Video Game Empire

Due to the unexpected interruption of the typhoon in the middle, the camping plan in the orientation training for new employees of the Oriental Group could only be temporarily cancelled, and a series of team games were held in the gymnasium of CUHK instead. 『』ǎn『小』 said,

According to the originally set process, based on a series of competitions and competitions from all 25 groups, 5 groups were finally selected as the winning teams. These 5 teams have a total of 100 members, except for the previously announced internship period. Three consecutive In addition to the regular bonus of a 50% increase in monthly salary, the mysterious prize has finally been announced to the public!

That is, these 100 new employees have the opportunity to go to Los Angeles to watch the first Olympic Games live. The Los Angeles Olympic Games is a very special competition in the history of the Olympic Games, because it is the first Olympic event in history that is completely hosted by the people.

California's state legislature passed a resolution in 1978 prohibiting the government from using public funds to host the Olympics, so the city of Los Angeles expressed the hope that the Olympics would be hosted by the private sector. If the International Olympic Committee does not agree, it can only re-select another city to take over.

But the situation facing the Olympic Committee at that time was very embarrassing. The 1972 Munich Olympics cost $1 billion and ended up losing $600 million. The 1976 Montreal Olympics cost $2 billion and ended up losing $1 billion. Before the 1980 Moscow Olympic Games opened, more than 2 billion US dollars were invested.

The investment required to host the Olympic Games is increasing, and the losses are also increasing, which is becoming an unbearable burden for all countries. So much so that by the time of the 1984 Olympics, only the city of Los Angeles had made a bid. If Los Angeles, which has won without a fight, refuses to continue hosting, the High Olympic Committee will not be able to find a replacement at all. The first Olympic Games is likely to face premature death.

In this dire situation, the Olympic Committee was forced to make substantial concessions. Accepting the conditions of the Los Angeles city government, 45-year-old Peter Uberros, a financial person, served as the chairman of the preparatory committee. And in order to control the budget as much as possible. The Los Angeles Olympic Games has made more money and reduced expenditure in all aspects, which can be said to have pushed the commercialization to the extreme.

For example, the Organizing Committee did not build a new Olympic Village at all, but rented dormitories from two universities to accommodate delegations from various countries. There's even a fee for the sacred Olympic flame, and in the US you can run a mile with the flame for as little as $3,000.

The Olympic Games and the World Cup are two of the most influential sports events in the world, and the Oriental Group will naturally not miss this opportunity to showcase its brand image. According to the agreement with the Los Angeles Olympic Organizing Committee, the Oriental Group invested 12 million US dollars to become the dǐng sponsor of the Olympic Games.

Although this price is higher than the 8.6 million of Coca-Cola and the 7 million of Fuji. But for the Oriental Group, it was a profit. Because according to the agreement, Aikang, Computer Garden, RA, Dongfang Games and other subsidiaries of Dongfang Group have the right to share the rights of the main sponsor.

Of course, the Oriental Group's investment in the Los Angeles Olympic Games is far more than that. Its NB Broadcasting Company beat its competitors ab and bs with a sky-high price of 230 million US dollars and became the only broadcaster in North America. This is also the first big move made by the TV station after Li Xuan successfully acquired the nb broadcasting company.

Another TV station under Li Xuan's name, Asia Satellite TV, also won the broadcast rights for the Olympics. But Asia Satellite TV did not buy the exclusive broadcast rights. Instead, together with Shao Daheng's b, they formed a group to buy the Hong Kong broadcast rights for the Los Angeles Olympics.

This is a kindness released by Li Xuan to Shao Yifu. In the past few years, the reason why ATV and B competed desperately was to change the unfavorable situation that ATV had been weak in ratings for a long time. Li Xuan needs to let ATV have a strong public opinion guiding force to increase his chips.

And now. ATV has been able to stabilize the b under the body. At the same time, the most important purpose of Li Xuan's acquisition of ATV - the Sino-British negotiation has also come to an end, so it is time to adjust his posture.

After all, ATV had the lead in ratings before. It was made by throwing money at a large scale. b Although it is slightly inferior in ratings, its profitability is much better than that of TV. This is also although b is fully overtaken by ATV. The fundamental reason why Mr. Shao Yifu is still sitting firmly on Diaoyutai.

In a strong situation, Asia Satellite TV is willing to release goodwill to b. Shao Yifu was naturally something he could not ask for. In the face of the three major competitions between Art City, Golden Harvest and Asian Films, Shaw Brothers, the once king of the Hong Kong film industry, continued to decline and weaken when the Hong Kong film industry entered its most glorious period in the 1980s.

Shao Yifu started a few years ago, gradually shifting the focus of his career from film to television. Recently, there have been rumors on the market that Boss Shao may be preparing to completely withdraw from the film industry. Not only will the Shaw Brothers stop production, but even the Shaw Brothers cinema chain may be resold to others.

The previous fierce competition between ATV and B has greatly raised the operating costs of TV stations. For example, in the face of ATV's silver bullet poaching offensive, b was forced to significantly increase the salary level of its employees.

In the face of ATV's well-produced TV series one after another, b is also forced to invest more money in TV series production. And b's ratings have been at a disadvantage in the competition with ATV, so the advertiser's offer has also been forced to lower. In this case, b's profit in recent years has not been as good as before.

For Li Xuan, Asia TV is just a drop in the bucket of his $10 billion total assets. Even if the TV station loses one or two hundred million Hong Kong dollars every year, it will not hurt him. But for Shao Daheng, b has become his lifeblood.

His assets are completely incapable of burning money with Li Xuan, so the two TV stations shake hands and make peace is the best choice.

In fact, Yifu Shao has already released his goodwill to ATV Media before, such as allowing the films of Asian Films to be arranged in Shaw Brothers Cinemas. This time ATV and B jointly bought the broadcast rights of the Olympic Games, which is a major signal of comprehensive reconciliation between the two parties.

A Cathay Pacific Boeing 747 took off from Hong Kong and landed smoothly at Los Angeles International Airport. This plane can almost be called a charter flight of the Oriental Group, because more than 90% of the passengers on the plane are related to the Oriental Group.

Liu Wei's team is one of the 5 teams that won this time. So he had the opportunity to set foot on the soil of the American Empire for the first time.

Liu Wei and other colleagues were about to walk out of the airport when they heard a shout from behind: "Comrade. Please wait a moment!"

Hearing the affectionate title of "comrade" in the United States, Liu Wei turned his head somewhat unexpectedly. He saw a Sven man with glasses. Taking three steps and taking two steps, he quickly chased after him.

"Hello, I'm a reporter from China-CCTV. Are you students studying in the United States from China? Can I do a brief interview?" The man with glasses said and took out a shorthand from his pocket.

Liu Wei looked at a small national flag in his hand and guessed why the other party knew that he was from China. At the end of July and the end of August, it is the beginning of the season for Chinese college students to study in the United States. Today's China is not like 30 years later, it has been rapidly promoted to a large tourist exporting country. Unless it is to study abroad, ordinary young people in this era have no chance to go abroad at all.

Liu Wei smiled shyly: "We are not international students. We are employees of Dongfang Electronics Company. This time, the company organized a support group to cheer on our athletes!"

"Liu Wei, keep up, we're about to start a name!" Han Ying, who was in the same group, noticed that Liu Wei was far behind, and waved to him.

"Are these people in front of you colleagues from your company?" the reporter wearing glasses asked curiously.

The group of people was not small, there seemed to be nearly a hundred people. They are willing to spend money to let so many employees come to the United States to watch the game. This Dongfang Electronics company is really rich and powerful! What is even more surprising is that there are only two small flags waving in each person's hand, one is the five-star red flag. The other is actually the blue sky and white - the sun flag!

And among the people waving the five-star red flag and the blue sky and white-sun flag, there are still all laughing, this picture is too...

"Can you ask your colleague for me, can we take a photo of the interview?" A light flashed in the eyes of the reporter with glasses. Some said eagerly.

"I can ask, but if they will agree, I don't dare to guarantee!" Liu Wei nodded.

Watching Liu Wei walk towards the group of colleagues. The reporter wearing glasses quickly turned around and waved to another man who had just walked out of the airport. He's not actually a reporter. It's a commentary from China Central Television. But his professional acumen made him discover valuable news at once.

Compatriots from the mainland and Taiwan-Taiwan. Although they each waved the five-star red flag and the blue-sky white sun flag. But everyone walked together so harmoniously and cheered for the Chinese athletes who were competing overseas. The fact that the blood of compatriots on both sides of the strait is thicker than water cannot be changed. What a meaningful scene!

So he immediately signaled another person who arrived in Los Angeles to come over quickly. The other party was a photojournalist sent by Xinhua News Agency to the United States to report on the Olympic Games.

Just when Liu Wei and others just arrived at Los Angeles International Airport, Li Xuan, who brought his whole family to watch the Olympic Games earlier, came to the Los Angeles Olympic Organizing Committee's External Contact Center and News Gathering and Editing Center, which had just been officially put into use.

During the next Olympic Games, this office center will not only become a place for the Olympic Organizing Committee to release all information to the outside world, but also a place for journalists from various countries to compile and produce news reports.

Of course, the Los Angeles Olympic Organizing Committee, which is extremely stingy, will not be willing to spend money to establish such a center. From the rental of the venue to the purchase of various equipment, all funds are fully sponsored by the Oriental Group.

Of course, the Oriental Group is not trying to be a good person, but to use the Olympic Games, a platform that attracts global attention, to conduct a beautiful brand promotion war!

While the company's development has been smooth sailing, its competitors have not been idle either. Just last month, the company, Intel and Apple suddenly announced at the same time that the three companies had reached a "Diamond Partnership".

The English name of diamond is "", and the first three letters of the word ~www.readwn.com~ happen to be the English initials of the three companies respectively. There is widespread speculation in the market that the establishment of the a alliance is directly aimed at the Oriental Group.

Apple and Ikon compete fiercely in the personal computer market. After Aikon launched workstation computers and enterprise-class servers, it had a big impact on the company's sales of minicomputers. The r-architecture of the Oriental Research Institute has directly kicked Intel's 86 architecture into the garbage heap of history.

All three companies have a **** feud with Dongfang Group, and now they have finally united to fight against the powerful Dongfang Electronics. Intel also took the opportunity to announce that the first processor 8610 using the rs architecture is about to go on sale.

The company immediately announced that its new generation of workstation computers using enterprise-class 8610a processors as the core will also be listed in the United States on August 10. Apple also announced that the Super Macintosh personal computer, which uses the desktop-class 8610b processor as the core, will be available globally on December 10.

As soon as this series of heavy news came out, the market predicted that the personal computer industry is about to enter a new battle! In the face of the challenges of the competitors' group formation, the Oriental Group naturally does not dare to neglect in the slightest! (To be continued..)