Video Game Empire

Chapter 381: unmanageable threat

??readx; "Old Kuang, I heard that Apple has improved their Macintosh computers. Do you have any plans to deal with it?" center.

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As early as 1980, Kwong Jinliang joined the computer research and development department of Dongfang Electronics Company. Later, after Li Xuan acquired Aikang in the UK, the computer R&D department of Dongfang Electronics was integrated into Aikang.

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Kwong Jinliang, who was born in Hong Kong, took over the position of the company after the former Albert Hawke of Ikon Corporation became the chairman of the board of directors. This is also a manifestation of Li Xuan's strengthening of control over Aikang. Compared with the previous batch of professional managers in Aikang Company, Kwong Jinliang's loyalty and centripetal force to the Oriental Group is undoubtedly much higher.

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"Li Sheng, we think that the most important thing for Aikang company now is to be ourselves, firmly follow our own plan, and move forward step by step! As long as we don't make mistakes ourselves, it will be difficult for others to beat us!" Kwong Jinliang is full of said confidently.

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At present, Aikang's market share rate exceeds 30% in the three major global consumer markets of the United States, Europe and Japan. It is far from the same as yesterday's yellow flower, which has fallen below 5% in the domestic market share rate of Apple. Therefore, the management of Aikang did not focus on Apple at all.

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In the current US computer market, Ikon's biggest competitor is IBM. IBM is also the second largest brand in North America, second only to Aikang, with a market share of about 15%. After that, there are companies such as Texas Instruments, Kemodo, Tangdi, and Hewlett-Packard. Even the Taiwan-Taiwan Acer Company, Kwong Jin-liang felt that it was more threatening than Apple.

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Like other giants in the U.S. semiconductor industry, Texas Instruments has also been hit hard by the price war of Japanese companies. But memory is not as important in Texas Instruments' semiconductor product line as it was a decade ago. So its situation is much better than Intel, and other companies.

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And Deyi is one of the earliest American electronics giants to have close cooperation with the Oriental Group. Even Zhang Zhongmou, the current president of Dongfang Semiconductor Corporation, was personally dug by Li Xuan from Deyi Company. Because of the cooperation with Dongfang Electronics, the high-level executives of Texas Instruments Company noticed the fast-growing personal computer market very early.

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Therefore, Texas Instruments is also one of the first companies to start producing compatible machines. Texas Instruments' series of compatible machines is also a very good brand in the US personal computer market.

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And Acer in Taiwan-Taiwan. It was even supported by Li Xuan a few years ago through the technical support of the Oriental Research Institute. The Oriental Company still holds nearly 20% of the shares of Acer Computer Company.

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Acer is taking the low-price route through the global marketing channels of Dongfang Shoji and Computer Park. Also won a very considerable low-end market share.

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Led by Aikang, and backed by ibm, Deyi, Acer and other key companies in the market that have a history of cooperation with the Oriental Group, Li Xuan has established an unbreakable system of compatible computers in the field of personal computers.

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Ikon is definitely the biggest beneficiary of this compatible machine system, and other companies need to accept its standards to produce compatible machines. Especially starting with the newest -5 computers on the market. Aikang does not disclose the technical information of the computer for free, but authorizes it in the form of patent packaging.

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Under the firm insistence of Aikang, major compatible machine manufacturers, including IBM, Texas Instruments, and Kemodo, have successively agreed to Aikang's patent fee requirements. This not only brought huge economic benefits to Aikang, but also established Aikang's unique position in the personal computer industry.

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Therefore, the current Ikon company does not take the outdated Apple company in its eyes at all. But since the big boss Li Xuan asked, Kwong Jinliang didn't dare to ask him.

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"Apple's new and improved Macintosh computer has indeed improved a lot compared to the product when it was just launched at the beginning of the year! But consumers have already formed a bad impression of the Macintosh, and Apple wants to rely on simple improvements. Just turn the situation around. Obviously very difficult!

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According to our analysis, this improved Macintosh was an emergency remedy for Mr. Sculley, but it was just a stopgap measure. Apple's real killer should be the Super Macintosh with Intel's i8610 processor, ready to launch early next year.

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And Apple not long ago, also launched a printer product, the price is as high as 7,000 US dollars! It is said that professional software is installed on the Metakin computer, which can greatly facilitate users to conduct typesetting business!

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So the future Super Macintosh will likely avoid head-to-head competition with our -5. Switch to the desktop publishing and publishing market! "

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Although Kwong Jinliang despises his opponents strategically, he is not really ignorant of Apple.

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Li Xuan couldn't help but nodded. He was actually very clear about this piece of history. Copywriting equipment such as printers and copiers has always been the flagship product of Xerox. Apple has a good relationship with Xerox. The reason why Apple developed a graphical interface operating system, the original concept came from Xerox.

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Two Xerox technicians came up with a new technology called "page description language". But Xerox's management didn't take the technology seriously, so they quit their jobs and started a company of their own.

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However, Jobs was very optimistic about the new technology of the two men, and he also asked Apple to invest 2.5 million US dollars to acquire a 15% stake in the newly established company.

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In fact, Jobs' real purpose ~www.readwn.com~ is to obtain the right to use this technology. And the name of this company has grown to become the third largest software manufacturer in the world.

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"Maybe Apple's current market share is far from its peak four or five years ago! But Apple, unlike other computer manufacturers, has always insisted on standing outside our compatible system. It is easy to obtain the support of a large number of third-party software, which makes Apple's application software not rich enough.

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But they also mean that we can't control these compatible machine manufacturers in their department through the system at all. Although Ikang is in a fierce competition for the market, Ikang can actually use a series of overt or covert means to compete in the competition. Get a small advantage!

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And Apple is a rare variable in the entire market! The uncontrollable is always the most dangerous! Because we can't make an effective defense in advance before they attack! "Li Xuan said seriously.

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Although Jobs has left Apple, Li Xuan cannot take it lightly. He can't judge whether this magical company will make a comeback like in the previous life? xh123

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