Video Game Empire

"Brother Hui, Dongfang Commercial has already counted the sales data for the first week of -2!" A secretary of the secretariat walked over with a smile on his face, and handed a copy of the just-printed document to Zhong Jinghui.

Zhong Jinghui nodded his head, took the document and quickly browsed it. He is Li Xuan's new administrative assistant and has been in office for a year. Li Xuan's former assistant, Ke Lilun, is now the special representative of the Oriental Group, and is fully responsible for coordinating all matters related to the establishment of an industrial base in the Deep Sea Special Zone.

After Ke Lilun stepped down as Li Xuan's assistant, this position was once the most competitive position in the Oriental Group. However, Zhong Jinghui, the manager of the coordination department of the Oriental Commercial Company, successfully stood out from the crowd. The Coordination Department is a special department within the Oriental Commercial Company, which is mainly responsible for communicating with other subsidiaries in the group.

As the Oriental Group grows in size and its business becomes more complex, it will inevitably become bloated. In order to solve the problem of large enterprises that are overlying personnel, Li Xuan chose to flatten and professionalize each subsidiary.

For example, taking Dongfang Game Company as an example, 90% of the employees in the company are game R&D personnel, and the non-R&D department has been streamlined to the extreme. But a game really wants to sell well, not just by good research and development can be achieved.

This also requires detailed research in the early stage to know the tastes of players; it also requires large-scale publicity and distribution in the later stage, so that consumers can easily buy products after purchasing. In fact, Dongfang Game Company also has market research department, advertising department, marketing department and other departments, but their scale is far from being able to support the company's huge global market.

In fact, these jobs are mainly undertaken by Oriental Commercial. Taking the -2 home game console just listed as an example, what Dongfang Games really needs to do is to come up with a mature design solution. Then start from the production link of the game console. Oriental Commercial has already taken over the baton.

According to the research and development plan of the -2 mainframe development team, it is given priority to the supply and sales system of Dongfang Group. Suppliers from Hong Kong, mainland China and Taiwan place production orders for components. For those parts that cannot be solved within the system, Dongfang Shoji will then order from companies in Japan and the United States. Finally, all parts are sent to the warehouse of the foundry. They accepted the commission of Dongfang Shoji to carry out the final assembly and production of the game console.

When the -2 game console was produced, Dongfang Shoji quickly spread the game console to the global market through its own distribution channels. In a market like Japan that has been deeply cultivated for many years, Oriental Commercial has completely eliminated middlemen and directly cooperates with terminal retailers through the way of initial heart meeting. In regions such as Europe, where there are many countries, Oriental Commercial Co., Ltd. distributes by cooperating with local agents.

In addition to the sales of game consoles, even the work of advertising promotion and market research is mainly done by Dongfang Commercial Company. The relevant departments within the Oriental Game Company are responsible for subordinate participation. These departments exist more to get first-hand information. In order to facilitate the R&D personnel in the game company, they can keep abreast of market dynamics and the latest changes in the needs of players.

That's why when a colleague from the secretariat handed over the documents to Zhong Jinghui just now, he said that the documents were sent from Dongfang Commercial. Because Dongfang Commercial Company is the place that can produce relevant data in the first time. It not only sent the sales data to Dongfang Game Company, but also sent it to the group headquarters and Li Xuan's office.

All the business of Dongfang Shoji Co., Ltd. can be said to be carried out depending on other subsidiaries in the group. The main purpose of Li Xuan's establishment of it was also to allow companies such as Dongfang Games and Dongfang Research Institute to focus all their energy on research and development in their respective fields.

The current Oriental Commercial Company is already a company with the largest number of personnel and the most complex business among all the subsidiaries in the group. It is also an important part of Li Xuan's control of the entire Oriental Group. Even if a company like Aikang began to gradually build its own distribution system after its listing, if it left the support of Oriental Commercial. Immediately suffered a heavy blow.

It is precisely because of the special status of Dongfang Commercial that Zhong Jinghui was able to defeat other competitors in the competition. The reason why Li Xuan chose him as his new assistant is precisely because the coordination department where he works has a lot of opportunities to deal with all the companies in the group. And Li Xuan's assistant just needs a generalist who knows enough about the entire group.

In fact, Li Xuan's assistant is most suitable to be selected from the group headquarters. However, for a long time, the headquarters of the Oriental Group was just an empty shelf, and many of the responsibilities were actually done by Oriental Commercial. With the recent restructuring of the group headquarters. For example, the Coordination Department, which Zhong Jinghui previously worked for, has been separated from Dongfang Commercial and merged into the headquarters.

"Li Sheng. The sales data of the -2 game consoles have come out. The total global sales in the first week of listing was 39,000 units. Among them, 11,000 units were sold in the Japanese market. Thousands of units!" Soon after Li Xuan walked into the office, Zhong Jinghui knocked on the door and followed up with the report.

"Oh? The sales are good, much better than what we estimated before!" Li Xuan smiled and picked up the documents Zhong Jinghui put on his desk, and began to browse carefully.

And Zhong Jinghui took advantage of this time to make a cup of coffee for Li Xuan. After working as an assistant for more than a year, he had already figured out Li Xuan's taste, and naturally he knew exactly how much sugar to add.

Zhong Jinghui graduated from Oxford University, a prestigious British school, and his father runs an import and export trading company. However, after returning to Hong Kong after graduating from university, he did not choose to inherit his father's business and joined HSBC to work. Three years ago, he jumped from HSBC to the newly established Oriental Commercial Company, and soon became a department manager with excellent ability.

Usually, the assistant who serves tea and water will not be in Zhong Jinghui's eyes, but his current boss is "God of Wealth Li". What's more, serving tea and water is just a side job. Zhong Jinghui's main task is to assist Li Xuan in managing the Oriental Group, a giant company with total assets of tens of billions of dollars.

In the more than a year that Zhong Jinghui served as Li Xuan's assistant, he had a deeper and deeper understanding of the Oriental Group, and he felt more and more lucky at the beginning. Li Xuan is a boss who likes to catch the big and let go of the small. Most things rarely involve specific processes.

This requires Zhong Jinghui, the assistant, to fully do all kinds of homework, which undoubtedly gives him a great opportunity to exercise. According to the company's statement. Li Xuan's assistant is equivalent to half the president of the group!

"According to the sales data of the first week, the monthly sales of the -2 will definitely exceed 150,000 units. The original sales volume predicted by Dongfang Shoji is 120,000 units. Although the production arrangement has reserved some margin, the maximum monthly production capacity is also There are only 150,000 units, which is still a little short!" Zhong Jinghui put the coffee on the table, and then introduced to his boss aloud.

Whether it was ab series computers, or -1 game consoles and a handheld consoles, the sales forecasts made by Dongfang Commercial were almost conservative. As a result, when the new products of Dongfang Group are launched, there is often a shortage of supply.

In fact, this cannot be entirely blamed on the analysts of Oriental Commercial, because the market is inherently ever-changing and elusive. For the Oriental Group, the situation of short supply is much easier to solve than oversupply!

If analysts' judgments are too optimistic. The need to cut production will not only lead to a large number of idle equipment and layoffs in downstream foundries, but also seriously damage the morale of the entire supply and marketing system.

"There is no need to worry for the time being, even if the monthly sales of -2 exceed 150,000 units, it is only one tenth of the sales of -1! Before large-scale price cuts, it will be difficult to replace -1's dominant position in the home phone market!

Therefore, we positioned -2 ​​as a high-end market from the beginning, and the appropriate situation of short supply can further deepen its impression in the hearts of players! The focus of our work now is not to rush to increase the sales of -2, but to focus on establishing the reputation of the new generation of game consoles!

As long as the reputation of -2 in the minds of players is established. After the price cut next year, it will naturally take over the baton of -1 and continue to become the dominant player in the home phone market! "Li Xuan shook his head and explained.

What Li Xuan was most surprised by was not the sales data of -2, but another analysis data in the report. According to a survey conducted by market researchers in cooperation with dealers around the world, among customers who purchased -2 ​​game consoles. Of all the customers who bought the -2 game console, as high as 33.5% of the customers bought the game console because of the game "The Legend of Zelda".

That is to say there is -2 in the total sales. More than a third of that was brought by the new game, The Legend of Zelda. This figure is much higher than the 24.5% of "The King of Fighters 2". You must know that the previous "The King of Fighters 1" accumulated a large number of fans for the "King of Fighters" series.

And another data also proves the popularity of the game "The Legend of Zelda". Among customers who purchased -2 ​​game consoles. 79% of people also bought the game CD of "The Legend of Zelda", while the proportion of customers who bought "The King of Fighters 2" was only 68%.

Next, Oriental Commercial will definitely adjust the advertising strategy of the -2 game console. Increased advertising for The Legend of Zelda and The King of Fighters 2. You must know that nearly 60% of customers choose to buy -2 game consoles because they want to play these two games.

This also shows that the previous strategy of Dongfang Game Company to promote console sales with high-end games has achieved great success! This has a great demonstration effect on the a-2 project.

Because according to the cost assessment within Dongfang Game Company, the retail price of a-2 after listing is likely to be as high as 40 US dollars, only in this way can the company have sufficient profits.

And this price is also twice the price of a, and the success of -2 is bound to make the top management of the game company more confident. In the face of excellent quality, high price trouble is not unbreakable!

The sales data for the first week of -2 game consoles returned by Dongfang Shangshi spread throughout the entire Dongfang game company within half a day. Another product from the company was a more-than-expected success, and every employee was beaming with joy. Because the company's performance is better, it also means that everyone will receive more bonuses at the end of the year!

And the most enviable of them is Shigeru Miyamoto, the creator of The Legend of Zelda, whose sales exceeded 30,000 copies in the first week. In other words, the annual sales of "The Legend of Zelda" is likely to exceed 1.5 million copies. Even if this data is placed on the -1 console platform, it is a very successful game.

The release platform of "The Legend of Zelda" is the newly launched -2 ​​game console. Combined with the sales analysis of -2 consoles, it is easy to find that Shigeru Miyamoto's new game has been widely recognized by players.

This makes more sense than mere sales, as the -2's high pricing has largely dampened console sales. The game disc of The Legend of Zelda is priced at $29.9 compared to the $19.9 price for regular game cartridges. With so many unfavorable factors, The Legend of Zelda still sells very well!

The Legend of Zelda won't be available on arcades and -1 consoles, but in three months it will be available on PC platforms. The game market on the PC platform is in a period of rapid growth. In fact, many of Dongfang's games sell very well on PC Pingyao.

For example, the computer game copy sales of "Hong Kong Cube" have accumulated more than 10 million copies. And the ab series computer with r processor and its compatible machine can drive the game "The Legend of Zelda", so its potential market on the computer platform is not small. UU reading www.uukanshu.com

"Amo, you have easily entered the millionaire class this time. You must be beaten tonight, otherwise we will not be able to heal our envy, jealousy and hatred!" A colleague put his hand on Shigeru Miyamoto's shoulder Said, his words immediately attracted the approval of others.

Shigeru Miyamoto also nodded his head in a grand manner, and very much like the locals, he put on a posture of letting his hair fall. After get off work today, among the people who walked shoulder to shoulder with Shigeru Miyamoto, in addition to a few friends from Japan, there were also many Hong Kong colleagues who coaxed to slaughter the fat sheep.

According to the estimates of good people, the "Legend of Zelda" project development team is likely to receive more than $1 million in bonuses this time. And Shigeru Miyamoto, as the most important creator of the entire game team, his contribution is definitely the greatest, and the bonus that can be distributed must also be the most.

According to the contribution of the team statistics, Shigeru Miyamoto should be able to get about one-third of the total bonus, which means at least 300,000 US dollars. If it can reach 2.5 million in Hong Kong dollars, it is a new millionaire!

This is also the reason why the developers of Dongfang Game Company are scrambling to submit various new game development plans, because the rewards after success are so tempting! (To be continued..)