The operation directors of several large companies sat together to discuss countermeasures.
So the dishes had not yet been served.
They greeted each other, drank a few sips of tea, and then got straight to the point.
As the leader of the beverage company, Mr. Shuai has the most powerful operations director, so Zhang Qi, the operations director of this company, spoke first:
"Everyone, now things are imminent, I won't say any more polite words, this business war initiated by Xizhilang Company is about to start, we must discuss a response as soon as possible."
"Director Zhang is right!" Wang Lei, the operations director of Asamu Company, immediately nodded and agreed:
"After Xizhilang released a new milk tea drink, it actually invited the medical student Ling Yu as the spokesperson. Looking at the scale, it can be regarded as a fierce attack. I think all colleagues should be able to see that Xizhilang, a veteran company, wants to grab a large share of the milk tea market in a short period of time, so we really can't sit and wait for death. We must come up with a plan as soon as possible to jointly snipe Xizhilang. Attack. "
At this time, Liu Erxun, the operation director of Yiduoduo Company, said with some contempt:
"Is the current situation really that serious? I wonder if we are making a fuss about nothing?
Although Xizhilang is an old company with a mature internal operation system, they have only developed their first milk tea drink this time.
It can be said that.
Their milk tea drink has not been tested by the market at all.
And our milk tea products have been tested by the market and have found a mature way of playing.
They have successfully survived in the milk tea market and even occupied a large share.
With the strength of several of our companies and the control of the milk tea market, do we really need to treat an old company that has just entered the milk tea market with such care? "
After Liu Erxun said this.
Li Shigang, the operation director of Mengyan Company, and Zhang Huashun, the operation director of Yili Company, nodded involuntarily.
Yiduoduo's milk tea drinks have good sales in the country.
The milk tea drinks of this company alone almost occupy one-third of the entire milk tea market.
And all of this.
It is only under Liu Erxun's market operation that such results can be achieved.
Therefore, the operation directors of several other companies present had to take his opinions seriously.
After all, as the operation director of this company, Liu Erxun naturally has considerable means.
Otherwise, he would not be so confident.
However.
His remarks naturally caused dissatisfaction among the operation directors of several other companies.
"Mr. Liu, although that is the case, we cannot underestimate the enemy." Zhang Qi said with a serious face, "Xizhilang is obviously well prepared this time. If we do not take action, once their new products open up the market, our share will definitely be affected."
"Then according to Mr. Zhang, what should we do?" Li Shigang asked.
"I think we can start with publicity and marketing. Increase advertising investment, launch preferential activities, and attract consumers. At the same time, we must also pay attention to the trends of Xizhilang and adjust strategies in time." Zhang Qi said.
"Well, this is a good idea." Wang Lei agreed, "In addition, we can also consider developing some new flavors of milk tea to increase product competitiveness."
"Okay, let's do it." Liu Erxun said, "We will go back and prepare, and keep in touch at any time."
A few days later, major companies launched their own promotional activities, and a fierce competition broke out in the market.
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