrity chef.We must first figure out how to create an internet celebrity chef before we can support thousands of Zhang Lihuas.

She was recruited as a test.

……

in the afternoon.

WEN WEN JING JING TECHNOLOGY CO., LTD.

Zhao Han took Zhang Lihua around the company and solemnly introduced her to everyone in the company.

In fact, she needs no introduction and most employees know her.

Then, Zhao Han convened a small meeting with the company's senior management: "Zhang Lihua joined our company, which was a decision I made after careful consideration.

From her, I had some inspiration for Internet products!

You said, since you can buy things online, why can't you order food online?

I deduced it in my mind and thought about it many times. I feel that commercially, it is no problem and makes sense!

On the surface, ordering food from offline restaurants has become online.

It seems that the ordering method has changed.

However, users can feel free to look at the delicacies provided by various restaurants at home or at work, as well as the various reviews from customers, as well as the ratings of stores and dishes.

Of course, there are also transparent prices, just look at the price and it will be that price when you order.

Reduce the number of offline restaurants where price information is not transparent before ordering and the checkout experience after eating is unpleasant!

All in all, the website I am thinking of is similar to the browsing interface of Taobao. In the future, I can hire an artist to change it to a more distinctive style.

The most important thing is that we need algorithm statistics for the distance between the location where the customer orders food and the location of the store. If the distance exceeds the distance, the delivery efficiency and cost will be too high, so we will not deliver!

Jingjing, the website I propose is based on your technical level. Can you do it? "

"Yes!" Chen Jingjing said with certainty.

Excellent programmers generally won't find it difficult to create products that have clear needs and can be produced with existing hardware and software.

Generally, what cannot be done is mainly because the boss puts forward some unrealistic requirements.

For example, the boss patted his head and said, Xiao Chen, I heard that you are a programmer, so you should be able to write operating systems.I'm not comfortable using Microsoft's operating system. Please write one.The requirements are that it can be compatible with browsers, QQ, office software, and oh, by the way, there is another one - the ability to play "Legend".

The programmer can only say, grass is a plant!

Chapter 151 I will let the venture capitalists share the money-burning project

Not to mention how long it is to write the code for an operating system similar to WIN. After reading the code, it is not a simple matter.

Even if programmers can write it, it will take a long time for them to do it alone.Not to mention compatible with this, compatible with that?That's even more ridiculous...

The Linux operating system is so powerful, but it is difficult to replace Microsoft's operating system. In essence, it does not mean that the code is not well written.

Rather, due to historical reasons, Microsoft's operating system has accumulated a bunch of applications, which is difficult to migrate to other operating systems.

Although the Linux operating system has a lot of advantages, it is a good thing in the eyes of professionals.However, many software are incompatible. Applications in various industries were originally developed for the WIN system. It is thankless to migrate to other systems.

This is especially true for games. Many of the best-selling games have never considered the Linux system version.

The software ecology determines that the Linux operating system has been popular among code farmers but not among ordinary users for many years.

As for the code for a food delivery website that can be written now, it is not difficult for Chen Jingjing.

It’s not necessarily much more complicated than developing Quiet Reading Network.

As far as writing application programs and websites, domestic coders have always been very good.Competition under the same conditions is not necessarily worse than in Silicon Valley.

The real difference is mainly due to different ecological positions. The United States has giants like Microsoft, Google, and Apple, and many of the businesses they do are world-class. However, this is not because those companies are capable, but because this is the prerogative of the United States as the world hegemon.

If it were a small country, no matter how capable its companies were, it would be impossible for them to develop an operating system that covers the whole world and affects applications in countless industries.

If you are particularly awesome and create an independent intellectual property right, it is no less than a Linux operating system level thing. Even at the commercial level, the promotion is relatively successful. There are already hundreds of millions or even billions of users. Congratulations... …Because you are too awesome, you are on Yingjiang’s blacklist!

When business reaches a higher level, it is no longer business, but politics and the game between great powers.

Of course... Zhao Han hasn't reached that situation yet.

If you want to be blacklisted and suppressed by Yingjiang, you have to be qualified and work harder.To be confirmed by Yingjiang's list, in the eyes of the current public, it is like the death of a concubine, and it feels like the end of the world.

But in fact, many companies on this suppression list have seen their performance take off where they were. They were half-dead but quickly recovered.

As a result, many companies with good technical strength but few market orders were basically looking forward to being on the Yingjiang blacklist. Being on the blacklist is equivalent to Yingjiang's technical strength being certified. If they are not on the blacklist, they will have to It’s cold…

Ah, it’s on, it’s on!Thanks blacklist.After being on the blacklist, everything got better. Investments from the national team came, big orders came, and the market that didn't exist before suddenly became available.

It is our duty to replace domestically produced products!

We develop products that Yingjiang does not sell. Jiejiejiejiejiejie. Thank you Yingjiang for taking the initiative to give up the market.

In essence, in the future, reaching a certain level in the technology industry will no longer be about market and business, but about taking a stand.

The business of Eagle Sauce, the business of Rabbit...the competition is about who will have a bigger market in the future, and who can rely on their own market to make the industry chain choose their side.