Please make money.

Alia didn't know how hard Prime Minister Lei worked. She just talked and made her subordinates run around. She felt that all her efforts were in vain.

I've maxed out my welfare benefits imaginable, and you tell me the costs haven't gone up much?

So how much money was used to feed the termites? Did those termites eat up the benefits of more than 8,000 people in my consumer electronics department?

She slammed the table, furious: "These bastards!!"

Because the noise was so loud, the other employees around subconsciously looked over. Ailia came to her senses and quickly apologized to everyone.

"Sorry, sorry, I choked while eating an egg just now... Sorry to bother you, everyone, enjoy your meal..."

Some people looked back, while others looked back and then looked back again, then took out their phones to check and muttered to themselves.

Alia ignored everyone's gossip. She thought for a moment and said, "The senior management still doesn't agree to the salary increase?"

"I don't agree." Lei Fan was very tough on this issue: "Not only Mr. Liu and his team, but also our finance department will not agree."

"Because I added too much?"

"No, from a personal point of view, the more you add, the more I get, and I am naturally very happy."

"I didn't ask about your personal perspective. Tell me why."

"Don't worry about scarcity, but worry about inequality."

"Everyone gets a raise, is this called inequality?"

"But who are the people here?" Lei Fan put down his chopsticks and said to Zou, "Miss, you increased these benefits because everyone deserves them. Madam had arranged this back then. But as for the salary increase - who made the contribution? Who took advantage of the situation? How much is the increase? Is it just the Consumer Electronics Sales Department or the entire group?"

"…So what do Mr. Liu and the others think?"

"Wait! According to the new development plan, at least two months, after the results are out, those who are capable will be promoted, those who are incapable will be demoted, those who have made contributions will be rewarded heavily, those who have made no contributions but have worked hard will be rewarded lightly, and those who have taken advantage of the situation will be asked to find a better job... The reason why Mr. Ai was able to gain everyone's support was not only because he had ideals, but also because he was able to act as a fair judge of reality while taking into account ideals."

In other words, the boss has a scale in his heart and his eyes are sharp. He watches everything you do, and if you do a good job, he will never treat you unfairly.

Lei Fan himself is a living example. He was the star of the annual meeting among the new employees who joined the company in the same year. Ai Rulong personally gave him the key to the large flat in the CBD at the annual meeting.

Alia thought, don’t I understand? I hope you don’t understand, so that I can waste money without worrying about it…

But think about it, he is an executive of a company worth hundreds of billions of dollars after all. If he didn't have some skills, he wouldn't have survived until now.

Being able to spend such a large amount of money 'recklessly' is, in a sense, the result of combining the personalities of both parents.

After all, it was her father who was vigorous and decisive, and it was her mother who was gentle and kind. Now Alia is just following in her parents' old path.

"Okay - remember to pay the high temperature allowance."

"it is good."

"There are also refrigerators, ice cream, cold drinks, and summer snacks."

"……it is good."

"Add more shuttle buses and apply for bus lines if possible, so you don't have to transfer buses when going to work."

“…There is a dedicated bus stop in the park.”

"Then apply for a few more! If that doesn't work, we can open our own shuttle bus lines!"

"this--"

“I’m so tired from work!”

"Don't you have a driver? Where's Xiao Chen?"

"I asked him to be my brother's driver." Alia waved her hand: "I just like public transportation, you decide!"

What can Lei Fan do when the boss is unreasonable?

He silently noted down these things that were not his business, and sighed. What else could he do with his own eldest daughter? He just spoiled her...

"okay, I get it."

"And one more thing--"

"..."

……

……

"There is one more thing, and that is about the future development plan of the consumer electronics sales department!"

Young Master Jing was wearing a well-fitting casual suit and a work badge with his own portrait and name hanging on his chest.

『Consumer Electronics Sales Department·CEO·Ai Lijing』

I was 17 that year and stood like a minion. This year I am still 17 and full of energy!

Looking at the large conference room filled with more than sixty executives, Mr. Jing took out the pointing pen in his hand and pointed at the large screen behind him.

"I plan to proceed in three steps, or in other words, divide our forces into three groups and advance simultaneously!"

Liu Jin smacked his lips. Dividing the troops is a big taboo, Regent! How about we ask His Majesty for his opinion?

Where is His Majesty? Oh, His Majesty is having breakfast with Prime Minister Lei and is not paying any attention to the morning meeting of the executives of the Consumer Electronics Sales Department...

“First, shrink the white appliance product line, cancel the current short-term and fast-changing iterative products, reorganize a set of high-low matching products, and rebuild the reputation of Air Appliances!”

The general home appliance industry divides traditional home appliances into three categories: black appliances, white appliances, and small appliances.

Black appliances mainly include televisions, VCRs, stereos, VCDs, DVDs, etc., which can provide entertainment.

White appliances are mainly air conditioners, refrigerators, and washing machines, which mainly refer to large items that can replace human physical labor.

Small household appliances refer to household appliances such as induction cookers, electric kettles, fans, etc. There are so many of them...

Air Appliances is involved in all three categories, but its main focus is still on the white appliance market.

As he spoke, Young Master Jing tapped the screen, which displayed more than 70 kinds of home appliances currently available at Air Appliances.

There are seventeen or eighteen models of air conditioners, large and small.

Refrigerators, more than twenty models of various sizes.

There are the most washing machines, with almost thirty kinds of models of different prices.

"This has brought a lot of pressure to our sales and after-sales service, with complicated models, overlapping positioning, large price fluctuations and weak market response."

Mr. Liu pondered for a moment and exchanged glances with other executives: "So, Mr. Ai, what do you mean?"

"Each series only has three models, with a consistent design style, an iteration every two years, and the trend of intelligence. This is also what my sister meant. She thinks that if we can connect all product ecosystems and build an ecosystem, the ecosystems can cooperate with each other, use resources together, produce chemical fusion reactions, and exert greater market value and achieve huge economic value. She named it ecological reaction!"

However, there was one more thing Young Master Jing didn't say, which was that when he proposed this plan, Alia laughed extremely wildly.

And they are still shouting nonsense like "build cars" and "return to China next week"...

"Ecological...chemical reaction?"

101-You got it again!

What is ecological reaction?

Of course it’s a money-burning scam!

The direction given by Alia is correct, otherwise there wouldn’t be so many investors rushing to take the path of burning money.

Seize the market, cultivate user groups, collect big data information, incubate platforms...

But with this endless burning of money, how many people will have the last laugh?

Ailia felt that she would definitely not be able to do it. With a 200 billion dollar fortune, the Ai Group was far from invincible.

But in the process of burning money, everyone can benefit!

Merchants in the ecosystem can receive high subsidies brought about by competition, just like the initial online car-hailing and food delivery markets.

Ecosystem users can also benefit from the concessions from merchants brought about by competition. If there were no large discount coupons with no threshold, they would be embarrassed to click in...

Ecological staff can also get training, promotions and salary increases in a prosperous environment. Is it reasonable not to increase their salaries?

Then in the end, the world will be achieved where only Miss Alia, the initiator of the money-burning trend, is injured!

Alia said that she was not doing charity, she was just doing business, but she lost money!

By that time, her 200 billion fortune would have been mostly gone, and she had no choice but to sell her last belongings, cash out, and be forced to retire.

When I thought about how I could only take the several billion in cash "compensated" by my peers, eat and wait for death, and not be allowed to set foot in the martial arts world again...

Arya was almost crying with tears almost streaming from the corners of her mouth. Such a good day - cough - bad day must not come!

Moreover, as a weak person who failed in the business war, even if there were street lights, I could have chosen a shorter one, right?

However, although the idea is good, it is not easy to implement. Young Master Jing confidently gave a plan, but Liu Jin stood up and poured cold water on him.

"Mr. Ai, I think I should first explain to you the difference in product positioning of our white goods."

"Ah?" Young Master Jing was stunned. This was different from the scene he had imagined where everyone would be amazed by the plan and then bow down in worship!

But he still nodded and sat down to listen. It is not good for an amateur to lead the experts.

"If you are not a practitioner in the home appliance market, you may feel that the positioning is confusing... Well, okay, the positioning is indeed a bit confusing, but this is caused by costs."

Liu Jin took the pointing stick and pointed to the two models of air conditioners on the screen.

Young Master Jing thought that these two things looked exactly the same, but their actual prices differed by several hundred yuan.

"Although they use the same mold, one of these two air conditioners has a third-level energy consumption, and the other has a new first-level energy consumption."

"...Is there a big difference?" Young Master Jing glanced at the parameters: "Is the only difference in energy consumption?"

"There is only a difference in energy consumption, but such a difference, a difference of 300 to 500 yuan, is very normal."

"Why?" Young Master Jing was totally confused - for something like home appliances, adding three or five hundred yuan to the price is simply the death of the consumer!

"It stands to reason that we shouldn't make such differentiated products. After all, according to the electricity cost, the difference between the new level 8 and level for hours of work per day may be only a few cents, so we can't cover every energy consumption level, we can only make two ends."

Young Master Jing seemed to understand something. He nodded without saying anything and raised his hand to signal Liu Jin to continue.

"According to market feedback, consumers will not buy the new level 300 if they can afford the new level 500, and will definitely not buy the level if they can afford the level . This to yuan price difference is the psychological bottom line of consumers that we have analyzed. If the price exceeds this level, they will shift their focus from electricity bills to more sensitive price differences."

“So if we make a new air conditioner, it’s difficult to position and price it?”

“It’s not that it’s difficult, but it’s…not very intuitive for consumers.”

Everyone is covering products, striving to make one in every price range, configuration, and energy consumption to meet the needs of consumers.

When people go to the mall to shop and choose, they can always find a relatively satisfactory product that scores 90 points among the vast number of products.

But you only make two or three like this, which is clearly reverse screening of consumers - I only have a few of these, if you think they are suitable, just come and buy them!

No complaints! No dissatisfaction! No demands!

This mentality is not to make home appliances, this is to make religious products...

"What about these two?" Young Master Jing pointed at two air conditioners with the same functions and energy consumption. "What's the difference between them? This one is 500 yuan more expensive!"

"One has ultraviolet light for sterilization, and the other doesn't."

"……Then?"

"No, that's the only difference in function. That's the selling point."

Young Master Jing was even more confused. He tried to put himself in the consumer's shoes and ask himself: Spend an extra 500 yuan to buy a sterilization function?

In fact, Liu Jin was reminding him that if he put himself in the manufacturer's shoes, I would spend a few hundred more dollars to make a so-called intelligent product?

Is anyone buying it? What is considered smart? Can this thing be a selling point?

"In addition to industrial design and product positioning, there are also cost considerations. The cooling capacity and energy consumption are similar, so if you want to save money, you have to save on costs. For example, the cheaper one has a regular plastic panel, and the circulating air volume is smaller. If you save a little here and a little there, it can be much cheaper."

"What are the disadvantages?"

"Ordinary plastics are inferior to ABS plastics in all aspects of performance, and are not resistant to low temperatures and impacts... But in the first one or two years, these problems will not occur. The same is true for circulating air intake. For air conditioners with the same 1.5 horsepower, the one with a larger circulating air volume will definitely have a faster cooling speed. In addition, the larger the circulating air volume of the air conditioner, the smaller the temperature difference between the air inlet and the air outlet will be."

"what is the benefit?"

"The temperature difference at the air outlet is large, the air conditioner's energy efficiency ratio decreases, and power consumption increases - but users cannot perceive these because these details are invisible and intangible."

Young Master Jing suddenly realized that the buyers were not as smart as the sellers. How could these things hide so many details?

“Are there any other ways to save costs?”

"Compressor, condenser... the same performance parameters, but if the outdoor temperature is extremely high and the temperature of the air conditioner's outdoor unit exceeds a certain threshold, some air conditioners will not be able to work normally. This is related to the operating limits of the compressor and condenser. No matter how cheap an air conditioner that can work in a high-temperature environment is on the outside, the cost inside must be higher. You get what you pay for, and the cost budget must be clear."

After talking for a while, Young Master Jing finally understood. It turned out that Liu Jin was trying to persuade him not to think that these things could be done according to his ideas.