Video Game Empire

Originally, it was generally believed in the industry that after Sega acquired Atari, it was likely to issue a strong challenge to Oriental Games in the field of home game consoles. However, with the hot sales of the -2 game console after its listing, everyone began to look down on Sega's unreleased game consoles!

Of course, it is impossible for Sega to interrupt the research and development of new game consoles because of this, but will only spend more energy to win the current -2 game console. For rival Sega's entry into the home phone market, Dongfang Games is actually happy to see it.

If the series of game consoles really 100% occupied the entire home game console market, many third-party game companies have reason to sue the Oriental Group for monopoly. Therefore, considering its own interests, Dongfang Game Company also needs to retain one or two competitors.

For example, in the field of handhelds, Dongfang Games even provided a lot of support to Seiko Epson. Japan's Seiko Epson is one of Li Xuan's earliest partners. When Dongfang Electronics manufactured the first batch of game motherboards required for arcade machines, it was produced by Seiko Epson's printer motherboard production line.

Seiko Epson is an important manufacturer of electronic watches and electronic calculators, and the technical threshold of handheld game consoles is not much higher than that of electronic calculators. The production efficiency and quality control of Seiko Epson are only higher than that of the early Dongfang Electronics. Its biggest shortcoming is game development.

Although in recent years with the rapid rise of the Oriental Group, the power balance of the two sides has been completely reversed. Seiko Epson, which had required Li Xuan to go to Japan in person to spend three inch of his tongue and try to persuade him, is now a dispensable partner for Dongfang Group.

But Li Xuan still remembered a little old love. Seiko Epson is the only company that has licensed handheld consoles for two classic games, Hong Kong Cube and Tank Wars. This allows Seiko Epson handhelds to have a certain amount of sales worldwide.

The reason why Eastern Games does this. The main reason is to prevent the game handheld from forming a complete market monopoly. The reason why Seiko Epson has been cultivated is that its industrial focus has always been in the fields of watches and printers. Game consoles are just a non-core business for it.

In addition to the Japanese domestic market, Seiko Epson even directly entrusts the development of the overseas market of handheld products to Dongfang Commercial Company. In this way, Seiko Epson's handheld is naturally unlikely to pose any threat to the game.

But as the old saying goes, people without far-sightedness must have immediate worries! Behind the prosperity of Oriental Game Company, there are also some crises hidden. If some things are not planned in advance, it is likely to bring a lot of trouble in the future!

After the rapid rise of Oriental game companies, it is the Japanese game industry that has been suppressed and damaged the most. For example, to Nintendo, which could have grown into a big devil in the industry. Under Li Xuan's overt or covert suppression, it was on the verge of bankruptcy, and it is said that it has been acquired by other companies.

And companies like Taidong and Nanmeng Palace, which could have made great achievements in the golden age of arcade machines, have also developed very unsatisfactorily under the impact of one classic arcade machine after another by Dongfang Game Company. It turned out that Sega, the overlord of the arcade industry, was directly kicked off the throne by Li Xuan.

And because game handheld and game consoles have almost monopolized the market of handheld and home consoles, so that all third-party game companies in Japan must be subject to Oriental game companies.

Therefore, in the domestic game industry in Japan, there has always been a voice against Oriental Game Company. Although the Oriental Group also adopted a series of means such as combining vertical and horizontal. For example, strategies such as supporting a group of third-party game companies that tend to be their own are used to suppress this opposition to a minimum.

But Japan is not the home of the Oriental Group after all, and the degree of xenophobia in the Japanese market is far more serious than that of the United States and Europe. The only thing that makes Li Xuan happy is that. The game industry is an emerging industry, and these game companies in Japan are not strong enough in their own strength and background.

However, as the scale of the game industry continues to expand, it will eventually attract predators. Such as the Sony Corporation of the later Mitsui Consortium. It later developed the PS series of game consoles, one of the most successful game consoles of all time.

And the influence and wrist of these predators. Far from being comparable to a company like Sega. Once they enter the fray, they are fully capable of operating through the shadows. Let the Japanese government issue several regulations to directly block the products of the Oriental Group outside the Japanese gate.

"Li Sheng, our company's operations are very healthy now, and there is no shortage of money at all. Is it really necessary to go public?" Du Wenqiang asked very puzzled.

Li Xuan is not going to list Dongfang Game Company, which is almost a well-known thing in Dongfang Group. It is precisely because of this that when game companies conduct internal equity incentives, they have always allowed employees to convert their equity into the stocks of other companies in the group, so that they can be better discounted.

However, Li Xuan suddenly told Du Wenqiang today that he should draw up a medium and long-term plan for listing in the United States. This naturally made Du Wenqiang very surprised and puzzled.

"Sometimes, the purpose of a company's listing is not to raise funds, but to expand its own influence! You have also read the report just now. In the domestic game industry in Japan, the voices against us are not small! The market cake is always Limited, we eat more, others can eat less naturally!

As early as a few years ago, when our "Kung Fu" arcade machine was launched in Japan, some people attacked us through the newspapers on the pretext that the game content is **** and will have adverse physical and mental effects on young people!

Finally, we decided to win over a group of game companies and set up an industry self-discipline association. In the name of the association, they promised to actively rate each game, which resolved the crisis. However, it was raised at the beginning, hoping to censor imported games. And this time, some people have brought up the old things again, and the target is naturally self-evident! "Li Xuan said with a sigh.

"It's not easy for Sega to convince the Japanese government to issue relevant policies! Besides, the Japanese game industry has a lot of support for us, and we won't sit still!" Du Wenqiang said disapprovingly.

According to information collected by Oriental Shoji in Japan. Recently, some people have expressed their hope that the review of foreign games entering the Japanese market will be strengthened. And according to the investigation of Oriental Commerce. This time, it is Sega that is leading the way behind the scenes.

"Sega does not have this ability, but what if there is a stronger force?" Li Xuan said meaningfully.

"Other forces?" Du Wenqiang asked with a frown.

"The scale of the game industry is expanding rapidly. The home game console business alone, our company's sales in the Japanese market last year reached 1.5 billion US dollars! Such a figure, even Hitachi, Sony, these local Japanese electronics giants, It will not be indifferent, there will always be people who can't help but join the competition!

The strength of these companies is far from comparable to that of Sega, not to mention that there are even greater forces behind them. ! For example, Hitachi belongs to the Fuji consortium, Sony belongs to the Mitsui consortium, and the company belongs to the Sumitomo consortium. And the real ruler of Japan. It is the six major consortiums of Mitsubishi, Mitsui, Fuji, Sumitomo, Miwa and Persuasion! "Li Xuan explained patiently.

"What does this have to do with game companies going public in the United States?" Du Wenqiang still didn't quite understand.

"Because the Hong Kong government cannot give us enough support, once our competitors really use some special means to exclude us from the Japanese market, now we have no effective countermeasures at all!

However, if Dongfang Game Company is listed in the United States, then any act of unfair competition against Dongfang Game Company is a violation of the interests of American shareholders. We have enough reasons to persuade the US government to come forward and help us retaliate against Japanese companies! "Li Xuan said.

The US market is the largest overseas market for the Oriental Group, and it is also the most important overseas market for most Japanese companies. For example, Sega's sales in North America. Also higher than in Japan. It competes with Oriental Games in the North American market, even more intensely than in Japan.

The U.S. government has always been willing to stand up for its own companies, whether it is the TV industry in the 1960s and 1970s, or the current semiconductor industry. The U.S. government has come forward to put pressure on the Japanese government. For example, the "Japan-US Semiconductor Agreement" signed just last year is the latest achievement of the US government.

It is a pity that these results are unlikely to achieve much practical results. The most important reason for this is that American companies cannot open up the Japanese domestic market. Even this "Japan-US Semiconductor Agreement" can force Japanese companies. It has raised the minimum selling price of semiconductor products such as memory in overseas markets, thereby maintaining the competitiveness of American companies.

But as the saying goes, there are policies and countermeasures below. Japanese companies have countless ways to make this paper agreement a mere formality. The only punitive measure the U.S. government can take is to impose punitive tariffs on Japanese semiconductor products imported into the United States. But for other markets outside the US. There is nothing the US government can do either.

The most important reason why various industries in Japan can use price wars to run their American counterparts into bankruptcy one after another is that they have a steady stream of profit support from the local market.

Since the late 1970s, the number of Japanese tourists visiting Hong Kong has increased exponentially year by year. And most of the products purchased by these Japanese tourists are actually made in Japan. The price of these Japanese-made products in Hong Kong is much cheaper than that in Japan.

In addition to the lower tax in Hong Kong, another reason is that many Japanese products are sold at high prices in China. The reason for this phenomenon is that Japan is simply not a fully competitive market.

The economies of Japan and the United States are actually controlled by several major financial groups in their respective countries. However, the control of the US consortium is mainly based on financial means, focusing on holding the equity of some key enterprises. The Japanese consortium is the all-round control of the entire upstream and downstream industry chain.

When the entire industry is controlled by one or two consortia, the most likely action they will take is to coordinate with each other to form a tacit understanding, rather than fight a price war and cause both parties to lose!

In fact, as early as the 1960s and 1970s, the three major American auto companies tried to open up the Japanese market. At that time, local car companies such as Toyota, Honda, and Nissan were just beginning to develop and could not compete with the three major American car companies. Under the pressure of the American father, the Japanese government did not dare to set policy obstacles on the surface.

However, under the tight control of the Japanese consortium over the entire Japanese economy, the three major car companies eventually came to take advantage of the excitement and returned in disappointment! Although the Japanese government has opened up the market for American cars to compete freely, American cars also need to be distributed and promoted by local companies before they can finally appear in front of Japanese consumers.

And these dealers and those Japanese car companies are actually likely to belong to the same consortium. Naturally, they can't do their best to promote American cars. Instead, they will only try their best to discredit the various shortcomings of American cars in front of Japanese consumers.

The situation facing the Oriental Group is completely different from that of the three major American car companies. It has completely established a firm foothold in the Japanese market, and has attracted enough common interests. Japanese companies cannot deal with the Oriental Group with the methods that they dealt with the three major American car companies in the past.

In fact, in the personal computer industry, companies such as Sony and Toshiba have tried to squeeze out Aikang Computer through government means. However, Ikon directly persuaded the British government to come forward and warn that if the Japanese government dares to act that harms free competition, the United Kingdom will persuade the entire European community to impose retaliatory sanctions on Japanese companies.

The European Community, the predecessor of the European Union, now has ten member states, including almost all the major countries in Western Europe. If Japanese electronics companies want to play tricks on Aikang, they may pay the price of losing the entire Western European market.

Unlike Ikon, which is listed on the London Stock Exchange and is headquartered in London, Hong Kong-based Oriental Games is unlikely to get the backing of the British government.

Because in a few years, the British Empire will lose this Pearl of the Orient. Unless Oriental Games goes public in London like Ikon, there is no need for Downing Street to make wedding gowns for the Chinese government.

And for Li Xuan, since he wants to hug his thighs, the UK naturally doesn't have as thick thighs as the US! His way of doing things over the years ~www.readwn.com~ is becoming more and more mature. In this world, eating alone is by no means a pleasant thing!

In fact, not only Japan has many voices of opposition, but the United States is also the same. The U.S. Department of Justice has received many complaints about the alleged monopoly of Dongfang Game Company, but the Department of Justice did not agree with it after investigation.

In the past, Li Xuan had always regarded Dongfang Game Company, the most important cash cow in the group, as his own ban, and was unwilling to let anyone get involved. With Li Xuan being the world's richest man in succession, all the companies under his name have been observed and analyzed under the microscope.

The data of Dongfang Game Company has also been speculated by economic experts. It is precisely because Dongfang Game Company's ability to make money is too strong that it will attract countless peeping eyes.

This even directly affects venture capital in Silicon Valley, increasing investment in the gaming industry. It's just that in the short term, venture capital in the United States has not yet cultivated an opponent who can challenge Dongfang Game Company, otherwise the situation that Dongfang Game Company will face will be much more sinister.

And Li Xuan must prepare in advance, and can't wait until the crisis is about to break out before reacting! Therefore, giving up some of the benefits in exchange for more support is undoubtedly the best choice! (To be continued..)